Clicktivated

What Clicktivated does

Clicktivated is a Detroit-headquartered, privately held software company that operates a patented interactive video platform which transforms static or existing video assets into shoppable, clickable experiences. Viewers can click on any item, location, or experience within a video player to learn more or transact without leaving the content. The underlying technology uses AI-powered object detection to automatically identify and tag products, locations, or experiences within video frames, with the company claiming a turnaround of approximately 24 hours from video submission to interactive output. The platform also captures first-party engagement analytics tracking click behavior, dwell time, and interaction patterns to inform content optimization and trend prediction.

The company's primary customer segments are Tourism & Destinations (destination marketing organizations such as Mammoth Lakes, Experience Glendale, dnata, Visit Hawaii, and Cook Islands) and Retail Brands (shoppable product video), with a secondary expansion into Automotive (notably a public case study with GMC). The business model is enterprise subscription-based platform fees for the interactive video technology, supplemented by licensing/royalty arrangements through strategic partnerships—most notably a March 2024 partnership with toldright that integrates Clicktivated's technology into toldright's premium video production workflow for Fortune 500 clients. Go-to-market relies on direct enterprise field sales, the toldright channel partnership, annual conference presence (Destinations International), and content marketing via the company blog.

The company was founded in 2013 and remains small (1-10 employees), with offices in Detroit, New York, Dubai, and Sydney. It has raised approximately $2.575M across seven disclosed funding rounds from 2013 through 2024, with investors including IncWell, Techstars, Matchstick Ventures, Stadia Ventures, 37 Angels, and VentureOut. Founder Chris Roebuck serves as CEO, with Herman Moore as Chief Strategy Officer and Tristan Freedman leading Asia/Pacific operations.

Name

Clicktivated

Legal name

Clicktivated

Website

https://clicktivated.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Clicktivated is a Detroit-based software company operating a patented, AI-powered interactive video platform that transforms static video into shoppable, clickable experiences for enterprise customers in tourism, retail, and automotive verticals. The company serves destination marketing organizations and major brands via direct enterprise sales and a strategic production partnership.

Ownership category

akta.pro rank

Product category

Interactive Video Platform

NAICS

Motion Picture and Video Industries (5121), Teleproduction and Other Postproduction Services (512191), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Shoppable Video & Short-form Commerce Platforms (CRAFANAE)

akta.pro secondary industries

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Creator-Centric Short-Form Video Platforms (MPACAHAB), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Interactive video
• Shoppable video
• Video commerce platform
• Video marketing technology
• Interactive video software

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Interactive Video Platform Services: Clicktivated provides technology services that transform static videos into interactive and shoppable content. Customers send their videos and a list of items to activate, receiving interactive video back within ~24 hours. Revenue is generated through platform fees and technology licensing for the interactive video experience.
2. Technology Integration Licensing: Partnership with toldright integrates Clicktivated's technology with premium video production services, creating a combined offering. This enables more brands to access shoppable video through the toldright production channel.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clicktivated provides a patented interactive video platform that transforms any new or existing video into a shoppable, clickable experience. Customers send videos and a list of items to activate, and receive interactive video back within approximately 24 hours, with AI-powered object detection auto-tagging products, locations, or experiences for direct in-video engagement and purchase.

Product overview

Clicktivated offers a single unified platform focused on interactive and shoppable video technology. The core product transforms any video into an interactive experience with clickable hotspots that enable viewers to explore products, locations, or experiences and make purchases directly from the video. The platform is enhanced through a strategic partnership with toldright, combining Clicktivated's patented interactive technology with toldright's award-winning video production services to provide brands with a complete solution for creating and deploying interactive video content.

Differentiator

Problem solved

Functional benefit

Products and services

• Clicktivated Interactive Video Platform Software platform that converts static or new video content into interactive, shoppable experiences for enterprise brands in retail, tourism, and automotive; viewers can click on items, locations, or experiences within the video to learn more or purchase directly.

Quantifiable outcome

• Interactive video delivers 5-10x higher CTR than standard travel video
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• toldrightcoreTechnology or Integration · 19 March 2024Strategic partnership integrating Clicktivated's shoppable video technology with toldright's award-winning video creation services. The collaboration creates the industry's first one-stop shop for fully optimized, interactive, and shoppable video experiences. toldright serves brands ranging from Fortune 500 businesses to NBA superstars. The partnership removes barriers to entry that content production creates for publishers and brands while creating a new revenue line and better customer experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TikTok Shop: TikTok Shop embeds native shopping directly into short-form video, enabling creators and brands to sell products inside TikTok videos. It competes with Clicktivated's shoppable video proposition by offering platform-native interactivity at massive consumer scale.
• YouTube Shopping: YouTube (owned by Google/Alphabet) offers native shoppable video features through YouTube Shopping and product tagging for creators. As a walled-garden incumbent with enormous distribution, it is the most significant competitive threat to third-party shoppable video platforms like Clicktivated.
• Vimeo: Vimeo is an established video hosting and SaaS platform that has expanded into commerce-enabled video and interactive overlays for marketers and creators. It competes with Clicktivated as a broader incumbent offering shoppable video capabilities alongside its core hosting and OTT product.
• Instagram Shopping (Meta): Instagram Shopping and Reels shoppable tags from Meta let brands tag and sell products directly inside social video. It overlaps with Clicktivated in retail shoppable video and represents a platform-native incumbent alternative.

Direct peers

• Smartzer: Smartzer is a direct competitor offering interactive and shoppable video technology that lets viewers click on items inside a video to purchase or learn more. It serves the same retail and ecommerce use cases as Clicktivated, with overlapping customer profiles of brands seeking to monetize video content.
• Wirewax: Wirewax builds interactive video tools that allow brands to add clickable hotspots and shoppable elements to their video content. It is one of the closest direct competitors to Clicktivated, focused on the same enterprise marketing use cases of turning passive video into measurable, clickable experiences.
• Idomoo: Idomoo provides a personalized video platform used by enterprises for marketing, customer engagement, and commerce-oriented video experiences. It competes with Clicktivated in the shoppable/interactive video category, particularly with brands looking to drive action directly from video content.

Emerging players

• Wochit: Wochit provides video creation and distribution tools for brands and publishers, with partial overlap in the shoppable video and interactive commerce space. It is an emerging player targeting similar enterprise content teams as Clicktivated.
• in3D: in3D is an emerging shoppable/interactive video platform focused on ecommerce conversion. As a smaller, venture-backed player it overlaps with Clicktivated's core product offering for retail and DTC brands.

Others

• Cinelytic: Cinelytic is an AI-driven analytics platform for the entertainment industry. It is not a direct competitor but is an adjacent data/AI player in video and content analytics with thematic overlap to Clicktivated's video analytics and recommendation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Clicktivated
• Facebookfacebook.com/clicktivated
• LinkedInlinkedin.com/company/clicktivated-video

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clicktivated