Wasteless
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Wasteless firmographics
Firmographics- Name
- Wasteless
- Legal name
- Wasteless Inc.
- Website
- https://wasteless.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wasteless industry classification
Industry- Product category
- Retail Pricing Optimization Software
- NAICS
- Business Support Services (5614)
- akta.pro primary industry
- Food Inventory Management & Expiration Rotation Systems (HSAFACAF)
Keywords
Where Wasteless is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Wasteless business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- AI Markdown Optimization SaaS: SaaS subscription model for AI-powered dynamic markdown optimization. Pricing based on store count or volume. Includes core markdown engine plus optional modules (DateCheck+, Rotation Calendar, Grind Logs, Waste Tracking, Insights).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - No integration required, plug-and-play |
| Subscription | Annual | Full Suite - All modules with integrations |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Wasteless product offering
Product offeringCore offering
Wasteless provides an AI-powered SaaS platform for dynamic markdown optimization in grocery retail, calculating optimal discount prices per individual item based on expiration dates, real-time sales velocity, freshness sensitivity, weather, and local events. The core AI Markdowns engine is sold as a modular subscription alongside complementary modules for expiration date management, rotation scheduling, FSMA/USDA meat compliance, waste tracking, and consolidated analytics.
Product overview
Wasteless offers an all-in-one AI-powered platform for reducing food waste and increasing perishable food profit in supermarkets through dynamic pricing optimization. The core product is AI Markdowns, a dynamic pricing engine that uses machine learning to calculate optimal markdown prices based on expiration dates and real-time data. This core platform is complemented by six integrated modules: DateCheck+ for expiration date management, Rotation Calendar for automated check scheduling, Grind Logs for FSMA/USDA compliant meat tracking, Waste Tracking for shrinkage measurement, and Insights for consolidated analytics. The modular architecture allows retailers to deploy the full suite or individual components, with all modules sharing data to enhance the AI Markdowns engine's accuracy. The solution requires no IT integration for basic configuration and can be operational in a single day.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Markdowns Core AI-powered dynamic pricing SaaS solution for grocery retailers. Continuously analyzes customer price/freshness sensitivity, sell-out patterns, waste events, and past markdown performance to calculate optimal discount prices for each individual perishable item based on expiration date, sales velocity, stock levels, weather, local events, and store hours. Sells to enterprise supermarket chains and wholesale grocers as a modular subscription.
- DateCheck+ Streamlined expiration date management solution for supermarket staff. Uses scan-based tracking, an intelligent prioritization engine, and actionable recommendations to flag items nearing expiration across departments. Integrates with Wasteless AI Markdowns to convert potential waste into recovered revenue via markdowns, diversion, donation, or appropriate disposal. Sold to grocery retailers as a module within the Wasteless platform.
- Rotation Calendar Intelligent automated system that dynamically determines ideal check frequency for every fresh department section based on product-specific shelf life and expiration sensitivity. Ensures quality assurance, regulatory adherence, and proactive waste prevention. Sold to grocery retailers as a module within the Wasteless platform.
- Grind Logs Digital FSMA and USDA compliant solution for tracking ground meat batches, shop trims, and sanitation activities in grocery and butcher departments. Replaces paper logs with smart barcode scanning, centralized record keeping, searchable 3-year digital history, and automated compliance notifications. Sold to grocery retailers as a module within the Wasteless platform.
- Waste Tracking Intuitive scan-based waste logging solution with configurable reason codes (expiration, damage, supplier quality, seasonal surplus) to capture and categorize waste across all store departments. Feeds real-world waste data back into the Wasteless AI Markdowns engine to refine pricing optimization. Sold to grocery retailers as a module within the Wasteless platform.
- Wasteless Insights Comprehensive analytics platform that consolidates performance metrics from all Wasteless modules and integrated data streams (sales, waste, pricing, inventory). Provides deep performance analysis by store, department, category, and SKU; customer behavior and sensitivity insights; opportunity identification for margin improvement; and customizable, role-based reporting and alerts. Sold to grocery retailers as a module within the Wasteless platform.
Quantifiable outcome
- Reduces food waste by 50% on average across implementations
- +8 more outcomes
Companies that use Wasteless
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Wasteless technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature11 records
Wasteless partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- CapgeminiminorGlobal consulting and technology services partner for implementation support and system integration services.
- DeloitteminorProfessional services firm providing consulting and implementation support for enterprise deployments.
- HanshowcoreElectronic Shelf Label (ESL) provider with pre-integrated compatibility for seamless real-time price updates in stores.
