WhaTap Labs
WhaTap Labs is a Korean AI-native observability SaaS platform founded in 2015 that delivers unified monitoring across applications, servers, databases, Kubernetes, GPUs, and LLM workloads to over 1,200 enterprise customers across Korea, Japan, Indonesia, and India.
- Company typePrivate
- Founded2015
- HeadquartersSeocho, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WhaTap Labs does
WhaTap Labs Inc. is a South Korean AI-native observability SaaS provider founded in 2015 and headquartered in Seoul's Seocho district, with an engineering office in Gwangju and a wholly-owned Japanese subsidiary (WhaTap Japan) in Tokyo. The company delivers a unified single-pane-of-glass monitoring platform spanning Application, Server, Database, Kubernetes, Log, URL, Browser, Network Performance, Network (NMS), GPU, and OpenMetrics monitoring, supported by the WhaTap AI conversational assistant for natural-language analysis of monitoring data and dashboard generation. The platform serves over 1,200 enterprise customers across Korea, Japan, Indonesia, and India, with named logos spanning banking (Line Bank), insurance (AXA Korea), fintech (Balance Hero, Adira Finance, FIFGROUP), telecom (Smartfren), retail (Klik Indomaret, Lotte Shopping), healthcare (KB Healthcare), mobility (iParking - 4,200+ parking lots, 10,000+ devices), and other verticals. The technology stack integrates with major cloud providers (AWS, Azure, Naver Cloud, Oracle Cloud), supports nine database engines (PostgreSQL, Oracle, MySQL, SQL Server, Tibero, CUBRID, Altibase, Redis, MongoDB), and covers six application runtimes (Java, Node.js, PHP, Python, Go, .NET).
The company operates a hybrid go-to-market combining product-led growth (15-day free trial, self-serve signup at service.whatap.io) with enterprise field sales (Contact Sales, Request a Demo), supported by dedicated Japanese and Korean government (gov.whatap.io) channels. Revenue is generated through tiered SaaS subscriptions, usage-based components priced on metrics/transactions/data volume, and enterprise licensing with custom SLAs including a guaranteed 99.8% availability SLA. The company has raised approximately $15.96M USD across three disclosed rounds (2016 seed, 2018 early-stage, 2021 Series B of $10.7M from Altos Ventures, K2 Investment Partners, KB Investment, KTB Network, Maple Investment Partners, and Reventures), with no subsequent funding round disclosed. WhaTap is led by CEO Lee Dong-in (이동인), who also serves as representative director of the Japanese subsidiary, and holds an unusually dense stack of certifications (ISO/IEC 27001, 27017, 27018, 27701; CSA STAR Level 1; KCSP; CSAP; GS Grade 1; AWS Software Pass and Qualified Software; GDPR; PDPA), positioning it for regulated and public-sector buyers. It was recognized as the only Korean vendor in the 2025 Gartner Market Guide for Infrastructure Monitoring Tools.
WhaTap Labs firmographics
Firmographics- Name
- WhaTap Labs
- Legal name
- WhaTap Labs Inc.
- Website
- https://whatap.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WhaTap Labs is a Korean AI-native observability SaaS platform founded in 2015 that delivers unified monitoring across applications, servers, databases, Kubernetes, GPUs, and LLM workloads to over 1,200 enterprise customers across Korea, Japan, Indonesia, and India.
- Ownership category
- akta.pro rank
WhaTap Labs industry classification
Industry- Product category
- Application Performance Monitoring and Observability
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Application Delivery Analytics & Observability (ADC Telemetry/AIOps) (HDAFAHAL)
Keywords
Where WhaTap Labs is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
WhaTap Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Monitoring Subscription: Subscription-based SaaS monitoring service with tiered pricing plans. Users can start with a 15-day free trial and convert to paid plans. Pricing varies based on usage metrics, project count, and feature tiers. Available in free, paid, and enterprise tiers.
- Enterprise Licensing: Large enterprise deployments with dedicated support, custom SLAs, and volume-based pricing negotiated through sales team
- Usage-Based Components: Monitoring based on metrics collected, transactions processed, and data volume, with usage limits enforced per pricing tier
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial with 15-day access to full features |
| Subscription | Monthly | Subscription-based SaaS monitoring with tiered pricing |
| Subscription | Annual | Enterprise custom pricing for large-scale deployments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
WhaTap Labs product offering
Product offeringCore offering
WhaTap Labs sells an AI-Native Observability Platform delivered as a unified SaaS subscription that provides real-time monitoring and analytics for applications, servers, databases, Kubernetes, logs, URLs, browsers, networks, OpenMetrics, GPUs, and LLM workloads. The platform is accessed by enterprise IT, DevOps, and SRE teams through self-serve signup with a 15-day free trial, dedicated sales for large deployments, and a localized Japanese subsidiary.
Product overview
WhaTap is an AI-Native Observability Platform that provides a unified SaaS solution for IT monitoring. The platform combines GPU Monitoring, Application Monitoring, Server Monitoring, Database Monitoring, Kubernetes Monitoring, and Browser Monitoring under a single pane of glass, with WhaTap AI as the conversational interface. Additional specialized modules include URL Monitoring, Network Performance Monitoring, Network Monitoring (NMS), OpenMetrics integration, LLM Observability, the WhaTap Academy training program, and the Business Dashboard for domain-specific monitoring. The platform delivers real-time visibility with data encryption, cutting-edge technology for actionable insights, and unified monitoring across diverse services.
Differentiator
Problem solved
Functional benefit
Brands
- WhaTap AI: Conversational AI-powered monitoring data analysis, dashboard creation, and operational task support.
- WhaTap Monitoring Academy
Products and services
- Application Monitoring (APM) Application performance monitoring with granular visibility into application performance, transaction tracing, and bottleneck identification for Java, Node.js, PHP, Python, Go, and .NET applications.
- Server Monitoring Cloud-based unified server monitoring for management of overall system health across Debian, Ubuntu, RedHat, Amazon Linux, Windows, SUSE, FreeBSD, and XenServer.
- Database Monitoring Real-time database monitoring, diagnostics, and analysis ensuring consistent availability and performance for PostgreSQL, Oracle, MySQL, SQL Server, Tibero, CUBRID, Altibase, Redis, and MongoDB.
- Kubernetes Monitoring Container orchestration monitoring that rapidly identifies root causes by collecting real-time metrics, traces, and logs via the Container Map feature.
- Log Monitoring Centralized log monitoring and analysis with support for multiple programming languages and cloud log integrations including AWS Log, Azure Monitor, Naver Cloud Monitoring, and Oracle Cloud Monitor.
- GPU Monitoring Real-time GPU monitoring for AI infrastructure operations, providing visibility for smarter resource management across workloads, MIG (Multi-Instance GPU), and Kubernetes environments; supports NVIDIA GPU monitoring with DCGM metrics collection.
- URL Monitoring Automated website availability verification from the end-user perspective, replacing manual checks with continuous uptime monitoring.
- Browser Monitoring Real user monitoring for web browsers including session replay functionality and APM correlation analysis for problem resolution.
- Network Performance Monitoring Network infrastructure performance monitoring for distributed systems and cloud environments.
- Network Monitoring (NMS) Network management system monitoring for comprehensive network infrastructure oversight.
- OpenMetrics Prometheus-compatible metrics integration supporting the OpenMetrics standard for metric collection and exposition.
- LLM Observability Observability solution for production LLM applications, providing metrics and strategies for monitoring large language model performance and behavior.
- WhaTap AI Conversational AI assistant for analyzing monitoring data, generating dashboards, and supporting operational tasks through natural language interactions; powers the AI-Native Observability platform.
Quantifiable outcome
- 50% SLA performance improvement for PT Weefer Indonesia
- +6 more outcomes
Companies that use WhaTap Labs
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
WhaTap Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature8 records
WhaTap Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreAWS Partner with AWS Software Pass and AWS Qualified Software designations. Integration with AWS services including Amazon CloudWatch, Amazon ECS, and AWS Log for cloud monitoring. Technical review completed and validated by AWS.
Scale indicators5 records
Recent moves6 records
Expansion highlights8 records
WhaTap Labs competitors and assessment
Company assessmentDirect peers
- Datadog: Leading cloud monitoring and observability platform offering APM, infrastructure monitoring, log management, and increasingly GPU and AI workload monitoring. Direct competitor across most of WhaTap's product surface with much larger global enterprise footprint.
- Zabbix: Open-source enterprise monitoring platform for networks, servers, applications, and cloud services. Comparable to WhaTap's Server, Network, and infrastructure monitoring modules with strong adoption in EMEA and APAC.
- Dynatrace: AI-powered observability platform combining APM, infrastructure monitoring, and security with its Davis AI engine. Comparable AI-native positioning to WhaTap AI and direct overlap across application, infrastructure, and Kubernetes monitoring.
- Elastic: Search-powered observability and security platform built on Elasticsearch. Competes with WhaTap in log monitoring, APM, and infrastructure monitoring with strong open-source roots and broad enterprise adoption.
- Grafana Labs: Open-source observability stack including Grafana, Loki, Tempo, and Mimir, with commercial offerings (Grafana Cloud, Enterprise). Direct competitor in dashboards, metrics, and Kubernetes monitoring with strong open-source community appeal.
- New Relic: Full-stack observability platform providing APM, infrastructure monitoring, log management, and AI monitoring. Comparable single-pane-of-glass positioning to WhaTap's unified platform and direct competitor in the enterprise APM market.
Broad incumbents
- ServiceNow Cloud Observability (Lightstep): Cloud observability platform acquired from Lightstep, integrated with ServiceNow's broader ITSM and workflow portfolio. Competes with WhaTap in APM and distributed tracing with strong enterprise workflow integration.
- Instana (IBM): Automated observability platform under IBM for cloud-native applications and infrastructure. Direct overlap with WhaTap's APM and Kubernetes monitoring, backed by IBM's broader hybrid cloud and AI portfolio including watsonx.
- Cisco AppDynamics: Enterprise APM platform under Cisco offering application performance and business transaction monitoring. Overlaps with WhaTap's APM capabilities as part of Cisco's broader networking and infrastructure portfolio.
- Splunk: Broad observability and SIEM platform under Cisco, offering APM, infrastructure monitoring, and log analytics. Larger incumbent with overlapping capabilities across application performance and infrastructure monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WhaTap Labs social profiles
Digital presenceWhaTap Labs compliance and trust
Trust signalCompliance11 records
WhaTap Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhaTap Labs leadership team
Management profileNumber of profiles
Profiles1 record
WhaTap Labs subsidiaries and ownership
Company hierarchySubsidiaries1 record
WhaTap Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhaTap Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhaTap Labs
What does WhaTap Labs do?
WhaTap Labs sells an AI-Native Observability Platform delivered as a unified SaaS subscription that provides real-time monitoring and analytics for applications, servers, databases, Kubernetes, logs, URLs, browsers, networks, OpenMetrics, GPUs, and LLM workloads. The platform is accessed by enterprise IT, DevOps, and SRE teams through self-serve signup with a 15-day free trial, dedicated sales for large deployments, and a localized Japanese subsidiary.
Is WhaTap Labs a public or private company?
WhaTap Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was WhaTap Labs founded?
WhaTap Labs was founded in 2015. It employs 51 to 100 people.
Where is WhaTap Labs based?
WhaTap Labs is headquartered in Seocho, South Korea, in the Asia region.
How does WhaTap Labs make money?
Three revenue lines are on record. SaaS Monitoring Subscription is the primary driver. The others are enterprise Licensing and usage-Based Components.
Who are WhaTap Labs's main competitors?
Direct peers on record are Datadog, Zabbix, Dynatrace, Elastic, Grafana Labs and New Relic. Broad incumbents are ServiceNow Cloud Observability (Lightstep), Instana (IBM), Cisco AppDynamics and Splunk.
Does WhaTap Labs have an API?
Yes. WhaTap provides Open API v1 and v2 for external integrations and data access. The platform supports integrations with cloud monitoring services (Amazon CloudWatch, Amazon ECS, AWS Log, Azure Monitor, Naver Cloud Monitoring, Oracle Cloud Monitor), databases (PostgreSQL, Oracle, MySQL, SQL Server, Tibero, CUBRID, Altibase, Redis, MongoDB), and application/server environments (Java, Node.js, PHP, Python, Go, .NET, Kubernetes, Debian, Ubuntu, RedHat, Amazon Linux, Windows, SUSE, FreeBSD, XenServer). Developer documentation is at docs.whatap.io/en.
What industry is WhaTap Labs in?
WhaTap Labs's product category is Application Performance Monitoring and Observability. Its primary akta.pro industry code is HDAFAHAL, Application Delivery Analytics & Observability (ADC Telemetry/AIOps). Its NAICS code is 513210 and its SIC code is 7372.