Pantalones Tequila

What Pantalones Tequila does

Pantalones Tequila is a US-based, privately held super-premium organic spirits company that produces and sells 100% Blue Weber Agave tequila under celebrity co-founders Matthew and Camila McConaughey. Founded in 2020 and operating from New York with a Miami import/distribution office, the company runs a four-SKU core portfolio — Blanco ($44.99), Reposado ($49.99, 9-month American Oak), Añejo ($54.99, 15-month American Oak), and a limited-edition Extra Añejo ($99.99–$104.99, Texas bourbon barrel finish) — plus branded merchandise and a Beast Bundle SKU. The underlying production uses organic agave sourced from 7,000 acres of 4th-generation family farmland, proprietary organic yeast cultivated on-site, slow cooking, double pot-still distillation, and zero-waste upcycling of agave bagasse into shipping pallets in partnership with BIOPALL by Green Loop.

The company monetizes through a multi-channel model combining direct-to-consumer e-commerce (pantalonestequila.com across 34 US states), US off-trade retail liquor stores, UK retail (200+ Waitrose stores), and a portfolio of exclusive on-premise partnerships including Princess Cruises fleetwide (over 1M 24K Margaritas since Oct 2024), Fuzzy's Taco Shop (109 locations across 15 states), OTG airport restaurants, and Austin FC at Q2 Stadium. International distribution covers Australia, New Zealand, UK, Canada, and six Asian markets via Singapore-based East West Management & Marketing. Pricing is positioned at the super-premium tier with limited-edition extensions reaching $104.99 per 750ml. Brand marketing is driven by celebrity co-founder media presence, third-party editorial coverage (Forbes, Rolling Stone, Men's Journal), an extensive cocktail recipe blog, and ESG positioning through 1% For The Planet membership and Surfrider Foundation partnership. The brand holds #1 Organic Tequila in the US by Nielsen Data and over 30 industry awards across SFWSC, NYWSC, SIP Awards, BTI, and others.

Name

Pantalones Tequila

Legal name

Pantalones Tequila

Website

https://pantalonestequila.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pantalones Tequila is a celebrity-founded (Matthew and Camila McConaughey) super-premium organic tequila brand producing 100% Blue Weber Agave Blanco, Reposado, Añejo, and Extra Añejo expressions. The company sells direct-to-consumer online and through US/UK retail and on-premise hospitality partnerships including Princess Cruises and Fuzzy's Taco Shop.

Ownership category

akta.pro rank

Product category

Premium Tequila / Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Organic tequila
• Blue agave spirits
• Premium tequila brand
• Tequila blanco reposado
• Spirits e-commerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Tequila Product Sales: Direct sales of tequila products (Blanco, Reposado, Añejo, Extra Añejo) through e-commerce and retail channels. Products sold in standard 750ml bottles at price points from $44.99 to $104.99.
2. Bundles and Merchandise: Sale of product bundles (e.g., Beast Bundle combining Extra Añejo with branded merchandise) and branded merchandise including hats, shirts, and hoodies.
3. Hospitality Partnership Revenue: Revenue generated through partnerships with Princess Cruises and restaurant chains like Fuzzy's Taco Shop, where Pantalones is featured as the exclusive or featured tequila brand.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Pantalones Tequila manufactures and sells super-premium 100% Blue Weber Organic Agave tequila across four expressions — Blanco, Reposado, Añejo, and limited-edition Extra Añejo — alongside branded merchandise. Production uses proprietary organic yeast fermentation and double pot-still distillation, with aged expressions finished in American Oak Whisky or Texas bourbon barrels. The brand sells through direct e-commerce, retail liquor stores, hospitality partners (Princess Cruises, Fuzzy's Taco Shop, OTG), and international distributors.

Product overview

Pantalones Tequila is a super-premium organic tequila brand co-founded by Matthew and Camila McConaughey. The core product portfolio consists of four tequila expressions: Blanco (unaged), Reposado (aged 9 months), Añejo (aged 15 months), and limited-edition Extra Añejo (aged in Texas bourbon barrels). All tequilas are made from 100% Blue Weber Organic Agave sourced from 4th generation farmers in Jalisco, Mexico. The brand also sells branded merchandise including apparel and accessories. Pantalones positions itself as the #1 Organic Tequila sold in the United States according to Nielsen Data, and emphasizes sustainability through 1% For The Planet membership and Surfrider Foundation partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Pantalones Organic Tequila Blanco 100% Blue Weber Organic Agave unaged Blanco tequila with notes of cooked agave, honey, and citrus. Sold in 750ml bottles at $44.99, intended for sipping, shooting, or mixing into cocktails.
• Pantalones Organic Tequila Reposado 100% Organic Agave Reposado tequila aged 9 months in American Oak Whisky Barrels, with notes of cooked agave, vanilla, and oak. Sold in 750ml bottles at $49.99.
• Pantalones Organic Tequila Añejo 100% Organic Agave Añejo tequila aged 15 months in American Oak Whisky Barrels, with notes of vanilla, butterscotch, brown sugar, and a velvety finish. Sold in 750ml bottles at $54.99.
• Pantalones Organic Extra Añejo Tequila Limited-edition Extra Añejo tequila finished in Texas bourbon barrels, with layers of agave, toasted oak, dark chocolate, and Texas warmth. Sold in 750ml bottles at $104.99.
• The Beast Bundle Bundle combining Pantalones Organic Extra Añejo Tequila with a 'The Beast' branded shirt, priced at $104.99 on sale from $124.99.
• Pantalones Branded Merchandise Branded merchandise including dad hats ($25), The Beast t-shirt ($20), Jersey Shirt Jacket ($198, Faherty collaboration), and Sun Washed Zip Hoodie ($108, Faherty collaboration).

Quantifiable outcome

• #1 Organic Tequila in US market by Nielsen Data
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Princess CruisescoreGTM or Marketing Partner · 16 April 2026Flagship partnership making Pantalones Organic Tequila the official tequila of Princess Cruises fleetwide. Includes signature 24K Margarita cocktail program, ship christening ceremonies, and PourS beverage collection. The partnership broke Guinness World Records with 3,410 margaritas sold in 8 hours aboard Regal Princess.
• East West Management & MarketingcoreChannel Partner/ Reseller/ Distributor · 2 April 2026Singapore-based distributor for Pantalones Organic Tequila expansion into Asian markets including Thailand, Singapore, Indonesia, Philippines, Hong Kong, and Vietnam.
• Farmhouse FreshminorOEM/ Whitelabel/ Licensing Partner · 25 March 2026Licensing partnership using Pantalones Organic Tequila as ingredient in Blood Orange Glowrita body scrub product. Product available at hotel spas nationwide including Dollywood's Dreammore Resort, The Hotel Hershey, Margaritaville Resorts, and The Houstonian Hotel. Company donates 10-15% of purchases to farm animal sanctuary.
• Fuzzy's Taco ShopcoreGTM or Marketing Partner · 5 February 2026Official tequila partner featuring Pantalones in Wild West-themed menu items including Party Pants Margarita ($14.50) and Pants on Fire Margarita ($13), along with new menu items such as Texas Brisket Taco and Sonora Relleno Taco. Partnership spans 109 locations across 15 states.
• Surfrider FoundationminorStrategic or Co-development PartnerEnvironmental partnership with Surfrider Foundation, a grassroots non-profit dedicated to ocean protection. Co-host community beach cleanups on East and West Coasts and Gulf of Mexico.
• 1% For The PlanetminorStrategic or Co-development PartnerMember of 1% For The Planet, donating 1% of revenue to environmental non-profit partners addressing critical environmental issues.
• OTGminorChannel Partner/ Reseller/ DistributorAirport dining partnership making Pantalones Organic Tequila available at select airport restaurants nationwide.
• WaitrosecoreChannel Partner/ Reseller/ DistributorUK retail listing across more than 200 Waitrose stores, marking Pantalones' expansion into UK market.
• Austin FCcoreGTM or Marketing PartnerOfficial Tequila of Austin FC with signature Verderita cocktail served at Q2 Stadium. Partnership includes in-stadium activations and promotional events.
• BIOPALL by Green LoopminorStrategic or Co-development PartnerSustainability partnership using upcycled agave pallets made with 35% agave fiber and 65% FSC-certified wood for shipping, supporting circular economy model.
• Faherty BrandminorOEM/ Whitelabel/ Licensing PartnerCo-branded merchandise collaboration including Jersey Shirt Jacket ($198) and Sun Washed Zip Hoodie ($108).

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Casa Del Sol Tequila: Founded by Eva Longoria, Casa Del Sol is a celebrity-owned premium tequila with similar luxury positioning, additive-free formulation, and competition for celebrity-curated on-premise placements.
• Casamigos Tequila: Co-founded by George Clooney and sold to Diageo for $1B; a celebrity-backed premium tequila brand in the same product category and premium price tier, with direct head-to-head competition for on-premise and retail accounts.
• Teremana Tequila: Founded by Dwayne Johnson, Teremana is a celebrity-backed premium tequila brand focusing on additive-free, small-batch positioning that directly competes for consumer attention and retail shelf space.
• Gran Coramino Tequila: Co-founded by Kevin Hart and Juan Domingo Beckmann, Gran Coramino is a celebrity-backed premium tequila with a Cristalino expression and comparable premium retail price points.
• 818 Tequila: Founded by Kendall Jenner, 818 is a celebrity-owned premium tequila (Blanco, Reposado, Añejo) competing for the same Millennial/Gen Z premium spirits consumer and similar on-premise accounts.
• Casa Dragones Tequila: A small-batch sipping tequila positioned as ultra-premium, with limited-release expressions and a craft positioning comparable to Pantalones' Extra Añejo tier and gifting use case.
• DeLeón Tequila: Originally co-founded by Sean 'Diddy' Combs, DeLeón is a celebrity-affiliated ultra-premium tequila targeting nightlife and luxury hospitality accounts that overlap with Pantalones' on-premise targets.
• Cincoro Tequila: Founded by a group of NBA owners including Michael Jordan, Cincoro is a super-premium celebrity-affiliated tequila with overlapping ultra-premium positioning and similar limited-release product strategy.

Broad incumbents

• Don Julio Tequila: Owned by Diageo, Don Julio is a premium and super-premium tequila incumbent that dominates on-premise menus and retail shelf space, providing the price-tier benchmark Pantalones competes against.
• Patrón Tequila: A mass-premium tequila incumbent owned by Bacardi; while not celebrity-founded, Patrón defines the super-premium tequila category and competes directly for the same on-premise and retail accounts at similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pantalonesxl
• YouTubeyoutube.com/@pantalonestequila
• Facebookfacebook.com/pantalonestequila
• LinkedInlinkedin.com/company/pantalonestequila
• Instagraminstagram.com/pantalonestequila
• TikToktiktok.com/@pantalonestequila

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pantalones Tequila