Vaix
Vaix is a London-headquartered AI SaaS provider that builds deep learning personalization and predictive analytics specifically for the iGaming industry, serving sportsbook and casino operators. The company was acquired by Sportradar in 2024 and powers wager-level recommendation, churn, and responsible gambling capabilities for enterprise operators globally.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vaix does
Vaix is a London-headquartered AI SaaS company founded in 2016 that builds deep learning solutions purpose-built for the iGaming industry. Its platform treats the wager rather than the ecommerce transaction as the atomic modeling unit, addressing sportsbook operators, online casino operators, and iGaming marketing teams. The company was acquired by Sportradar in 2024 and operates as a subsidiary within the Sportradar Group, retaining its London entity at 7 Savoy Court.
The product suite is anchored by two flagship offerings — Sports Personalization (RightBet) and Casino Personalization — supported by modular add-ons including Marketing Insights (Player Value AI), Chat Management, Responsible Gambling, Player Marketing, Acquisition Marketing, and a Customer Insights Dashboard. Underlying technology is a deep learning AI platform trained on over 231 billion transactions across 163 million users, with 66,000 models deployed across dozens of model types. The system delivers Customer Lifetime Value predictions at 80%+ accuracy using only the first 2-3 days of user activity, churn forecasts at 7/14/30-day horizons, real-time in-play market suggestions, and AI-led responsible gambling detection that outperforms rules-based systems.
Vaix operates a B2B enterprise SaaS licensing model with quote-based pricing tied to operator size and usage volume, sold through direct enterprise sales and platform integration partners such as Kambi, Playtech, IGT, OpenBet, and GiG Software. Products are delivered via REST API, frontend widgets, or direct CRM integration, with a stated 5-day path from data to production-ready model and API. The company holds ISO/IEC 27001:2022 certification and GDPR compliance assessment, and serves operators across Europe, the United States (7 states including New Jersey, Michigan, and Pennsylvania), Turkey, and Latin America, with a customer roster that includes Ladbrokes, Coral, 888casino, Rank Group, Hard Rock Digital, Tipico, Mr Green, Buzz Bingo, Lottoland, betPARX, theScore Bet, and Bilyoner.
Vaix firmographics
Firmographics- Name
- Vaix
- Legal name
- Vaix Ltd.
- Website
- https://vaix.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vaix is a London-headquartered AI SaaS provider that builds deep learning personalization and predictive analytics specifically for the iGaming industry, serving sportsbook and casino operators. The company was acquired by Sportradar in 2024 and powers wager-level recommendation, churn, and responsible gambling capabilities for enterprise operators globally.
- Ownership category
- akta.pro rank
Vaix industry classification
Industry- Product category
- iGaming AI Personalization Software
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where Vaix is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vaix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI SaaS Platform Licensing: B2B SaaS licensing model providing AI personalization and prediction capabilities to iGaming operators. Platform integrates via REST API, frontend widgets, or direct CRM integration. Pricing based on operator size and usage volume.
- Casino Games Database: Comprehensive casino game database with 38k+ games tagged across 90+ categories, themes, mechanics, and game studios. Updated monthly with 100+ new games. Available via full table download or API endpoint.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B SaaS licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Vaix product offering
Product offeringCore offering
Vaix builds and licenses a deep learning AI SaaS platform specifically designed for the iGaming industry, delivering personalized sports betting recommendations (RightBet), personalized casino game recommendations, predictive player value and churn analytics, chat interaction analytics, and AI-driven responsible gambling detection. The platform integrates with operator sportsbooks, casino systems, and CRM/marketing automation tools via REST API, frontend widgets, and direct connectors, deployed to enterprise iGaming operators globally.
Product overview
VAIX is iGaming's first and most comprehensive AI engine, offering a modular platform combining deep learning personalization with predictive analytics and responsible gambling tools. The core products are Sports Personalization and Casino Personalization, each powered by proprietary deep learning recommendation engines analyzing over 231 billion transactions and training 66,000+ models across 163 million users. Supporting modules include Marketing Insights (player value and churn prediction), Chat Management (customer interaction analytics), and Responsible Gambling (problem gambling detection). Additional products cover Player Marketing, Acquisition Marketing, Customer Insights Dashboard, and Integrations for connecting with operator platforms and CRM systems. The platform is designed for rapid deployment (production-ready in 5 days) and serves operators across 31+ regulated markets globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Personalization Deep learning-powered personalization engine for sports betting offering personalized bet recommendations, player props, related bets, similar games/leagues, BetBuilder recommendations, Swipe Bet accumulator builder, real-time market suggestions based on live game events, and smart search functionality for sportsbook operators.
- Casino Personalization AI-driven casino game recommendation system featuring personalized game carousels, Netflix-style recommendations, similar games discovery, casino cross-sell from sportsbook, smart search, and a comprehensive games database with 38k+ tagged casino games across 90+ categories for online casino operators.
- Marketing Insights Predictive analytics module for player value and marketing optimization including Customer Lifetime Value prediction (80%+ accuracy from 2-3 days of data), churn prediction with bonus recommendations, bonus ROI forecasting, VIP tier predictions, repeat visits prediction, and reactivation modeling for iGaming marketing teams.
- Chat Management AI-powered chat analytics tool providing real-time customer interaction analysis, chat host performance tracking, sentiment analysis, responsible gambling alerts, and 360-degree customer view aggregation across communication channels for iGaming support operations.
- Responsible Gambling AI-driven player classification system for identifying at-risk gamblers using deep learning to outperform traditional rules-based systems with faster detection, fewer false positives, and 24x7 monitoring for licensed iGaming operators.
- Player Marketing Retention-focused AI module predicting customer deposit likelihood, next deposit timing, and providing personalized game and bet recommendations for CRM targeting via pop-ups, email, push notifications, and SMS for iGaming operators.
- Acquisition Marketing
Quantifiable outcome
- Up to 37% churn reduction
- +9 more outcomes
Companies that use Vaix
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Vaix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability7 records
Feature6 records
Vaix partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- GiG Software PlccoreStrategic partnership integrating VAIX AI personalization across GiG's iGaming platform ecosystem serving operators in 31+ regulated markets globally. Includes sports personalization, casino personalization, and retention marketing AI capabilities embedded into GiG's platform.
- Shape GamescorePartnership integrating Shape Games customer engagement front-end platform with VAIX AI data platform for B2B customers in Europe and United States. Combined product delivers truly personalized user experiences.
- SportradarflagshipSportradar acquired Vaix to enhance its Managed Trading Services. The acquisition provides VAIX access to more power and real-time data to take AI to next level and build entirely new use cases for both Sportradar and Vaix customers globally.
- Corredor EmpresarialcorePartnership to integrate BetPlay's innovative Casino Frontend with AI Personalization for Latin American market. Extends existing sportsbook cooperation to casino vertical, delivering 'Netflix-style' personalized casino lobby.
- KambicoreIntegration partner providing sportsbook platform. Front-end plugins built for seamless integration of VAIX results to operator websites via Kambi canvas.
- PlaytechcorePlatform integration partner for iGaming technology stack integration.
- IGTcorePlatform integration partner for iGaming technology stack integration.
- OpenBetcorePlatform integration partner for sports betting technology integration.
- OptimovecoreCRM platform integration partner enabling VAIX insights to be used within operator CRM workflows and campaign execution.
- BrazecoreCRM/marketing automation platform integration for personalized messaging based on VAIX AI insights.
- BetConstructcorePlatform integration partner for iGaming technology stack.
- Danske SpilcoreEarly customer partnership with Danish state operator. VAIX supports award-winning Sportsbetting User Experience on Oddset with Deep Learning-powered Personalization.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Vaix competitors and assessment
Company assessmentDirect peers
- Optimove: CRM and player-marketing AI platform focused on iGaming and gambling operators. Competes head-to-head with Vaix's Marketing Insights and Player Marketing modules for operator CRM/retention wallet share.
- Fast Track: Specialist iGaming CRM and real-time marketing platform used by online casino and sportsbook operators. Direct overlap with Vaix's player-marketing and CRM-integration value proposition for the same operator buyer.
- Future Anthem: AI and data science provider specifically for iGaming operators offering sports personalization, casino personalization, and player analysis. Closest emerging direct competitor to Vaix's core RightBet and Casino AI products.
- Smartico: All-in-one CRM and gamified player engagement platform for iGaming with built-in AI tools. Targets the same operator marketing/retention budget as Vaix's Marketing Insights and Player Marketing products.
Broad incumbents
- Playtech: One of the largest iGaming platform providers, with which Vaix has an existing integration. Competes broadly across casino, sportsbook, and PAM — could evolve into a competing AI personalization offering for its operator base.
- Kambi: Leading sportsbook platform provider and an integration partner of Vaix. As Kambi expands data and personalization capabilities, it represents both a distribution channel and a potential future competitor in sports personalization.
- Sportradar: Public sports data and technology leader and Vaix's parent company post-2024 acquisition. Provides distribution and data upside, but as a portfolio player in sports data/MTS, its broader investments could create overlapping AI capabilities.
- OpenBet: Sports betting technology platform (Entain-owned) integrating with Vaix. Its scale across tier-1 sportsbook operators makes it both a critical channel and a potential future in-house personalization build.
- Bragg Gaming Group: iGaming content and technology provider with a player-account-management platform. Sells to similar operator buyers and could expand AI-driven personalization to compete with Vaix at the mid-market tier.
- Genius Sports: Sports data and technology company delivering real-time data and trading services to operators. Comparable as a broad sports-tech incumbent whose data assets and operator relationships could overlap with Vaix's sports personalization roadmap.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vaix compliance and trust
Trust signalCompliance5 records
Vaix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaix leadership team
Management profileNumber of profiles
Profiles2 records
Vaix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaix
What does Vaix do?
Vaix builds and licenses a deep learning AI SaaS platform specifically designed for the iGaming industry, delivering personalized sports betting recommendations (RightBet), personalized casino game recommendations, predictive player value and churn analytics, chat interaction analytics, and AI-driven responsible gambling detection. The platform integrates with operator sportsbooks, casino systems, and CRM/marketing automation tools via REST API, frontend widgets, and direct connectors, deployed to enterprise iGaming operators globally.
Is Vaix a public or private company?
Vaix is a private company. It is classified as corporate owned and is currently operating.
When was Vaix founded?
Vaix was founded in 2016. It employs 11 to 50 people.
Where is Vaix based?
Vaix is headquartered in London, United Kingdom, in the Europe region.
How does Vaix make money?
Two revenue lines are on record. AI SaaS Platform Licensing is the primary driver. The others are casino Games Database.
Who are Vaix's main competitors?
Direct peers on record are Optimove, Fast Track, Future Anthem and Smartico. Broad incumbents are Playtech, Kambi, Sportradar, OpenBet, Bragg Gaming Group and Genius Sports.
Does Vaix have an API?
Yes. REST API integration for production-ready model deployment in 5 days. Supports frontend widget integration, operator CRM & messaging tools, and direct database write-back to internal or 3rd party platforms. Scalable architecture supports up to 1 million active users/monthly per installation at peaks of over 20k requests per minute. Both batch-based (SFTP, DB tables/views) and real-time (Kafka, Rabbit MQ, Amazon SQS) data methods supported.
What industry is Vaix in?
Vaix's product category is iGaming AI Personalization Software. Its primary akta.pro industry code is HDAAAGAF, Gaming & Interactive Entertainment Personalization. Its NAICS code is 713290 and its SIC code is 7373.