Freepry
Freepry (operating as 'Freepry by Lizee') is a Paris-based B2B SaaS platform that enables European physical retail chains to run in-store trade-in programs with online estimation, POS-integrated voucher issuance, and automated second-hand resale. It serves enterprise and mid-market retailers across sporting goods, fashion, toys, and department-store verticals.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Freepry does
Freepry is a Paris-based B2B SaaS company, founded in 2020, that provides an omnichannel second-hand solution enabling physical retail chains to offer in-store trade-in alongside online channels. The platform combines three integrated components: an online estimation engine where consumers receive instant trade-in offers before visiting a store, an in-store deposit and voucher system that integrates with the retailer's point-of-sale so associates can validate product condition and issue store credit in seconds, and automatic catalog integration that routes collected items back into the retailer's inventory for in-store or e-commerce resale. The underlying technology is positioned as a 3-week-deployable SaaS with POS interoperability and catalog management.
The company sells primarily to enterprise and mid-market brick-and-mortar retail chains across verticals including sporting goods (Decathlon, Intersport), children's apparel (Petit Bateau), fashion (Speak, Le Printemps), and toys (King Jouet), with documented deployments in 200+ active stores and 500+ equipped stores across Europe. Revenue is generated through a combination of an annual SaaS subscription (quote-based pricing tied to network size) and transaction fees on each trade-in, with the company highlighting a 2x margin opportunity on resale of second-hand items and stated operational outcomes of +40% physical traffic, 2.1x new customer acquisition, and 2.4x loyalty rate improvement for deploying retailers.
Since April 2024, Freepry has operated as a subsidiary within the Lizee ecosystem under the Loop Logistics group, rebranded as 'Freepry by Lizee,' combining Freepry's field retail expertise with Lizee's SaaS infrastructure and market intelligence. The co-founders are Thibaut Boiziau (CEO) and Alvaro Mancera (COO); the team is reported at 1–10 employees. Pricing is quote-based and not publicly disclosed, with the GTM centered on direct enterprise sales, personalized 30-minute demonstrations, and a 3-week deployment cadence with no upfront operational complexity for store staff.
Freepry firmographics
Firmographics- Name
- Freepry
- Legal name
- Freepry
- Website
- https://freepry.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Freepry (operating as 'Freepry by Lizee') is a Paris-based B2B SaaS platform that enables European physical retail chains to run in-store trade-in programs with online estimation, POS-integrated voucher issuance, and automated second-hand resale. It serves enterprise and mid-market retailers across sporting goods, fashion, toys, and department-store verticals.
- Ownership category
- akta.pro rank
Freepry industry classification
Industry- Product category
- Retail Trade-In Software
- NAICS
- Used Merchandise Retailers (45951)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
Keywords
Where Freepry is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Freepry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Retailers pay for access to the Freepry platform enabling trade-in operations, estimation tools, POS integration, and catalog management. The solution is deployed as a SaaS offering with implied recurring subscription pricing.
- Transaction/Trade-in Fees: Revenue generated from each trade-in transaction when retailers purchase secondhand items from customers and resell them through their channels. The margin opportunity is highlighted as 2x on secondhand items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on network size and deployment requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Freepry product offering
Product offeringCore offering
Freepry provides an omnichannel SaaS solution that enables physical retail stores to offer secondhand trade-in and resale services. Customers estimate items online, deposit them in-store for store credit, and retailers automatically integrate the collected goods into their catalog for in-store or e-commerce resale via POS integration.
Product overview
Freepry by Lizee is a single unified SaaS solution for retail stores, comprising three integrated functional areas: (1) Online Estimation — customers get instant buyback offers via web before visiting the store, (2) In-Store Deposit & Sale — staff validate product condition and issue store credit on the spot from the point-of-sale, and (3) Resale & Margin — collected items automatically populate the retailer's catalog for in-store or e-commerce resale. The solution turns physical stores into profitable second-hand collection and sales points without additional operational complexity.
Differentiator
Problem solved
Functional benefit
Products and services
- Freepry by Lizee An omnichannel secondhand SaaS solution for retailers that enables in-store collection, validation, management, and resale of used products. Includes online estimation, in-store deposit with store credit voucher issuance via POS, and automatic catalog integration for resale in store or e-commerce.
