What Cypheme does

Cypheme SAS is a privately held French AI company that builds anti-counterfeiting technology for branded physical products. Its flagship offering, Noise Print, consists of tamper-resistant labels infused with unique chemical-ink signatures that function as impossible-to-duplicate fingerprints; each label is verified by photographing it with a standard smartphone camera and matching the image against Cypheme's proprietary neural network, returning a 'genuine' or 'fake' result in under five seconds through a web-based app that requires no download. A related product, Vrai AI, extends the capability to detect counterfeits via image analysis alone, without requiring any physical label on the product. Cypheme monetizes primarily through per-unit sales of Noise Print labels (with a 10,000-unit minimum order quantity and quote-based pricing influenced by volume, substrate, and customization), supplemented by enterprise data dashboards that provide geolocation intelligence on counterfeit distribution.

The company serves enterprise customers across at least twelve verticals — including pharmaceuticals, luxury fashion, vape and cannabis, wine and spirits, cosmetics, biotech, security hardware, collectibles, and government-issued documents (notably a Bangladesh national ID deployment) — with a logo base of 100+ companies that includes Lacoste, Puffbar, Stiiizy, Incepta, Medihands, U-Earth, Dormakaba, Ace Grading, and Bottles XO. Cypheme reports active users in more than 180 countries, claims to have eliminated 10 million counterfeit products and recovered approximately €150M in customer revenue, and is the only ISO 12931 Qualified anti-counterfeit solution on the market, with additional backing from the EU's Horizon 2020 programme and a 2025 United Nations University AI Award. Go-to-market is a consultative, sales-led motion with a minimum two-month implementation cycle, supplemented by self-serve consumer authentication, partner co-marketing (e.g., with Red Points), and regional sales coverage split between Europe/Africa and the Americas/APAC.

Name

Cypheme

Legal name

Cypheme SAS

Website

https://cypheme.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cypheme is a French AI company that sells proprietary anti-counterfeiting labels (Noise Print) and image-based detection (Vrai AI), serving enterprise brands across pharmaceuticals, luxury, vape, wine, cosmetics, biotech, and government documents in 180+ countries.

Ownership category

akta.pro rank

Product category

Anti-Counterfeiting Technology

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industry

Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)

Keywords

• Anti-counterfeiting technology
• Product authentication labels
• Brand protection solutions
• AI counterfeit detection
• Supply chain authentication

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Noise Print Labels (Per-unit Sales): Cypheme generates revenue primarily through the sale of Noise Print anti-counterfeit labels. Customers pay per label with no subscription pricing required. Price per label is influenced by volume, adhesive substrate type, and level of customization. The company offers a typical minimum order quantity of 10,000 units.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Cypheme develops and sells AI-powered anti-counterfeiting technology centered on its proprietary Noise Print labels, which carry unique chemical signatures (fingerprints) that cannot be duplicated. Labels are applied to product packaging and verified through a smartphone camera scan against Cypheme's artificial neural network, returning an authenticity verdict in under 5 seconds via a web app. The company also offers Vrai AI for image-only counterfeit detection and a geolocation intelligence dashboard for brand owners.

