Guest House
Guest House is a tech-enabled home staging platform serving real estate agents and homeowners across Denver, Boulder, San Diego, and Arizona, offering full-service staging, in-person styling, and design advice, with AI-powered instant quoting and pay-at-close financing.
- Company typePrivate
- Founded2016
- HeadquartersWheat Ridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Guest House does
Guest House is a tech-enabled home staging company operating primarily in Denver, Boulder, and San Diego, with stated expansion into Arizona. It serves two customer segments: real estate agents who coordinate staging for their listing clients, and homeowners preparing properties for sale. The company offers a three-tier service model — Full-Service Staging, In-Person Styling, and Expert Design Advice — covering physical furnishing, occupancy-based styling, and remote consultation, respectively, with ancillary services including listing photography, Matterport and 3D tours, drone media, deep cleaning, and moving coordinated through a single platform.
The technology layer centers on Smart Quotes, an AI-powered staging recommendation engine that analyzes property text inputs, photos, and comparable staging history to return service-level recommendations and pricing in under 3 minutes. A proprietary client portal tracks staging timelines, messaging, moodboards, and photo delivery, while a vendor partnership network supplies stagers, photographers, movers, and cleaners. Pay-at-Close financing, delivered through a partnership with NotableFi, allows homeowners to defer up to $50,000 of staging and improvement costs until home closing.
Revenue is generated primarily through project-based one-time fees for staging services ($3,000-$8,000 typical range for full-service), supplemented by subscription-style twice-monthly billing for staging renewals beyond the initial 30-day period, and transaction-based Pay-at-Close financing economics. Guest House has staged 2,500+ homes representing $2.5B+ in tracked sale volume, is privately held, and has raised approximately $6.5 million across a 2021 seed round and a 2023 equity round led by Break Trail Ventures. Alex Ryden serves as Founder and CEO.
Guest House firmographics
Firmographics- Name
- Guest House
- Legal name
- Guest House
- Website
- https://guesthouseprep.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guest House is a tech-enabled home staging platform serving real estate agents and homeowners across Denver, Boulder, San Diego, and Arizona, offering full-service staging, in-person styling, and design advice, with AI-powered instant quoting and pay-at-close financing.
- Ownership category
- akta.pro rank
Guest House industry classification
Industry- Product category
- Home Staging Services
- NAICS
- General Rental Centers (5323)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
- akta.pro secondary industries
- New-Listing Onboarding, Setup & Launch Services (THAMAKAO), Guest Experience & Concierge Services (THAMAKAJ), Renovation & Staging Full-Service Storage (HSAKAHAI)
Keywords
Where Guest House is headquartered
LocationHeadquarters
- HQ city
- Wheat Ridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Guest House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Service Staging: Complete home staging with professional furniture, art, accessories, delivery, and installation. Priced per project based on property size and room count. Primary revenue stream.
- In-Person Styling: Professional styling using homeowner's existing furnishings with targeted additions. Lower cost option for occupied homes.
- Expert Design Advice: Remote or in-person design consultation providing guidance on staging preparation. Most affordable entry point.
- Pay-at-Close Financing: Staging services financed through home sale proceeds. Revenue collected at closing rather than upfront. Access up to $50K for staging, repairs, and improvements.
- Staging Renewals: Ongoing staging rental with twice-monthly billing after initial 30-day period until deinstallation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Expert Design Advice - Entry-level design consultation |
| One time/ perpetual license | Pay-as-you-go | In-Person Styling - Professional styling with existing furnishings |
| Unit Pricing | Pay-as-you-go | Full-Service Staging - Complete furnishing and design |
| Subscription | Monthly | Staging Renewals - Extended rental periods |
| Outcome Based/ Performance | Pay-as-you-go | Pay-at-Close Financing - Up to $50K for staging costs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Guest House product offering
Product offeringCore offering
Guest House is a tech-enabled home staging company that delivers professional home staging services through three tiers — Full-Service Staging, In-Person Styling, and Expert Design Advice — supported by an AI-powered Smart Quotes recommendation tool that returns pricing and room-by-room staging plans in under three minutes. The platform also offers Pay-at-Close financing (up to $50K with no upfront cost) and coordinates ancillary services such as photography, Matterport, drone media, cleaning, and moving through a vendor network, primarily serving real estate agents and homeowners in Denver, Boulder, San Diego, and select Arizona markets.