Quantifiable outcome
- +40% physical traffic in stores using Freepry
- +4 more outcomes
Companies that use Freepry
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Freepry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Freepry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LizeeflagshipIn April 2024, Freepry joined the Lizee ecosystem to become the European leader in in-store trade-in. The alliance combines Freepry's on-the-ground retail expertise and agility with Lizee's technological robustness, SaaS infrastructure, and market intelligence. This strategic partnership positions the combined entity as the leading omnichannel secondhand solution provider for European retailers.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Freepry competitors and assessment
Company assessmentBroad incumbents
- Vinted: Leading European consumer-to-consumer secondhand marketplace for fashion and lifestyle goods. Comparable to Freepry as a major channel competing for the same secondhand consumer demand that retailers are trying to capture in-store via trade-in.
- Back Market: Major European recommerce marketplace for refurbished electronics. Comparable to Freepry as an established player capturing circular-economy demand that retailers could alternatively route into their own trade-in programs powered by Freepry.
- The RealReal: US-listed luxury consignment and resale operator. Comparable to Freepry as a large incumbent in branded resale competing for circular fashion spend, including from retailers exploring in-store trade-in programs.
- Vestiaire Collective: Global luxury fashion resale marketplace with authentication services. Comparable to Freepry as an alternative secondhand channel for the same luxury and premium apparel customers targeted by department-store trade-in programs.
Others
- Loop Returns: Returns and exchange SaaS platform for Shopify-based retailers, enabling instant credit and exchanges on returned items. Comparable to Freepry as an adjacent in-store/online workflow SaaS that monetizes item returns and reuses within retailer ecosystems.
Direct peers
- Stuffstr: Apparel trade-in platform that lets shoppers earn credit for used clothing at participating retailers. Comparable to Freepry in building in-store trade-in flows and integration with retailer point-of-sale systems for secondhand inventory reuse.
- Optoro: Reverse logistics and returns-management SaaS for retailers and brands, optimizing disposition of returned and excess inventory. Comparable to Freepry as a B2B platform that monetizes secondhand and returned goods within retailer ecosystems.
- Recommerce Group: French B2B recommerce specialist that buys back, refurbishes, and resells used electronics and other consumer goods on behalf of retailers and operators. Closely comparable to Freepry as a European-headquartered trade-in partner enabling circular commerce programs for retail networks.
- Reflaunt: Resale-as-a-service technology provider that enables luxury and fashion brands to launch circular commerce and trade-in programs across multiple channels. Directly comparable to Freepry in deploying omnichannel trade-in infrastructure for retailers.
- Trove (B-Stock Solutions): B2B platform powering branded recommerce programs for apparel and lifestyle retailers (formerly standalone Trove, now part of B-Stock). Directly comparable to Freepry as a white-label trade-in and resale-as-a-service provider for enterprise retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Freepry social profiles
Digital presenceFreepry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freepry leadership team
Management profileNumber of profiles
Profiles2 records
Freepry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freepry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freepry
What does Freepry do?
Freepry provides an omnichannel SaaS solution that enables physical retail stores to offer secondhand trade-in and resale services. Customers estimate items online, deposit them in-store for store credit, and retailers automatically integrate the collected goods into their catalog for in-store or e-commerce resale via POS integration.
Is Freepry a public or private company?
Freepry is a private company. It is classified as corporate owned and is currently operating.
When was Freepry founded?
Freepry was founded in 2020. It employs 1 to 10 people.
Where is Freepry based?
Freepry is headquartered in Paris, France, in the Europe region.
How does Freepry make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction/Trade-in Fees.
Who are Freepry's main competitors?
Broad incumbents on record are Vinted, Back Market, The RealReal and Vestiaire Collective. Loop Returns is listed as an others. Direct peers are Stuffstr, Optoro, Recommerce Group, Reflaunt and Trove (B-Stock Solutions).
Does Freepry have an API?
No public API is recorded for Freepry.
What industry is Freepry in?
Freepry's product category is Retail Trade-In Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFAEAF, General Merchandise/Department Store Omnichannel. Its NAICS code is 45951.