SHAREDINE
SHAREDINE is a Tokyo-based online marketplace connecting Japanese consumers with 40,000+ freelance chefs for in-home meal prep, home dining experiences, and event catering, serving all 47 prefectures via per-session pricing starting at 8,800 yen.
- Company typePrivate
- Founded2017
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SHAREDINE does
SHAREDINE CO., LTD. is a Tokyo-based online marketplace that connects Japanese consumers with freelance personal chefs for in-home meal preparation, home dining experiences, and event catering. Founded in 2017 and operating under the consumer brand シェアダイン (ShareDine), the company runs a two-sided platform accessible via sharedine.me where customers browse, book, and pay for chef visits, and where registered food professionals — including registered dietitians, restaurant chefs, and cooking specialists — list plans tailored to specific dietary needs. The company claims Japan's largest such network with 40,000+ registered chefs serving all 47 prefectures, with primary density in Tokyo, Kanagawa, Saitama, Chiba, Osaka, Kyoto, and Aichi, and reports a cumulative 1,058,720 meals served as of June 2023.
The core product is a 3-hour home visit producing 8-12 prepared dishes (4-5 days of meals for a typical 4-person family) priced at 8,800 yen per session inclusive of tax and transportation. Adjacent product lines include on-site "home restaurant" multi-course dining for celebrations, delivery-only catering for groups of 4-300+ attendees priced at 4,000-10,000 yen per person, monthly subscription plans with shared-session discounts (シェア割り), gift ticket vouchers, and specialized chef categories addressing postpartum nutrition, infant/child meals, high-protein fitness diets, weight loss, senior/soft-food diets, and allergen-free cooking. Revenue mechanics are primarily per-session fees with pricing notes stating "no additional service fees or commissions" beyond published plan prices, supplemented by subscription recurring plans, catering bookings, and PayPay payment integration. Distribution is purely digital through the company website and LINE/Facebook/ONE ID SSO, with acquisition supported by a 2,000 yen first-time user coupon.
SHAREDINE maintains a lean core team of 11-50 employees and has raised approximately $20 million across four disclosed rounds: a 2020 seed (~$2M), a 2022 Series A of ~$3.74M led by DBJ Capital (with Coral Capital, Enigmo, MSIVC), and a 2024 financing package combining an ~$11.58M equity round led by JIC Venture Growth Investments (with Aozora Corporate Investment, DBJ Capital) and a ~$3.22M growth debt facility from the Upsider Blue Dream Fund — a UPSIDER Capital and Mizuho Financial Group collaboration — alongside Aozora, Higashi-Nippon Bank, Mizuho Bank, and Shizuoka Bank. The company was recognized by Forbes Japan in January 2025 as one of seven notable Japanese startups to watch and has received earned media coverage in Yomiuri Shimbun and Tokyo FM's One Morning program.
SHAREDINE firmographics
Firmographics- Name
- SHAREDINE
- Legal name
- SHAREDINE CO., LTD.
- Website
- https://sharedine.me
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SHAREDINE is a Tokyo-based online marketplace connecting Japanese consumers with 40,000+ freelance chefs for in-home meal prep, home dining experiences, and event catering, serving all 47 prefectures via per-session pricing starting at 8,800 yen.
- Ownership category
- akta.pro rank
SHAREDINE industry classification
Industry- Product category
- Online Personal Chef Marketplace
- NAICS
- Special Food Services (7223), Caterers (722320), Food Service Contractors (722310)
- akta.pro primary industry
- Private Chef & In-Home Dining Services (HSACAGAE)
- akta.pro secondary industries
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where SHAREDINE is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
SHAREDINE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Per-session cooking service fees: Customers pay per chef visit. Base plan starts at 8,800 yen per 3-hour session including transportation and tax. Additional ingredient costs apply. Single-use transaction model.
- Subscription plans: Monthly subscription plans offering 2-4 chef visits per month. Share割り (shared discount) plans allow customers to split subscription costs for regular recurring use.
- Catering group events: Per-person catering pricing for parties and events, ranging from 4,000-10,000 yen per person for buffets and full-course catering for groups of 4-200+ attendees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic 3-hour home cooking session |
| Unit Pricing | Pay-as-you-go | Per-meal cost breakdown |
| Unit Pricing | Pay-as-you-go | Premium/celebration courses |
| Unit Pricing | Pay-as-you-go | Catering events per person |
| Subscription | Monthly | Monthly subscription (share-ware) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SHAREDINE product offering
Product offeringCore offering
SHAREDINE operates an online marketplace platform that connects individual customers across Japan with freelance personal chefs, registered dietitians, and restaurant chefs. Chefs travel to customers' homes to prepare batch-cooked meal prep (作り置き), host multi-course home restaurant experiences, or deliver catering for events. The platform covers all 47 Japanese prefectures with a network of over 40,000 registered food professionals.
Product overview
SHAREDINE operates a dual-sided marketplace connecting consumers with personal chefs for home cooking and catering services. The platform functions as a B2C service (where users hire chefs) and B2B service (where chefs register and offer plans). Core offerings include home meal preparation (作り置き) where chefs visit homes to batch-cook 8-12 dishes in 3 hours, on-site restaurant-style dining experiences (おうちレストラン) for celebrations, and catering delivery for larger events. The service covers specialized dietary categories including nutritionists, infant food, fitness meals, weight loss, and senior care. A regular subscription model (定期サブスクリプション) enables recurring bookings, while gift tickets allow gifting of the experience. All services leverage a nationwide network of over 40,000 registered food professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Cooking Plans (作り置きプラン)
Companies that use SHAREDINE
Customer profileSegments5 records
Ideal customer profiles5 records
SHAREDINE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
SHAREDINE partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights6 records
SHAREDINE competitors and assessment
Company assessmentDirect peers
- Take a Chef: Global online marketplace connecting customers with private chefs for in-home dining experiences. Directly comparable two-sided marketplace model and per-session chef booking mechanic.
- Eatwith: Marketplace for hosted in-home dining experiences and private chef events. Closely comparable to SHAREDINE's home restaurant and catering offerings with similar curated-host supply model.
- Cozymeal: Marketplace for private chefs, cooking classes, and food experiences. Shares SHAREDINE's chef-matching and booking platform approach with a comparable per-experience pricing model.
- VizEat: Home dining experiences marketplace connecting travelers and locals with hosts offering meals. Comparable curated-host marketplace model targeting experiential in-home dining.
- Kitchensurfing: Former US-based personal chef marketplace that connected customers with freelance chefs for in-home meal preparation. Highly comparable two-sided marketplace model and historical benchmark for the category.
- Cookly: Marketplace for cooking classes and culinary experiences with chefs. Comparable two-sided marketplace structure targeting experiential food consumers.
Broad incumbents
- Cookpad: Japan's largest recipe and home cooking platform with tens of millions of users. Adjacent incumbent serving the same time-constrained home cook segment via recipes rather than chef matching.
- HelloFresh: Global meal kit subscription leader. Competes for the same 'convenient home meal' wallet as SHAREDINE's meal prep offering, but via shipped ingredients rather than in-home chef service.
- Uber Eats: Largest on-demand food delivery platform, operating in Japan. Competes for the same discretionary food spending and time-saving value proposition, at a fundamentally lower price point.
Regional players
- Wolt: Food delivery platform with strong Japan presence (post-merger with DoorDash). Regional comparable for SHAREDINE's Japanese customer base competing for everyday meal occasions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SHAREDINE social profiles
Digital presenceSHAREDINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHAREDINE leadership team
Management profileNumber of profiles
Profiles3 records
SHAREDINE funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHAREDINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHAREDINE
What does SHAREDINE do?
SHAREDINE operates an online marketplace platform that connects individual customers across Japan with freelance personal chefs, registered dietitians, and restaurant chefs. Chefs travel to customers' homes to prepare batch-cooked meal prep (作り置き), host multi-course home restaurant experiences, or deliver catering for events. The platform covers all 47 Japanese prefectures with a network of over 40,000 registered food professionals.
Is SHAREDINE a public or private company?
SHAREDINE is a private company. It is classified as venture growth investor backed and is currently operating.
When was SHAREDINE founded?
SHAREDINE was founded in 2017. It employs 11 to 50 people.
Where is SHAREDINE based?
SHAREDINE is headquartered in Tokyo, Japan, in the Asia region.
How does SHAREDINE make money?
Three revenue lines are on record. Per-session cooking service fees are the primary driver. The others are subscription plans and catering group events.
Who are SHAREDINE's main competitors?
Direct peers on record are Take a Chef, Eatwith, Cozymeal, VizEat, Kitchensurfing and Cookly. Broad incumbents are Cookpad, HelloFresh and Uber Eats. Wolt is listed as a regional player.
Does SHAREDINE have an API?
No public API is recorded for SHAREDINE.
What industry is SHAREDINE in?
SHAREDINE's product category is Online Personal Chef Marketplace. Its primary akta.pro industry code is HSACAGAE, Private Chef & In-Home Dining Services, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 7223.