Product overview
Guest House operates as a tech-enabled home staging platform offering a three-tier service model (Full-Service Staging, In-Person Styling, and Expert Design Advice) supported by an AI-powered quoting engine called Smart Quotes, a proprietary client platform (app.guesthouseshop.com), and a Pay-at-Close financing module. The company also offers ancillary services including professional listing photography, video, 3D tours, and drone media, coordinated through a vendor partnership program. Services are concentrated in Denver, Boulder, and San Diego, with Expert Design Advice available nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Staging Complete home staging service in which Guest House designs, delivers, and installs professional furniture, art, accessories, and styling to transform vacant or poorly furnished homes into market-ready listings. Covers the full lifecycle from consultation through deinstallation and is designed for occupied and vacant properties across Denver, Boulder, and San Diego markets. Typically priced $3,000-$8,000 per average home.
- In-Person Styling A professional designer visits the property and arranges, edits, and supplements the seller's existing furnishings with curated accessories and styling to optimize visual appeal for listing photos and showings. Positioned as a cost-effective alternative to full-service staging for occupied homes, particularly in the sub-$700K price range.
- Expert Design Advice An on-demand, remote design consultation service in which a professional designer provides guidance on what to keep, remove, rearrange, and accessorize in preparation for listing. Available nationwide via virtual consultation and serves as the most affordable entry point for sellers wanting professional design direction.
- Smart Quotes An AI-powered staging recommendation tool that analyzes property details (address, square footage, room count, vacancy, photos) along with comparable staging history from 1,000+ past projects across 7 markets and returns a tailored room-by-room staging plan with firm pricing in under 3 minutes. Integrated as the booking and quote engine for the platform and accessible directly via app.itsprept.com.
- Pay at Close A financing option delivered through NotableFi that allows homeowners to stage their property with no upfront cost — the staging fee (up to $50,000 for staging, repairs, and improvements) is deducted from sale proceeds at closing. No credit check, no interest, and no monthly payments; available nationwide for listings with a signed listing agreement and homes valued at $300K+.
- Vendor Partnership Program A B2B program connecting Guest House with third-party home preparation vendors (stagers, photographers, movers, cleaners) who are matched to customer bookings based on location, skill, and availability. Guest House handles scheduling, coordination, admin, invoicing, and collections, while vendors focus on delivering the service.
- Listing Photography & Media Services Coordinated ancillary services including professional listing photography, video, Matterport and 3D tours, and drone photos and video. Offered alongside staging installation to streamline the pre-listing process for agents and homeowners.
Quantifiable outcome
- 73% less time on market for staged homes
- +6 more outcomes
Companies that use Guest House
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Guest House technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Guest House partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- CompassminorReal estate brokerage whose agents use Guest House staging services. Logo featured on website as trusted agent partner.
- OrchardminorReal estate brokerage whose agents use Guest House staging services. Logo featured on website as trusted agent partner.
- Sotheby's International RealtyminorLuxury real estate brokerage whose agents use Guest House staging services. Logo featured on website as trusted agent partner.
- Douglas EllimanminorMajor real estate brokerage whose agents use Guest House staging services. Logo featured on website as trusted agent partner.
- eXp RealtyminorCloud-based real estate brokerage whose agents use Guest House staging services. Logo featured on website as trusted agent partner.
- Stagers, Photographers, Movers, Cleaners (Vendor Network)coreVendor partnership network recruiting stagers, photographers, movers, and cleaners to deliver home preparation services. Partners receive job referrals, get paid faster, and focus on service delivery while Guest House handles scheduling and admin.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Guest House competitors and assessment
Company assessmentDirect peers
- Showhomes Home Staging: Showhomes is a national home staging franchise offering full-service staging with curated furniture and accessories, directly competing with Guest House in the same customer segment (real estate agents and sellers). Both companies target listings in mid-to-upper price brackets with a similar product-and-service model.
- Bold Placement Staging: Bold Placement is a tech-enabled home staging company serving major US metros with both physical staging and virtual staging services. It directly competes with Guest House in the same product category and customer segment, with comparable technology integration and service tiers.
- Real Staging: Real Staging is a home staging company serving multiple US markets with full-service staging, virtual staging, and design consultation offerings. It is comparable to Guest House in scope, product mix, and target customer, and represents a direct regional and national competitor.
Broad incumbents
- CORT Furniture Rental: CORT is the largest furniture rental company in the US, offering trade show, residential, and corporate housing rentals. As a broad incumbent, CORT competes in the staging furniture rental space with a much larger physical inventory and national footprint, though it does not specialize in the agent-focused, AI-enabled staging workflow Guest House has built.
- Compass Concierge: Compass Concierge is Compass's in-house home preparation service that fronts sellers the cost of staging, repairs, and improvements, deducted at closing. It competes directly with Guest House's Pay-at-Close model and is a logical brokerage-side alternative, giving Compass agents a captive in-house option rather than a third-party vendor.
Emerging players
- Styldod: Styldod provides virtual staging, photo enhancement, and 3D rendering services for real estate listings. It overlaps with Guest House's AI capabilities and target customer (real estate agents), but focuses on digital rather than physical staging, making it an emerging player addressing a related but distinct use case.
- roOomy: roOomy is a virtual staging and 3D room visualization platform that uses AI to render furnished spaces for real estate listings. It addresses the same agent/seller pain point as Guest House (making listings more appealing) through a software-first model rather than physical furniture, making it an emerging tech-forward competitor in adjacent territory.
- Decorilla: Decorilla is an online interior design marketplace connecting customers with professional designers for virtual and in-person design services. It overlaps with Guest House's Expert Design Advice offering and broader design consultation workflow, but focuses on homeowners rather than the pre-listing staging use case.
- Havenly: Havenly is an online interior design service offering consultations with professional designers for room makeovers. While not a direct home staging competitor, it competes for the same interior design talent pool and shares the same end customer (homeowners looking to improve their living space).
- Stage.ly: Stage.ly offers software tools for home stagers to manage inventory, scheduling, and client communication. It competes in the operational/technology layer of the staging market — adjacent to Guest House's vendor network and platform play, but serving stagers rather than end sellers directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Guest House social profiles
Digital presenceGuest House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guest House leadership team
Management profileNumber of profiles
Profiles2 records
Guest House funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guest House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guest House
What does Guest House do?
Guest House is a tech-enabled home staging company that delivers professional home staging services through three tiers — Full-Service Staging, In-Person Styling, and Expert Design Advice — supported by an AI-powered Smart Quotes recommendation tool that returns pricing and room-by-room staging plans in under three minutes. The platform also offers Pay-at-Close financing (up to $50K with no upfront cost) and coordinates ancillary services such as photography, Matterport, drone media, cleaning, and moving through a vendor network, primarily serving real estate agents and homeowners in Denver, Boulder, San Diego, and select Arizona markets.
Is Guest House a public or private company?
Guest House is a private company. It is classified as venture growth investor backed and is currently operating.
When was Guest House founded?
Guest House was founded in 2016. It employs 11 to 50 people.
Where is Guest House based?
Guest House is headquartered in Wheat Ridge, United States, in the North America region.
How does Guest House make money?
Five revenue lines are on record. Full-Service Staging is the primary driver. The others are in-Person Styling, expert Design Advice, pay-at-Close Financing and staging Renewals.
Who are Guest House's main competitors?
Direct peers on record are Showhomes Home Staging, Bold Placement Staging and Real Staging. Broad incumbents are CORT Furniture Rental and Compass Concierge. Emerging players are Styldod, roOomy, Decorilla, Havenly and Stage.ly.
Does Guest House have an API?
No public API is recorded for Guest House.
What industry is Guest House in?
Guest House's product category is Home Staging Services. Its primary akta.pro industry code is CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term), with a secondary code of THAMAKAO, New-Listing Onboarding, Setup & Launch Services. Its NAICS code is 5323 and its SIC code is 6531.