The House of LR&C
- Company typePrivate
- Founded2020
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
The House of LR&C firmographics
Firmographics- Name
- The House of LR&C
- Legal name
- Good Man Brand
- Website
- https://thehouseoflrc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The House of LR&C industry classification
Industry- Product category
- Men's Apparel and Footwear
- NAICS
- Shoe Retailers (4582), Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Luxury & Designer Footwear (CRAAACAI)
Keywords
Where The House of LR&C is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
The House of LR&C business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: Direct product sales of men's footwear and apparel through the company's e-commerce platform. Products include sneakers (The Legend, The Edge), loafers (Legend Loafer), t-shirts, hoodies, pants, and shorts. Revenue is generated through one-time purchase transactions with standard pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The House of LR&C product offering
Product offeringCore offering
The House of LR&C operates a direct-to-consumer e-commerce platform under the Good Man Brand, selling men's footwear (sneakers and loafers) and apparel (tees, hoodies, pants, shorts) made with responsible materials such as Responsible Suede, Responsible Nappa Leather, and Responsible Pebbled Leather. The company sells through its Shopify-based website thegoodmanbrand.com, shipping to the United States, Canada, and Mexico.
Product overview
Good Man Brand is a B Corp Certified men's fashion brand offering a unified product portfolio centered on premium footwear (sneakers and loafers) and apparel (tops and bottoms). The product line is organized around two sneaker sub-brands: The Legend (featuring the Legend Loafer and Legend London Sneaker) and The Edge (featuring the Edge Lo-Top Sneaker). Clothing includes Tees, Hoodies, Pants, and Shorts. The brand emphasizes responsible materials including Responsible Suede, Responsible Nappa Leather, and Responsible Pebbled Leather. Products are sold through their e-commerce platform with free shipping on orders over $198.
Differentiator
Problem solved
Functional benefit
Products and services
- The Legend Sneakers Sneaker sub-brand for men featuring the Legend Loafer and Legend London Sneaker in responsible suede and nappa leather, offered in multiple colorways at $238 per pair.
- The Edge Sneakers Sneaker sub-brand for men featuring the Edge Lo-Top Sneaker made from Responsible Nappa Leather, available in multiple color combinations at $238 per pair.
- Loafers Men's loafers including the Legend Loafer in Responsible Suede, available in Walnut, Dark Stone, Stone, and Black colorways at $238.
- Sneakers Men's sneaker collection including The Legend and The Edge lines, featuring Responsible Nappa Leather and Responsible Pebbled Leather materials.
- Tees Men's t-shirts including Essential Tees as part of the tops collection.
- Hoodies Men's hoodies as part of the tops collection.
- Pants Men's pants as part of the bottoms collection.
- Shorts Men's shorts as part of the bottoms collection.
- Accessories Sneaker accessories complementing the footwear product lines.
Companies that use The House of LR&C
Customer profileSegments1 record
Ideal customer profiles1 record
The House of LR&C technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The House of LR&C partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
The House of LR&C competitors and assessment
Company assessmentDirect peers
- Nisolo: Nisolo is a B Corp certified DTC brand selling premium leather footwear and accessories with an explicit focus on ethical sourcing and responsible materials. Directly comparable to Good Man Brand on B Corp status, leather footwear focus, premium pricing, and sustainability positioning.
- Koio: Koio is a premium DTC sneaker and loafer brand selling handcrafted Italian leather sneakers at a similar price band ($200-$300). Closely comparable product mix (leather sneakers, loafers) and direct-to-consumer go-to-market strategy.
- Oliver Cabell: Oliver Cabell is a DTC premium sneaker brand offering handcrafted leather sneakers with a transparent supply chain and ethics-forward positioning. Comparable on price band, product category (leather sneakers), and DTC-first model.
- Cariuma: Cariuma is a DTC sneaker brand with sustainability commitments (B Corp certified, carbon neutral) selling men's and women's sneakers. Comparable in DTC model, sustainability messaging, and sneaker-led product strategy.
- Greats Royale: Greats is a premium Italian-made sneaker brand operating DTC at a similar price band. Comparable on premium sneaker positioning, DTC e-commerce focus, and men's fashion target customer.
- Axel Arigato: Axel Arigato is a Scandinavian premium sneaker and apparel DTC brand selling leather sneakers in a similar price band with sustainability commitments. Comparable product mix, DTC model, and millennial/Gen Z premium positioning.
Broad incumbents
- Allbirds: Allbirds is a much larger sustainable footwear DTC brand (publicly traded) with a broader product line including men's sneakers and apparel. Comparable on sustainability/ESG positioning and DTC model, but operates at significantly larger scale and broader category footprint.
- Buck Mason: Buck Mason is a premium men's apparel and footwear DTC brand with both online and physical retail. Comparable on men's premium positioning and DTC-first strategy, though its assortment is much broader with a strong physical retail presence.
- Faherty Brand: Faherty is a premium men's and women's apparel brand with a sustainability-forward ethos and both DTC and physical retail. Comparable on men's premium fashion positioning and responsible materials, though significantly larger scale.
Emerging players
- Atoms: Atoms is a smaller DTC premium men's sneaker brand selling direct-to-consumer at a similar price band. Comparable in DTC sneaker focus and premium men's positioning, though with a narrower sustainable-materials narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The House of LR&C social profiles
Digital presenceThe House of LR&C compliance and trust
Trust signalCompliance1 record
The House of LR&C financial estimates
Financial estimateRevenue estimate
Valuation estimate
The House of LR&C leadership team
Management profileNumber of profiles
Profiles3 records
The House of LR&C funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The House of LR&C M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The House of LR&C
What does The House of LR&C do?
The House of LR&C operates a direct-to-consumer e-commerce platform under the Good Man Brand, selling men's footwear (sneakers and loafers) and apparel (tees, hoodies, pants, shorts) made with responsible materials such as Responsible Suede, Responsible Nappa Leather, and Responsible Pebbled Leather. The company sells through its Shopify-based website thegoodmanbrand.com, shipping to the United States, Canada, and Mexico.
When was The House of LR&C founded?
The House of LR&C was founded in 2020. It employs 11 to 50 people.
Where is The House of LR&C based?
The House of LR&C is headquartered in Seattle, United States, in the North America region.
How does The House of LR&C make money?
One revenue line is on record: product Sales.
Who are The House of LR&C's main competitors?
Direct peers on record are Nisolo, Koio, Oliver Cabell, Cariuma, Greats Royale and Axel Arigato. Broad incumbents are Allbirds, Buck Mason and Faherty Brand. Atoms is listed as an emerging player.
Does The House of LR&C have an API?
No public API is recorded for The House of LR&C.
What industry is The House of LR&C in?
The House of LR&C's product category is Men's Apparel and Footwear. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 4582 and its SIC code is 5661.