GRADIENT SPORTS EUROPE LIMITED

Name

GRADIENT SPORTS EUROPE LIMITED

Legal name

Gradient Sports

Website

https://gradientsports.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Spectator Sports (7112), Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

akta.pro secondary industries

Sports Programming Syndication & Highlights Distribution (MPABAMAG), Fantasy Sports Media, Content & Analytics (MPAEAHAC)

Keywords

• Football analytics software
• Player performance grading
• Broadcast tracking data
• Sports data API
• Physical metrics analysis

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Club Services Subscription: Annual/multi-year subscription model for professional football clubs accessing Player Grades, Physical Metrics, Broadcast Tracking Data, and API access
2. API Access Licensing: Technical access to Broadcast Tracking & Physical Data API and Event Data API, delivered through developer toolkits including Python integration
3. Media Solutions: Data and analytics services for media companies including storytelling tools and differentiated coverage capabilities
4. Consumer App (Gradient FC): Fan-facing app providing player rankings, match data, and performance insights with potential freemium or subscription model

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Gradient Sports provides football analytics software, player grading systems, and physical performance data for professional clubs, media organizations, and integration partners. Its core products are Player Grades (an execution-quality evaluation across 2,000+ events per game), Physical Metrics (workload and movement data), and Broadcast Tracking Data (FIFA-Certified computer-vision tracking), delivered via a subscription platform, Python API toolkits, and the Gradient FC consumer app.

Product overview

Gradient Sports is a sports analytics platform offering a portfolio of data products for football clubs, media companies, and fans. The core products are Player Grades (a comprehensive execution-quality evaluation system across 25 categories and 2,000+ events per game), Physical Metrics (physical performance data covering 55+ competitions with 23 metrics), and Broadcast Tracking Data (FIFA-Certified computer vision-powered XY coordinate tracking). These are delivered through the Gradient API and visualized via the Epitome Platform. The company serves clubs with recruitment and performance solutions, media with storytelling tools, and fans through the Gradient FC consumer app. Women's soccer coverage (NWSL) and MLS Player Grades represent recent expansions. Development Kits provide Python SDKs for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Grades Comprehensive player evaluation system measuring execution quality across 25 grading categories and 2,000+ events per game using a nine-point scale from -2 to +2 in 0.5 increments. Evaluates on-ball and off-ball actions to give teams a more granular layer of player assessment than traditional box-score statistics.
• Physical Metrics Physical performance data covering player effort, movement, and workload, including total distance covered, sprint count, and high-speed running. Filters available by possession, phase of play, and position, covering 55+ competitions globally with 23 different metrics including off-ball runs data.
• Broadcast Tracking Data FIFA-Certified XY coordinate tracking powered by computer vision applied to broadcast video and combined with event data. Achieves up to 98% player recognition with 92% precision and minimal positional error, enabling next-generation metrics including pitch control, expected threat, and off-ball movement analysis.
• Epitome Platform Contextualized physical data visualization and analysis platform providing clean visualizations, intuitive filters, and league-wide comparisons. Provides access to 40+ global competitions, trend analysis over time, and visualizations of high-speed actions, work rate, and intensity.
• Gradient FC App Consumer-facing mobile app for football fans delivering Player Grades and metrics with over 100 Grades and metrics per player. Features dynamic Player Rankings combining Overall Grade and Impact Score, head-to-head player comparisons, live match tracking, and mini-games.
• Gradient API Programmatic API access to all Gradient products including Player Grades, Physical Metrics, Off-Ball Runs data, Broadcast Tracking data, and Event data. Python SDK available, powering Club Services, Media Solutions, Development Kits, and Fan Offerings.
• Development Kits Python SDKs and developer toolkits, including the Broadcast Tracking & Physical Data API Python Toolkit and Event Data API Python Toolkit, for integrating Gradient data into custom applications.
• Club Services Solutions supporting professional football clubs with recruitment, performance analysis, squad planning, and strategic decision-making through deeper football intelligence powered by Player Grades, Physical Metrics, and Broadcast Tracking Data.
• Media Solutions Solutions for media companies enabling stronger storytelling, sharper analysis, and more differentiated football coverage with richer context and clearer signals using Gradient's data products.

Quantifiable outcome

• Up to 98% player recognition accuracy in broadcast tracking
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• SquadAssistcoreTechnology or Integration · 2 June 2026AI-powered football transfer analysis platform leveraging Gradient's Physical Metrics and Off-Ball Runs data to strengthen intelligence behind transfer decision-making. SquadAssist uses 5 key metrics (total distance, high-speed run distance, max speed, runs-in-behind, runs-beyond-the-ball) and enables custom metrics creation with 0-100 scoring.
• TransferRoomcoreTechnology or Integration · 2 June 2026Partnership bringing new physical performance data to the TransferRoom platform, enhancing transfer market intelligence for clubs.
• Q-antcoreStrategic or Co-development Partner · 22 January 2026Strategic partnership to deliver unified football data solutions to clubs worldwide. Combines Gradient's analytics capabilities with Q-ant's platform for comprehensive club data integration.
• SportAnalyticscoreStrategic or Co-development Partner · 7 January 2026Partnership to take elite analysis to the next level through combined analytics capabilities and expertise.
• AJ AuxerrecoreChannel Partner/ Reseller/ Distributor · 7 January 2026French Ligue 1 club using Gradient's Physical Metrics and Off-Ball Runs data for data-driven recruitment and performance intelligence. Key differentiator: access to raw data including timestamps, speeds, and coordinates for each sprint.
• Blue Crow Sports GroupflagshipStrategic or Co-development Partner · 6 December 2025Comprehensive partnership delivering Gradient's physical metrics coverage across 55 competitions to Blue Crow Sports Group's multi-club portfolio. Aligns with their international footprint and talent identification mission.
• PellycoreTechnology or Integration · 18 November 2025Partnership making Gradient's industry-leading physical metrics available directly within the Pelly platform for enhanced club performance insights.
• Carlisle UnitedcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Multi-year physical metrics deal powering recruitment and performance data. Carlisle United validated Gradient's tracking data against in-house GPS data and found accuracy best fitted to their requirements.
• Birmingham City F.C.coreChannel Partner/ Reseller/ Distributor · 25 September 2025Club partnership for data and analytics services supporting player evaluation and performance analysis.
• Sport RepublicflagshipStrategic or Co-development Partner · 22 September 2025Partnership to elevate data-driven football decisions for Sport Republic's investment portfolio. Sport Republic conducted thorough evaluation of major providers and found Gradient best suited for data accuracy and coverage needs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stats Perform (Opta): Stats Perform owns Opta, the dominant football event-data and tracking provider for top European clubs, leagues, and media. Directly comparable to Gradient as a football data subscription and API business serving the same club, media, and betting customers.
• Second Spectrum: Second Spectrum provides optical-tracking and advanced sports analytics, including football, basketball, and MLB, to teams, leagues, and broadcasters. Comparable as a tracking-and-analytics competitor serving similar club and media customers with overlapping computer-vision heritage.
• SkillCorner: SkillCorner provides broadcast-based football tracking and physical data derived from TV feeds, using a similar computer-vision approach to Gradient. Directly comparable as a technology and product competitor in the broadcast-tracking football data category.
• StatsBomb: StatsBomb provides advanced football event data and analytics to elite clubs and federations, with a reputation for deeper on-ball event tagging. Comparable to Gradient as a subscription-based football analytics provider competing for the same elite-club recruitment and performance budgets.
• Wyscout (Hudl): Wyscout, now part of Hudl, is the incumbent video scouting and analytics platform widely used by professional football clubs worldwide. Comparable to Gradient in serving football recruitment and performance teams, though Wyscout's core is video rather than tracking or grading.

Emerging players

• Pro Football Focus (PFF): PFF is the original NFL-focused analytics platform whose Player Grades methodology Gradient was built on, now operating as the American-football arm of the same broader business. Comparable to Gradient as the source of the underlying grading IP and as the cross-sport partner with shared technology.
• Impect: Impect is an emerging football analytics provider offering match ratings and performance scores based on possession-adjusted models. Comparable to Gradient as a smaller, specialized competitor pursuing football performance analytics with overlapping club and media customers.

Broad incumbents

• Catapult Sports: Catapult is the leading athlete-tracking hardware and analytics platform, dominant in elite sport across football, rugby, and other team sports. Comparable as a provider of physical-performance and tracking data to football clubs, though anchored in wearable/optical hardware rather than broadcast computer vision.
• Hudl: Hudl is the largest sports video and analytics platform, spanning football, American football, basketball, and more, with Wyscout as its football arm. Comparable as a broad incumbent analytics provider whose football offerings compete with Gradient for the same club budgets.
• Genius Sports: Genius Sports is a sports data and technology company providing official data feeds, betting content, and broadcast technology to leagues, media, and sportsbooks. Comparable to Gradient as a sports-data distribution business with significant overlap on broadcast and betting-rights data flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Gradient_Sports
• GitHubgithub.com/pro-football-focus
• LinkedInlinkedin.com/company/gradient-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRADIENT SPORTS EUROPE LIMITED