RETAILIGENCE

What RETAILIGENCE does

RETAILIGENCE is a UK-headquartered SaaS company founded in 2018 that applies machine learning to retail category management. The platform addresses a quantified problem: retailers lose an estimated 3-5% of total sales due to ranging and operational issues. Its core engine, the Retailigence ML Engine, processes retailer data at basket or summary level using unsupervised machine learning to identify patterns, correlations, and anomalies across store, item, and sales transaction dimensions, deliberately future-facing and without hindsight bias. Around the ML Engine sit six integrated product modules: Store Clustering (basket-driven store similarity), Assortment Optimisation (tailored product offers per store/cluster), Space Modeller (ML-driven space allocation), X-Ray Hub (control tower monitoring assortment and compliance), X-Ray Mobile App (store-staff operational alerting with role-based dashboards), and Customer Segmentation (data-driven segments replacing traditional personas such as 'Millennials' or 'Affluent').

The company sells primarily through a direct enterprise field-sales motion, led by a Director of Sales for EU and NA reporting to the CEO, targeting blue-chip retailers with a consultative, multi-million dollar sales process. Distribution is augmented by partnerships with Gi Group Spa for the X-Ray App rollout in Europe and the USA, and with Infosys for joint go-to-market in Category Management. Deployment is cloud-based (with Microsoft Azure and AWS alignment, plus Google Startup partnership) and delivered via open APIs, with proof-of-concept achievable in two weeks and full store clustering and range recommendations in 16-20 weeks. Customers span grocery (H-E-B, Whole Foods, Esselunga, Pick n Pay, Panda Retail), consumer electronics (Media Markt), DIY (B&Q, Kingfisher), energy/convenience (Shell), automotive parts (Genuine Parts Company/NAPA), and general merchandise (Pepkor) across the UK, US, Europe, Middle East, Africa, and South America.

RETAILIGENCE is privately held, has raised approximately $13M in cumulative disclosed funding across rounds in 2019, 2019, 2021, and 2022 (including Motorola Solutions Venture Capital as a repeat investor), and has a leadership team drawn from Tesco, Marks & Spencer, Pick n Pay, Kazyon, and Woolworths, with advisors including a former Tesco CCO, an Ayasdi co-founder, and a SLAC Stanford Senior Scientist. The company has no disclosed revenue, no disclosed parent or institutional owner, and operates lean with 11-50 employees and offices in London, Los Altos Hills, and Mumbai.

Name

RETAILIGENCE

Legal name

Retailigence Ltd

Website

https://retailigence.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RETAILIGENCE is a UK-based SaaS company applying unsupervised machine learning to retail category management, serving large enterprise retailers with AI-driven store clustering, assortment optimization, space allocation, and in-store operational monitoring.

Ownership category

akta.pro rank

Product category

Retail Category Management Software

akta.pro primary industry

Category Management & Retail Analytics (MPAAAJAI)

akta.pro secondary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Retail category management
• Machine learning retail
• Assortment optimization software
• Store clustering analytics
• Retail AI platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based SaaS deployment model. Retailers pay for access to the ML-powered platform solutions including Store Clustering, Assortment Optimisation, Space Modeller, X-Ray Hub/Mobile App, and Customer Segmentation. Revenue derived from subscription licensing with store clustering and range recommendations delivered in 16-20 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RETAILIGENCE provides a cloud-based, machine learning-driven SaaS category management platform for enterprise retailers. The platform uses its proprietary Retailigence ML Engine to process retailer data and deliver modules including Store Clustering, Assortment Optimisation, Space Modeller, X-Ray Hub/Mobile App, and Customer Segmentation. The solution addresses 3-5% of sales leakage caused by sub-optimal ranging and operational issues.

