What Commerceforce does

Commerceforce (株式会社コマースフォース) is a Tokyo-headquartered, privately-held SaaS company that builds AI-native commerce software for the Japanese direct-to-consumer and e-commerce market. The company operates two product platforms: Chatforce, an all-in-one AI chatbot suite that bundles an EFO/payment chatbot (EC Chatbot) replacing long checkout forms, a hybrid AI-plus-scenario customer support chatbot (CS Chatbot), Instagram and LINE chatbot integrations, and an AI agent function; and UGCforce, an AI user-generated-content platform consolidating UGC Creative, EC Casting (influencer casting), EC Review Creative, VIDEO Creative, and Staff Creative. Both platforms run on subscription-based monthly billing, with the company also offering an AI Commerce Solutions consulting, advertising, BPO, and DX support stream alongside the SaaS products.

The technical architecture centers on generative conversation models (covering text, image, and video modalities) that sit on top of native integrations with major Japanese EC carts (Shopify, ecforce, W2, Rakuraku Repeat, Tamago Repeat), payment processors (Shopify Payments, SB Payment Service, GMO-PG, NP deferred), and API-connected CRM, SFA, and reservation systems. The CS Chatbot is a hybrid design combining generative AI response capability with scenario/rule-based flows, enabling autonomous completion of procedures such as delivery changes, subscription skips, plan changes, and cancellations inside the chat surface. UGCforce adds computer-vision-aware modules that aggregate and analyze Instagram, TikTok, YouTube, and short-form video UGC alongside reviews and staff posts to improve EC site conversion rate and customer lifetime value. A 2026 capital and business alliance with Welmo extends the Chatforce/UGCforce stack into the Japanese nursing-care sector, targeting more than 31,000 care facilities under a planned care-specialized AI agent.

Commerceforce reaches customers through a sales-led GTM that combines inside sales for inbound enterprise inquiries with self-serve product microsites, supported by SEO content marketing, CEO-led earned media (including ABEMA TV's Career Draft), industry-conference speaking (e.g., EC no Mikata Fan Marketing Conference 2024), and consistent inclusion in EC no Mikata's EC Industry Correlation Diagram from 2023 through 2025. The company is recognized for its women-in-leadership practices via WOMAN's VALUE AWARD (2022 and 2024) and holds a Privacy Mark certification from JIPDEC (August 2022) under JIS Q 15001. The firm is founder-led by President and Representative Director Fuyumi Onose (小野瀬冬海), who established the original entity Deel, Inc. in August 2017 and rebranded it to Commerceforce, Inc. on July 1, 2024. Cumulative client count is stated at 500+ across cosmetics, health foods, apparel, food, electronics, furniture, travel, nursing care, finance, HR, real estate, beauty, education, restaurants, and B2B.

Name

Commerceforce

Legal name

株式会社コマースフォース

Website

https://commerceforce.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Commerceforce is a Tokyo-based AI-native SaaS company offering Chatforce (AI chatbot platform) and UGCforce (AI UGC platform) to Japanese D2C and e-commerce brands, automating customer acquisition, conversion, support, and user-generated-content workflows across the commerce funnel.

Ownership category

akta.pro rank

Product category

E-commerce SaaS

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• AI commerce software
• E-commerce chatbots
• User-generated content
• D2C conversion optimization
• Customer support automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Commerce Software (AI SaaS) – Chatforce: Subscription-based AI chatbot SaaS for EC sites. Includes EC Chatbot (EFO/payment), CS Chatbot (customer support), Instagram chatbot, LINE chatbot, and AI agent features. Charged on a subscription per month basis.
2. AI Commerce Software (AI SaaS) – UGCforce: Subscription-based AI UGC platform covering reviews, social posts, video commerce, and staff-generated content. Monthly subscription model with unlimited feature access.
3. AI Commerce Solutions (AI SOL): Consulting, advertising, BPO, and DX support services for EC/D2C companies. Professional services component alongside the software offerings.
4. Advertising Solution: Performance-based advertising (成果報酬型広告) and managed advertising (運用型広告) for new customer acquisition. Combined with LPO (landing page optimization) services for CVR improvement.
5. EC Casting (Influencer Marketing SaaS): Subscription-based influencer casting and UGC generation platform launched June 2019. Connected D2C brands with influencers for campaign execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Commerceforce develops and sells two AI-native SaaS platforms for Japanese D2C and e-commerce businesses: Chatforce, an all-in-one AI chatbot platform covering customer acquisition (EC Chatbot for EFO/checkout), customer support automation (CS Chatbot), and LINE/Instagram chatbot integrations; and UGCforce, an AI UGC platform that automates the full lifecycle of user-generated content including reviews, social posts, video commerce, and influencer casting. The company also provides AI commerce consulting, advertising, and DX support services.

Product overview

Commerceforce operates two main product platforms — UGCforce and Chatforce — both positioned under the company's AI commerce (AIコマース) strategy for the emerging Agentic Commerce (AC) era. UGCforce is an AI UGC platform consolidating five sub-products (UGC Creative, EC Casting, EC Review Creative, VIDEO Creative, and Staff Creative) that automate the generation, collection, publication, analysis, and improvement of user-generated content across reviews, social media, video, and staff channels to drive EC site CVR and LTV. Chatforce is an all-in-one AI chatbot platform combining customer acquisition (EC Chatbot for EFO and payment), customer support automation (CS Chatbot), Instagram and LINE integrations, and AI agent capabilities. Both platforms are part of Commerceforce's AI commerce software (AI SaaS) business, which also encompasses AI commerce solution services.

