Bitty Advance
Bitty Advance is a US-based small business financing company providing Revenue-Based Financing and fixed-fee Business Loans of $2,000-$25,000 to SMBs across construction, trucking, hospitality, retail, and professional services, distributed via direct online applications and a broker/partner channel.
- Company typePrivate
- Founded2018
- HeadquartersDania, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bitty Advance does
Bitty Advance (legal entity: Bitty Advance 2, LLC) is a US-based small business financing company founded in 2018 and headquartered in Dania Beach, Florida. It provides working capital in the $2,000-$25,000 range to small business owners through two core products: Revenue-Based Financing, which advances capital against future sales with no collateral required and repayments that flex with business revenue, and fixed-fee Business Loans with minimal paperwork and predictable repayment schedules. Qualification requires 6+ months in business, $5,000+ in monthly revenue, and a 500+ credit score, with the company targeting 24-hour approval decisions and same-day funding.
The company operates a dual-channel distribution model. SMB owners can apply directly online and manage funding through the Merchant Portal (portal2.bittyadvance.com). Separately, Bitty runs a broker/partner channel via the Broker Portal (broker.bittyadvance.com), where registered partners submit applications and earn commission on approved deals. Target verticals are horizontal across SMB segments including Construction, Trucking & Logistics, Food & Hospitality, Retail, and Personal/Professional Services.
Bitty monetizes through transaction fees on revenue-based financing (percentage of sales) and one-time fees on business loans. The company employs 11-50 people, has raised $15.25M in a round led by OppFi in August 2024, and uses content marketing, social media, and Trustpilot reviews as its primary demand-generation channels. No AI/ML capabilities, patents, certifications, or ownership disclosures are present in the available data, and the company operates exclusively within the United States.
Bitty Advance firmographics
Firmographics- Name
- Bitty Advance
- Legal name
- Bitty Advance 2, LLC
- Website
- https://bittyadvance.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bitty Advance is a US-based small business financing company providing Revenue-Based Financing and fixed-fee Business Loans of $2,000-$25,000 to SMBs across construction, trucking, hospitality, retail, and professional services, distributed via direct online applications and a broker/partner channel.
- Ownership category
- akta.pro rank
Bitty Advance industry classification
Industry- Product category
- Small Business Lending / Alternative Finance
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
- akta.pro secondary industry
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
Keywords
Where Bitty Advance is headquartered
LocationHeadquarters
- HQ city
- Dania
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bitty Advance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Revenue-Based Financing: Provides upfront capital in exchange for a percentage of future sales. Repayments fluctuate based on business performance - higher revenue means higher repayment, lower revenue means lower repayment. This aligns payment obligations with business cash flow.
- Business Loans: Fixed-fee business loans with minimal paperwork, no collateral requirements, and predictable fees. Provides quick access to working capital for small businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Revenue-Based Financing - Flexible repayment based on percentage of sales |
| One time/ perpetual license | Monthly | Business Loans - Fixed-fee with predictable repayment schedule |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bitty Advance product offering
Product offeringCore offering
Bitty Advance provides alternative small business financing products—primarily Revenue-Based Financing and fixed-fee Business Loans—ranging from $2,000 to $25,000 to small businesses across construction, trucking, hospitality, food, retail, and professional services. Approval decisions are targeted within 24 hours with same-day funding available, and the company distributes through a direct online application channel and a broker/partner portal where partners earn commissions on originated deals.
Product overview
Bitty Advance provides two core financing products: Revenue-Based Financing (RBF) and Business Loans. Revenue-Based Financing allows small businesses to access capital from future sales without requiring collateral, with repayments that flex with business performance. Business Loans are fixed-fee financing options with minimal paperwork and predictable terms. The company also offers a Merchant Portal for account management and a Broker Portal for partner registration and commission tracking. These products collectively address working capital needs for small businesses across various industries including construction, trucking, hospitality, and retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Revenue-Based Financing A financing solution that provides small businesses access to capital from future sales without requiring collateral, with repayment terms that flex with business performance—higher revenue means higher repayment, lower revenue means lower repayment. Targeted at SMBs in construction, trucking, hospitality, food, retail, and professional services that need working capital quickly.
- Business Loans Fixed-fee small business loans with minimal paperwork, no collateral requirements, and predictable repayment schedules. Provides quick access to working capital for SMBs that prefer traditional fixed-payment financing over revenue-tied structures.
- Merchant Portal A web-based portal allowing approved small business merchants to manage their financing accounts, track repayments, and access additional funding. Offered to direct customers of Bitty Advance as part of their financing relationship.
- Broker Portal A portal for registered broker partners to register, submit financing applications on behalf of clients, and track commission earnings. Partners complete a registration process including a partner agreement, W-9, and deposit form.
Quantifiable outcome
- Approval decisions within 24 hours
- +1 more outcomes
Companies that use Bitty Advance
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Bitty Advance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bitty Advance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Broker PartnerscoreBitty has a network of broker and partner relationships where brokers register through the Broker Portal, submit client applications, and earn commission on approved funding. Partners must complete registration including partner agreement, W-9 form, and deposit form submission to [email protected]. Brokers can then submit advances and earn commission through the portal.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Bitty Advance competitors and assessment
Company assessmentDirect peers
- OppFi: OppFi is both an investor and a direct strategic peer — it operates an online lending platform serving non-prime consumers and small businesses with installment loans and revenue-based financing products through brands like OppLoans. It is the lead investor in Bitty Advance, making it the most directly comparable and connected peer.
- Credibly: Credibly provides working capital solutions, including merchant cash advances and small business loans, to SMBs via a direct online channel and a robust partner/broker network. It is a direct competitor to Bitty in both product mix (RBF/MCA + term loans) and broker-led GTM motion.
- Fora Financial: Fora Financial is a direct online and broker-originated SMB working capital provider offering merchant cash advances and small business loans in the $5K-$1.4M range. It targets the same sub-to-near-prime SMB customer and uses a comparable broker portal model.
- National Funding: National Funding provides small business loans, equipment financing, and merchant cash advances to SMBs across multiple verticals. It operates through both direct and broker channels with similar ticket sizes and speed-of-funding positioning as Bitty Advance.
- CAN Capital: CAN Capital is a long-established online provider of working capital, including merchant cash advances and small business loans, to SMBs in the U.S. It competes directly with Bitty in the small-ticket MCA segment via similar broker and direct online channels.
- Fundbox: Fundbox provides SMB working capital through invoice-based advances and lines of credit, serving a similar customer segment with a technology-forward, API-driven platform. It overlaps with Bitty on SMB working capital needs, though Fundbox leans more on invoice/receivables-based underwriting.
- Lendio: Lendio operates an SMB loan marketplace connecting small businesses with multiple lenders across loan products including MCAs and short-term working capital. It competes with Bitty's broker model by aggregating SMB demand and routing to capital providers.
- Swift Capital: Swift Capital provides working capital advances and small business loans to SMBs, primarily through a broker/partner channel. It is a closely comparable peer in ticket size, customer type, and broker-led distribution model.
Broad incumbents
- OnDeck (now Enova): OnDeck, a subsidiary of Enova International, is a major SMB online lender offering term loans and lines of credit to small businesses across the U.S. It competes with Bitty in the small-dollar working capital segment and shares the same digital-first, data-driven underwriting approach.
- BlueVine: BlueVine offers small business lines of credit, invoice factoring, and term loans to SMBs via a digital platform. It is a broader incumbent in SMB online lending with greater scale and product breadth than Bitty, but addresses overlapping working capital needs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bitty Advance social profiles
Digital presenceBitty Advance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitty Advance leadership team
Management profileNumber of profiles
Profiles1 record
Bitty Advance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitty Advance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitty Advance
What does Bitty Advance do?
Bitty Advance provides alternative small business financing products—primarily Revenue-Based Financing and fixed-fee Business Loans—ranging from $2,000 to $25,000 to small businesses across construction, trucking, hospitality, food, retail, and professional services. Approval decisions are targeted within 24 hours with same-day funding available, and the company distributes through a direct online application channel and a broker/partner portal where partners earn commissions on originated deals.
Is Bitty Advance a public or private company?
Bitty Advance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bitty Advance founded?
Bitty Advance was founded in 2018. It employs 11 to 50 people.
Where is Bitty Advance based?
Bitty Advance is headquartered in Dania, United States, in the North America region.
How does Bitty Advance make money?
Two revenue lines are on record. Revenue-Based Financing is the primary driver. The others are business Loans.
Who are Bitty Advance's main competitors?
Direct peers on record are OppFi, Credibly, Fora Financial, National Funding, CAN Capital, Fundbox, Lendio and Swift Capital. Broad incumbents are OnDeck (now Enova) and BlueVine.
Does Bitty Advance have an API?
No public API is recorded for Bitty Advance.
What industry is Bitty Advance in?
Bitty Advance's product category is Small Business Lending / Alternative Finance. Its primary akta.pro industry code is FSAGALAH, Merchant Cash Advance & Revenue-Based Financing Enablement, with a secondary code of FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday). Its NAICS code is 52222 and its SIC code is 6153.