What ChampionHQ does

ChampionHQ, Inc. is a private B2B SaaS company founded in June 2023 in Indianapolis, Indiana, operating under the brand name Champion. The company sells an AI-powered customer advocacy platform that helps B2B companies — particularly SaaS firms with field sales motions — identify, activate, and track customer champions and references across the full advocate lifecycle. Core modules include Champion Identify (multi-source AI scoring of advocate likelihood across CRM, product usage, ticketing, and conversational data), Champion Match (AI reference matching to opportunities by industry, role, and stage), Champion Activate (job-change tracking that alerts teams when advocates change employers, enabling second-order revenue), and Champion Track (ROI measurement tying advocacy activity to pipeline and revenue). Supporting modules cover automated reference scheduling, a drag-and-drop form builder, content management with native G2 review sync, and team management with role-based permissions. The platform integrates natively with Salesforce, HubSpot, Slack, G2, and Gainsight, and is complemented by three interactive ROI calculators used as demand-generation assets.

The company is headquartered in Indianapolis at 830 Massachusetts Ave, Suite 1500, and was incubated within the High Alpha venture studio. Co-founders Jeff Reekers (CEO, ex-Aircall CMO), Gianna Scorsone (COO, ex-Aircall GM North America, ex-Mondo COO), and Courtney Crispin (CTO, ex-Salesforce engineering executive) lead the team. Champion employs 1-10 people and is venture-backed following a $3.3 million oversubscribed Seed round closed in September 2024, led by Flyover Capital with continued investment from High Alpha and participation from Bread & Butter Ventures and Stage 2 Capital. Revenue is generated via SaaS subscriptions sold sales-led to enterprise and mid-market customers; pricing is not publicly disclosed, though the company offers to track the first 20 champions for free as a freemium acquisition path.

Champion's go-to-market is sales-led and demo-first ("Book a Demo" CTAs), targeting sales, customer marketing, and customer success organizations within enterprise and mid-market B2B SaaS firms. Named customers span marketing/sales software (HubSpot), SaaS management (Zylo), data and analytics (AlphaSense, Atlan), customer success (Gainsight, also a strategic partner), financial infrastructure (Bill.com), HR (Culture Amp), security (Synk), learning and development (Renaissance), and IT management (SolarWinds). The company holds ISO 27001, GDPR, and CCPA certifications, supporting enterprise procurement. Distribution is direct with no disclosed channel or reseller partners; marketing relies on a content-heavy blog, SEO, organic social (LinkedIn, X, Instagram), email, webinars, and co-branded partner content with Gainsight, Kong Inc., and High Alpha Events.

Name

ChampionHQ

Legal name

ChampionHQ, Inc.

Website

https://championhq.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

ChampionHQ is a B2B SaaS company that sells an AI-powered customer advocacy platform to enterprise and mid-market SaaS firms, helping them identify, activate, and track customer champions, references, and job-change signals across sales, marketing, and customer success workflows.

Ownership category

akta.pro rank

Product category

Customer Advocacy Software

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)

Keywords

• Customer advocacy software
• Customer marketing platform
• Reference management software
• Champion tracking tools
• B2B advocacy automation

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Champion operates as a SaaS platform, likely with subscription-based pricing for B2B customers accessing the customer advocacy platform. The platform offers tiered or enterprise licensing for sales, marketing, and customer success teams to identify, activate, and track customer advocates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

ChampionHQ operates an AI-powered customer advocacy platform that helps B2B SaaS companies identify, activate, and track customer champions and advocates across the full customer lifecycle. The platform connects fragmented customer data sources (CRM, product usage, ticketing, conversational analysis) to surface hidden advocates, automatically match sales opportunities with the best references, alert teams when champions change jobs, and measure the ROI of every advocacy activity tied to pipeline and revenue.

Product overview

Champion is an AI-powered customer advocacy platform delivered as a unified product with integrated modules. The core platform includes Champion Identify (AI-powered champion surfacing), Champion Match (AI reference matching), Champion Activate (job change tracking), and Champion Track (ROI measurement). Additional modules include Form Builder, Team Management, Content Management, and Reference Scheduling. The platform is complemented by three ROI calculators (Job Tracking, Reference ROI, and Referral ROI) for demonstrating value. The system integrates with Slack, Salesforce, G2, Gainsight, and HubSpot to connect fragmented customer data into a unified advocacy management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Champion Customer Advocacy Platform AI-powered customer advocacy platform that helps B2B SaaS companies identify, activate, and mobilize their most passionate customers to drive growth through referrals, references, and expansion opportunities, with integrated modules for identification, reference matching, job-change tracking, and ROI measurement.
• Job Tracking ROI Calculator Standalone interactive calculator that quantifies the potential revenue impact of tracking job changes of customer champions, projecting estimated leads, SQLs, pipeline, and revenue for B2B sales teams.
• Reference ROI Calculator Standalone interactive calculator that models the revenue impact and win-rate improvements available to B2B sales organizations that use customer references in active deals.
• Referral ROI Calculator Standalone interactive calculator that projects pipeline and revenue impact from activating customer advocates to make referrals, using inputs such as NPS, ACV, and user counts.

Quantifiable outcome

• 10% increase in win rate when references from Champion are involved
• +10 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core partnership, core integration, integration, content partner and event partner.

• Gainsightcore partnershipStrategic or Co-development PartnerChampion and Gainsight announced a strategic partnership focused on a 'human-first approach to community and advocacy.' The partnership includes a three-phase plan to integrate both platforms. Gainsight Customer Communities integration allows customers to see, activate, and measure advocacy impact across pipeline, references, and renewal. Case study: Gainsight rebuilt its reference program using Champion and influenced $383k ARR in 90 days.
• Slackcore integrationTechnology or IntegrationSlack integration enables Champion users to receive instant notifications for job changes and reference request submissions directly in Slack channels. Each job change alert includes a link to the relevant LinkedIn profile for quick outreach.
• SalesforceintegrationTechnology or IntegrationSalesforce integration allows Champion to pull customer data and activity information to identify advocates. Integration is part of the 'Many Tools, One Customer View' ecosystem.
• HubSpotintegrationTechnology or IntegrationHubSpot integration announced as part of the September 2023 product release, enabling data synchronization between Champion and HubSpot, streamlining reference program workflows.
• G2integrationTechnology or IntegrationG2 integration allows Champion to automatically sync all existing and future reviews from G2. Reviews are viewable on the Content Page and directly on a Champion's profile. Users can filter and export G2 reviews.
• Kong Inc.content partnerGTM or Marketing PartnerKong Inc. (API management platform) contributed to Champion's content through a case study/guide authored by Taylor Page on 'Full-Stack Customer Marketing: Revenue, Advocacy, and Cross-Functional Alignment.'
• High Alpha Eventsevent partnerGTM or Marketing PartnerCo-hosts product demo webinars through High Alpha's event registration platform (events.highalpha.com), leveraging High Alpha's community and network for demand generation.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZINFI Technologies: ZINFI offers a unified partner relationship management and customer advocacy suite that includes reference management, advocate engagement, and content management modules. It competes with Champion across reference, advocacy, and content workflows.
• Influitive: Influitive is a long-standing customer advocacy and reference management platform that helps B2B companies identify, mobilize, and reward customer champions. It is the most direct competitor to ChampionHQ, offering overlapping advocate activation, reference, and referral workflows for enterprise sales and customer marketing teams.
• PointQuest (formerly Sales Reference): PointQuest operates a customer reference and sales reference management platform that helps B2B sales teams match prospects with references. It competes head-on with Champion's Champion Match and Reference Scheduling capabilities.
• ReferenceEdge (RO Innovation): ReferenceEdge is a customer reference management platform used by B2B enterprises to automate reference request matching, scheduling, and tracking. It overlaps directly with Champion's reference matching, scheduling, and lifecycle management modules.

Broad incumbents

• Gainsight: Gainsight is a broad customer success platform that has expanded into customer communities and advocacy. It is both a Champion strategic partner and a broader incumbent that bundles some reference and advocacy capabilities into its wider CS suite, making it a partial competitor and channel partner.
• Totango: Totango is a customer success platform for SaaS enterprises with health scoring, journey orchestration, and community modules. It is a broader incumbent that competes for the same CS team budget but does not specialize in customer advocacy or reference workflows.
• ChurnZero: ChurnZero is a customer success platform that helps SaaS companies drive adoption and retention through in-app engagement and health scoring. It is adjacent to Champion because CS teams use both for retention, but ChurnZero does not focus on advocacy or reference management.
• HubSpot Service Hub / Customer Hub: HubSpot is both a Champion customer and integration partner, and a broad incumbent CRM with growing customer engagement capabilities. Its Customer Hub and Service Hub overlap with parts of the advocacy workflow Champion targets, particularly for mid-market customers.
• Salesforce (Sales Cloud / Experience Cloud): Salesforce is both a Champion integration partner and a broad incumbent whose CRM and Experience Cloud can host customer references, advocacy content, and community workflows. It shapes the ecosystem Champion depends on and could expand native advocacy features that compete with Champion.

Emerging players

• Yespath: Yespath is an emerging customer reference and advocacy platform focused on simplifying how B2B teams capture, organize, and deploy customer references. It overlaps with Champion's content management and reference lifecycle modules, but with a narrower feature set and smaller footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gochampionhq
• LinkedInlinkedin.com/company/champion-hq
• Instagraminstagram.com/gochampionhq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChampionHQ