Ickey
Ickey (云汉芯城, stock 301563) operates a Shanghai-headquartered B2B e-commerce platform that supplies electronic components to 180,000+ Chinese electronics manufacturers, combining AI-powered BOM matching, ~200 authorized OEM partnerships, and PCBA manufacturing services.
- Company typePublic
- Founded2008
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Ickey does
Ickey (云汉芯城, listed as 301563 on the Shenzhen Stock Exchange ChiNext since September 30, 2025) operates a B2B e-commerce platform (ickey.cn) headquartered in Shanghai that connects small and medium-sized electronics manufacturers in China with approximately 4,900 global suppliers of electronic components. The platform's core technology stack combines a proprietary multi-dimensional component database (50M+ model records, 28M daily sellable SKUs, 100M+ parameter replacement relationships, 2M+ domestic substitution records) with AI-driven procurement tools including the HiBOM BOM intelligent matching system (claiming 100% matching rate and reducing procurement cycles from 2-3 days to minutes) and the Xinlingtong (芯灵通) AI assistant integrated with the DeepSeek-R1 large language model. The company runs an "Internet + Authorized Agent" model with approximately 200 authorized manufacturer partnerships, including landmark first-online-agent designations with NXP, RECOM, and Omron in Greater China, plus Intel IoT Solution Aggregator status.
The business generates revenue primarily through transaction-based electronic component distribution (BOM-based and unit-priced), supplemented by PCBA manufacturing services through its wholly-owned subsidiary Qixiang Zhilian (启想智联), product design services, and authorized agency commissions. Customer segments span 180,000+ cumulative enterprise customers and 780,000 registered users across automotive electronics (SAIC, BYD, Seres), medical electronics (Mindray, Lepu Medical), industrial control (Siemens, Hikvision, ABB, KUKA), IoT/AI hardware, and new energy sectors, with 1,200+ listed-company customers among the base. Geographic operations include Shanghai HQ and Fengxian PCBA manufacturing base, Shenzhen fulfillment and quality testing (CNAS-certified), Nanchang customer service, Guangzhou customs operations, and a Singapore regional hub following the June 2026 acquisition of 49% of Maxmega Electronics.
Ickey's distribution model combines self-serve online purchasing with dedicated sales representatives for enterprise accounts, supported by a 20,000 sqm Shenzhen warehouse achieving 2-hour shipment fulfillment and 99.999% outbound accuracy, plus an intelligent customs clearance system achieving 96% matching rate with 1-hour clearance and 3-hour warehouse delivery. Recent strategic priorities include the November 2025 launch of the Xinjingcai (芯晶采) enterprise internal procurement platform for medium-to-large accounts, expanded authorized OEM relationships, Southeast Asia expansion via the Maxmega acquisition, and integration with AI assistant platforms (OpenClaw, WorkBuddy) as a novel distribution channel.
Ickey firmographics
Firmographics- Name
- Ickey
- Legal name
- 云汉芯城(上海)互联网科技股份有限公司
- Website
- https://ickey.cn
- Company type
- Public
- Founded year
- 2008
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Short description
- Ickey (云汉芯城, stock 301563) operates a Shanghai-headquartered B2B e-commerce platform that supplies electronic components to 180,000+ Chinese electronics manufacturers, combining AI-powered BOM matching, ~200 authorized OEM partnerships, and PCBA manufacturing services.
- Ownership category
- akta.pro rank
Ickey industry classification
Industry- Product category
- B2B Electronic Components Marketplace
- NAICS
- Printed Circuit Assembly (Electronic Assembly) Manufacturing (334418)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Printed Circuit Boards (3672)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industry
- PCB Assembly (PCBA/EMS) (HDAHAOAI)
Keywords
Where Ickey is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
Ickey business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Electronic Components B2B Online Sales: The company operates a B2B e-commerce marketplace where it sells electronic components (resistors, capacitors, sensors, microcontrollers, connectors, modules, etc.) to electronics manufacturing enterprises. Revenue is generated through product transactions with customers who place orders for components. The platform also earns commissions on facilitated transactions between suppliers and buyers.
- BOM One-Stop Services (配单服务): Ickey provides bill-of-materials (BOM) intelligent matching services, helping customers complete multi-item component procurement in a single order. This drives transaction volume and revenue through bundled component sales.
- PCBA Manufacturing Services: Through Qixiang Zhilian (启想智联), the company offers PCBA (PCB assembly) manufacturing services including PCB procurement, SMT mounting, and full-process manufacturing. Revenue is generated from manufacturing service fees.
- Product Scheme Design Services: Electronic product design and development services including technical consultation, domestic substitution design, and module secondary development, generating revenue through service fees.
- Internet + Authorized Agent Model: As authorized distributor for nearly 200 domestic and international component manufacturers, the company earns revenue from the spread between procurement and sales prices in component distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual/SMB Component Purchase — Per-Transaction Unit Pricing |
| Unit Pricing | Pay-as-you-go | BOM One-Stop Procurement — Quoted Price |
| Unit Pricing | Pay-as-you-go | PCBA Manufacturing — Project-Based Quotation |
| Other | Monthly | Credit/Net Terms Service — Account Credit |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Ickey product offering
Product offeringCore offering
Ickey operates a B2B e-commerce platform (ickey.cn) providing one-stop digital procurement of electronic components for small and medium-sized electronics manufacturers, including AI-powered BOM matching, authorized distribution of ~200 global semiconductor brands, and integrated PCBA manufacturing services through its subsidiary Qixiang Zhilian. The platform aggregates nearly 4,900 global suppliers and supports 200,000+ in-stock SKUs with 2-hour cloud-warehouse fulfillment.
Product overview
Ickey (云汉芯城) operates a one-stop electronic components procurement platform with a platform-plus-services architecture. The core offering is the electronic components marketplace (电子元器件采购商城) featuring over 200,000 in-stock SKUs, BOM intelligent matching (HiBOM), and authorized distribution partnerships. Supporting services include PCBA manufacturing through 启想智联, AI-powered procurement assistant (芯灵通), enterprise internal procurement platform (芯晶采), smart customs clearance, quality testing, and module/development board products. The platform connects nearly 4,900 suppliers serving over 180,000 enterprise customers.
Differentiator
Problem solved
Functional benefit
Brands
- 启想智联: 云汉芯城旗下'BOM+PCB+SMT'一站式电子制造服务平台,提供从产品原型到批量生产的全流程制造与供应链服务。
- 云汉盛格
- 芯晶采
- 芯灵通
- 汉云品质检测中心
- 云汉天启
Products and services
- Ickey Electronic Components Procurement Platform (云汉芯城电子元器件采购商城) One-stop online B2B marketplace for electronic components featuring over 200,000 in-stock SKUs, 2-hour cloud-warehouse shipping, BOM upload and matching, and authorized distribution partnerships with global semiconductor manufacturers including NXP, Intel, TI, RECOM, Qualcomm, Phoenix Contact, and ~200 others.
- Qixiang Zhilian PCBA Manufacturing Service (启想智联一站式电子制造服务) One-stop electronic manufacturing service (EMS) platform providing BOM+PCB+SMT services with flexible production network enabling fastest 24-hour delivery from prototype to mass production; IATF 16949:2016 certified for automotive manufacturing.
- Xinjingcai Enterprise Internal Procurement Platform (芯晶采) Dedicated enterprise internal procurement platform providing exclusive mall, system direct connection, and full-process technical services for medium and large enterprise customers to digitize their internal procurement processes.
- HiBOM Intelligent BOM Matching Tool (HiBOM智能选型工具) AI-powered bill of materials (BOM) intelligent matching system that automatically identifies components from uploaded files (Excel, images, text) and matches with suppliers, achieving 100% matching rate and reducing procurement time from 2-3 days to minutes.
- Hanyun Quality Testing Services (汉云品质检测服务) CNAS-certified quality testing center providing incoming inspection, visual inspection, X-ray inspection, electrical testing, and failure analysis for component authenticity verification, covering 98% of quality-inspected chips through four major AI databases.
Quantifiable outcome
- BOM matching rate of 100% with completion in minutes vs. traditional 2-3 days
- +7 more outcomes
Companies that use Ickey
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Ickey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability13 records
Feature7 records
Ickey partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and minor.
- Maxmega Electronics Pte Ltd (新加坡)coreIckey's overseas subsidiary Unikey Electronics Pte. Ltd. acquired 49% equity stake in Singapore-based Maxmega Electronics, becoming its largest shareholder. Maxmega is an established electronic component distributor in Southeast Asia with nearly 30 years of market presence, representing brands including TAIYO YUDEN, AEM, Knowles, Semtech, and TT Electronics. This is Ickey's first overseas equity investment, marking a transition from business cooperation to capital-level collaboration.
- Torch Electronics (火炬电子)flagshipIckey and Torch Electronics (stock: 603678) signed a comprehensive strategic cooperation agreement covering online digital marketing, overseas channel integration, brand building, and industrial investment. Torch Electronics, founded in 1989, is a leading high-end capacitor and electronic component manufacturer with products used in aerospace, national defense, power, rail transit, and new energy. Ickey will leverage its digital platform capabilities to expand Torch's online channels, while Torch's global logistics network will support Ickey's overseas expansion.
- RECOMflagshipIckey became RECOM's first online authorized agent platform in Greater China. RECOM is a global innovative full-stack power solution provider. The partnership enables Chinese manufacturers to access RECOM's power module products through Ickey's digital platform.
- awinic Electronic (艾为电子)flagshipIckey became an online authorized agent for 艾为电子 (awinic), a leading Chinese analog and mixed-signal chip design company. Over 2,000 awinic products including high-performance analog/mixed-signal, power management, signal chain, and smart sensor ICs are listed on Ickey's platform.
- NXP Semiconductors (恩智浦)flagshipIckey became NXP's first online authorized agent platform in Greater China, gaining direct authorization to sell NXP products through its e-commerce platform. The partnership enables Ickey to offer NXP's full product portfolio including microcontrollers, processors, and analog chips to small and medium-sized electronics manufacturers. Ickey's platform provides NXP with a digital channel to reach China's vast SME market that traditional distributors underserved.
- ISOCOM COMPONENTS (英国)minorIckey became the authorized distributor for UK-based ISOCOM COMPONENTS, a leading manufacturer of high-performance infrared optoelectronic devices. Over 1,800 ISOCOM products including optocouplers, high-speed optocouplers, IGBT driver optocouplers, and solid-state relays were listed on Ickey's platform. Products serve lighting, smart meters, industrial control, medical, automation, telecom, and other sectors.
- Omron (欧姆龙)minorIckey is Omron's first authorized online distribution channel in Mainland China. The partnership gives Ickey access to Omron's relays, switches, connectors, and sensors product lines. The collaboration has been ongoing since 2021 with renewed strategic cooperation commitments.
- 3MminorIckey became a special distributor for 3M's electronic materials and solution products. The partnership focuses on delivering high-quality connector solutions, combining 3M's product portfolio with Ickey's digital supply chain platform.
- Micro Crystal (瑞士微晶)minorIckey became an authorized distributor for Micro Crystal, a globally renowned quartz crystal and miniature oscillator manufacturer (part of Swatch Group). The partnership brings Micro Crystal's high-reliability, high-quality, and energy-efficient crystal products to Ickey's Chinese customer base.
- FLUKE (福禄克)minorIckey became an authorized online distributor for FLUKE, a globally leading professional electronic test tools manufacturer. FLUKE's full range of electronic instruments and meters products are now available on Ickey's platform.
- Nichicon (尼吉康)minorIckey partnered with Nichicon, a globally renowned aluminum electrolytic capacitor manufacturer. Nichicon's three core product lines — aluminum electrolytic capacitors, film capacitors, and circuit products — are listed on Ickey's platform to serve diverse application scenarios for small and medium electronics manufacturers.
- Intel (英特尔)flagshipIckey became an Intel IoT Solution Aggregator, partnering with Intel to distribute Intel's IoT-related semiconductor products and solutions through Ickey's platform. This enables Ickey to serve the industrial IoT, smart retail, smart city, and edge computing markets in China.
- Qualcomm (高通)flagshipIckey partnered with Qualcomm as a key exhibitor at Electronica China 2026 (慕尼黑上海电子展), showcasing Qualcomm's wireless connectivity and edge computing semiconductor solutions alongside Ickey's supply chain services.
- TE ConnectivityminorIckey partnered with TE Connectivity, a global leader in connection and sensing solutions. TE's industrial segment products and technical resources are integrated into Ickey's platform, serving customers in industrial control and related sectors.
- Phoenix Contact (菲尼克斯电气)flagshipIckey became a network distributor for Phoenix Contact (菲尼克斯电气), gaining authorization to distribute Phoenix Contact's full product range including industrial connectors, terminal blocks, power supplies, and automation components. The partnership was expanded in 2025 with over 6,000 SKUs stocked and 3,000+ free sample applications available.
- Shanghai Jiaotong University (上海交通大学)minorIckey partnered with Shanghai Jiao Tong University on multiple fronts: joint AI-powered customs classification research, university-enterprise cooperation on innovation curriculum co-development, competition-sponsored learning initiatives (sponsoring the '云汉交龙' RoboMaster team that won the 2023 national championship), and received the 2023 University-Enterprise Cooperation Industry-Education Support Award.
- GRGBanking (广电计量)minorIckey and GRGBanking co-hosted a seminar on discrete component and passive component testing methods. GRGBanking, a national comprehensive state-owned measurement and testing institution, provides electronic component testing and certification services that complement Ickey's quality control capabilities.
- Shanghai Hai Zhi Online / Hai Zhi Zhi Zao (海智在线 / 启想智联)coreIckey and Hai Zhi Online jointly presented AI-powered electromechanical integrated digital supply chain collaboration solutions at AWE 2026. Hai Zhi Online provides industrial parts procurement while Ickey provides electronic component supply chain services, enabling end-to-end product development from design to production through platform collaboration.
- HiSilicon (海思) — HiSpark EcosystemflagshipIckey's subsidiary 云汉盛格 (Ickey Shengge) develops products based on HiSilicon chips, including the SG-MSPM0L series development boards. Ickey participates in HiSpark ecosystem events, showcasing HiSilicon-based development kits and smart hardware solutions at AWE and other exhibitions.
- EthernoviaflagshipIckey partnered with Ethernovia, a Silicon Valley semiconductor company specializing in automotive Ethernet chips. Ickey distributes Ethernovia's automotive Ethernet PHY transceivers and multi-protocol smart gateway products for automotive electronics, autonomous driving, intelligent cockpit, and industrial AI applications.
- GBA National Technology Innovation Center (粤港澳大湾区国家技术创新中心)minorIckey partnered with the GBA National Technology Innovation Center to integrate Ickey's digital supply chain platform with the center's self-developed 'National Innovation Basic Resource Database,' jointly building an R&D procurement collaboration platform targeting domestic substitution and ecosystem co-development.
- API (Authorized代理合作伙伴)flagshipIckey operates an 'Internet + Authorized Agent' model with approximately 200 authorized manufacturer partnerships. Key partners include NXP, TI, Intel, RECOM, 艾为电子, 火炬电子, TE Connectivity, 菲尼克斯电气, Ethernovia, Micro Crystal, FLUKE, Nichicon, 3M, ISOCOM, Omron, 航顺芯片, 极海半导体, 宏发, 安世中国, WAGO, 艾睿电子 (Arrow), Digi-Key, Avnet, and Element14 (e络盟).
- Haier (海尔)minorIckey became an authorized distributor for Haier's chip and component needs, serving as a supply chain partner for Haier's electronics manufacturing requirements.
- STANLEY (史丹利工具)minorIckey became an authorized distributor for STANLEY, a US century-old tool brand (Stanley Black & Decker). The partnership provides one-stop hardware tool solutions for industrial users through Ickey's platform.
- Haizhi Online (海智在线)coreIckey and Hai Zhi Online jointly participate in exhibitions and present integrated electromechanical digital supply chain solutions. This partnership combines Hai Zhi Online's industrial parts procurement platform with Ickey's electronic component supply chain services to offer comprehensive design-to-production services.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Ickey competitors and assessment
Company assessmentDirect peers
- LCSC Electronics (立创商城 / JLCPCB): China's most direct B2B electronic components e-commerce competitor, operating a similar online marketplace targeting Chinese SMEs with BOM, PCBA, and component distribution. Closely comparable in business model, customer base (small/medium Chinese electronics manufacturers), and product breadth.
- Win Source Electronics: Hong Kong-headquartered B2B online electronic components distributor serving Asia-Pacific manufacturers. Closely comparable in targeting Asian SMB/EMS customers with online procurement, BOM services, and authorized component distribution.
Broad incumbents
- Digi-Key Electronics: Global leader in online electronic components distribution with millions of SKUs and same-day shipping. Comparable as the incumbent benchmark for online component distribution; broader catalog and global brand but less localized for Chinese SME long-tail needs.
- Mouser Electronics: Major global online distributor of electronic components, comparable in e-commerce-first distribution model and breadth of authorized semiconductor lines. Larger and global, but lacks Icky's China SME focus and integrated PCBA services.
- Arrow Electronics: Global broadline electronic components distributor with significant online platform (Verical) presence. Comparable in distribution of authorized components to a wide customer base; much larger but broader/less specialized on China's SMB long-tail.
- Avnet: Global broadline distributor covering semiconductors, interconnects, and embedded solutions. Comparable as a one-stop distribution platform serving industrial customers; significantly larger and more diversified but heavier on enterprise accounts than SMBs.
- Premier Farnell / element14: Global electronic components distributor (owned by Avnet) with strong online presence. Comparable in online distribution of broad component portfolios and developer/SME focus, though with a Western-centric customer base.
- Future Electronics: One of the largest global electronic components distributors. Comparable in authorized distribution scale and breadth, but predominantly serves large enterprise/OEM accounts rather than the fragmented Chinese SME market.
- Bisco Industries: North American distributor of electronic components and hardware with value-added supply chain services. Comparable in B2B distribution of specialized electronic components to industrial customers, though focused primarily on the US market.
Emerging players
- Octopart: Electronic component search engine and price-comparison platform aggregating distributor data. Comparable as a discovery and pricing layer in the component buying workflow; complementary rather than directly competitive with Ickey's transactional model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ickey compliance and trust
Trust signalCompliance6 records
Ickey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ickey leadership team
Management profileNumber of profiles
Profiles4 records
Ickey subsidiaries and ownership
Company hierarchySubsidiaries7 records
Ickey funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ickey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ickey
What does Ickey do?
Ickey operates a B2B e-commerce platform (ickey.cn) providing one-stop digital procurement of electronic components for small and medium-sized electronics manufacturers, including AI-powered BOM matching, authorized distribution of ~200 global semiconductor brands, and integrated PCBA manufacturing services through its subsidiary Qixiang Zhilian. The platform aggregates nearly 4,900 global suppliers and supports 200,000+ in-stock SKUs with 2-hour cloud-warehouse fulfillment.
Is Ickey a public or private company?
Ickey is a public company. It is classified as public and is currently ipo.
When was Ickey founded?
Ickey was founded in 2008. It employs 101 to 250 people.
Where is Ickey based?
Ickey is headquartered in Shanghai, China, in the Asia region.
How does Ickey make money?
Five revenue lines are on record. Electronic Components B2B Online Sales are the primary driver. The others are BOM One-Stop Services (配单服务), PCBA Manufacturing Services, product Scheme Design Services and internet + Authorized Agent Model.
Who are Ickey's main competitors?
Direct peers on record are LCSC Electronics (立创商城 / JLCPCB) and Win Source Electronics. Broad incumbents are Digi-Key Electronics, Mouser Electronics, Arrow Electronics, Avnet, Premier Farnell / element14, Future Electronics and Bisco Industries. Octopart is listed as an emerging player.
Does Ickey have an API?
Yes. Ickey provides API endpoints for product search, BOM matching, authentication, and order management. The platform offers search endpoints at search.ickey.cn for electronic component queries and passport.ickey.cn for user authentication. The system supports automated data exchange for inventory, pricing, and order processing with supplier systems. Developer documentation is at search.ickey.cn.
What industry is Ickey in?
Ickey's product category is B2B Electronic Components Marketplace. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of HDAHAOAI, PCB Assembly (PCBA/EMS). Its NAICS code is 334418 and its SIC code is 5065.