What ShotQuality does

ShotQuality is a private AI company that converts live sports broadcasts into decision-grade performance intelligence for sportsbook trading desks, prediction market operators, and quantitative trading groups. Its core platform uses computer vision to extract spatial data from video feeds, audio NLP to capture broadcast context, and machine learning models trained on six-plus years of proprietary annotated data (40M+ observations) to generate expected-value signals across basketball, football, baseball, and tennis. Sport-specific products include ShotQuality and Defender Proximity (basketball), DriveQuality, PocketQuality, CatchQuality, and RushQuality (football), PitchQuality, ContactQuality, and Bullpen Detection (baseball), and RallyQuality and ServeQuality (tennis), with cross-sport Injury Detection fusing video, audio, and NLP into alerts that lead public sources by a median of 41 seconds in the NBA. Named enterprise customers include DraftKings, FanDuel, Kambi, Kalshi, Betcris, Plannatech, RotoGrinders, and DL Trading.

The company generates revenue primarily through enterprise API subscriptions and data licensing agreements, delivered via REST APIs into client trading infrastructure, a proprietary Trader Dashboard, live query tools, and automated alert systems on annual quote-based contracts. Go-to-market is enterprise sales-led with a form-based Request Access workflow; distribution also extends through OEM/data-licensing channels (e.g., Plannatech embeds ShotQuality data into its risk and pricing systems) and white-label computer-vision services to vertical platforms (e.g., Bert AI tennis serve grader for Fuzzy Yellow Balls). Founded in 2019 by Simon Gerszberg as a Colgate University project, ShotQuality is headquartered in New York, has 11-50 employees, and has raised $3.2M in seed funding co-led by KB Partners and TIA Ventures (October 2022) plus a subsequent CTC Venture Capital investment (September 2023).

Name

ShotQuality

Legal name

ShotQuality Inc.

Website

https://shotquality.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ShotQuality is an AI-native sports intelligence platform that converts live broadcast feeds into proprietary performance signals for sportsbook trading desks, prediction market operators, and quantitative trading groups across basketball, football, baseball, and tennis.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Sports analytics platform
• Live trading signals
• Computer vision sports
• Sports betting data
• Performance intelligence

Headquarters

HQ city

Larchmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise API & Data Signal Subscriptions: ShotQuality generates revenue primarily through enterprise API subscriptions and data signal licensing to sportsbooks, prediction market operators, and quantitative trading groups. Signal is delivered via enterprise APIs, trading dashboards, and automated alert systems on a subscription basis with tiered access levels.
2. Data Licensing & B2B Analytics: Licensing of proprietary player-tracking, shot probability, and performance data to platform providers (e.g., Plannatech) and data companies. Data packages include historical datasets (dating to 1996-97 NBA and 2010-11 NCAA) and live signal feeds for integration into third-party risk and pricing systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ShotQuality uses computer vision and multi-agent AI to extract spatial performance data from live broadcast video feeds across basketball, football, baseball, and tennis. It generates proprietary decision-grade signals (ShotQuality, DriveQuality, PitchQuality, ServeQuality, etc.) and delivers them to sportsbooks, prediction market operators, and quantitative trading groups via enterprise APIs, trading dashboards, and automated alerts. The platform enables real-time pricing, regression detection, and injury alerts ahead of public sources.

Product overview

ShotQuality is an AI-powered real-time performance intelligence platform designed for sportsbooks, market makers, and quantitative trading groups. The platform operates as a multi-sport, multi-agent system that extracts underlying performance data from live broadcast feeds using computer vision, audio processing, and NLP, then generates decision-grade signals delivered through enterprise APIs, trading dashboards, and notification systems. The core product portfolio includes sport-specific performance metrics: ShotQuality and Defender Proximity for basketball, DriveQuality, PocketQuality, CatchQuality, and RushQuality for football, PitchQuality, ContactQuality, and Bullpen Detection for baseball, and RallyQuality and ServeQuality for tennis. Injury Detection is a cross-sport capability using multi-modal AI (video, audio, NLP fusion) to identify player vulnerabilities ahead of public sources. Supporting tools include ScoreCenter (live game monitoring), Trader Dashboard (market pricing visualization), Live Query Tool (quant data interrogation), Audio Context Intelligence (broadcast keyword extraction), and Historical Datasets (backtesting). Signal is delivered through real-time APIs and automated workflows for integration into trading infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• DriveQuality: Real-time drive intelligence metric for NFL and college football, quantifying offensive performance through spatial modeling.
• PitchQuality
• ContactQuality
• RallyQuality
• ServeQuality
• Bert AI