Product overview

Cypheme offers a unified AI-powered anti-counterfeiting platform centered on its proprietary Noise Print technology. Noise Print consists of patented, chemically-unique labels that create impossible-to-duplicate fingerprint signatures for each product. Verification is performed through Cypheme's proprietary neural network AI via smartphone camera scanning, delivering results in under 5 seconds. Vrai AI is a related spinoff technology optimized for underserved markets that enables image-based authentication without product modifications. Both products share Cypheme's core AI engine and cloud database, with geolocation intelligence enabling brands to track counterfeit distribution and enforce authorized sales territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Noise Print Anti-Counterfeiting Labels Proprietary anti-counterfeiting labels infused with unique chemical ink signatures (fingerprints) that cannot be duplicated. Labels are scanned with a standard smartphone camera and verified against Cypheme's artificial neural network, returning an authenticity verdict in under 5 seconds through a web app. Includes geolocation intelligence for tracking counterfeit distribution. Sold to enterprise brand owners across pharmaceuticals, fashion, wines and spirits, cosmetics, vapes, and other verticals.
• Vrai AI Image-based counterfeit detection technology that requires no prior modifications to a product or its packaging, designed to work reliably in low-resource environments using only a standard smartphone. Targeted at regions with unreliable supply chains and limited regulatory infrastructure. Winner of the United Nations University AI For Less Developed Countries Award.
• Web-based Authentication App Web-based authentication application (app.cypheme.com) that allows consumers to scan Noise Print labels using a smartphone camera and verify product authenticity in under 5 seconds, without downloading any mobile application.

Quantifiable outcome

• Reduced fake Puffbar vapes on market by 82% in 6 months
• +5 more outcomes

Named customers8 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Red PointsminorGTM or Marketing PartnerJoint webinar partnership between Cypheme and Red Points focused on the role of AI in online and offline brand protection strategies. Co-marketing to shared target audiences.
• U-EarthminorStrategic or Co-development PartnerU-Earth uses Cypheme's AI anti-counterfeit labels (Noise Print) on their U-Mask and U-Ox biotech products to prevent counterfeiting of air purification products.
• Printing Partners (Shenzhen)minorOthersCypheme has printing partners located in different countries including Shenzhen for producing Noise Print labels. Labels are delivered in standard rolls compatible with existing printers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Authentix: Authentix is a leading provider of authentication solutions for fuel, pharmaceuticals, and consumer goods. It competes head-to-head with Cypheme in chemical/physical authentication and brand-protection programs for enterprise customers globally.
• Systech (Dover): Systech provides serialization, track-and-trace, and brand-protection software widely used in pharma and FMCG. It overlaps with Cypheme in pharmaceutical anti-counterfeiting and is a typical alternative in regulatory-driven mandates.
• OpSec Security: OpSec offers authentication labels, holograms, and online brand protection for luxury, apparel, and consumer goods. It is a direct competitor in the label-based anti-counterfeiting market that Cypheme targets with Noise Print.
• SICPA: SICPA is the dominant provider of security inks and authentication solutions for banknotes, excise goods, and brand protection. Its proprietary security inks and authentication platforms overlap with Cypheme's chemical-signature approach at the high end of the market.
• Red Points: Red Points is a SaaS brand-protection platform focused on detecting and removing online counterfeit listings. Cypheme already runs co-marketing webinars with Red Points, indicating direct overlap in the brand-protection buyer and partial competition in scope.

Emerging players

• AlpVision: AlpVision provides digital, invisible-mark anti-counterfeiting authentication that requires no label changes. Its image-based authentication approach is closely analogous to Cypheme's Vrai AI spinoff, especially for pharma and luxury packaging.
• Scantrust: Scantrust offers secure QR codes and supply-chain serialization for anti-counterfeiting and traceability. It represents the QR-centric alternative to Cypheme's chemical-fingerprint approach, especially in regulated and consumer-goods markets.
• Entrupy: Entrupy uses AI image analysis to authenticate luxury goods such as handbags and sneakers. Its purely AI-based authentication approach is conceptually adjacent to Vrai AI and overlaps with Cypheme's fashion and luxury customer base.

Broad incumbents

• Avery Dennison: Avery Dennison is a large label and materials manufacturer with an RFID- and NFC-based brand-protection portfolio. It competes with Cypheme at the packaging-label layer for global brand customers, but as part of a much broader product portfolio.
• Zebra Technologies: Zebra Technologies provides track-and-trace, RFID, and visibility solutions for supply chains and brand owners. It is a broad incumbent whose authentication and traceability offerings overlap with Cypheme in regulated industries and global enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cypheme
• LinkedInlinkedin.com/company/cypheme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cypheme