- NCRcorePOS and retail technology provider with pre-integrated ecosystem compatibility for point-of-sale data and transaction processing.
- ReFEDminorFood waste focused non-profit organization working on solutions to food waste challenge.
- L. StroetmannminorGerman retail partner collaborating with Edeka Rhein-Ruhr on Wasteless AI implementation for fresh meat management.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Wasteless competitors and assessment
Company assessmentDirect peers
- Afresh Technologies: AI-native fresh-food forecasting, ordering, and inventory platform for grocery retailers. Directly comparable to Wasteless on serving supermarkets with ML-driven perishable optimization, though Afresh focuses on forecasting/ordering rather than dynamic markdown pricing.
- Shelf Engine: AI-driven demand forecasting and automatic replenishment for perishable grocery items, including markdown recommendations. Comparable to Wasteless in targeting food waste reduction at grocers using ML on sell-through and expiration data.
- Invafresh: Fresh-food retail technology platform covering demand forecasting, inventory, and markdown optimization for grocers. Closely comparable to Wasteless on perishable pricing and waste reduction for supermarket chains.
Broad incumbents
- RELEX Solutions: Established supply chain and retail planning platform offering markdown optimization, fresh-food forecasting, and inventory management to large grocers. Broader portfolio than Wasteless but with overlapping markdown and perishable-optimization capabilities.
- Blue Yonder (formerly JDA Software): Large enterprise software vendor providing pricing, replenishment, and category management for grocery and retail. Overlaps with Wasteless in AI-driven pricing optimization, but as part of a much broader planning suite.
- ToolsGroup: Supply chain planning vendor with retail pricing, replenishment, and inventory optimization modules. Overlaps with Wasteless in AI-driven markdown and perishable inventory decisions for grocery retailers.
- SAP (Retail/ERP): Largest ERP and retail management software provider, offering pricing, markdown, and inventory modules used by major grocers. Represents both a competitive threat and an integration dependency for retail-AI point solutions.
- Oracle Retail: Enterprise retail platform offering price optimization, inventory, and merchandising for grocers and other retailers. Comparable as a broad incumbent alternative for retailers evaluating AI pricing solutions.
Emerging players
- Crisp: Real-time grocery data and supplier intelligence platform helping retailers reduce waste and optimize purchasing. Adjacent to Wasteless in targeting food-waste reduction with data-driven insights, though more upstream in the supply chain.
- Zipline (retail execution): Retail execution and store operations platform for grocers and specialty retailers, covering pricing, promotions, and in-store task management. Adjacent overlap with Wasteless on dynamic pricing and fresh operations workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wasteless social profiles
Digital presenceWasteless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasteless leadership team
Management profileNumber of profiles
Profiles8 records
Wasteless funding detail
Funding detailFunding overview
Funding rounds9 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasteless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasteless
What does Wasteless do?
Wasteless provides an AI-powered SaaS platform for dynamic markdown optimization in grocery retail, calculating optimal discount prices per individual item based on expiration dates, real-time sales velocity, freshness sensitivity, weather, and local events. The core AI Markdowns engine is sold as a modular subscription alongside complementary modules for expiration date management, rotation scheduling, FSMA/USDA meat compliance, waste tracking, and consolidated analytics.
Is Wasteless a public or private company?
Wasteless is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wasteless founded?
Wasteless was founded in 2017. It employs 1 to 10 people.
Where is Wasteless based?
Wasteless is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Wasteless make money?
One revenue line is on record: AI Markdown Optimization SaaS.
Who are Wasteless's main competitors?
Direct peers on record are Afresh Technologies, Shelf Engine and Invafresh. Broad incumbents are RELEX Solutions, Blue Yonder (formerly JDA Software), ToolsGroup, SAP (Retail/ERP) and Oracle Retail. Emerging players are Crisp and Zipline (retail execution).
Does Wasteless have an API?
Yes. Wasteless is built with an API-first approach, ensuring smooth, reliable data connections with existing ERP, inventory, and POS systems. The API enables flexible and customizable barcode generation for POS compatibility, and is API-ready for robust data connections including automatic date feeds from ERP data streams. The specific API type (REST, GraphQL, etc.), authentication method, rate limits, and versioning are not specified in the available source material. Developer documentation is at Not specified.
What industry is Wasteless in?
Wasteless's product category is Retail Pricing Optimization Software. Its primary akta.pro industry code is HSAFACAF, Food Inventory Management & Expiration Rotation Systems. Its NAICS code is 5614.