Quantifiable outcome

• ShotQuality Score is 61% more predictive of 2nd half performance than actual score (0.29 correlation vs 0.18) in NCAA basketball over 3 seasons
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KalshicoreStrategic or Co-development Partner · 11 March 2026ShotQuality announced a strategic partnership with Kalshi, the first federally regulated prediction market exchange in the US. The partnership involves real-time event intelligence and structured data generation for live events and broadcasts. ShotQuality's multi-agent AI platform ingests data streams from live events and transforms them into structured, decision-grade signal for Kalshi's prediction market infrastructure.
• Field VisioncoreStrategic or Co-development Partner · 4 February 2025ShotQuality partnered with Field Vision, a football analytics company, to co-develop Drive Quality — a real-time NFL offensive performance metric. Field Vision provides deep data science and football domain expertise; ShotQuality provides computer vision data extraction infrastructure. The collaboration generates play-by-play spatial data (receiver separation, pocket conditions, rush lanes) for real-time NFL analysis.
• Fuzzy Yellow BallsminorStrategic or Co-development Partner · 6 November 2024ShotQuality partnered with Fuzzy Yellow Balls (FYB), an online tennis coaching platform founded in 2007, to launch Bert AI — an automated tennis serve grading tool. ShotQuality's computer vision infrastructure extracts serve mechanics from video, enabling AI-driven serve analysis at scale for FYB's coaching platform. FYB had previously used manual grading, which was difficult to scale.
• PlannatechcoreTechnology or Integration · 30 January 2024ShotQuality entered a data licensing agreement with Plannatech, a sportsbook platform provider known for innovative risk and pricing capabilities. The deal grants Plannatech access to ShotQuality's proprietary player-tracking data and shot probability models for NBA, WNBA, and NCAA men's basketball, powering Plannatech's risk and pricing systems.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sportradar: Global B2B sports data and content company providing live data feeds, odds, trading services, and integrity monitoring to sportsbooks. Directly comparable as a tier-1 sportsbook data supplier, but operates at vastly broader scale with established official data rights across most major leagues.
• Genius Sports: NYSE-listed B2B sports data and technology company providing real-time data feeds, trading tools, and official league data partnerships to sportsbooks. Comparable as a sportsbook data vendor and trading intelligence provider, with a much larger established footprint and exclusive official data relationships with major leagues.
• Stats Perform: Sports AI and data company acquired the SportVU optical tracking business and provides AI-powered data feeds and analytics to sportsbooks, leagues, and media. Comparable as a computer vision sports data supplier serving sportsbook and media markets with AI-driven performance intelligence.
• Hawk-Eye Innovations: Sony-owned sports officiating and broadcast tracking technology used across tennis, soccer, cricket, and other sports. Comparable as a computer vision sports technology provider, though primarily focused on officiating and broadcast graphics rather than sportsbook trading signal.
• Kinexon: Real-time location and tracking technology company with sports applications including NBA and Bundesliga player tracking. Comparable as a sports computer vision / tracking technology vendor with enterprise customers, though more focused on in-venue sensor data than broadcast-derived signal.

Direct peers

• Synergy Sports Technology: B2B basketball video and analytics platform serving NBA teams, college programs, and sportsbooks with shot charting and player tracking data. Directly comparable as a sportsbook-facing basketball analytics vendor with computer vision-derived data products.
• Second Spectrum: Sports AI and tracking company specializing in computer vision-derived spatial data and analytics for professional sports leagues and betting markets. Closely comparable as a computer vision sports analytics provider with B2B enterprise customers, though more focused on league/team contracts.
• Unabated: Sports betting analytics and data platform providing odds screens, projections, and trading tools to sharp bettors and syndicates. Comparable as a sportsbook-adjacent analytics provider serving the same quant/syndicate buyer segment, though focused more on market aggregation than proprietary performance signal.

Emerging players

• Catapult Sports: ASX-listed sports performance analytics company providing athlete tracking and wearable-based analytics to professional teams. Comparable as a sports performance analytics company with computer vision and AI capabilities, though more focused on team/athlete customers than sportsbooks.
• BetVision: Sportsbook data and visualization provider focused on live in-game markets and micro-market pricing. Adjacent comparator in the sportsbook data tooling ecosystem serving the same tier-1 sportsbook buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShotQuality