What toldright does

toldright is an on-demand video production company that connects businesses with a distributed network of 2,000+ vetted creative professionals (marketed as The Neighborhood) to deliver customized video content across categories including brand introductions, product demos, advertising, and documentary-style content. The company is headquartered in Jacksonville, Florida, and operates a remote-first model that leverages local creative talent across 41+ zip codes to enable rapid deployment, sub-48-hour turnaround on certain projects, and reduced travel costs. Its product portfolio is organized into service categories (Stories that introduce, explain, promote, and inspire), an AI-augmented production line (Stories that optimize), and a white-label offering (The Studio) that enables partners such as CDW and Samsung to resell production capacity under their own brand.

toldright generates revenue primarily through project-based fees for video production, with per-project pricing starting below $5K and custom quotes based on scope and complexity. The Studio white-label product creates an additional revenue stream via managed services for channel partners, with case studies indicating multi-million-dollar incrementality for partners like Samsung and 600+ videos delivered for CDW alone. The company's go-to-market combines a sales-led approach with dedicated project managers serving enterprise and mid-market clients (Google, Nike, Citi, Hertz, Xerox, ZipRecruiter, LPGA, DraftKings, NWSL, CareAR), a self-serve quote request funnel for smaller clients, and partner channels for the white-label product. Pricing is positioned as pay-as-you-go with no subscription or long-term commitment required.

The company was founded in 2019 by Max Heineman (CEO) and Adam Hertzog (President), both leveraging backgrounds in sports media and content production. It secured a multimillion-dollar Series A in July 2021 from OneTeam Partners and Vertus Ventures, and by October 2023 had channeled over $10M to its creator community. Operational scale indicators include 4,000+ videos produced, 600+ completed projects, and a self-reported 95-96% client ROI in the first year, alongside a 4.80/5 average client rating. The company's differentiation rests on a curated talent network, white-label channel infrastructure, and positioning that emphasizes human-led creative judgment over AI-generated content.

Name

toldright

Legal name

Toldright, LLC

Website

https://toldright.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

toldright is an on-demand video production company that connects enterprises and SMBs with a network of 2,000+ creative professionals to deliver brand, product, advertising, and documentary video content, plus a white-label Studio product for partner resellers.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Video production services
• White-label content production
• Creative talent network
• Corporate video production
• Brand video production

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Video Production: Toldright generates revenue through project-based video production services. They charge per video project with pricing that varies based on budget, specific service needs, and video type. The company emphasizes no subscription or commitment required, and offers solutions for less than $5K for certain projects.
2. White-Label Studio Services: The Studio service allows partners to unlock new revenue streams through video content production. Partners like Samsung and CDW use this to generate millions in incrementality without adding OPEX.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Toldright is an on-demand video production company that delivers customized brand, product, marketing, training, and documentary video content for businesses. It connects clients to a vetted network of over 2,000 creative professionals (The Neighborhood) under a dedicated project manager model, with per-project pricing (often under $5K), rapid turnaround (as little as 48 hours, average 3 weeks), and AI-augmented production. It also offers a white-label production service (The Studio) for partners such as Samsung and CDW.

Product overview

Toldright is a video production company offering an on-demand, turnkey platform of video production services. The core offering is organized around four main service categories (Stories that introduce, Stories that explain, Stories that promote, Stories that inspire) plus an AI-powered variant (Stories that optimize) and a white-label production service (The Studio). The platform connects businesses with a network of over 2,000 vetted creative professionals and provides dedicated project managers to deliver customized video content at various budget levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Stories that introduce Video production service creating About Us and Brand videos designed to create memorable first impressions and showcase company origins, mission, and values. Targeted at businesses seeking brand storytelling and introduction videos.
• Stories that explain Educational video service including Demo Videos, Product Videos, Sales Enablement, Training Videos, and Onboarding Videos designed to teach and guide audiences. For corporate training, HR, and sales/marketing teams.
• Stories that promote Marketing-focused video production service including Advertising Videos, Marketing Videos, Promotional Videos, and Social Media Videos to boost brand visibility and engagement across platforms. Targeted at marketers and brand teams.
• Stories that inspire Emotionally-driven video content including Fundraising Videos, Investor Videos, and Documentary Videos that engage viewers and compel action. For nonprofits, charities, and startups seeking investor or donor engagement.
• Stories that optimize (AI-powered production) AI-powered video production service that blends human creative expertise with AI tools to accelerate timelines, elevate briefs, and scale delivery without losing the human creative touch.
• The Studio Scalable, white-labeled content production service that enables partners (e.g., Samsung, CDW, GMR) to deliver world-class video content to their clients under their own brand, unlocking new revenue streams without adding OPEX.

Quantifiable outcome

• 95-96% of clients see positive ROI in the first year
• +6 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• BrandliveflagshipStrategic or Co-development PartnerBrandlive is a leading virtual events platform with over 50,000 events under their belt. Toldright partners with Brandlive to produce interactive virtual and hybrid events, leveraging Brandlive's platform while providing world-class content production. The partnership enables TV-level production quality for virtual events.
• LPGAflagshipStrategic or Co-development PartnerLPGA (Ladies Professional Golf Association) partnered with Toldright for 'DRIVE ON: LPGA ALL ACCESS' documentary content. Toldright's Hollywood-caliber producers provide world-class talent with a local touch for sports documentary production.
• CDWflagshipStrategic or Co-development PartnerCDW uses The Studio by Toldright to produce over 600 videos for over fifty partners, driving 3x engagement with CDW sellers. This is a flagship partnership demonstrating scale and impact of the white-label service.
• SamsungflagshipStrategic or Co-development PartnerSamsung launched a Content Studio for their brand clients using Toldright's white-label platform, driving millions in incrementality with no additional OPEX. This enables Samsung to offer full-service branded content studio services.
• GMRcoreStrategic or Co-development PartnerGMR Marketing entrusts Toldright with productions for some of the world's leading brands. Toldright brings differentiated expertise and takes on overflow work from GMR's in-house creative team.
• Collective Media SportcoreStrategic or Co-development PartnerCollective Media Sport partnered with Toldright for live coverage production of the Icons Series golf event. Toldright provides video production expertise while Collective Media Sport handles televised coverage.
• CareAR (Xerox)coreStrategic or Co-development PartnerCareAR, an augmented reality smart service platform from Xerox, partnered with Toldright to create product showcase and training videos for their AR platform. CareAR helps organizations improve customer support through live visual AR and AI interactions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Fiverr: Fiverr is the largest marketplace for freelance creative services including video production. Substitutes for some end of toldright's market, particularly SMB video buyers looking for price over talent curation.
• B-Reel: B-Reel is a creative production and technology studio building brand films, interactive content, and campaign assets for global brands. Comparable enterprise brand-video production capability, but no distributed creator network.

Direct peers

• VidMob: VidMob is a creative production and analytics platform for video ads, combining AI-driven creative tooling with a distributed production model. Direct overlap with toldright's AI-enhanced creative production offering.
• Vidsy: Vidsy is an on-demand video creative platform that connects brands with a curated creator community for paid social and digital ad production. Closely mirrors toldright's distributed-creator model for marketing video.
• Lemonlight: Lemonlight is an on-demand video production company connecting brands with vetted freelance creators on a project basis, very similar service model, pricing posture, and customer base to toldright.

Emerging players

• Runway: Runway is an AI video generation and editing tool suite aimed at creators and brands. Competes for some of the same AI-enhanced video production workflows toldright sells into.
• Synthesia: Synthesia is a leading AI avatar and generative video platform used for corporate, training, and explainer video. Overlaps with toldright's training/product explainer video category, but does so via AI rather than distributed humans.
• InVideo: InVideo is an AI-driven video creation platform for marketing and social video, with template-based production. Adjacent competitor in the SMB/mid-market promotional video category.
• VEED.io: VEED is an AI-enabled browser-based video creation/editing platform targeting SMBs and content teams. Adjacent to toldright's self-serve/video production offering, but focused on self-serve rather than full-service production.

Broad incumbents

• MediaMonks (S4 Capital): MediaMonks is a global content production and digital agency brand within S4/Monks operating broad enterprise video at scale. Comparable capability set to toldright's enterprise offerings at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/toldrightco

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about toldright