Meili Vodka

What Meili Vodka does

Meili Vodka is a premium distilled spirits company co-founded by actor Jason Momoa and Blaine Halvorson (creator of MadeWorn), headquartered at 135 East Main Street, Bozeman, Montana, and operating through the legal entity Meili Spirits, Ltd. (with a parent, Meili Holdings, LLC, used for SEC filings). The company launched commercially in April 2023 after a seven-to-nine-year product development cycle, producing a single vodka SKU positioned as a sipping spirit rather than a traditional mixing vodka. The vodka is distilled once from proprietary grains sourced from Montana farms and blended with water drawn from a 300-million-year-old Montana aquifer; the spirit is aged before bottling and packaged in 100% post-consumer recycled glass bottles. It is certified gluten-free at 40% ABV (80 proof) and earned a Triple-Gold award at the 2023 Vodka Masters competition.

The business sells its vodka exclusively through a network of licensed third-party retailers and distributors across 21 US states (Arizona, California, Colorado, Florida, Hawaii, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Mexico, North Dakota, Oregon, Pennsylvania, South Dakota, Utah, Washington, Wisconsin, Wyoming), supplemented by international specialty retail partners Amathus Drinks (UK) and Sprithoeker (Germany), and a forthcoming fleetwide placement on Princess Cruises' POURS beverage program launching summer 2026. The company does not sell alcohol directly to consumers but runs a direct-to-consumer merchandise line (tees, hats, crew and tour jackets priced $34.99-$250, enamel pins at $7.99) through its e-commerce platform, fulfilled from a Chatsworth, California warehouse.

Its go-to-market strategy is celebrity-driven and event-led: Jason Momoa conducts bottle-signing tours across US cities (Des Moines, Denver, San Diego, Orange County), supported by PR coverage in Forbes, the Los Angeles Times, and the Denver Post, social media presence across Instagram, Facebook, YouTube, Pinterest, Twitter/X, and Tumblr, and a UK launch executed via a Manchester-based agency. To date Meili has raised approximately $5.1M through SEC Rule 506(b) exempt securities offerings ($1M in December 2023, $4.085M in October 2024, and additional tranches in 2026), and operates with a lean team of 1-10 employees serving three customer segments: premium spirit consumers, hospitality/travel operators, and celebrity brand enthusiasts.

Name

Meili Vodka

Legal name

Meili Spirits, Ltd.

Website

https://meilivodka.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Meili Vodka is a premium spirits company co-founded by Jason Momoa, producing a single vodka SKU from Montana aquifer water and proprietary grains, distributed via licensed retailers across 21 US states and expanding into UK and cruise-line hospitality channels.

Ownership category

akta.pro rank

Product category

Premium Vodka

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Premium vodka
• Distilled spirits
• Celebrity spirits brand
• Gluten-free vodka
• Spirits merchandise

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Vodka Product Sales: Meili generates revenue through direct sales of its vodka product to consumers via its website and through third-party licensed retailers and distributors across 21 US states and internationally.
2. Merchandise Sales: The company sells branded merchandise including apparel (t-shirts, jackets, hats) and accessories (pins) through its e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Meili Vodka produces and sells a single premium distilled vodka made with water from a 300-million-year-old Montana aquifer and proprietary Montana grains, distilled once and aged before bottling, packaged in 100% post-consumer recycled glass bottles. The company also sells branded merchandise (apparel and accessories) through its own e-commerce storefront to support the brand.

Product overview

Meili Vodka is a premium spirit brand co-founded by actor Jason Momoa and designer Blaine Halvorson, offering a single core product: Meili Vodka. The vodka is distinguished by its production process using Montana aquifer water and proprietary grains, with bottles made from 100% post-consumer recycled glass. The company also sells branded merchandise including apparel (jackets, t-shirts, hats) and accessories (enamel pins) through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Meili Vodka Premium distilled vodka made with water from a 300-million-year-old Montana aquifer and proprietary Montana grains, single-distilled, aged before bottling, certified gluten-free at 40% Alc./Vol. (80 Proof), and packaged in 100% post-consumer recycled glass bottles. Sold to adult consumers through licensed retailers across 21 US states and internationally.
• Meili Branded Merchandise Branded apparel and accessories including t-shirts (Meili Tee, Meili Spirits Tee at $44.99), trucker hats ($34.99–$44.99), crew jackets ($199.99), tour jackets ($250.00), and enamel pins ($7.99), sold directly to consumers via the Meili Vodka website.

Quantifiable outcome

• Triple-Gold Winner at Vodka Masters 2023

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Princess CruisescoreChannel Partner/ Reseller/ Distributor · 16 April 2026Meili Vodka is featured in Princess Cruises' new POURS signature beverage program launching fleetwide in summer 2026. The program replaces the former Love Line Collection and includes Meili alongside other celebrity-founded spirits like Pantalones Organic Tequila, Hampton Water Rosé, and Melorosa Wines. Meili will be included in Princess' Premier and Plus packages and available across multiple onboard environments.
• Manchester AgencyminorGTM or Marketing Partner · 6 February 2026Meili Vodka appointed a Manchester-based agency for its UK launch campaign, which included promotion of the brand alongside Jason Momoa's film in Manchester. The campaign involved long-term brand partnerships with local venues and a performance with Momoa, with plans for a wider UK rollout in 2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grey Goose: Bacardi-owned global premium vodka. Comparable as the archetypal super-premium vodka brand whose marketing playbook (origin story, mixability, premium positioning) Meili is emulating.
• Tito's Handmade Vodka: Largest US-based premium vodka brand. Comparable as a category incumbent Meili directly competes with on shelf, on-premise and in consumer mindshare, but at vastly greater scale.
• Belvedere Vodka: LVMH-owned Polish rye vodka. Comparable as a heritage super-premium vodka competing in the same on-premise, hospitality and premium-retail channels that Meili is entering.

Direct peers

• Teremana Tequila: Premium celebrity-founded spirit brand co-founded by Dwayne Johnson. Closely comparable to Meili: similar celebrity-fronted launch story, premium positioning, rapid early distribution build-out, and inclusion in curated hospitality programs.
• Aviation American Gin: Celebrity-endorsed (Ryan Reynolds) premium spirit brand. Comparable as a founder-led, personality-driven spirits company targeting modern, design-conscious drinkers in the on-premise and DTC channels.
• Casamigos Tequila: George Clooney-founded celebrity tequila that scaled rapidly and was acquired by Diageo. Comparable as a proof point of the celebrity spirits acquisition thesis that Meili's investors are likely underwriting.
• Hampton Water Rosé: Brad Pitt's celebrity-founded premium beverage brand. Comparable on brand-led, celebrity-anchored GTM; notably listed alongside Meili in Princess Cruises' POURS program.
• Santo Tequila: Guy Fieri and Sammy Hagar's celebrity-backed tequila. Comparable as a multi-celebrity premium spirits brand competing for the same on-premise placement and premium consumer.
• Pantalones Organic Tequila: Celebrity-founded (Matthew McConaughey, Camila Alves) premium tequila, co-featured with Meili in Princess Cruises' POURS program. Direct comparable on celebrity-led premium spirits and cruise/hospitality channel.
• 818 Tequila (Kendall Jenner): Celebrity-founded premium tequila. Highly comparable GTM playbook to Meili: A-list celebrity, awards-driven credibility, premium shelf positioning and rapid international rollout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/meilivodka
• YouTubeyoutube.com/meilivodka
• Facebookfacebook.com/meilivodka
• Instagraminstagram.com/meilivodka
• Pinterestpinterest.com/meilivodka

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meili Vodka