Halfday Iced Tea

What Halfday Iced Tea does

Halfday Iced Tea is a US-based functional beverage company that produces prebiotic-infused canned iced teas positioned as a gut-healthy, low-sugar alternative to conventional sweetened iced tea. The company was founded in late 2020 by Rowan University graduates Kayvon Jahanbakhsh and Mike Lombardo, the former of whom created the brand after recovering from ulcerative colitis. The product portfolio consists of eight single-flavor SKUs — Watermelon Half & Half, Classic Half & Half, Lemon Tea, Peach Tea, Raspberry Tea, Green Tea, Sweet Tea, and Tropical Tea — and seven variety packs, all built around a proprietary GOODDAY Prebiotic Blend combining cassava root fiber, fructan fiber, and organic agave inulin to deliver 6g of prebiotic fiber per 12 fl oz can with only 3–5g of sugar and 30–45 calories. Products are organic, OU Kosher certified, keto- and gluten-free friendly, and made with brewed organic tea.

The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce through drinkhalfday.com, an Amazon storefront with Subscribe and Save (up to 15% discount), and broad retail distribution across more than 1,600 doors spanning natural, conventional, and specialty grocers including Target, Whole Foods, Sprouts, Kroger, Wegmans, HEB, Safeway, Harris Teeter, Stop & Shop, Thrive Market, GoPuff, Erewhon, Natural Grocers, and Giant. Marketing is anchored on organic social (TikTok, Instagram, X), email capture with a 15% first-order incentive, and earned media including Forbes 30 Under 30 recognition (2023) for both founders. Revenue is generated entirely through consumer product sales of single cans, multipacks, and 12-pack cases; no B2B or licensing revenue streams are disclosed.

The company is privately held and seed-stage, having raised a $3 million seed round in October 2022 led by Talent Resources Ventures. Cumulative volume has crossed 5 million cans sold. The company faces a pending proposed class action lawsuit over its prebiotic benefit claims, which represents a notable regulatory and brand risk against the core functional positioning. Headcount is reported at 11–50 employees, and operations are US-only with no announced international expansion.

Name

Halfday Iced Tea

Legal name

Halfday Iced Tea

Website

https://drinkhalfday.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Halfday Iced Tea is a US-based functional beverage brand producing prebiotic-infused, low-sugar canned iced teas for health-conscious consumers seeking gut-health benefits. It sells DTC, on Amazon, and in 1,600-plus retail doors nationwide.

Ownership category

akta.pro rank

Product category

Functional Ready-to-Drink Iced Tea

NAICS

Soft Drink and Ice Manufacturing (31211), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE)

Keywords

• Prebiotic iced tea
• Functional beverages
• Ready to drink tea
• Low sugar beverages
• Gut health drinks

Headquarters

HQ city

Blackwood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales: Direct-to-consumer and retail sales of canned iced tea products across multiple flavors and variety packs. Revenue generated through single-can multipacks and 12-pack cases sold via website, Amazon, and retail partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Halfday Iced Tea manufactures and sells prebiotic canned iced teas across multiple classic flavors (lemon, peach, raspberry, green, sweet, tropical, watermelon half & half, classic half & half) as well as variety 12-packs. Each 12 fl oz can delivers 6g of prebiotic fiber from the proprietary GOODDAY Prebiotic Blend (cassava root fiber, fructan fiber, organic agave inulin) while keeping sugar to 3-5g and calories to 30-45. Products are OU Kosher certified, use organic brewed tea, and are sold via DTC e-commerce, Amazon, and 1,600+ retail stores across the United States.

Product overview

Halfday Iced Tea is a prebiotic iced tea brand offering better-for-you alternatives to conventional iced teas. The product line consists of 8 single-flavor iced teas (Watermelon Half & Half, Lemon Tea, Peach Tea, Raspberry Tea, Green Tea, Sweet Tea, Tropical Tea, and Classic Half & Half) and 7 variety packs (Fan Favorites, Classic Variety, Fruity Variety, Peach & Lemon, Southern Variety, and Refresher Variety). All products feature the company's proprietary GOODDAY Prebiotic Blend delivering 6g of prebiotic fiber per 12 fl oz can, with only 3-5g of sugar and 30-45 calories. The portfolio emphasizes classic iced tea flavors made with organic brewed teas, positioned as a gut-friendly, low-sugar alternative to traditional sweetened iced teas. The brand was launched in late 2020 and is sold in over 1,600 retail stores including Target and Giant.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemon Tea Bright, tangy, and refreshing lemon iced tea made with brewed organic black tea, 3g sugar, and 35 calories per 12 fl oz can; marketed as a best seller. Targeted at health-conscious consumers seeking a low-sugar, functional classic iced tea.
• Peach Tea Sweet, juicy peach iced tea made with brewed organic green tea, peach juice powder, 6g prebiotic fiber, and 3-5g sugar per 12 fl oz can; marketed as a best seller for health-conscious iced tea drinkers.
• Raspberry Tea A bold, berry-packed iced tea with raspberry flavor, brewed organic black tea, raspberry juice powder, hibiscus, 6g prebiotic fiber, and 3-5g sugar per 12 fl oz can.
• Green Tea A smooth, golden iced tea with real honey and ginseng, brewed with organic green tea, 6g prebiotic fiber, 30 calories per 12 fl oz can, naturally sweetened.
• Sweet Tea Smooth and sweet Southern-style iced tea made with brewed organic black tea, organic raw cane sugar, and 6g prebiotic fiber per 12 fl oz can.
• Tropical Tea Tropical-flavored iced tea with a wave of tropical taste, brewed organic tea with prebiotics, part of the company's flavor lineup.
• Watermelon Half & Half A bold iced tea combining watermelon flavor with half lemonade, made with brewed organic green tea, 6g prebiotic fiber, 5g sugar, and 45 calories per 12 fl oz can.
• Classic Half & Half Bold tea meets tangy lemonade in a classic half and half format, brewed organic black tea with 40 calories and 6g prebiotic fiber per 12 fl oz can.
• Fan Favorites Variety Pack Variety 12-pack including 3 Green Tea, 3 Raspberry Tea, 3 Lemon Tea, and 3 Peach Tea cans, with 30-35 calories per serving.
• Classic Variety Pack Variety pack including 4 Lemon Tea, 4 Peach Tea, and 4 Green Tea cans, representing Halfday's greatest hits.
• Fruity Variety Pack Variety pack bursting with bold fruit flavors, including 4 Raspberry Tea, 4 Lemon Tea, and 4 Peach Tea cans.
• Peach & Lemon Variety Pack Variety pack including 6 Peach Tea and 6 Lemon Tea cans, a duo of two best-selling flavors.
• Southern Variety Pack Southern-inspired variety pack best enjoyed slow, including 4 Sweet Tea, 4 Peach Tea, and 4 Lemon Tea cans with 3-5g sugar per serving.
• Refresher Variety Pack Bright, juicy variety pack including 3 Peach Tea, 3 Raspberry Tea, 3 Lemon Tea, and 3 Classic Half & Half cans, with 30-40 calories per serving.

Quantifiable outcome

• 95% of Americans don't get enough fiber in their diet - Halfday provides 15-25% of daily fiber needs per can

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Olipop: Olipop is a prebiotic functional soda brand that combines nostalgic flavors with gut-health benefits including prebiotic fiber. Like Halfday, it targets better-for-you consumers seeking functional beverages beyond hydration and competes for the same gut-health-conscious shopper across DTC and natural grocery channels.
• Poppi: Poppi is a prebiotic soda brand featuring apple cider vinegar and prebiotic fiber with low sugar. It is the closest functional beverage peer to Halfday, sharing the same low-sugar, gut-health positioning, multi-channel distribution strategy, and target consumer of health-conscious millennials and Gen Z.
• Health-Ade Kombucha: Health-Ade is a leading functional kombucha brand sold in natural and mainstream grocery stores. While fermented rather than prebiotic, it competes directly with Halfday for the gut-health beverage shopper and shares similar retail distribution and DTC model.
• Recess: Recess is a functional beverage brand offering sparkling waters and mood drinks with adaptogens and hemp. It targets a similar better-for-you, lifestyle-oriented consumer and competes in the broader functional beverage category alongside Halfday with similar branding and DTC-plus-retail distribution.
• Töst Beverages: Töst is a premium non-alcoholic sparkling beverage brand positioned for sophisticated better-for-you occasions. It shares with Halfday the strategy of premium positioning in retail and foodservice with a focus on low-sugar, sophisticated flavor profiles.
• Sound Sparkling Tea: Sound is a sparkling tea brand combining tea botanicals with light carbonation and functional positioning. Like Halfday, it leverages tea as the base ingredient and targets health-conscious consumers seeking a better-for-you alternative to traditional iced teas.
• SweetLeaf Tea: SweetLeaf Tea is a bottled iced tea brand with low- to no-sweetener options and natural ingredients. It competes with Halfday in the better-for-you iced tea niche, sharing a focus on lower sugar and natural ingredients though without prebiotic fortification.

Broad incumbents

• AriZona Iced Tea: AriZona is one of the largest independent iced tea brands in the U.S., distributed across virtually every grocery, mass, and convenience channel. It is the dominant incumbent in the iced tea category that Halfday is repositioning with gut-health functionality.
• Pure Leaf: Pure Leaf is a major mass-market iced tea brand owned by PepsiCo/Unilever with extensive retail distribution. It competes directly with Halfday for iced tea shelf space and consumer occasions but does not offer functional prebiotic benefits.
• Lipton Iced Tea: Lipton is a global beverage brand owned by PepsiCo/Associated British Foods with broad iced tea offerings in retail and foodservice. It represents the legacy mainstream competitor in the iced tea category against which Halfday differentiates on gut-health functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/drinkhalfday
• Instagraminstagram.com/drinkhalfday
• TikToktiktok.com/@drinkhalfday
• Facebookfacebook.com/drinkhalfday

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halfday Iced Tea