Differentiator

Problem solved

Functional benefit

Products and services

• Chatforce (チャットフォース) All-in-one AI chatbot platform combining AI-powered customer acquisition (EC Chatbot for EFO/checkout), customer support automation (CS Chatbot), Instagram and LINE chatbot integrations, and AI agent capabilities to support the full customer journey from new customer acquisition through post-purchase support. Targets Japanese D2C and EC businesses.
• UGCforce (UGCフォース) AI UGC platform that automates the end-to-end lifecycle of user-generated content — generation, collection, publication, analysis, and improvement — across reviews, social media posts, video commerce, and staff-generated content, designed to improve EC site CVR and LTV.
• EC Chatbot (ECチャットボット) EFO payment chatbot under the Chatforce platform that replaces long vertical input forms with one-question-one-answer conversational interfaces to reduce cart abandonment and form abandonment, supporting payment processing (credit card, post-pay, Amazon Pay, PayPal, PayPay) and upsell/cross-sell functions.
• CS Chatbot (CSチャットボット) Hybrid AI customer support chatbot under the Chatforce platform combining AI-type (generative AI conversational) and scenario-type (rule-based) functions, automating customer inquiry handling 24/7 with API integrations for EC carts, reservation systems, CRM, and SFA to complete procedures within chat.
• UGC Creative (UGCクリエイティブ) Core UGC tool under the UGCforce platform that aggregates and manages reviews, Instagram posts, TikTok content, and video UGC for D2C/EC sites, automating the full UGC lifecycle to improve CVR and LTV.
• EC Casting (ECキャスティング) UGC generation and gifting tool connecting D2C/EC brands with vetted influencer members (models, bloggers, monitors, affiliates) for creating authentic product reviews and social media UGC across Instagram, TikTok, YouTube, and Twitter.
• EC Review Creative (ECレビュークリエイティブ) AI-powered review marketing tool that generates, collects, publishes, and analyzes customer reviews to improve EC site CVR, LTV, and search/AI optimization (AIO/LLMO/SEO).
• VIDEO Creative (VIDEOクリエイティブ) Video commerce tool enabling D2C/EC sites to generate, collect, publish, and analyze video content including Instagram Reels, IGTV, YouTube, and TikTok vertical short-form videos to improve CTR, CVR, dwell time, and customer experience.

Quantifiable outcome

• Form abandonment rate: ~68% → ~37% improvement; CVR: up to 2x increase
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• Welmo (株式会社ウェルモ)coreStrategic or Co-development Partner · 1 April 2026Capital and business partnership formed April 2026. Leverages Wellmo's network of 31,000+ nursing care business locations to expand deployment of Commerceforce's AI chatbot Chatforce and AI UGC platform UGCforce. Jointly developing nursing care-specialized AI customer service agents combining Wellmo's care domain expertise and AI inference engine with Commerceforce's AI and EC technology. Targets nursing care goods e-commerce and care service providers to improve CX, conversion rates, and reduce support workload in the care sector.

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• KARAKURI: Japanese AI-powered customer service chatbot vendor. Overlaps directly with Commerceforce's CS Chatbot offering on AI + rule-based hybrid support automation for Japanese enterprises, including EC use cases.
• Recustomer: Japanese review-collecting / UGC platform for EC sites. Overlaps directly with Commerceforce's UGCforce / EC Review Creative product line on review generation, collection, and display for D2C brands.
• REGGATE: Japanese AI-driven EFO / conversion chatbot aimed at D2C and EC sites. Closely mirrors the EC Chatbot / EFO use case Commerceforce serves, with overlap in target accounts and feature set.
• Sprocket: Japanese AI-driven conversion and CX optimization platform for EC. Competes with Commerceforce on conversion-focused chat and on-site personalization for Japanese D2C brands.
• BOTCHAN: Japanese chat commerce / conversational marketing platform targeting D2C and EC brands. Directly competes with Commerceforce's Chatforce and EC Chatbot flows for conversion and customer acquisition.
• sinclo: Japanese AI chatbot and conversion platform for EC/D2C brands. Directly competes with Commerceforce's Chatforce EC Chatbot / EFO use case, targeting the same Japanese D2C buyer with one-question-at-a-time conversational checkout.

Broad incumbents

• Zendesk: Global customer service and engagement platform with AI agents. Competes in the same customer-support automation category as Commerceforce's CS Chatbot but offers broader ticketing, voice, and enterprise features.
• Intercom: Global AI-first customer service platform with Fin AI agent. Overlaps with Commerceforce's CS Chatbot on AI-driven support automation, though broader in scope and not focused on Japanese D2C/EC specifically.
• Yotpo: Global UGC and reviews platform for ecommerce brands. Directly analogous to Commerceforce's UGCforce / EC Review Creative / VIDEO Creative stack, though at much larger scale and globally deployed.

Regional players

• AnyMind Group: APAC influencer-marketing and UGC platform operating across multiple Asian markets. Comparable to Commerceforce's EC Casting / influencer casting offering, though broader in geography and influencer-network scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/commerceforce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerceforce