Doctor24

What Doctor24 does

Doktor24 Healthcare AB is a Stockholm-based digital healthcare provider founded in 2016 that combines a 24/7 telehealth platform for doctor and psychologist consultations with a physical network of vaccination clinics at 70-80+ Apoteket pharmacy locations across Sweden. The core technology stack consists of a mobile app and web portal authenticated via Sweden's national BankID system, integrated with the MittVaccin national vaccination journal and the Alltid Öppet regional booking platform used by Region Stockholm. The company serves primarily individual Swedish residents (adults pay SEK 100 per consultation, while children and adults 85+ receive services free of charge), and operates a secondary B2B channel supplying corporate vaccination programs as employee benefits alongside regional government contracts with Region Stockholm and Region Västra Götaland for subsidized risk-group vaccinations.

Revenue is generated through a mix of transactional fees (SEK 100 per telehealth consultation, SEK 100 per standard prescription renewal, free contraceptive prescriptions) and unit-priced vaccine services spanning travel vaccines (Hepatitis A/B, dengue, yellow fever, rabies, etc.), routine immunizations (TBE at SEK 430-470/dose, HPV at SEK 2,450/dose, shingles at SEK 2,650/dose), and seasonal influenza (SEK 430-710 depending on dose type). Additional revenue comes from medical weight-loss programs using prescribed medication and ancillary services such as blood pressure measurement. Pricing varies by vaccine type, age group, and regional subsidy status, with risk-group vaccinations provided at zero cost to patients and funded by regional healthcare budgets.

Strategically, the business is anchored by a deep partnership with state-owned Apoteket AB, which simultaneously holds equity (participated in the SEK 400M round in May 2021 alongside Stena Sessan, Patricia Industries, and Ernström & Co) and serves as the primary physical distribution channel. The company positions itself as "Sveriges största vaccinationsmottagning" (Sweden's largest vaccination clinic) and reports a 4.7/5 app rating from hundreds of thousands of patients. The product portfolio has expanded beyond core telehealth and vaccination into newer indications including RSV, pneumococcal, varicella, and MPR vaccines, as well as a GLP-1-adjacent weight-loss program. Certifications include ISO 9001, ISO 14001, and LegitScript approval.

Name

Doctor24

Legal name

Doktor24 Healthcare AB

Website

https://doktor24.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Doktor24 is a Swedish digital healthcare provider offering 24/7 telehealth consultations with doctors and psychologists alongside a network of 70-80+ pharmacy-based vaccination clinics operated in partnership with state-owned Apoteket AB, serving individual consumers, corporate clients, and regional governments across Sweden.

Ownership category

akta.pro rank

Product category

Digital Healthcare Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industry

Immunization & Vaccine Clinics (HLAKAGAJ)

Keywords

• Digital healthcare services
• Telehealth consultations
• Pharmacy vaccination services
• Online doctor visits
• Prescription renewal services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Digital Healthcare Consultations: Revenue from telehealth consultations with doctors and psychologists. Patients pay 100 kr per visit (covered by free card for children and elderly 85+). Services include prescription writing and renewal.
2. Prescription Services: Fees for prescription renewals (100 kr for adults, free for contraceptive prescriptions and children/elderly)
3. Vaccination Services: Revenue from vaccination services at pharmacy locations. Wide range of vaccines offered including HPV (2450 kr/dose), TBE (470 kr/dose), shingles (2650 kr/dose), travel vaccines, and seasonal flu (430-710 kr). Some vaccinations subsidized by regions for risk groups at 0 kr.
4. Weight Loss Programs: Medical weight loss programs using medications prescribed during digital consultations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Doctor24 provides 24/7 digital healthcare consultations with doctors and psychologists through its app and website, enabling symptom assessment, prescription writing and renewal, and medical certificates. Alongside this telehealth platform, the company operates Sweden's largest vaccination clinic network at 70-80+ Apoteket pharmacy locations, offering travel vaccines, TBE, shingles, HPV, seasonal flu, and other immunizations with drop-in and scheduled appointments.

Product overview

Doktor24 is a Swedish digital healthcare company operating as a platform offering multiple interconnected services. The core offering consists of a telehealth platform providing 24/7 access to doctors and psychologists via video and chat consultations. This platform integrates with prescription renewal services and medical certificate issuance. Complementing the digital services is a network of over 80 vaccination clinics located at pharmacies across Sweden, offering comprehensive immunization services including travel vaccines, TBE, shingles, HPV, and seasonal flu vaccines. Additional services include blood pressure measurement and medical weight loss programs with medication. The Doktor24 mobile app serves as the primary access point for patients, enabling appointment booking, prescription management, and access to vaccination records.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital vård (Digital Healthcare) Doctor24's core telehealth platform enabling patients to consult with doctors and psychologists via chat and video calls 24/7, including symptom assessment, medical prescriptions, and medical certificates.
• Vaccination Services Comprehensive vaccination services offered at 70-80+ Apoteket pharmacy locations across Sweden, including travel vaccines, TBE, shingles (bältros), HPV, seasonal influenza, Covid-19, and other immunizations with drop-in and scheduled appointments.
• Receptförnyelse (Prescription Renewal) Digital prescription renewal service allowing patients to quickly renew their prescriptions online without an in-person doctor visit, with free renewal for contraceptive prescriptions.
• Psykologbesök (Psychologist Consultations) Access to psychologists via digital consultations, available 24/7 as part of the digital healthcare offering, with a referral-free model.
• Viktnedgång med läkemedel (Weight Loss with Medication) Medical weight loss program offering prescription weight management medications combined with doctor supervision and follow-up consultations.
• Blodtrycksmätning (Blood Pressure Measurement) Blood pressure measurement service available at Doctor24's clinic locations, supporting cardiovascular health monitoring.
• Doktor24 Mobile App Mobile application providing access to Doctor24's digital healthcare services, appointment booking, prescription management, and vaccination records, rated 4.7/5 average by users.

Quantifiable outcome

• Digital consultations available 24/7 with average wait time of 10-15 minutes for doctor access
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Apoteket ABcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Sweden's largest pharmacy chain for vaccination services. Doktor24 operates vaccination clinics at 70+ Apoteket locations across the country. Services are branded 'Vaccination på Apoteket' (Vaccination at the Pharmacy).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Min Doktor: Swedish digital primary-care platform providing app-based doctor consultations and prescription services. Overlapping D2C telehealth value proposition and target demographic.
• Livi (Kry International): European telehealth app operated under Kry, serving Sweden and other markets with chat/video consultations and prescriptions. Directly comparable telehealth product and model.
• Doktor.se: Swedish digital healthcare provider offering video consultations and physical clinics. Competes head-to-head with Doktor24 for the same Swedish patient base.
• Zava: European DTC telehealth platform offering paid online consultations, prescriptions, and pharmacy integration across multiple countries. Closely mirrors Doktor24's cash-pay + integrated pharmacy model.
• Kry: Sweden's largest digital healthcare provider offering 24/7 telehealth consultations and physical clinics across the Nordics. Closest direct competitor to Doktor24 in the Swedish DTC primary-care market.

Broad incumbents

• Praktikertjänst: Sweden's largest private healthcare provider with extensive primary-care and dental clinics, increasingly layering digital booking and consultation services. Comparable in providing physician-led care through a Sweden-wide network.
• Doctolib: Leading European telehealth and practice-management platform operating in France, Germany, Italy, and the Netherlands. Broader incumbent with overlapping digital consultation and booking capabilities.
• Capio (Ramsay Santé): Major Swedish private healthcare provider with primary-care clinics, specialist centers, and digital services. Broader incumbent that competes across both physical care and digital primary care.

Regional players

• Medicover: European healthcare and diagnostics operator with growing digital and primary-care footprint across CEE and beyond. Comparable hybrid clinic + digital model, though primarily serving Central and Eastern Europe rather than the Nordics.

Others

• Apotek Hjärtat: Sweden's largest private pharmacy chain and competitor pharmacy to Apoteket AB. Represents an alternative channel partner for vaccination services and a potential threat if Apoteket's exclusivity weakens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/doktor24se
• Facebooksv-se.facebook.com/doktor24.se
• LinkedInse.linkedin.com/company/doktor24
• Instagraminstagram.com/doktor24.se

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor24