What Oxygen Esports does

Oxygen Esports (OXG) is a Boston-headquartered, privately held multi-title esports organization founded in 2020 that operates professional competitive teams across Call of Duty (Boston Breach), Overwatch League (Boston Uprising), Rainbow Six, Rocket League, Valorant, Apex Legends, and eNascar, alongside an OXG Creators content program. Its core product surface is its portfolio of competitive teams, anchored by two scarce franchise slots (CDL and OWL), with the Boston Breach as flagship since its 2022 launch. The company's stated technology proposition is a "data-driven" approach to talent acquisition and fan engagement, though no proprietary platform, model, or dataset is disclosed in available material.

The business model combines four revenue streams: (1) league revenue participation and prize earnings from team operations in multiple franchised and open circuits, (2) sponsorship and brand partnership revenue anchored by Flagship deals with Gamertech (performance apparel) and Monster Energy (energy drink, Boston Breach), with additional secondary partnerships including DraftKings, Dunkin', Coca-Cola, Oakley, SCUF Gaming, and the National Guard, (3) direct-to-consumer merchandise (jerseys, hoodies, beanies, sweatpants, T-shirts) sold through a third-party storefront at raven.gg/boston-breach/ at a flat $19.99 price point, and (4) the OXG Creators content monetization layer and in-game COD skins for Boston Breach. Pricing is not publicly disclosed for sponsorship or league participation; merchandise is the only consumer-facing price visible.

Oxygen Esports serves two principal customer segments: esports fans and viewers (consumer persona) and brand sponsors seeking access to engaged gaming audiences (business segment). Distribution is community-led across social media, newsletters, YouTube/podcast content, and league structures. The company raised $20M in Series A funding in April 2022 (strategic investor Jon Rahm) and completed a merger with Kraft Sports and Entertainment's esports operation in 2021. Co-founders are Adam Morrison (COO), William Collis, and Murphy Vandervelde (Chairman).

Name

Oxygen Esports

Legal name

Oxygen Esports

Website

https://oxgesports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxygen Esports is a Boston-based, privately held multi-title esports organization founded in 2020 that operates professional teams across Call of Duty, Overwatch League, Rainbow Six, Rocket League, Valorant, Apex, and eNascar, serving esports fans and brand sponsors through competition, content, sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Esports Team Operations

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

akta.pro secondary industry

Franchise-Based Esports Leagues (MPAKANAC)

Keywords

• Esports team operations
• Professional gaming leagues
• Esports brand sponsorships
• Gaming merchandise sales
• Esports content creation

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Esports Team Operations: Revenue generated from operating professional esports teams in various leagues including Call of Duty League (Boston Breach), Overwatch League (Boston Uprising), Rainbow Six, Rocket League, Valorant, Apex, and eNascar.
2. Sponsorship and Brand Partnerships: Sponsorship deals with brands including Gamertech (Official Performance Apparel Partner), Monster Energy (Official Energy Drink Partner of Boston Breach), and other national/international brands. Includes customized advertising solutions.
3. Merchandise Sales: Sale of team merchandise including jerseys, beanies, hoodies, sweatpants, and T-shirts. Products sold through raven.gg/boston-breach/ storefront.
4. Content Creator Program: OXG Creators program covering content creation for Call of Duty and other games to entertain and grow the OXG fanbase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oxygen Esports operates professional competitive esports teams across multiple game titles, including the Boston Breach (Call of Duty League), Boston Uprising (Overwatch League), OXG Rainbow Six, OXG Apex, OXG Rocket League, OXG Valorant, and OXG eNASCAR. The company also runs an OXG Creators content program, sells team merchandise through its own storefront, and offers in-game cosmetic skins. Revenue is anchored by customized brand sponsorship and advertising partnerships with national and international brands.

Product overview

Oxygen Esports is a multi-title esports organization founded in 2020, operating as the largest multi-title esports organization in New England. The organization operates a portfolio of competitive esports teams across multiple game titles including the Boston Breach (Call of Duty League), OXG Rainbow Six, OXG Apex, OXG Rocket League, OXG Valorant, and OXG eNascar, along with the OXG Creators content creator program. The organization was formed following a 2021 merger with Kraft Sports and Entertainment's esports operations and gained prominence with the 2022 launch of its Boston Breach CDL franchise. Oxygen Esports markets merchandise and in-game skins under its team brands and maintains partnerships across esports, beverage, apparel, and charitable sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Boston Breach: Professional Call of Duty League (CDL) esports team based in Boston, Massachusetts, founded in 2021 by Oxygen Esports.

Products and services

• Boston Breach Professional Call of Duty League (CDL) esports team based in Boston, Massachusetts, founded in 2021 and launched in April 2022. It is Oxygen Esports' flagship competitive franchise.
• OXG Rainbow Six Oxygen Esports competitive Rainbow Six Siege team representing the organization in the global Rainbow Six esports circuit.
• OXG Apex Oxygen Esports competitive Apex Legends team competing in Apex Legends esports competitions.
• OXG Rocket League Oxygen Esports competitive Rocket League team competing in Rocket League esports competitions.
• OXG Valorant Oxygen Esports competitive Valorant team competing in Valorant esports competitions.
• OXG eNascar Oxygen Esports eNASCAR racing team competing in sim racing esports competitions.
• OXG Creators Content creator program under Oxygen Esports featuring creators who make content to entertain and grow the OXG fanbase, including Call of Duty content creators.
• Boston Breach Merchandise Official merchandise line for the Boston Breach, including jerseys, beanies, hoodies, sweatpants, and t-shirts sold through the raven.gg storefront at $19.99 per item.
• Boston Breach Skins In-game Call of Duty cosmetic skins for the Boston Breach team, available in the COD store.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship and minor.

• Kraft Sports and EntertainmentflagshipStrategic or Co-development Partner · 1 January 2021In 2021, Oxygen Esports merged with and absorbed the Kraft Sports and Entertainment (New England Patriots, New England Revolution) esports operation, integrating the OWL franchise team Boston Uprising into Oxygen Esports. This positioned OXG as a major player in North American esports.
• GamertechflagshipGTM or Marketing PartnerGamertech is the Official Performance Apparel Partner of Oxygen Esports. Provides performance apparel for esports teams.
• Monster EnergyflagshipGTM or Marketing PartnerMonster Energy is the Official Energy Drink Partner of the Boston Breach. Provides energy drink sponsorship for the Call of Duty League team.
• DraftKingsminorGTM or Marketing PartnerDraftKings logo appears in successful collaborations section. Brand partner with Oxygen Esports.
• Dunkin'minorGTM or Marketing PartnerDunkin' logo appears in successful collaborations section. National brand partner.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola logo appears in successful collaborations section. International brand partner.
• OakleyminorGTM or Marketing PartnerOakley logo appears in successful collaborations section. Eyewear brand partner.
• SCUF GamingminorGTM or Marketing PartnerSCUF Gaming logo appears in successful collaborations section. Gaming peripheral brand partner.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NRG Esports: Multi-title North American esports organization with active rosters in Valorant, Overwatch, Rocket League, Apex, and content creators. Directly comparable to Oxygen on portfolio breadth and US-centric sponsorship monetization; both compete for the same non-endemic brand dollars.
• Sentinels: North American multi-game organization fielding teams in Valorant, Overwatch, Apex, Rocket League, and COD content. Closely comparable to Oxygen in title mix, sponsorship-led GTM, and content-driven community building.
• 100 Thieves: LA-based multi-title esports and lifestyle apparel organization competing in Valorant, COD, and League of Legends with a creator/apparel ecosystem. Comparable to Oxygen as a multi-title org monetizing through sponsorship, merchandise, and content.
• OpTic Gaming: Iconic North American COD-anchored organization with additional titles in Valorant and Halo. Direct peer to Oxygen on the CDL franchise model, community-led GTM, and sponsorship monetization, particularly given both are CDL franchise holders.
• Cloud9: Long-running multi-game North American org with rosters across COD, Valorant, Halo, Rocket League, and League of Legends. Comparable on multi-title portfolio breadth, sponsorship scale, and brand-led community model.
• Team Liquid: Globally distributed multi-title esports organization with some of the broadest roster coverage in the industry. Comparable to Oxygen on multi-title strategy, though at materially larger scale and with international fan monetization.
• FaZe Clan: Multi-title North American esports and lifestyle content organization (COD, Valorant, CS, content creators). Comparable to Oxygen on COD franchise participation, sponsorship monetization, and creator-driven community.
• TSM (Team SoloMid): Multi-game North American esports organization with rosters in Valorant, COD, and Apex alongside a content/creator network. Directly comparable to Oxygen on multi-title strategy and brand-sponsorship monetization.
• Misfits Gaming: Multi-title esports organization with presence in League of Legends, Overwatch, and VALORANT. Comparable to Oxygen on multi-title portfolio, content-led engagement, and US/EU brand monetization.

Broad incumbents

• Kraft Sports and Entertainment: Owner of the New England Patriots and New England Revolution and Oxygen's 2021 merger partner. Comparable as the broader traditional-sports ecosystem Oxygen is plugged into for operational infrastructure, sponsorship cross-pollination, and brand association — not a direct esports competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OXG_Esports
• LinkedInlinkedin.com/company/oxygen-esports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygen Esports