Zenapse
Zenapse is an AI marketing technology company that uses a proprietary Large Emotion Model trained on 300M+ consumers to deliver psychographic segmentation, identity resolution, and dynamic personalization for brands, publishers, and CTV providers including LG and Peacock.
- Company typePrivate
- Founded2021
- HeadquartersWestport, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Zenapse firmographics
Firmographics- Name
- Zenapse
- Legal name
- Zenapse Inc.
- Website
- https://zenapse.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zenapse is an AI marketing technology company that uses a proprietary Large Emotion Model trained on 300M+ consumers to deliver psychographic segmentation, identity resolution, and dynamic personalization for brands, publishers, and CTV providers including LG and Peacock.
- Ownership category
- akta.pro rank
Where Zenapse is headquartered
LocationHeadquarters
- HQ city
- Westport
- HQ country
- United States
- HQ region
- North America
Markets served
Zenapse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription / SaaS: The platform operates as a SaaS solution with subscription-based pricing implied by the 90-day evaluation model and risk-free trial offer. The company emphasizes '4x ROI in 90 days' and '<4hr deployment time' suggesting a productized SaaS offering.
- Platform Licensing (OEM/Embedded): Technology licensing to OEM partners such as LG for integration into their smart TVs. Revenue generated through licensing agreements where Zenapse AI is embedded into partner platforms and devices.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Zenapse product offering
Product offeringCore offering
Zenapse sells an emotionally intelligent, agentic marketing platform that resolves anonymous visitors, tracks funnel drop-off, and personalizes each visitor experience in real time using its proprietary Large Emotion Model. The platform is sold to brands, publishers/platforms, and CTV providers as four core modules (Zenimpact for Brands, Zenimpact for Platforms, Zenvision for CTV, and Zenapse Experiences), and is also licensed as embedded technology for OEM partners such as LG.
Product overview
Zenapse is an emotionally intelligent, agentic marketing platform that offers a unified portfolio of products designed to turn marketing funnels into more conversions. The platform consists of four core product modules: Zenimpact for Brands (brand marketing analytics and personalization), Zenimpact for Platforms (publisher/platform solutions), Zenvision for CTV (connected TV advertising), and Zenapse Experiences (dynamic content personalization). All products are powered by the proprietary Zenapse Large Emotion Model—a Large Emotion Model that analyzes 300M+ consumers across 83 psychographic dimensions to segment visitors into 16 Master Segments and predict optimal experiences. The platform's AI Agent operates autonomously to deliver 20-40% performance lift, with capabilities spanning identity resolution, funnel tracking, and real-time dynamic personalization.
Differentiator
Problem solved
Functional benefit
Brands
- zenimpact for brands: Brand-focused platform for identity resolution, funnel tracking, and dynamic personalization.
- zenimpact for platforms
- zenvision for CTV
- zenapse experiences
Products and services
- Zenimpact for Brands
Quantifiable outcome
- 20-40% performance lift in the first 90 days
- +5 more outcomes
Companies that use Zenapse
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Zenapse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Zenapse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LGcoreLG TVs incorporate Zenapse AI technology to analyze viewer emotions and personal beliefs for targeted, emotionally impactful advertisements. The technology analyzes viewer behavior, content consumption, and publicly available data to segment viewers into highly specific psychographic groups for more personalized CTV advertising. This is a significant OEM licensing agreement embedding Zenapse technology directly into consumer smart TV devices.
- PeacockcorePeacock collaborates with Zenapse to connect with audiences using emotionally intelligent marketing technology. This partnership enables the streaming platform to leverage Zenapse's AI capabilities for audience engagement and personalization.
- Comcast NBCUniversal LIFT LabsminorFeatured on Comcast NBCUniversal LIFT Labs, indicating a startup accelerator or innovation partnership that provides mentorship, resources, and potential commercial validation for Zenapse's technology.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Zenapse competitors and assessment
Company assessmentDirect peers
- The Trade Desk: The Trade Desk is a leading programmatic advertising platform with deep CTV capabilities, competing with Zenapse's Zenvision for CTV in audience targeting and segmentation. Both operate in data-driven ad tech with overlapping buyer personas (brands, agencies, platforms), though Trade Desk is a public incumbent at vastly greater scale.
