What August does

August (legally Augur Technologies Limited) is a London-based property management SaaS company founded in 2021 that builds an all-in-one mobile and web application for UK self-managing landlords and Houses in Multiple Occupation (HMO) operators. The platform unifies rent tracking, compliance management, expense logging, document storage, and tenant communication, and serves a long tail of individual landlords who manage their own buy-to-let properties without letting agents. Its product surface includes a free tier for up to two tenancies and three paid plans (Growth at £8.99/month, Portfolio at £14.99/month, and Portfolio+ at £29.99/month), with tenants using the platform free of charge.

The technology stack combines a mobile-first iOS/Android/web architecture with Open Banking connectivity via Plaid Financial Ltd, under which August operates as an FCA-authorised agent (Firm Reference Number: 804718) and automatically matches incoming rent payments to tenancies using AI-powered transaction classification. Compliance features cover England and Wales-specific landlord obligations (gas safety, EPC, EICR, deposit protection, Right to Rent) plus HMO licensing, with a built-in AI assistant called August Intelligence that answers natural-language portfolio queries and uses computer vision to extract expiry dates from uploaded certificates. The platform also delivers HMRC-aligned expense categorisation and direct quarterly Making Tax Digital (MTD) for Income Tax submissions ahead of the April 2026 mandate for landlords earning over £50,000, and integrates with Xero and QuickBooks for accountant handoff.

Commercially, August runs a pure product-led growth model with no sales team, monetising through tiered subscriptions and capturing users through a free tier, a 30-day paid trial, and a content-led SEO funnel anchored by a landlord blog, a rental dictionary, comparison pages versus incumbents such as Landlord Vision, Landlord Studio, and Arthur, and a suite of free landlord calculators. The company is privately held, backed by angel investors with track records at Trustpilot, Glassdoor, and Onfido, and reports a 3,000+ user base with a 4.5-star average customer rating; leadership comprises CEO Richard Samuel, founder Samuel Cope, and Head of Technology Tancrede Chazallet.

Name

August

Legal name

Augur Technologies Limited

Website

https://augustapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

August is a London-based SaaS platform that helps UK self-managing landlords and HMO operators automate rent tracking, compliance, MTD tax submissions, and document management via iOS, Android, and web apps.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Other Services to Buildings and Dwellings (56179), Residential Property Managers (531311)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• Property management software
• Landlord software
• HMO management
• Rental compliance
• Rent tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Subscription SaaS (Landlord Plans): Four-tier subscription model for landlords: Free (2 tenancies), Growth (£8.99/month/£89.99/year), Portfolio (£14.99/month/£149.99/year), Portfolio+ (£29.99/month/£299.99/year). Revenue from recurring subscriptions with annual discount of ~20%. Tenants use the platform free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

August is a UK-focused property management SaaS platform for self-managing landlords and HMO operators that automates rent reconciliation via Open Banking, guides users through England and Wales compliance obligations (gas safety, EPC, EICR, deposit protection, Right to Rent, HMO licensing), logs expenses in HMRC-recognised categories for Making Tax Digital, and stores documents with AI-extracted expiry dates. It is delivered through iOS, Android, and web apps on a tiered subscription model with a free plan for up to two tenancies.

Product overview

August is a UK property management software platform for self-managing landlords and HMO operators, available as iOS, Android, and web applications. The platform operates on a tiered subscription model (Free, Growth at £8.99/month, Portfolio at £14.99/month, and Portfolio+ at £29.99/month) providing progressively more tenancies, bank accounts, and feature access. Core functionality includes Rent Tracking via Open Banking-powered automatic payment matching, Expense Tracking with HMRC-aligned categories for MTD, Compliance Checklists with step-by-step guidance on gas safety/EPC/EICR requirements, Document Management with AI-powered expiry date extraction, Smart Reminders, and the August Intelligence AI Property Assistant. Additional modules include Property Insights pulling data from government records, Maintenance Reporting, and a free Tenant App. The platform integrates with Xero and QuickBooks for accounting exports and connects to UK banks via Plaid Open Banking.

Differentiator

Problem solved

Functional benefit

Products and services

• August Property Management Platform Core August SaaS platform for UK self-managing landlords and HMO operators, delivered as iOS, Android, and web apps. Provides Open Banking rent reconciliation, HMRC-aligned expense tracking for MTD, England-and-Wales compliance checklists (gas safety, EPC, EICR, deposit protection, Right to Rent, HMO licensing), AI-extracted document expiry dates, smart reminders, the August Intelligence AI assistant, property insights from government records, tenant maintenance reporting, and a suite of 17 property reports. Available on a tiered subscription (Free up to 2 tenancies, Growth £8.99/mo up to 5, Portfolio £14.99/mo up to 20, Portfolio+ £29.99/mo unlimited).
• August Tenant App Free dedicated companion app for tenants to pay rent, report maintenance issues with photo uploads, and access tenancy documents. Included at no charge with the August landlord platform to drive adoption among UK landlords by removing tenant-side friction.

Quantifiable outcome

• Saves landlords from £5,000+ compliance fines through automated reminders
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Plaid Financial LtdcoreTechnology or IntegrationOpen Banking integration partner providing regulated account information services. August operates as an authorised agent of Plaid Financial Ltd, an authorised payment institution regulated by the FCA under Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid enables August's automatic rent matching via bank transaction analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arthur Online: UK-based property management SaaS for landlords, letting agents, and block managers. Direct competitor named in August's own comparison pages; offers similar rent tracking, compliance, and accounting features with broader letting-agent focus.
• Landlord Vision: UK landlord accounting and tax software, MTD-ready. Explicitly named in August's comparison pages; serves the same self-managing UK landlord segment with tax-focused positioning.
• Landlord Studio: UK property management and accounting app for landlords. Named in August's comparison pages; offers rent tracking, expense logging, and tax reporting for self-managing landlords.
• Alphaletz: UK landlord software for compliance, referencing, and rent collection. Named in August's comparison pages; focuses on self-managing landlords and letting agents in the UK market.
• Hammock: UK-based property management software for residential landlords, agents, and block managers. Named in August's comparison pages; offers rent collection, compliance, and tenant communication.

Broad incumbents

• PayProp: Established UK/South African rental payment and reconciliation platform owned by REAX Software. Larger player serving letting agents and landlords with automated rental payments and accounting.
• MRI Software: Large global property management software provider serving residential and commercial landlords at enterprise scale. Adjacent incumbent with overlapping property-management functionality though typically targeting larger operators.

Regional players

• RentMan: European rental management software serving landlords across multiple European markets. Adjacent offering with property management features; not UK-specific but competes in similar landlord-tooling space.
• Console: Australia/NZ-based property management SaaS with similar landlord-facing features (rent tracking, compliance, maintenance). Operates in different geography but exemplifies the same product playbook August executes in the UK.

Emerging players

• OpenRent: UK online letting agent platform helping self-managing landlords list properties and find tenants. Partial overlap with August's self-managing landlord target market; complements rather than fully overlaps with August's compliance/accounting focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August