EQL Games
EQL Games is a Louisville-based B2B provider of iLottery content aggregation, original branded games via EQL Labs, and licensed sports/entertainment brands to state and international lottery operators across North America and the UAE.
- Company typePrivate
- Founded2014
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EQL Games does
EQL Games, founded in 2014 as EquiLottery and rebranded in April 2021, is a Louisville, Kentucky-based B2B technology and content provider to the regulated lottery industry. The company operates a three-pillar business: (1) the iLottery Aggregator/Marketplace, which provides state lotteries with single-integration access to 300+ games from 25 partner studios; (2) EQL Labs, an in-house game studio developing original branded titles such as Detroit Tigers Grand Slam and Detroit Lions End Zone Rush; and (3) Licensed Brands, a boutique licensing operation representing Team USA/USOPP, U.S. Soccer Federation, and Harlem Globetrotters for use across scratch tickets, draw games, iLottery/eInstant products, and promotions. The company serves eight lottery customers including Michigan, Virginia, Maryland, Missouri, DC, Kentucky, Hoosier (Indiana), and the UAE Lottery.
Underpinning the offering is a proprietary Remote Gaming Server (RGS) technology stack built on GoLang microservices with Kubernetes-managed containerized infrastructure, Keycloak for identity/access management, and GraphQL data layers. The RGS supports over 1.6 million requests per minute and 8,000+ connections, with deployment flexibility for on-premises, cloud, or hybrid lottery environments. EQL's Secondary Draw System (SDS) enables creation of new draw games in under four minutes, and new content integration can be completed in as little as 100 hours.
EQL Games generates revenue through three streams: content licensing and distribution fees from its aggregator marketplace, technology services for RGS and integration, and licensing royalties from its portfolio of exclusive sports and entertainment brands. Pricing is quote-based with multi-year enterprise contracts negotiated individually with each lottery operator. The company is sales-led, with direct enterprise engagement supplemented by channel partnerships with major iGaming aggregators Pariplay (NeoGames) and Games Global. With 11–50 employees, EQL Games has raised approximately $5.7M in disclosed funding across multiple rounds between 2020 and 2024, with an additional strategic investment from Bullpen Capital in 2025.
EQL Games firmographics
Firmographics- Name
- EQL Games
- Legal name
- EquiLottery LLC
- Website
- https://eqlgames.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EQL Games is a Louisville-based B2B provider of iLottery content aggregation, original branded games via EQL Labs, and licensed sports/entertainment brands to state and international lottery operators across North America and the UAE.
- Ownership category
- akta.pro rank
EQL Games industry classification
Industry- Product category
- Lottery Technology and Content
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)
Keywords
Where EQL Games is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EQL Games business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Content Licensing and Distribution: EQL Games generates revenue by licensing its aggregated game content and original games to state lottery operators. The company provides access to its portfolio of 300+ games from 20+ studio partners through a single integration point, charging lotteries for content access.
- Technology Services: Revenue from providing proprietary technology infrastructure including the RGS (Remote Gaming Server), Secondary Draw System, and integration services to lottery operators.
- Licensed Brand Products: EQL Games licenses major sports and entertainment brands (Team USA, U.S. Soccer, Harlem Globetrotters) to lotteries for use on scratch tickets, draw games, eInstant games, and promotional products, generating licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise lottery partnerships with customized pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
EQL Games product offering
Product offeringCore offering
EQL Games is a B2B lottery technology and content provider that operates an iLottery content aggregation platform (the EQL iLottery Marketplace) giving state and international lotteries single-integration access to over 300 games from 24+ partner studios. The company also develops original lottery games through its in-house studio EQL Labs and licenses major sports and entertainment brands (Team USA, U.S. Soccer, Harlem Globetrotters) for use across scratch tickets, draw games, eInstant games, and promotional products. All offerings are powered by EQL's proprietary Remote Gaming Server (RGS) technology and Secondary Draw System (SDS), serving 8 lotteries across two continents.
Product overview
EQL Games operates as a three-pillar business: (1) iLottery Aggregator/Marketplace - a platform providing single-integration access to 300+ games from 20+ partner studios; (2) EQL Labs - in-house game studio developing original branded titles like Detroit Tigers Grand Slam and Detroit Lions End Zone Rush; (3) Licensed Brands - boutique licensing representing Team USA/LA28, U.S. Soccer, and Harlem Globetrotters for lottery products. All content flows through EQL's proprietary RGS (Remote Gaming Server) technology built with GoLang and Kubernetes for scalability, security, and compliance. The platform supports lotteries across North America, UAE, and other international markets.
Differentiator
Problem solved
Functional benefit
Brands
- EQL Labs: The in-house game studio of EQL Games dedicated to crafting unique, one-of-a-kind games for the digital lottery space.
Products and services
- EQL iLottery Marketplace / Aggregator
- EQL RGS (Remote Gaming Server) Technology Platform
- EQL Labs (Original Game Studio)
- EQL Licensed Brands (Team USA, U.S. Soccer, Harlem Globetrotters)
- Detroit Tigers Grand Slam
- Detroit Lions End Zone Rush
- Honey Money
- Marble Run Fast-paced interactive game for The UAE Lottery where players select racing balls and choose from six ticket price options (AED 5-50). Marbles race down dynamic tracks with multiplier obstacles, and players win by finishing 1st, 2nd, or 3rd place with rewards up to AED 1,000,000.
- Lucky Lagoon Underwater adventure game for The UAE Lottery with ticket prices from AED 5-50. Players search for fish pairs hidden in fish eggs, uncovering prizes in chests. Match all pairs across three areas to unlock a sunken pirate ship with prizes up to AED 1,250,000.
- Missouri Lottery U.S. Soccer Scratch Ticket $5 U.S. Soccer-themed scratch ticket with Missouri Lottery featuring official U.S. Soccer branding with men's and women's national teams. Offers cash prizes and U.S. Soccer gift cards. Launched ahead of FIFA Men's World Cup in North America.
- Harlem Globetrotters Scratch Ticket - Maryland Lottery $2 Harlem Globetrotters scratch ticket for Maryland Lottery featuring vintage designs. Includes second-chance promotion for VIP tickets to Globetrotters games in Baltimore. Released ahead of the team's 100th anniversary in 2026.
Quantifiable outcome
- Integrating new content takes as little as 100 hours
- +3 more outcomes
Companies that use EQL Games
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
EQL Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EQL Games partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major and minor.
- PlayforgecoreStrategic distribution agreement with Playforge, a next-gen iLottery games studio headquartered in London, UK. Playforge's portfolio including 'Rotocade', Dial, and instant win genres will be distributed through EQL's aggregation platform to North American lottery operators. This partnership brings innovative mobile-first content designed to attract digitally native players.
- LottoplaycoreStudio partnership with Lottoplay, a premier iLottery content provider founded by Hili Shakked, former Managing Director of Neogames Studio. Lottoplay brings decades of online gaming experience and a pipeline of innovative digital instant games to EQL's marketplace.
- Decoy InteractivecorePartnership with Decoy Interactive, a Boston-based casual gaming studio founded by brothers Ahmed and Khalil Abdullah. This marks EQL's 25th studio addition and the first casual gaming studio to offer games to the iLottery vertical. Decoy brings expertise in high-quality graphics and innovative mechanics from console gaming.
- Games GlobalcoreStrategic partnership bringing Games Global's portfolio of 1,300+ game titles to the lottery industry for the first time. Games Global operates 42 in-house and partnered studios and brings experience from the iGaming sector, including branded titles, progressive jackpots, crash games, and scratch card titles.
- Detroit LionsmajorLicensing agreement with Detroit Lions NFL team for EQL Labs to create original eInstant game Detroit Lions End Zone Rush for Michigan Lottery, featuring team marks and football-themed gameplay.
- Chance LotteryminorPartnership with Chance Lottery, creator of a new digital lottery format featuring always-on, time-based raffle games. Represents EQL's commitment to helping innovative developers find a path to the lottery industry.
- Detroit TigersmajorLicensing agreement with Detroit Tigers MLB team for EQL Labs' first original game Detroit Tigers Grand Slam, featuring team branding and baseball-themed tumbler mechanics.
- The Game LLC / UAE LotterycoreMulti-year deal making EQL Games the third-party content supplier for The UAE Lottery, the first and only federally licensed lottery in the United Arab Emirates and Gulf region, regulated by GCGRA. First games Marble Run and Lucky Lagoon launched June 2025.
- Merv Digital SolutionsmajorMulti-year distribution agreement with Merv Digital Solutions, featuring Merv Game Studio for instant win games and Merv Marketing Studio for digital marketing strategies.
- Pixiu GamingmajorPartnership with Canadian gaming company Pixiu Gaming, Canada's leading interactive Keno developer, to bring proven high-performing Keno games to the U.S. Lottery market.
- Harlem GlobetrotterscoreLicensing partnership with the World-Famous Harlem Globetrotters to launch lottery products in honor of the brand's 100th anniversary in 2026. Products include scratch tickets, draw games, Fast Play, iLottery games, second-chance experiences, and Keno.
- Gaming CorpsmajorPartnership with Gaming Corps (STO/NASDAQ:GCOR), a listed iGaming studio from Sweden known for creating thrilling games with unique themes spanning ancient civilizations to space exploration.
- U.S. Soccer FederationcoreMulti-year licensing agreement making U.S. Soccer brand (USMNT, USWNT) available on instant scratch tickets, pull tabs, draw games, Fast Play, eInstant/iLottery games, second-chance games, and Keno. First-time U.S. Soccer brand available on lottery products.
- EvoplaymajorPartnership with Evoplay, an award-winning iGaming development studio known for innovative games across the globe. Evoplay was the first to introduce 3D and VR technology to slots and brings over 250 games to EQL's aggregator.
- 916 GamingmajorPartnership with game studio 916 Gaming to create unique digital Team USA games for the Virginia Lottery, allowing players to role-play as Team USA archers, track stars, or gymnasts.
- Pariplay (NeoGames)coreIntegration partnership with Pariplay, a NeoGames company and global aggregation leader, to provide EQL Games' eInstant iLottery games to the Virginia Lottery through Pariplay's Fusion aggregation platform.
- AGS/AGSimajorPartnership with AGS, a leading supplier of high-performing slot, table, and interactive products to the global gaming industry. AGSi will provide its library of unique real-money online games to U.S. and Canadian iLottery players through EQL's aggregator.
- Vibra GamingmajorPartnership with Vibra Gaming, a LATAM game studio recognized as a content leader in the Latin American market, to provide innovative content to U.S. and Canadian lottery players.
- Fennica GamingcorePartnership with Fennica Gaming, a Veikkaus subsidiary based in Helsinki, to make Fennica's world-class iLottery content available for lotteries across North and South America. First Louisville-to-Helsinki partnership in the lottery industry.
- PariplaycoreIntegration of EQL Games as Pariplay's latest Fusion partner, with instant win titles going live on the platform for lottery-focused operators across North America.
- Team USA / USOPPcoreSelected by United States Olympic and Paralympic Properties to represent Team USA in the U.S. lottery industry across all verticals (retail, digital, promotional). Extended agreement to cover all lottery products including scratch tickets, draw games, digital products, and promotions.
- Jelly EntertainmentmajorPartnership with Jelly Entertainment, a UK-based game studio founded in 2021, to offer fresh, accessible games that push boundaries beyond industry norms.
- ReelPlaymajorPartnership with Australian game studio ReelPlay to provide iLottery content to North American lotteries. ReelPlay brings top revenue-generating games like Hypernova Megaways and proprietary brands like Professor Clank's COMBINATOR.
- Present CreativemajorPartnership with veteran game development studio Present Creative (now Greentube) based in San Francisco with offices in Portland and Guadalajara. Present Creative brings experience from casino, iGaming, and casual gaming (Big Fish, Disney, EA, Zynga).
- SportradarcoreData partnership to power lottery games based on live sporting events using real-time sports data. Enables games like Baseball Bucks and other live sports lottery products.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
EQL Games competitors and assessment
Company assessmentDirect peers
- NeoGames / Pariplay (Aristocrat Interactive): NeoGames operates Pariplay, a leading iGaming/iLottery aggregator and content studio, and is also a direct distribution partner to EQL via the Fusion platform. Both serve U.S. lotteries with aggregated digital content, making NeoGames the closest comparable competitor and a simultaneous channel partner.
- Inspired Entertainment: Inspired Entertainment supplies virtual sports, lottery, and digital gaming content to operators globally. It is comparable as a content supplier targeting lottery and regulated gaming verticals with a similar mix of proprietary and aggregated game offerings.
- AGS (American Gaming Systems): AGS supplies slot, table, and interactive products to gaming operators and is an active EQL content partner. Comparable as a real-money gaming supplier extending into the iLottery vertical through EQL's aggregator.
Broad incumbents
- Light & Wonder (Scientific Games): Light & Wonder (which acquired Scientific Games' lottery business) is the dominant full-stack lottery technology and content provider globally. EQL's SVP Jim Acton previously led at Scientific Games. Both supply games and technology infrastructure to state lotteries, though L&W's portfolio is far broader and more entrenched.
- IGT (International Game Technology): IGT is one of the largest suppliers of lottery systems, draw games, and digital content worldwide. It competes with EQL for iLottery content share and platform deals with U.S. state and international lotteries, with deeper resources and longer-tenured customer relationships.
- Aristocrat Leisure: Aristocrat, via its acquisition of NeoGames/Anchor Plaza, is a major iLottery and iGaming platform provider. Comparable as a broader gaming incumbent expanding into the digital lottery aggregation and content space.
- Playtech: Playtech is a global gambling software and platform provider with lottery and iGaming solutions. Comparable as an incumbent technology vendor competing for the same digital content and platform contracts with state and international lotteries.
Emerging players
- Games Global: Games Global is a large iGaming content aggregator with 1,300+ titles from 40+ studios. It is both a partner (delivering content via EQL's marketplace to lotteries) and a comparable aggregator/operator pushing into the lottery vertical for the first time.
- Evoplay: Evoplay is an iGaming studio known for innovative 3D/VR slots and 250+ games, and is a content partner of EQL's aggregator. Comparable as a next-gen content studio whose lottery distribution depends partly on platforms like EQL.
- Bragg Gaming Group: Bragg Gaming is an iGaming content and platform company offering aggregation, exclusive content, and PAM technology. Comparable as a smaller, publicly listed aggregator/technology provider targeting regulated North American and European operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EQL Games social profiles
Digital presenceEQL Games compliance and trust
Trust signalCompliance1 record
EQL Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
EQL Games leadership team
Management profileNumber of profiles
Profiles18 records
EQL Games funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EQL Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EQL Games
What does EQL Games do?
EQL Games is a B2B lottery technology and content provider that operates an iLottery content aggregation platform (the EQL iLottery Marketplace) giving state and international lotteries single-integration access to over 300 games from 24+ partner studios. The company also develops original lottery games through its in-house studio EQL Labs and licenses major sports and entertainment brands (Team USA, U.S. Soccer, Harlem Globetrotters) for use across scratch tickets, draw games, eInstant games, and promotional products. All offerings are powered by EQL's proprietary Remote Gaming Server (RGS) technology and Secondary Draw System (SDS), serving 8 lotteries across two continents.
Is EQL Games a public or private company?
EQL Games is a private company. It is classified as venture growth investor backed and is currently operating.
When was EQL Games founded?
EQL Games was founded in 2014. It employs 11 to 50 people.
Where is EQL Games based?
EQL Games is headquartered in Louisville, United States, in the North America region.
How does EQL Games make money?
Three revenue lines are on record. Content Licensing and Distribution is the primary driver. The others are technology Services and licensed Brand Products.
Who are EQL Games's main competitors?
Direct peers on record are NeoGames / Pariplay (Aristocrat Interactive), Inspired Entertainment and AGS (American Gaming Systems). Broad incumbents are Light & Wonder (Scientific Games), IGT (International Game Technology), Aristocrat Leisure and Playtech. Emerging players are Games Global, Evoplay and Bragg Gaming Group.
Does EQL Games have an API?
No public API is recorded for EQL Games.
What industry is EQL Games in?
EQL Games's product category is Lottery Technology and Content. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7370.