SWIPEBY

What SWIPEBY does

SWIPEBY (legal entity Neighbor, Inc.) is an AI-powered, done-for-you marketing platform built for independent restaurants and local Main Street small businesses in the United States. Founded in 2017 and headquartered in Miami, Florida (after relocating from Winston-Salem, North Carolina), the company offers an integrated suite that includes commission-free online ordering, an SEO-optimized website builder, loyalty and rewards, AI phone answering, social media management, AI review response, AI-managed digital advertising across Google and Meta, and AI-driven email remarketing — all delivered through a flat monthly subscription priced via a quote-based sales motion.

The platform is built around a central first-party customer database that feeds all marketing channels, enabling personalized campaigns based on order history. AI capabilities span natural language processing for the IVR phone system, generative AI for social and review content (including OpenAI-powered menu image generation), process automation for review collection and ad optimization, and recommendation logic for remarketing and loyalty. Underlying technology is enabled through SWIPEBY's memberships in NVIDIA Inception, Microsoft for Startups, and Google for Startups, and POS integrations with Toast and Square sync menus, pricing, and availability in real time.

The go-to-market motion is direct and field-led, centered on dedicated local account executives who handle full onboarding with no software installation or technical knowledge required from the customer. Distribution is amplified by a partnership with Performance Food Group, one of the largest US foodservice distributors, giving SWIPEBY access to a deep base of restaurant operators. The company has raised approximately $830,000 across multiple rounds (most recently in April 2022), and operates with 51-100 employees under founder and CEO Carl Turner.

Name

SWIPEBY

Legal name

Neighbor, Inc.

Website

https://swipe.by

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

SWIPEBY is an AI-powered, done-for-you marketing platform that gives independent US restaurants commission-free online ordering, AI phone answering, social media management, review response, digital advertising, and email remarketing through a flat monthly subscription and field-led sales motion.

Ownership category

akta.pro rank

Product category

Restaurant Marketing Automation Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Restaurant marketing automation
• Commission-free online ordering
• AI phone answering
• AI review management
• Email remarketing software

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Done-for-You Marketing Platform): Restaurants pay a flat monthly subscription fee for access to the full SWIPEBY platform including email remarketing, social media management, AI phone answering, review management, digital advertising, and commission-free online ordering. The subscription model replaces the need for a marketing agency, freelancer, or in-house marketing hire. No per-order commission is charged on online orders — the platform keeps the business of its own customers rather than taking a cut.
2. Digital Ad Management (Media Budget Pass-Through): SWIPEBY manages Google and Meta advertising budgets on behalf of restaurants. The company does not mark up ad spend — if a customer invests $500 in ads, $500 goes into ads. Revenue from this stream comes from the overall subscription package, not from media margin.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SWIPEBY sells an AI-powered, done-for-you marketing and ordering SaaS platform to independent restaurants and local businesses, combining commission-free direct online ordering, AI phone answering, automated social media management, AI review response, AI-managed Google and Meta advertising, email remarketing, loyalty rewards, and free SEO-optimized websites under a single flat monthly subscription. The platform is set up and managed end-to-end by SWIPEBY's team, requiring no technical work or marketing expertise from the restaurant owner.

Product overview

SWIPEBY is an AI-powered done-for-you marketing platform built specifically for restaurants and local businesses. The core offering combines commission-free online ordering (built-in loyalty program and free SEO-optimized website) with AI-powered marketing automation including phone answering, social media management, digital advertising, review management, and email remarketing. The platform uses a central customer database that feeds all marketing channels, enabling personalized campaigns based on order history. All services are set up and managed by SWIPEBY's team with continuous AI optimization, targeting independent restaurants and local businesses across the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Commission-Free Online Ordering White-labeled online ordering platform that lets restaurants accept direct orders for curbside, pickup, or delivery without paying the 15–30% commissions charged by third-party apps such as DoorDash, Uber Eats, and Grubhub. Built for independent restaurants seeking to retain 100% of order revenue.
• Free Restaurant Website SEO-optimized, mobile-first restaurant website designed, built, and managed by SWIPEBY at no additional cost, including domain setup, branding, and integration with the ordering system. Aimed at independent restaurants needing a conversion- and local-search-optimized web presence.
• Loyalty & Rewards Built-in loyalty program within the online ordering system where customers earn points on every direct order, with no separate app or punch card required; points can be redeemed for discounts or free items. Designed for independent restaurants to drive repeat visits.
• AI Phone Answering AI-powered IVR system that answers restaurant calls 24/7 in under one second, handles FAQs about hours, menu, and directions, sends follow-up texts with ordering links, and can transfer calls to staff when needed; supports English and Spanish and unlimited simultaneous calls. Aimed at independent restaurants losing 30–60% of peak-hour calls.
• Social Media Management AI creates and schedules posts for Instagram and Facebook with captions and hashtags, automatically responds to comments and direct messages, and includes a content calendar and post-preview approval via text. Built for independent restaurants needing daily social presence without agency costs.
• Digital Advertising AI-managed ad campaigns across Google Ads, Facebook, and Instagram, including targeting, keyword, bidding, and creative optimization; ad spend is passed through with no markup or service fees. Aimed at independent restaurants wanting professional digital advertising without agency management.
• AI Review Manager AI reads every Google review and generates personalized responses based on sentiment and content, with fully automated or text-approval-based workflows, for both positive and negative reviews. Built for independent restaurants needing consistent review management at scale.
• Reputation Management Online presence management that automatically collects reviews via text, responds to every Google review with AI-generated responses, and helps restaurants rank higher in local search results. Aimed at independent restaurants seeking stronger local SEO performance.
• Email Remarketing Automated email marketing system that sends personalized campaigns to past customers based on order history and behavior, including win-back emails for customers who have not ordered in 30 days. Built for independent restaurants to re-engage lapsed customers and lift off-premise sales by up to 20%.
• AI Text-to-Photo Menu Generation Generative-AI feature that creates menu photos for restaurants using OpenAI text-to-image technology, intended to help restaurants quickly produce visual menu content for online ordering pages. Aimed at independent restaurants lacking professional food photography.

Quantifiable outcome

• 20% increase in sales for restaurants using SWIPEBY's tools (specifically remarketing)
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NVIDIA InceptioncoreTechnology or IntegrationSWIPEBY is a member of NVIDIA Inception, a program that provides startups with access to NVIDIA's AI technology, developer tools, and technical support. This partnership signals SWIPEBY's use of advanced GPU-based AI capabilities for its marketing automation platform.
• Microsoft for StartupscoreTechnology or IntegrationSWIPEBY is a member of Microsoft for Startups, gaining access to Azure cloud infrastructure, developer tools, and startup support resources to build and scale its AI-powered restaurant marketing platform.
• Google for StartupscoreTechnology or IntegrationSWIPEBY is a member of Google for Startups, providing access to Google's developer ecosystem, AI/ML tools, cloud infrastructure, and startup resources. This aligns with SWIPEBY's core product of AI-powered digital advertising on Google Ads.
• Performance Food Group (PFG)coreChannel Partner/ Reseller/ DistributorSWIPEBY partnered with Performance Food Group, one of the largest foodservice distributors in the US. The partnership provides SWIPEBY access to PFG's extensive network of restaurant operator customers for distribution of its AI marketing platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorSWIPEBY partnered with DoorDash to offer more efficient delivery for restaurant customers using its platform. This partnership allowed SWIPEBY to integrate delivery logistics while steering customers toward its commission-free direct ordering channel.
• Toast (POS Integration)coreTechnology or IntegrationSWIPEBY integrates with Toast POS system so that menu, pricing, and item availability stay in sync automatically between the POS and the online ordering page. Menu changes in Toast update the SWIPEBY ordering page in real time.
• Square (POS Integration)coreTechnology or IntegrationSWIPEBY integrates with Square POS, automatically syncing menu items, pricing, and availability between the restaurant's POS and SWIPEBY's online ordering platform, eliminating double-entry and ensuring consistent menus.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Popmenu: Popmenu provides an AI-powered marketing, online ordering, and website platform for independent restaurants — a near-direct overlap with SWIPEBY's combined ordering, social, and remarketing stack and target customer.
• Owner.com: Owner.com offers free restaurant websites, online ordering, and marketing automation to independent restaurants, directly competing with SWIPEBY's free-website-plus-marketing bundle.
• Bloom Intelligence: Bloom Intelligence is an AI-driven restaurant marketing platform focused on customer data, WiFi capture, email/text remarketing, and reputation management — closely overlapping SWIPEBY's remarketing and review modules.
• ChowNow: ChowNow provides commission-free online ordering and a marketing platform to independent restaurants, head-to-head with SWIPEBY's core commission-free ordering and direct-customer-engagement value proposition.
• SevenRooms: SevenRooms is a restaurant CRM, marketing, and guest-engagement platform serving restaurants and hospitality — overlapping with SWIPEBY's loyalty, remarketing, and customer-data offerings at the higher end of the market.
• Olo: Olo is a public B2B SaaS provider of online food ordering and restaurant commerce technology; its direct-ordering, digital marketing, and guest-engagement products overlap with SWIPEBY's ordering and remarketing modules, though Olo typically serves larger chains.
• BentoBox: BentoBox provides restaurants with websites, online ordering, and marketing tools — directly comparable to SWIPEBY's free-website, ordering, and marketing automation bundle for independent restaurants.

Broad incumbents

• Toast: Toast is a leading restaurant POS platform that has expanded into online ordering, marketing, and email/SMS guest engagement. It is a broader incumbent — its core is POS, but its expanding marketing suite increasingly overlaps with SWIPEBY's modules.
• Yelp: Yelp owns the dominant restaurant discovery and review platform in the U.S. and sells restaurants advertising and lead-generation tools, competing with SWIPEBY's review-management and digital-advertising modules at a much larger scale.

Emerging players

• Lunchbox: Lunchbox provides commission-free online ordering, marketing, and CRM tools for restaurants — a direct overlap with SWIPEBY's core offering, and an emerging competitor specifically targeting chains and large independents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWIPEBY