What Power Gummies does

Power Gummies is a New Delhi-based direct-to-consumer nutraceutical brand, operating under the parent company Aesthetic Nutrition Pvt. Ltd. and founded in 2018 by CEO Divij Bajaj. The company manufactures and sells clinically tested, sugar-free, vegan, gelatin-free, and gluten-free vitamin and supplement gummies targeting specific health concerns: Gorgeous Hair & Nails, Jaw-Dropping Skin, The Beach Body (weight management), Blessful Sleep, That Time of The Month (PMS), and Shilajit Gold (men's vitality). The company's product differentiation rests on CTRI-registered clinical trials — conducted in partnership with Mprex Healthcare — that document specific efficacy outcomes, including a 22% increase in hair growth rate, 35% decrease in hair loss, 7% body weight reduction, and 36% reduction in PMS-related abdominal pain. The portfolio has expanded beyond gummies to include multivitamin tablets (gender-specific Her/Him), capsules, softgels, liver detox, marine collagen powders, and topical serums (hair growth, face), as well as bundled combination packs.

Power Gummies generates revenue through a D2C-first model: its primary sales channel is its own Shopify-powered e-commerce store (powergummies.com), supplemented by Instagram Shopping, Facebook Shop, and WhatsApp Commerce (reported at 4.58% conversion), with influencer marketing and content marketing through its blog ("Our Journal") driving top-of-funnel acquisition. Products are priced in INR 449 to INR 1,498, sold in 30-day and 60-day packs with bundle options. Revenue streams include one-time purchases with stated subscription potential and adjacent topical serums sold alongside core gummy SKUs. Geographic reach is currently India-dominant, with announced plans to expand into Dubai and the United Kingdom markets funded by an INR 10 crore ($1.2M) December 2024 bridge round led by Jaipuria Family Office and Quadrant. Total disclosed funding to date is approximately $13.5M across nine rounds since 2019, including a $6M Series A in January 2022 led by 100Unicorns. The company has set a stated target to achieve profitability by March 2025.

Name

Power Gummies

Legal name

Aesthetic Nutrition Pvt. Ltd.

Website

https://powergummies.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Gummies is a New Delhi-based D2C nutraceutical brand selling clinically tested, sugar-free gummy supplements for hair, skin, weight, sleep, PMS, and men's vitality, with expansion planned into Dubai and the UK.

Ownership category

akta.pro rank

Product category

Nutraceutical Supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

Keywords

• Nutraceutical supplements
• Gummy vitamins
• Hair growth supplements
• D2C wellness brand
• Women's health supplements

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Direct-to-Consumer Gummy Supplements: Power Gummies generates revenue through direct sales of gummy vitamins and supplements via their e-commerce website. Products are sold as one-time purchases with bundle options and subscription potential. The company sells directly to consumers in India with plans to expand into Dubai and UK markets.
2. Topical Serums and Hair Care Products: Revenue from adjacent product lines including Advanced Hair Growth Serum, Advanced Face Serum, and combination packs that bundle gummies with topical solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Power Gummies manufactures and sells sugar-free, clinically tested gummy supplements, tablets, capsules, softgels, and topical serums addressing targeted health concerns including hair and nail health, skin radiance, weight management, sleep support, PMS relief, and men's vitality. The brand sells a portfolio of flavored, vegetarian, gelatin-free, and gluten-free supplements alongside combination packs bundling ingestible supplements with topical serums.

Product overview

Power Gummies is a nutraceutical brand under parent company Aesthetic Nutrition Pvt. Ltd. based in New Delhi, India, offering a comprehensive portfolio of health and wellness gummies, tablets, capsules, softgels, and serums. The core product line centers on flavored, sugar-free gummy supplements targeting specific health concerns: Gorgeous Hair & Nails for hair and nail health, Jaw-Dropping Skin for collagen and skin radiance, The Beach Body for weight management, Blessful Sleep for sleep support, Shilajit Gold for men's vitality, and That Time of The Month for PMS relief. Complementing the gummy range are Aesthetic Nutrition tablets (Multivitamin Her/Him, Liver Detox, Hair Nails & Skin), capsules (Pre & Pro Biotic), and softgels (Omega 3,6,9), plus topical serums (Hair Growth and Face). Bundled packs like Inside-Out Glow, Crown Care, and Strengthen & Detox combine products for targeted solutions. All products are vegetarian, cruelty-free, gelatin-free, gluten-free, and contain zero added sugar, with clinical studies backing key formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gorgeous Hair & Nails Gummies Sugar-free gummy supplement with biotin, vitamins A to E, niacinamide, and selenium supporting natural hair growth, nail strengthening, and scalp health for adults experiencing hair fall or thinning.
• Jaw-Dropping Skin Gummies Collagen builder gummies with hyaluronic acid, vitamin C, vitamin E, glutathione, and antioxidants formulated to hydrate, brighten, and protect skin for a radiant complexion.
• The Beach Body Gummies Weight management gummies with green coffee extract, Garcinia Cambogia, L-carnitine, and vitamin C to enhance metabolism, manage bloating, and support healthy weight loss.
• Blessful Sleep Gummies Sleep support gummies with melatonin, passionflower, and essential vitamins designed to help users fall asleep faster and wake refreshed.
• Shilajit Gold Gummies Men's vitality gummies with Shilajit, KSM-66 Ashwagandha, Gokshura, Black Musli, and Ginseng formulated to boost strength, performance, and muscle recovery.
• That Time of The Month Gummies PMS support gummies with vitamin B6, vitamin C, passion flower, milk thistle, chasteberry, and citrus bioflavonoids clinically tested to reduce anxiety, abdominal pain, and improve sleep quality.
• Multivitamin Her Tablet Multivitamin tablet for women with grape seed, ginger extract, hyaluronic acid, and essential vitamins supporting immunity and bone health.
• Multivitamin Him Tablet Multivitamin tablet for men with grape seed extract, ginger, and Panax Pseudo Ginseng supporting bone health and overall vitality.
• Pre & Pro Biotic Capsules Gut health capsule combining prebiotics (Fructooligosaccharides) with probiotic strains Bifidobacterium and Streptococcus Thermophilus to restore gut flora balance.
• Omega 3, 6, 9 Softgels Triple omega softgel blending Evening Primrose Oil, Fish Oil, and Pumpkin Seed Oil for heart, skin, joint, brain, and vision support.
• Liver Detox Tablets Liver health tablet with Milk Thistle, Fenugreek, Turmeric, Ginger, and Vitamin B12 supporting liver function, detoxification, and anti-inflammatory response.
• Hair Nails & Skin Tablets Beauty supplement tablets with 1000mcg Biotin, Zinc, Folic Acid, and Sesbania Extract to support hair growth and strengthen nails.
• Advanced Hair Growth Serum (Power Serum) Topical 4-in-1 hair serum with Hydrolyzed Wheat & Soy Protein, Keratin, and heat protection technology for hair growth, strengthening, and thermal damage prevention.
• Advanced Face Serum (Power Serum) Topical face serum with Niacinamide, Hyaluronic Acid, Retinol, Vitamin C, and additional active ingredients to brighten skin tone and reduce hyperpigmentation.
• Japanese Marine Collagen Powder (Blueberry Flavour) Type I Marine Collagen powder in blueberry flavor designed to boost collagen production, reduce dark spots, and support firm, radiant skin.
• Japanese Marine Collagen Powder (Unflavoured) Unflavoured Japanese Marine Collagen (Type I) powder that blends into water, juice, or smoothies for enhanced skin elasticity and hydration.
• Inside-Out Glow Pack Bundle pack combining Jaw-Dropping Skin Gummies (30 days) with Advanced Face Serum (30ml) for combined ingestible and topical skin nourishment.
• Crown Care Pack Bundle pack pairing Gorgeous Hair & Nails Gummies (30 days) with Advanced Hair Growth Serum (50ml) for hair and scalp health.
• Strengthen & Detox Pack for Him Bundle pack for men combining Multivitamin Him Tablets (30 days) and Liver Detox Tablets (30 days) for liver health, immunity, and overall vitality.
• Strengthen & Detox Pack for Her Bundle pack for women combining Multivitamin Her Tablets (30 days) and Liver Detox Tablets (30 days) for daily nutrition, liver health, digestion, and energy support.
• Nourish & Shine Pack Bundle pack pairing Gorgeous Hair & Nails Gummies (30 days) with Multivitamin Her Tablets (30 days) for comprehensive hair, skin, and nail nourishment.

Quantifiable outcome

• 22% increase in hair growth rate after 90 days of Gorgeous Hair & Nails gummy consumption
• +10 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPower Gummies operates its e-commerce store on Shopify platform (powergummies.com), utilizing Shopify's commerce infrastructure for the D2C online shopping experience.
• Mprex HealthcarecoreStrategic or Co-development PartnerMprex Healthcare conducted all CTRI-registered clinical trials for Power Gummies products including hair & nails (CTRI/2020/10/028698), weight management (CTRI/2021/03/032126), and PMS studies (CTRI/2021/10/037425), providing scientific validation for product claims.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Gummies Garden: Niche gummy supplement brand with similar product format and ingredient positioning, though narrower catalog and earlier-stage brand.

Broad incumbents

• Wow Life Science: Established Indian beauty and wellness brand with broader FMCG distribution, including apple cider vinegar gummies and supplements — competes in overlapping gummy format categories.
• GNC: Global nutritional supplements retailer with broad SKU coverage including gummy formats; relevant as a benchmark for international retail distribution and scale.
• Patanjali Ayurveda: Large Indian Ayurveda FMCG player with extensive wellness, beauty, and supplement portfolio including gummies — represents the mass-market competitive threat.

Direct peers

• Wellbeing Nutrition: India-based D2C nutraceutical brand offering melt-in-mouth nutrition strips, gummies, and effervescents targeting sleep, beauty, and immunity — directly comparable format and customer overlap with Power Gummies.
• Oziva: Indian plant-based nutrition D2C brand offering protein, beauty, and wellness supplements with a similar science-backed positioning and women-skewed customer base.
• Plix: D2C functional nutrition brand selling effervescent and gummy-style supplements for skin, hair, sleep, and weight — overlapping product format and target use cases with Power Gummies.
• Kapiva: Indian Ayurveda-inspired nutrition brand selling gummies, juices, and capsules through D2C and offline retail — comparable in product range (especially Shilajit and wellness gummies) and audience.
• Bold Care: India-focused men's wellness D2C brand covering sexual health, hair, and fitness supplements — directly comparable to Power Gummies' Shilajit Gold men's vitality line.
• Man Matters: D2C men's personal care and nutrition brand addressing hair, beard, and wellness needs — overlaps in men's vitality category and D2C channel strategy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGdBotvwGa2DP4e4Ye5yxuQ
• Facebookfacebook.com/powergummies
• Instagraminstagram.com/power_gummies/?hl=en
• LinkedInlinkedin.com/company/powergummies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds9 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Gummies