JustSpices

Spice Mixes and Seasoningsjustspices.de

Company typePrivate
Founded2014
HeadquartersDüsseldorf, Germany
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

JustSpices firmographics

Firmographics

Name: JustSpices
Legal name: Just Spices GmbH
Website: https://justspices.de
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

JustSpices industry classification

Industry

Product category: Spice Mixes and Seasonings
NAICS: Seasoning and Dressing Manufacturing (31194), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)
SIC: Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry: Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
akta.pro secondary industries: Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

Spice mixes
Seasoning blends
Cooking recipes
Culinary ingredients
Natural seasonings

Where JustSpices is headquartered

Location

Headquarters

HQ city: Düsseldorf
HQ country: Germany
HQ region: Europe

Offices3 records

Markets served

JustSpices business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

Spice Mix Product Sales: Core revenue from selling proprietary spice mixes and seasonings in various categories (soups, breakfast, baking, dips, Italian, potatoes, Airfryer, Asian, etc.) and cuisine types. Products are sold in jars with prices ranging from €4.99 to €5.49 per unit.
Gift Cards: Digital gift cards sold in denominations of €15, €25, €35, €50, and €100. Available in various seasonal designs for occasions like birthdays, Christmas (Merry Spicemas), and thank-you notes.
Custom Spice Sets: Customers can create custom spice sets by selecting their own combinations, with potential discounts on bundled purchases.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual Spice Mixes
Unit Pricing	Pay-as-you-go	Gift Cards
Unit Pricing	Pay-as-you-go	Custom Spice Sets

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

JustSpices product offering

Product offering

Core offering

JustSpices manufactures and sells natural, additive-free spice mixes and seasonings in cans (€4.99–€5.49 per unit) targeted at German home cooks. The portfolio spans multiple cuisines (Italian, Asian, Indian, Mexican, Greek, Oriental) and applications (grilling, salads, breakfast, baking, Airfryer, Thermomix). The company complements the core spice range with themed gift sets, ready-to-eat meals, pasta sauces, DIY kits, digital gift cards, and a content ecosystem of over 1,500 recipes.

Product overview

JustSpices is a German spice and seasoning company offering a core portfolio of natural spice mixes in cans, supplemented by gift sets, ready-to-eat meals, pasta sauces, and DIY kits. The product line is organized around spice mixtures for various cuisines (Italian, Asian, Indian, Mexican, Greek, Oriental), applications (grilling, salads, baking, Airfryer, Thermomix), and food types (meat, vegetables, potatoes, fish). The ecosystem includes a digital recipe platform (Rezeptwelt) with over 1,500 recipes, a loyalty program (Good Food Club), and a blog. The company positions itself as a direct-to-consumer e-commerce brand, owned by Kraft Heinz since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

Gewürzmischungen (Spice Mixes)

Companies that use JustSpices

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

JustSpices technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

JustSpices partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Thermomix / Vorwerk (Cookidoo)coreTechnology or IntegrationPartnership with Thermomix ecosystem allows JustSpices recipe integration with Cookidoo app. Customers can save recipes to their Cookidoo app via the Thermomix icon on recipe pages. Products are specifically marketed for Thermomix usage.
Arvato Supply Chain Solutions SEminorOthersHandles returns processing and logistics for JustSpices. Returns are shipped to Arvato facility in Gütersloh, Germany.
AWIN AGminorChannel Partner/ Reseller/ DistributorAffiliate marketing network partner managing publisher relationships and affiliate commissions for external website traffic referrals.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

JustSpices competitors and assessment

Company assessment

Direct peers

Ankerkraut: Hamburg-based German DTC spice blend brand with a similar product line of artisanal seasoning mixes, gift sets, and recipe content. Closest direct competitor to JustSpices in the German online spice segment.

Broad incumbents

Fuchs Gewürze: Germany's largest spice manufacturer, offering mainstream branded and private-label spice blends via supermarkets. Comparable product category but mass-market positioning versus JustSpices' premium DTC focus.
Ostmann: Established German spice and seasoning brand distributed through major grocery retailers. Operates in the same packaged spice category as JustSpices but with broader mass-market retail distribution.
McCormick & Company: Global spice and seasoning leader with extensive branded and private-label portfolios. Comparable at the category level; serves as the strategic reference point for Kraft Heinz's rationale in acquiring JustSpices.
Schwartz (Schwartz Spices): UK mainstream spice brand owned by McCormick with broad retail distribution. Comparable at product-category level — pre-mixed seasonings and recipe-led merchandising.
Kotányi: Austrian spice and herb brand with strong DACH-region presence and broad retail distribution. Comparable as a regional spice incumbent competing for the same German-speaking consumer.

Emerging players

Burlap & Barrel: US-based DTC spice brand focused on single-origin and chef-developed blends. Comparable DTC, content-led, premium positioning to JustSpices, though primarily in the US market.
SpiceWalla: Premium DTC spice brand founded by a former Whole Foods buyer, focused on small-batch blends and gift sets. Comparable business model — DTC, premium, chef-curated — but in the US market.

Others

HelloFresh: European meal-kit leader with proprietary recipe content and branded ingredient inclusions. Adjacent comparable given JustSpices' expansion into ready-to-eat meals and pasta sauces — a category HelloFresh has historically targeted.
Lebkuchen Schmidt / Vanezia: German specialty food and gift brand that has co-created limited-edition products with JustSpices. Adjacent comparable as a DACH-region giftable food brand leveraging similar seasonal/occasion merchandising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

JustSpices compliance and trust

Trust signal

Compliance2 records

JustSpices financial estimates

Financial estimate

Revenue estimate

Valuation estimate

JustSpices leadership team

Management profile

Number of profiles

Profiles6 records

JustSpices funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

JustSpices M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustSpices

What does JustSpices do?

Is JustSpices a public or private company?

JustSpices is a private company. It is classified as corporate owned and is currently operating.

When was JustSpices founded?

JustSpices was founded in 2014. It employs 101 to 250 people.

Where is JustSpices based?

JustSpices is headquartered in Düsseldorf, Germany, in the Europe region.

How does JustSpices make money?

Three revenue lines are on record. Spice Mix Product Sales are the primary driver. The others are gift Cards and custom Spice Sets.

Who are JustSpices's main competitors?

Ankerkraut is listed as a direct peer. Broad incumbents are Fuchs Gewürze, Ostmann, McCormick & Company, Schwartz (Schwartz Spices) and Kotányi. Emerging players are Burlap & Barrel and SpiceWalla. Others are HelloFresh and Lebkuchen Schmidt / Vanezia.

Does JustSpices have an API?

No public API is recorded for JustSpices.

What industry is JustSpices in?

JustSpices's product category is Spice Mixes and Seasonings. Its primary akta.pro industry code is AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes), with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 31194 and its SIC code is 2090.