What SUPER STUDIO does

SUPER STUDIO Inc. (株式会社SUPER STUDIO) is a Japanese commerce technology company founded in December 2014 and headquartered in Tokyo, operating three interconnected business segments: a Platform Business anchored by the ecforce AI Commerce Platform, a Consulting Business that pairs SaaS with system integration, and a Commerce Business that operates proprietary D2C brands as live proof-of-concept. The ecforce platform has evolved from a 2017 e-commerce site builder into a ten-module integrated commerce platform (ecforce, efo, chat, profile, ma, check, bi, AIdp, AI, billpay) that unifies online and offline data and includes a commerce-specialized AI agent and AI-Ready data infrastructure.

The company's technology stack is differentiated by a feedback loop between self-operated D2C brands (futsuno shop food condiments, MEQRI streetwear) and the ecforce platform, generating first-party operational data and know-how that feed product development. The platform supports EFO conversion optimization, web customer service automation, personalization, marketing automation, store reservation/CRM, BI dashboards, AI-ready data infrastructure, AI agents, and cash-flow services. It holds ISO 27001 and JIS Q 15001 Privacy Mark certifications, indicating enterprise-grade compliance posture.

SUPER STUDIO's go-to-market combines self-serve SaaS acquisition (via ec-force.com) with direct enterprise field sales to large retailers and brands such as AOKI, ORIHICA, QUALITY 1ST, Electore, Uchinoya Online, and Yamamoto. Revenue is generated through SaaS subscription, professional services (ecforce consulting, ecforce supplychain), and D2C brand operations. The company has raised multiple funding rounds from Global Brain, 31VENTURES, Pola Orbis Holdings, and All Star SAAS Fund, and operates the THE [ ] STORE OMO retail concept in partnership with Mitsui Fudosan at RAYARD MIYASHITA PARK. As of 2023, headcount exceeded 300 employees.

Name

SUPER STUDIO

Legal name

株式会社SUPER STUDIO

Website

https://super-studio.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

SUPER STUDIO (Tokyo, founded 2014) operates the ecforce AI Commerce Platform, a ten-module integrated SaaS for Japanese D2C brands and retailers, alongside a consulting practice and proprietary D2C brands that feed product development through a self-operated feedback loop.

Ownership category

akta.pro rank

Product category

E-commerce / Commerce Platform Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Commerce platform software
• AI e-commerce SaaS
• D2C brand operations
• OMO retail solutions
• Commerce consulting services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Subscription (ecforce): Subscription-based SaaS revenue from the ecforce AI commerce platform. Customers pay recurring fees for access to the platform's various modules including EFO, chat, profile, MA, check, bi, AIdp, and AI capabilities.
2. Consulting Services: Accompanying business support services (ecforce consulting) providing digital channel sales support from strategy design to system implementation and on-site operations based on self-operated D2C brand experience and agile methodology.
3. Commerce Operations (D2C Brands): Revenue from operating proprietary D2C brands including (ふつうの)ショップ (food condiments) and MEQRI (streetwear). Brand operations also serve as practical feedback for ecforce product development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SUPER STUDIO develops and sells "ecforce," an AI-powered integrated commerce SaaS platform that enables e-commerce site construction, marketing automation, customer data management, and online-offline (OMO) unification for D2C brands and enterprise retailers. In parallel, the company provides accompanying consulting services (ecforce consulting) and operates proprietary D2C brands — (futsuno) shop (premium food condiments) and MEQRI (streetwear) — that serve as a live feedback loop into the ecforce product roadmap.

Product overview

SUPER STUDIO operates three business segments: Platform Business (ecforce AI Commerce Platform), Consulting Business, and Commerce Business. The core ecforce platform is an AI-powered integrated commerce solution that evolved from traditional EC platform to AI commerce platform. The product portfolio includes 10 ecforce modules: ecforce (core platform), ecforce efo (EFO), ecforce chat (web customer service), ecforce profile (personalization), ecforce ma (marketing automation), ecforce check (store reservation/CRM), ecforce bi (analytics dashboard), ecforce AIdp (AI-ready data infrastructure), ecforce AI (commerce AI agent), and ecforce billpay (cash flow services). The Commerce Business operates D2C brands including (ふつうの)ショップ (luxury food) and MEQRI (streetwear), while THE [　] STORE provides physical retail OMO solutions. The company positions AI integration across its platform as a key differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• ecforce: AI Commerce Platform - an integrated commerce platform offering various tools for e-commerce operations including site building, marketing automation, customer management, and AI-powered analytics
• (ふつうの)ショップ
• MEQRI
• THE [　] STORE

Products and services

• ecforce (AI Commerce Platform) AI-powered integrated commerce SaaS platform for e-commerce site construction, marketing optimization, sales channel strengthening, AI-driven data utilization, and operational efficiency, sold to D2C brands and enterprise retailers.
• ecforce consulting Partner-type consulting service providing comprehensive support from digital channel sales strategy and system implementation to on-site operations, based on the company's own D2C operating experience and agile methodology.
• ecforce supplychain Supply chain specialized support service that supports construction and improvement of commerce supply chains including logistics and call centers.
• (futsuno) shop — luxury basic food D2C brand Luxury basic food D2C brand offering approximately 10 carefully selected premium seasonings and condiments for everyday use, sold directly to Japanese consumers.
• MEQRI — streetwear D2C brand Streetwear brand featuring simple, bold designs close to fans' sentiments, with collaborations across various creative properties, sold directly to consumers.
• THE [ ] STORE — OMO retail solution Next-generation OMO shop solution that enables EC/D2C brands to offer seamless online and offline experiences through QR code-based shopping and POS, with all online and offline purchase data managed through ecforce; co-developed with Mitsui Fudosan at RAYARD MIYASHITA PARK.

Quantifiable outcome

• Electore brand achieved 3x increase in new customer acquisition after consolidating to ecforce
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature10 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Mitsui Fudosan (三井不動産)flagshipStrategic or Co-development Partner · 23 March 2023Joint development of THE [ ] STORE next-generation shop format at RAYARD MIYASHITA PARK. The OMO solution provides EC/D2C brands with physical retail presence where customers use smartphones to purchase via QR codes, with all online and offline purchase data managed through ecforce.
• Commerce Force (コマースフォース)coreTechnology or Integrationecforce partners with Commerce Force for API integration with UGC Creative (AI review/UGC tool). Integration enables automated review request emails, real-time product data sync, and improved review collection rates.
• KDDI ∞ LABOminorStrategic or Co-development PartnerSelected as 8th cohort member of KDDI ∞ LABO accelerator program in 2014 when the company started its B2C video media business.
• Studio beta (株式会社Studio beta)coreOthersWholly-owned subsidiary established in 2019, operating the (ふつうの)ショップ D2C brand. Provides practical feedback from brand operations directly into ecforce product development.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Shopify: Global commerce platform leader serving SMBs and enterprises with storefront, payments, and AI features (Shopify Magic). Competes with ecforce in the broader commerce platform category but operates globally and at a much larger scale.
• Salesforce Commerce Cloud: Enterprise-grade commerce platform within Salesforce's CRM ecosystem, offering personalization, marketing automation, and AI (Einstein). Directly comparable to ecforce's enterprise commerce + personalization positioning, but at a much larger scale and globally distributed.

Direct peers

• BASE: Japanese SMB-focused e-commerce platform (BASE, PAY.JP, YELL BANK) widely used by individual merchants and small D2C brands. Competes with ecforce's SMB segment via ec-force.com self-serve acquisition motion.
• STORES: Japanese commerce platform serving SMBs and individual sellers with storefront, payments (STORES Terminal), and reservations. Operates a similar PLG model to ecforce in the Japanese D2C and small merchant segment.
• MakeShop: One of Japan's longest-running e-commerce platforms (GMO Pepabo) serving SMB to mid-market sellers with site building, marketing, and payment features. Directly competes with ecforce for Japanese online retailers.
• futureshop: Japanese e-commerce platform (Irostyle) targeting D2C and subscription commerce brands with regular purchase / CRM features. Strongly comparable to ecforce's D2C subscription and CRM capabilities in the Japan market.
• EC-CUBE: Japan's leading open-source e-commerce platform, widely used by SMBs and developers to build custom storefronts. Competes with ecforce for Japanese SMB and developer-driven commerce implementations.
• W2: Japanese D2C and beauty/cosmetics-focused commerce platform with consulting and operational support services — directly comparable to SUPER STUDIO's D2C platform + consulting hybrid model, especially in cosmetics/beauty.

Emerging players

• AnyMind Group: Asia-focused D2C and influencer marketing platform with commerce enablement and brand support services. Comparable to SUPER STUDIO's combination of commerce platform + D2C brand operations across Asia (though broader geography).
• GoQSystem: Japanese e-commerce order management and customer service platform with integrations to major marketplaces. Adjacent competitor in the back-office commerce operations layer where ecforce also plays via ecforce chat and consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPER STUDIO