rootberry

Name

rootberry

Legal name

Rootberry LLC

Website

https://rootberry.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Plant-Based Prepared Meals

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

Keywords

• Plant-based meals
• Ready-to-heat bowls
• Allergen-friendly food
• Vegan energy bites
• Gluten-free snacks

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Prepared Plant-Based Meals: Sale of fresh, pre-made plant-based meals (Korean Fried Rice, Tikka Masala, Peanut Stir Fry, General Tso's Bowl, Caribbean Lentil Bowl, Fajita Bowl, Penne alla Vodka) through retail stores and e-commerce. One-time purchase per meal with no subscription required.
2. Energy Bites: Sale of protein-packed energy bite snacks (Brownie Walnut, Peanut Butter Chocolate Chip, Coconut Chocolate) through retail and e-commerce channels. One-time purchase per product.
3. Sweet Treats and Desserts: Sale of plant-based sweet treats including chocolate chip cookies, blueberry oat bars, and other desserts that are dairy-free and gluten-free.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

rootberry produces and sells fresh, pre-made plant-based meals (Korean Fried Rice, Tikka Masala, Peanut Stir Fry, General Tso's Bowl, Caribbean Lentil Bowl, Fajita Bowl, Penne alla Vodka) and protein-packed energy bites (Brownie Walnut, Peanut Butter Chocolate Chip, Coconut Chocolate). All products are 100% plant-based, gluten-free, dairy-free, vegan, and designed for quick 3–4 minute microwave or 5–7 minute stovetop heating, distributed through retail grocery stores nationwide and online ordering.

Product overview

rootberry is a plant-based food company offering two core product lines: prepared meals and energy bites. The meals category includes seven distinct products (Korean Fried Rice, Tikka Masala, Peanut Stir Fry, General Tso's Bowl, Caribbean Lentil Bowl, Fajita Bowl, and Penne alla Vodka), all of which are 100% plant-based and gluten-free. The energy bites category includes three flavors (Brownie Walnut, Peanut Butter Chocolate Chip, and Coconut Chocolate). All products are designed to be allergen-friendly, heat-and-serve convenience meals and snacks available nationwide through retail partners and online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Korean Fried Rice Meal Plant-based ready-to-heat meal featuring spicy-sweet eggplant, sweet potato, and tofu bulgogi with kimchi and vegetable fried rice. Contains 410 calories and 12g protein; gluten-free. Designed for health-conscious consumers and people with dietary restrictions who want a quick, allergen-friendly dinner or lunch.
• Tikka Masala Meal Plant-based ready-to-heat meal of tomatoes and chickpeas stewed in coconut milk and aromatic spices with tofu and basmati rice. Contains 370 calories and 19g protein. For consumers seeking a high-protein Indian-inspired plant-based meal.
• Peanut Stir Fry Meal Plant-based ready-to-heat meal with vibrant veggies and tofu in tangy peanut sauce served over fragrant jasmine rice with peanuts. Contains 490 calories and 19g protein. Aimed at consumers wanting a hearty Thai-inspired plant-based meal.
• General Tso's Bowl Meal Plant-based ready-to-heat meal with veggies and tofu stir-fried in a sweet chili garlic sauce served over hearty quinoa and brown rice. Contains 370 calories and 16g protein. For consumers seeking a Chinese-inspired plant-based bowl.
• Caribbean Lentil Bowl Meal Plant-based ready-to-heat meal of savory lentil and red bean stew with tender caramelized plantains over quinoa and brown rice. Caribbean-inspired flavor profile for consumers seeking variety in plant-based eating.
• Fajita Bowl Meal Plant-based ready-to-heat meal with zesty black and red beans, roasted corn, and Tex-Mex veggies over cilantro lime brown rice. Mexican-inspired flavor profile for consumers wanting a hearty plant-based meal.
• Penne alla Vodka Meal Plant-based ready-to-heat meal with vodka sauce, peas, broccoli, and sun-dried tomatoes over red lentil pasta topped with cashew parmesan. Italian-inspired flavor profile for consumers seeking a pasta-based plant-based meal.
• Brownie Walnut Energy Bite Protein-packed plant-based energy bite with rich cocoa flavor and crunchy walnuts, made with organic dates and almond flour. Contains 170 calories, 4g protein, and 5g fiber; gluten-free and dairy-free. For consumers seeking a portable allergen-friendly snack.
• Peanut Butter Chocolate Chip Energy Bite Protein-packed plant-based energy bite with creamy peanut butter and rich chocolate chips, made with gluten-free oats and organic hemp seeds. Contains 180 calories, 6g protein, and 4g fiber; no refined sugars. For consumers seeking a portable allergen-friendly snack.
• Coconut Chocolate Energy Bite Plant-based energy bite combining tropical coconut and rich chocolate, made with organic dates, almonds, and gluten-free oats. Contains 170 calories, 3g protein, and 5g fiber; no refined sugars. For consumers seeking a portable allergen-friendly snack.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

20 partnerships are on record, tiered major, core and regional.

• KrogermajorChannel Partner/ Reseller/ DistributorKroger chain stores carry rootberry plant-based meals and snacks. Kroger is one of the largest grocery retailers in the US, providing significant distribution reach for the company's products.
• Whole Foods MarketmajorChannel Partner/ Reseller/ DistributorWhole Foods Market carries rootberry products, aligning with the retailer's focus on natural and organic foods. Products are available in Whole Foods stores nationwide.
• Hy-VeemajorChannel Partner/ Reseller/ DistributorMidwest-based grocery chain Hy-Vee distributes rootberry plant-based meals. Hy-Vee has locations across eight Midwestern states.
• Fresh Thyme MarketcoreChannel Partner/ Reseller/ DistributorNatural grocery retailer Fresh Thyme Market carries rootberry products, aligning with their focus on fresh, healthy food options.
• Central MarketcoreChannel Partner/ Reseller/ DistributorH-E-B subsidiary Central Market, known for specialty and gourmet foods, stocks rootberry plant-based meals.
• DierbergscoreChannel Partner/ Reseller/ DistributorSt. Louis-based regional grocery chain Dierbergs carries rootberry products, supporting the company's home market presence.
• Dierbergs MarketscoreChannel Partner/ Reseller/ DistributorSt. Louis regional grocery chain Dierbergs carries rootberry products in their stores, supporting the company's home market presence.
• Buehler'sregionalChannel Partner/ Reseller/ DistributorOhio-based regional grocery chain Buehler's Fresh Foods carries rootberry plant-based products.
• Lassen'sregionalChannel Partner/ Reseller/ DistributorCalifornia-based natural foods grocery chain Lassen's carries rootberry products.
• Rainbow BlossomregionalChannel Partner/ Reseller/ DistributorNatural foods grocery chain Rainbow Blossom (Louisville, KY area) carries rootberry plant-based meals.
• Mariano'sregionalChannel Partner/ Reseller/ DistributorIllinois-based grocery chain Mariano's (Kroger subsidiary) carries rootberry products.
• Lunds & ByerlysregionalChannel Partner/ Reseller/ DistributorMinnesota-based premium grocery chain Lunds & Byerlys carries rootberry products.
• Sendik's Food MarketregionalChannel Partner/ Reseller/ DistributorMilwaukee-area regional grocery chain Sendik's Food Market carries rootberry products.
• Down to EarthregionalChannel Partner/ Reseller/ DistributorHawaii-based natural foods grocery chain Down to Earth carries rootberry plant-based products.
• Fred MeyermajorChannel Partner/ Reseller/ DistributorFred Meyer (Kroger subsidiary) stores carry rootberry products across their West Coast locations.
• King SoopersmajorChannel Partner/ Reseller/ DistributorColorado-based Kroger subsidiary King Soopers carries rootberry plant-based meals.
• Fry's Food StoresmajorChannel Partner/ Reseller/ DistributorArizona-based Kroger subsidiary Fry's Food Stores carries rootberry products.
• RalphsmajorChannel Partner/ Reseller/ DistributorCalifornia-based Kroger subsidiary Ralphs carries rootberry products.
• VonsmajorChannel Partner/ Reseller/ DistributorCalifornia-based Kroger subsidiary Vons carries rootberry plant-based products.
• Sunset Food MartregionalChannel Partner/ Reseller/ DistributorRegional grocery retailer Sunset Food Mart carries rootberry products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mosaic Foods: Frozen, plant-based prepared meal brand sold via DTC and retail. Closely comparable in frozen plant-based meal format and customer base, though Mosaic historically emphasized DTC subscription.
• Purple Carrot: Plant-based meal brand offering prepared meals and meal kits. Comparable in plant-based product format and target consumer, though historically more DTC subscription-focused.
• Thistle: Plant-based prepared meal delivery service focused on health-conscious consumers. Comparable in plant-based meal format and target demographic, primarily DTC distribution.
• Enjoy Life Foods: Allergen-free, plant-based snack brand with national retail distribution. Comparable in allergen-friendly positioning, retail channel strategy, and target consumer.
• Made Good: Allergen-free, plant-based snack brand sold in retail grocery. Comparable in allergen-friendly positioning and product mix (snack bites/bars), serving overlapping consumer base.
• Tofurky: Plant-based protein and prepared food brand sold through natural food retail. Comparable in plant-based positioning and retail grocery distribution model.
• Daily Harvest: Direct-to-consumer and retail brand offering frozen, plant-based prepared meals, smoothies, and snacks. Most directly comparable to rootberry in product format, target consumer (health-conscious, dietary-restricted), and allergen-friendly positioning.
• Splendid Spoon: Plant-based prepared meal brand offering bowls, soups, and smoothies targeting health-conscious consumers. Comparable product format and allergen-friendly positioning; historically DTC-focused.

Broad incumbents

• Sweetgreen: Plant-forward fast-casual restaurant chain. Comparable in plant-based positioning and target demographic (health-conscious consumers), but operates in restaurant channel rather than retail CPG.
• Amy's Kitchen: Established frozen and prepared vegetarian/plant-based meals brand with broad retail distribution. Comparable in product format and allergen-friendly philosophy but at significantly larger scale with much broader SKU portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rootberry_life/?hl=en
• Facebookfacebook.com/rootberrylife
• LinkedInlinkedin.com/company/rootberry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rootberry