- LiveRamp: LiveRamp is an identity resolution and data collaboration platform that overlaps directly with Zenapse's Identity Resolution capability across 300M+ consumers. Both sell to brands, agencies, and platforms to unify consumer data and enable cross-channel personalization and audience targeting.
- Persado: Persado is an AI-driven enterprise platform that generates and personalizes marketing copy, headlines, and calls to action at scale — directly comparable to Zenapse's Dynamic Personalization module. Both serve enterprise marketing teams, leverage AI to optimize messaging, and claim measurable conversion lift outcomes.
- Realeyes: Realeyes applies emotion AI to advertising effectiveness measurement and audience attention, making it one of the closest direct peers to Zenapse's emotion-driven psychographic targeting. Both sell to brands and CTV/streaming platforms and compete on the premise that emotional response drives advertising performance.
- Amperity: Amperity is a customer data platform with AI-driven identity resolution and audience building that directly overlaps with Zenapse's Identity Resolution and 16-Master-Segment framework. Both sell to enterprise brands and marketing teams seeking unified customer profiles and behavioral segmentation.
- Cognitiv: Cognitiv is an AI-powered media buying and audience targeting platform focused on deep learning for advertising, comparable to Zenapse's predictive personalization and CTV capabilities. Both sell to brands seeking AI-driven performance lift and compete in the broader adtech/martech AI segment.
Broad incumbents
- Adobe Experience Cloud: Adobe Experience Cloud is an established suite (including Adobe Real-Time CDP and Adobe Target) that competes with Zenapse on identity resolution, personalization, and customer journey analytics. While it operates across broader martech use cases, its personalization and CDP modules overlap directly with Zenimpact for Brands and Zenapse Experiences.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Interaction Studio and Personalization) offers identity resolution, journey analytics, and dynamic personalization that overlap with Zenapse's core capabilities. It competes in enterprise brand marketing but as part of a broader CRM suite rather than a specialized emotion-AI platform.
- Dynamic Yield: Dynamic Yield (a Mastercard company) provides AI-driven personalization and product recommendations that overlap with Zenapse's Dynamic Personalization and Experiences products. Both target enterprise brands and platforms for real-time, individualized content optimization, though Dynamic Yield lacks the emotion-model positioning.
Emerging players
- Hume AI: Hume AI builds foundation models for measuring and inferring human emotional expression, similar in spirit to Zenapse's Large Emotion Model. While Hume focuses on voice/video emotion APIs across use cases, its emotion-AI infrastructure has potential overlap with Zenapse's psychographic inference engine for marketing applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Zenapse social profiles
Digital presenceZenapse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenapse leadership team
Management profileNumber of profiles
Profiles1 record
Zenapse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenapse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenapse
What does Zenapse do?
Zenapse sells an emotionally intelligent, agentic marketing platform that resolves anonymous visitors, tracks funnel drop-off, and personalizes each visitor experience in real time using its proprietary Large Emotion Model. The platform is sold to brands, publishers/platforms, and CTV providers as four core modules (Zenimpact for Brands, Zenimpact for Platforms, Zenvision for CTV, and Zenapse Experiences), and is also licensed as embedded technology for OEM partners such as LG.
Is Zenapse a public or private company?
Zenapse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zenapse founded?
Zenapse was founded in 2021. It employs 11 to 50 people.
Where is Zenapse based?
Zenapse is headquartered in Westport, United States, in the North America region.
How does Zenapse make money?
Two revenue lines are on record. Platform Subscription / SaaS are the primary driver. The others are platform Licensing (OEM/Embedded).
Who are Zenapse's main competitors?
Direct peers on record are The Trade Desk, LiveRamp, Persado, Realeyes, Amperity and Cognitiv. Broad incumbents are Adobe Experience Cloud, Salesforce Marketing Cloud and Dynamic Yield. Hume AI is listed as an emerging player.
Does Zenapse have an API?
No public API is recorded for Zenapse.