What Youth does

Youth Inc. (legal entity Youth Sports Commerce, Inc.) is a U.S.-based digital media network and e-commerce marketplace focused exclusively on youth sports. Founded in 2024 and headquartered in Philadelphia at 1900 Market Street, the company was co-founded by former NFL tight end Greg Olsen, Ryan Baise, and Tim Murphy, and launched with a $4.5 million seed round led by Will Ventures (with Isos Capital Management and Ryan Sports Ventures participating). The platform serves three primary personas — parents of youth athletes, youth sports coaches, and youth athletes themselves — alongside B2B customers including high schools, youth sports organizations, and brand partners. Its product surface comprises a multimedia content platform (articles, videos, podcasts, the 'Ask The Experts' video series, the 'Still in the Game' podcast, and a weekly newsletter), an e-commerce marketplace selling custom, made-to-order fanwear from brand partners including Peter Millar, Under Armour, UNRL, and Cutter & Buck to over 1,000 high schools, and original programming such as the 'Crashin' Practice' video series launched in June 2026.

The business operates a hybrid model combining free editorial content with direct-to-consumer commerce. Content distribution is multi-channel, spanning a website and blog, YouTube (@YouthIncSports), Instagram, Facebook, Twitter/X, a podcast feed, an email newsletter, and event coverage including the Super Bowl LX. An ambassador network of professional and Olympic athletes (including Lauren Chamberlain, Abby Wambach, Julie Foudy, Tim Parker, and others) functions as the primary influencer-marketing and content-acquisition layer. Revenue mechanics are anchored in transaction-based e-commerce (custom fanwear priced individually with $7.95 flat-rate U.S. shipping, made-to-order with no expedited shipping) with a secondary, currently underdeveloped advertising/sponsorship stream evidenced by the 2026 Players Health, Under Armour, and Academy Sports + Outdoors partnerships on 'Crashin' Practice.' Geographic scope is U.S.-only; international markets are explicitly excluded.

Strategic momentum in 2026 is concentrated in sponsored original content and vertical-specific partnerships. A multi-year strategic partnership with League One Volleyball (LOVB) — 90 clubs, 26,000 athletes, 3,500 coaches — extends the platform into girls' volleyball content and distribution. The 'Crashin' Practice' series, featuring Savannah Bananas' Coach RAC and youth baseball personality Coach Ballgame, signals a shift toward episodic, sponsor-supported original programming distributed across YouTube and Instagram. The company claims positioning against a 65-million-participant U.S. youth sports ecosystem, but does not disclose revenue, GMV, ARR, or active user metrics, and remains in seed-stage funding as of the latest available data.

Name

Youth

Legal name

Youth Sports Commerce, Inc.

Website

https://youth.inc

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Youth Inc. is a U.S. digital media network and e-commerce marketplace dedicated to youth sports, serving parents, coaches, and athletes with editorial content, podcasts, and custom fanwear for over 1,000 high schools, and monetizing via DTC merchandise and brand-sponsored original programming.

Ownership category

akta.pro rank

Product category

Youth Sports Apparel & Media

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth sports media
• Custom fanwear apparel
• Team merchandise ecommerce
• Athlete content platform
• Sports podcast network

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. E-commerce Product Sales: Direct sales of custom fanwear and merchandise through the Youth Inc. online marketplace. Products include apparel, headwear, and accessories featuring team and organization branding. Items are made-to-order with customization.
2. Content and Media: Free content platform generating engagement and traffic. Revenue indirectly supports e-commerce sales and potential future advertising or sponsorship opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Youth Inc. is a digital media network and e-commerce marketplace dedicated to youth sports. It produces multimedia editorial content (articles, videos, podcasts, original series) covering training, nutrition, coaching, parenting, and athlete mental fitness, and operates an online storefront selling custom fanwear and team apparel from brands such as Peter Millar, Under Armour, UNRL, and Cutter & Buck for individual consumers and over 1,000 high schools and youth sports organizations.

Product overview

Youth Inc. is a digital media network and e-commerce marketplace for youth sports. The platform operates across two core offerings: (1) a content platform delivering multimedia content including articles, videos, podcasts, and the 'Ask The Experts' video series featuring sport-specific and topic-based programming; and (2) an e-commerce marketplace selling fanwear, team apparel, and merchandise for over 1,000 high schools from brands including Peter Millar, Under Armour, UNRL, and Cutter & Buck. Key branded content initiatives include 'Crashin' Practice,' an original video series, and the 'Still in the Game' podcast. The platform also distributes a weekly newsletter and maintains an ambassador network of professional athletes and coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Inc. Content Platform A digital media network providing multimedia content including articles, videos, podcasts, and expert advice for youth sports parents, coaches, and athletes. Features sport-specific content sections and topic-based learning modules covering training, nutrition, coaching, parenting, and athlete mental fitness.
• Youth Inc. E-commerce Marketplace (Custom Fanwear) An online commerce platform selling fanwear, team apparel, and merchandise for over 1,000 high schools. Offers products from brands including Peter Millar, Under Armour, UNRL, and Cutter & Buck, with customization available for team or organization logos. Items are made-to-order with flat-rate U.S. shipping of $7.95 per order.
• Crashin' Practice (Original Video Series) Original video series featuring professional youth sports coaches surprising youth baseball teams across all 50 states with high-energy practices, mentorship, and premium gear giveaways. Presented by Players Health with premium gear partners Under Armour and Academy Sports + Outdoors.
• Still in the Game Podcast Podcast hosted by Leah Jantzen featuring stories of resilience, mindset, and growth for active moms and youth sports families.
• Ask The Experts Video Series Video series featuring coaches, doctors, trainers, and educators answering questions from the youth sports community on topics including training, nutrition, mental fitness, coaching, and parenting.
• Youth Inc. Weekly Newsletter Weekly email newsletter providing expert advice, real stories, and practical tools for parents, coaches, and families navigating youth sports, with newsletter sign-up sweepstakes offering premium fanwear.

Quantifiable outcome

• Over 1,000 high schools with merchandise shops
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered major, secondary and core.

• Players HealthmajorGTM or Marketing Partner · 2 June 2026Presented by Players Health for the 'Crashin' Practice' original series featuring youth baseball content across all 50 states.
• Under ArmoursecondaryGTM or Marketing Partner · 2 June 2026Premium gear partner for the 'Crashin' Practice' series, providing equipment for youth baseball teams across all 50 states.
• Academy Sports + OutdoorssecondaryGTM or Marketing Partner · 2 June 2026Premium gear partner for the 'Crashin' Practice' series, providing equipment for youth baseball teams across all 50 states.
• League One Volleyball (LOVB)coreStrategic or Co-development Partner · 19 February 2026Multi-year strategic partnership to develop and distribute content for the girls' volleyball community. LOVB operates 90 clubs serving 26,000 athletes and 3,500 coaches. Partnership leverages Youth Inc.'s 65-million participant youth sports ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeagueApps: LeagueApps provides registration, websites, and commerce tools for youth sports clubs and leagues. It overlaps with Youth Inc.'s school and club merchandise shops and serves a very similar B2B buyer in youth sports.
• Hudl: Hudl is the dominant video and data platform for youth, high school, and college sports teams. It competes with Youth Inc. for the attention and wallet share of youth-sports coaches and families, and like Youth Inc. it monetizes through team-paid subscriptions adjacent to free content.
• Stack Sports: Stack Sports provides league management, registration, and websites/merchandise tooling for youth sports organizations. It overlaps directly with Youth Inc.'s team-store commerce offering and targets the same high-school and club-league buyers.
• GameChanger: GameChanger (DICK'S Sporting Goods) is a free live-streaming, scoring, and team-communication app for youth and high-school sports. It is a direct competitor for youth-sports fan engagement and now extends into apparel and merchandise via DICK'S.
• TeamSnap: TeamSnap is a team-management and communication platform for youth sports, with paid registration, scheduling, and payments. It competes with Youth Inc. for the same youth-sports household and team-admin wallet.

Broad incumbents

• BSN Sports: BSN Sports is one of the largest direct-to-team athletic apparel and equipment distributors in the US, serving high schools and youth leagues. It competes head-on with Youth Inc.'s custom fanwear marketplace and has far greater catalog scale.
• Fanatics: Fanatics is the dominant licensed sports merchandise retailer globally. While focused on professional leagues, it is expanding into youth/college team merchandise and competes for fan apparel dollars alongside Youth Inc.'s marketplace.
• Sports Illustrated Kids: Sports Illustrated Kids is an established youth-sports media brand producing editorial content for young athletes and parents. It is comparable to Youth Inc.'s content platform but operates under a much larger incumbent media umbrella.

Emerging players

• Overtime: Overtime is a digital sports media company producing short-form and original video content aimed at younger sports audiences, with growing commerce and league businesses. Its content-plus-merchandise model is closely analogous to Youth Inc.'s content-to-commerce flywheel.

Others

• Active Network / ACTIVE.com: ACTIVE powers online registration, ticketing, and league-management software for youth sports events and camps. It is adjacent to Youth Inc. as ecosystem infrastructure that organizations and parents already use, and could become a partner or competitive channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/YouthInc
• YouTubeyoutube.com/@YouthIncSports
• Facebookfacebook.com/61559604598387
• Instagraminstagram.com/youthinc
• LinkedInlinkedin.com/company/youthincsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth