VizEat
VizEat (operating as Eatwith) is a global two-sided marketplace connecting travelers with local hosts for authentic dining experiences, cooking classes, and food tours across 130+ countries, monetizing via marketplace commissions, gift cards, and B2B channels.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What VizEat does
VizEat, founded in 2014 in London and now operating as Eatwith, is a two-sided online marketplace that connects travelers with local hosts offering authentic in-home dining experiences, cooking classes, and food tours. The platform operates across more than 130 countries with seven language and twenty-plus currency localizations, and its core supply is a curated catalog of vetted hosts — local chefs and home cooks — who list dinners, classes, and guided food walks in major destinations such as Paris, Rome, Barcelona, London, New York, San Francisco, Chicago, Lisbon, Amsterdam, Athens, and Los Angeles. The technology stack centers on a web and mobile marketplace (with a dedicated host-side screening API at screen-api.eatwith.com) that handles discovery, booking, and payment; product extensions include globally valid gift cards, private group events, a travel-agents platform for B2B bookings, and an affiliate program.
Revenue is generated primarily through marketplace commissions on bookings, supplemented by gift card sales and B2B/affiliate channels. Growth has historically been driven by a combination of product-led self-serve discovery, community-led engagement via Instagram (#eatwith), a referral program ($10/$10), and earned media coverage in Vogue, Forbes, Huffington Post, and Lonely Planet. Between 2015 and 2018 the company executed a roll-up strategy, acquiring Cookening, EatWith (after which it rebranded from VizEat), and Grub Club, consolidating the European social-dining category. Disclosed funding totals approximately $5.6M across a 2014 seed round and a 2016 round led by Eurovestech; no subsequent funding rounds, revenue figures, or headcount growth are publicly disclosed.
VizEat firmographics
Firmographics- Name
- VizEat
- Website
- https://vizeat.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VizEat (operating as Eatwith) is a global two-sided marketplace connecting travelers with local hosts for authentic dining experiences, cooking classes, and food tours across 130+ countries, monetizing via marketplace commissions, gift cards, and B2B channels.
- Ownership category
- akta.pro rank
VizEat industry classification
Industry- Product category
- Online Travel & Local Experiences Marketplace
- NAICS
- Tour Operators (56152), Special Food Services (7223)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Culinary & Wine Travel Agencies (THAKAFAH)
- akta.pro secondary industries
- Culinary Walking & Market Tours (THAJAGAA), Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Dining Reservations & Culinary Itinerary Planning (HSACAKAG)
Keywords
Where VizEat is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
VizEat business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Marketplace Commission on Experiences: EatWith operates as a two-sided marketplace platform taking a commission on bookings made through the platform. Local hosts list and manage food experiences (dinners, cooking classes, food tours) while guests pay for these experiences. The platform facilitates the transaction between local hosts and travelers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
VizEat product offering
Product offeringCore offering
VizEat (operating as Eatwith) runs a two-sided online marketplace that connects travelers with local hosts and chefs offering authentic food experiences. The platform enables guests to discover and book hosted dinners, hands-on cooking classes, and guided food tours in private homes or unique venues across more than 130 countries, while hosts use the platform to list, manage, and monetize their culinary experiences.
Product overview
EatWith (formerly VizEat) is a platform-plus-marketplace architecture connecting travelers with local hosts for authentic food experiences. The core offerings include Dining Experiences (hosted dinners), Cooking Classes (hands-on culinary instruction), and Food Tours (guided food walks). Additional revenue streams include Gift Cards (valid for any experience in 130+ countries), Private Events (custom group dining), a Travel Agents Platform for B2B bookings, and an Affiliate Program for commission-based promotions. The platform operates across major destinations including Paris, Rome, Barcelona, New York, London, San Francisco, Chicago, Lisbon, Amsterdam, Los Angeles, and Athens.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining Experiences Hosted dinner events in private homes or unique venues where local chefs prepare meals for travelers and locals, featuring cuisines such as Parisian dinners, rooftop brunches, and supper clubs in cities like Paris, Rome, Barcelona, New York, and London.
- Cooking Classes Hands-on culinary experiences taught by local chefs, including pasta-making classes, Parisian cooking classes, and classes offered in Barcelona, London, New York, and Athens.
- Food Tours Guided food walking experiences in cities like Rome, Barcelona, London, New York, Paris, and Athens, showcasing local culinary culture led by resident hosts.
- Gift Cards Digital gift cards valid for any experience, anytime, anywhere in over 130 countries, enabling users to gift dining experiences, cooking classes, or food tours to friends and family.
- Private Events Custom private dining experiences for groups seeking exclusive events beyond the standard marketplace offerings, coordinated through the Eatwith platform.
- Travel Agents Platform Dedicated platform and resources for travel agents to discover, book, and recommend Eatwith experiences to their clients as part of broader travel itineraries.
- Affiliate Program Partnership program that allows affiliates to earn commissions by promoting Eatwith experiences and driving bookings to the marketplace.
Companies that use VizEat
Customer profileSegments2 records
Ideal customer profiles3 records
VizEat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
VizEat partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
VizEat competitors and assessment
Company assessmentDirect peers
- TravelLocal: TravelLocal is a travel agency marketplace connecting travelers with local travel experts for tailored trips including culinary experiences. It overlaps Eatwith in the curated-local-traveler use case and works through a similar host/supplier model.
- Airbnb Experiences: Airbnb Experiences is the largest direct competitor — a marketplace attaching curated local activities (including dining, cooking classes, and food tours) to Airbnb's massive travel audience. Overlap in product format and target customer makes it the closest comp for Eatwith.
- Cozymeal: Cozymeal is a marketplace focused on booking in-person and online cooking classes with local chefs. It overlaps Eatwith's cooking class product line and shares the marketplace model of chef hosts and traveler guests.
- Withlocals: Withlocals operates a marketplace of local hosts offering private tours, food experiences, and cooking classes in cities worldwide. It shares Eatwith's two-sided marketplace model, host-onboarding approach, and culinary-focused positioning.
- ToursByLocals: ToursByLocals is a marketplace connecting travelers with vetted local private guides offering tours including food and market walks. Same two-sided marketplace structure and host-driven culinary offerings make it a tight comparable.
Emerging players
- ClassBento: ClassBento is a workshops and experiences marketplace with a strong cooking class category. It shares Eatwith's product format and marketplace mechanics, though it is primarily Australia-focused.
- Cookly: Cookly is a smaller cooking class marketplace connecting travelers with local chef-led culinary experiences. It is narrower than Eatwith but competes head-to-head for cooking class bookings in destinations like Bangkok, Rome, and Bali.
Broad incumbents
- GetYourGuide: GetYourGuide is a large, well-funded tours, attractions, and experiences marketplace with significant overlap in food tours and cooking classes. It is broader than Eatwith but competes directly for the same traveler budget allocation.
- Viator (Tripadvisor): Viator is Tripadvisor's tours and experiences marketplace, including a sizable catalog of food tours, cooking classes, and dining experiences globally. Backed by Tripadvisor's travel audience, it competes for the same culinary experience bookings.
- Headout: Headout is a tours, attractions, and experiences marketplace that includes culinary experiences. It competes for the same booking decision, especially in major destinations, though it spans a much broader category than Eatwith.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VizEat social profiles
Digital presenceVizEat financial estimates
Financial estimateRevenue estimate
Valuation estimate
VizEat leadership team
Management profileNumber of profiles
Profiles2 records
VizEat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VizEat M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VizEat
What does VizEat do?
VizEat (operating as Eatwith) runs a two-sided online marketplace that connects travelers with local hosts and chefs offering authentic food experiences. The platform enables guests to discover and book hosted dinners, hands-on cooking classes, and guided food tours in private homes or unique venues across more than 130 countries, while hosts use the platform to list, manage, and monetize their culinary experiences.
Is VizEat a public or private company?
VizEat is a private company. It is classified as venture growth investor backed and is currently operating.
When was VizEat founded?
VizEat was founded in 2014. It employs 11 to 50 people.
Where is VizEat based?
VizEat is headquartered in London, United Kingdom, in the Europe region.
How does VizEat make money?
One revenue line is on record: marketplace Commission on Experiences.
Who are VizEat's main competitors?
Direct peers on record are TravelLocal, Airbnb Experiences, Cozymeal, Withlocals and ToursByLocals. Emerging players are ClassBento and Cookly. Broad incumbents are GetYourGuide, Viator (Tripadvisor) and Headout.
Does VizEat have an API?
No public API is recorded for VizEat.
What industry is VizEat in?
VizEat's product category is Online Travel & Local Experiences Marketplace. Its primary akta.pro industry code is THAKAFAH, Culinary & Wine Travel Agencies, with a secondary code of THAJAGAA, Culinary Walking & Market Tours. Its NAICS code is 56152 and its SIC code is 7990.