Product overview

RETAILIGENCE is a retail AI platform that uses machine learning to deliver re-invented versions of traditionally rule-based retail solutions. The platform consists of the Retailigence ML Engine as the core technology brain, combined with multiple integrated product modules: Store Clustering (which clusters stores based on customer shopping patterns), Assortment Optimisation (which creates tailored product offers), Space Modeller (which allocates optimal space to categories), X-Ray Hub and X-Ray Mobile App (which monitor and flag in-store operational issues), and Customer Segmentation (which identifies customer personas for targeted marketing). These modules work together as a unified suite, with the ML Engine processing retailer data and the applications interrogating it in real-time to help retailers optimise store operations and customer offers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Retailers lose 3-5% of total sales due to ranging and operational issues - the addressable problem RETAILIGENCE solves
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Gi Group SpacoreChannel Partner/ Reseller/ DistributorRETAILIGENCE partnered with Gi Group Spa (one of the largest staffing companies globally) to roll out the Store Compliance XRay App across Europe and USA. Gi Group provides distribution and implementation support for the mobile application deployment.
• GooglecoreTechnology or IntegrationRETAILIGENCE is a Google Startup partner. Nature of partnership focused on technology collaboration and startup ecosystem engagement.
• MicrosoftcoreTechnology or IntegrationRETAILIGENCE is an approved member of the Microsoft Startup Hub. Collaborating with Microsoft to deploy RETAILIGENCE in the Azure cloud in an efficient and scalable manner.
• AmazoncoreTechnology or IntegrationRETAILIGENCE is an approved Amazon Activate Startup. Collaborating with Amazon to deploy RETAILIGENCE in the AWS cloud in an efficient and scalable manner.
• InfosysstrategicStrategic or Co-development PartnerInfosys is one of the largest technology providers in the world. RETAILIGENCE collaborates with Infosys to provide functional and technology expertise in Category Management and also in joint GTM (Go-to-Market) strategies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RELEX Solutions: RELEX Solutions is a direct competitor in AI-driven retail planning, including assortment optimization, space planning, and forecasting for grocery and hardlines retailers. RETAILIGENCE explicitly names RELEX as a competitor in customer testimonials, with documented head-to-head displacements.
• Blue Yonder (formerly JDA Software): Blue Yonder is a leading provider of category management, assortment, and supply chain solutions to enterprise retailers, owned by Panasonic. RETAILIGENCE explicitly identifies JDA/Blue Yonder as the incumbent it has displaced in customer evaluations across multiple categories.
• Symphony RetailAI: Symphony RetailAI provides AI-driven category management, demand forecasting, and personalization for grocers and CPG manufacturers. Direct overlap with RETAILIGENCE's assortment optimization, customer segmentation, and store clustering offerings; interesting connection via Ayasdi (now Symphony AI) co-founder who advises RETAILIGENCE.
• o9 Solutions: o9 Solutions offers AI-powered integrated planning (assortment, demand, supply) for retailers and CPG companies. Competes in the same enterprise category management and retail planning category, often against JDA/RELEX in vendor evaluations.
• ToolsGroup: ToolsGroup provides AI-driven demand planning, assortment optimization, and inventory optimization for retailers and manufacturers. Direct overlap with RETAILIGENCE's ML-driven assortment and space allocation modules.
• Aptos: Aptos is a retail technology vendor offering merchandising, planning, and store operations solutions for apparel and specialty retailers. Direct overlap with RETAILIGENCE's category management and store operations offerings in the mid-market to enterprise retail segment.

Broad incumbents

• SAS Institute (Retail): SAS offers a broad retail analytics platform including category management, demand forecasting, and merchandising optimization. As a large, established analytics vendor, SAS competes with RETAILIGENCE in enterprise retail AI deployments but as part of a much wider analytics portfolio.
• Antuit (Zebra Technologies): Antuit, now part of Zebra Technologies, provides AI-driven demand forecasting, assortment, and replenishment for retailers and CPG. As a Zebra-owned solution, it competes in enterprise retail AI but as part of a broader enterprise asset intelligence portfolio.
• IBM (Retail): IBM offers retail solutions including merchandising, supply chain, and AI-driven category management as part of its broader enterprise software portfolio. Competes with RETAILIGENCE at large enterprise retailers but as a generalist technology vendor.

Emerging players

• Trax Retail: Trax Retail applies computer vision and AI to in-store execution, shelf monitoring, and merchandising analytics. Comparable to RETAILIGENCE's X-Ray mobile app for operational issue detection at the store shelf, though Trax focuses more on image recognition than assortment ML.

Market position

Strengths5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/nDEC-m4Z0bw
• Xx.com/retailigence
• Facebookfacebook.com/retailigent
• LinkedInlinkedin.com/company/retailigence

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RETAILIGENCE