Credentially
- Company typePrivate
- Founded2016
- HeadquartersBenfleet, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Credentially does
Credentially, legally Appraise Me Limited, is a UK-based SaaS company that provides an AI-marketed credentialing, onboarding, and compliance platform for healthcare organizations. The platform is structured around three interconnected modules: Onboarding (Pre-Employment), which automates pre-employment screening such as SAM and OIG exclusion checks, Nursys license verification, and reference requests; Compliance, which performs daily automated re-checks of entire staff banks and pushes proactive expiry alerts; and Credentialing, which centralizes role-based compliance checklists and primary source verification. The system is positioned to compress healthcare onboarding from an industry baseline of roughly 60 days to a stated 6-day average, with reported reductions of 80% in candidate dropout and 68% in manual administrative work, though these figures are vendor-published.
Underlying technology is built on a workflow-orchestration model with native integrations to US compliance databases (SAM, OIG, Nursys, Checkr), the UK DBS Update Service, and broad HRIS, ATS, and CRM systems via a documented API. The platform runs on AWS, with US data residency, and carries HIPAA, GDPR, ISO 27001 alignment, SOC 2 (IG SoC), and Cyber Essentials Plus certifications, enabling procurement into regulated healthcare buyers. The company self-describes the product as AI-driven, but no proprietary models, training data, or AI/ML hires are disclosed in available sources, suggesting the AI claim is anchored in automation and rule-based workflows rather than novel machine learning.
The business model is per-seat monthly SaaS subscription with volume-based discounts, quote-based pricing, and optional paid add-ons (advanced reporting, uCheck integration, SSO). The minimum recommended organization size is 25 users, and the go-to-market is enterprise field sales with dedicated UK and US teams. Customer base spans healthcare providers, healthcare staffing agencies, and growing healthcare startups; named customers include Psicon, Health Carousel, Network Recruitment Wales, and Merco. The company operates from London (UK headquarters), Benfleet (registered office), and Great Neck, NY (US office). Lifetime disclosed funding totals approximately $1.49M (a $120K Techstars seed in 2016 and a ~$1.37M Pembroke VCT/Salica round in 2021), and headcount is reported at 11-50.
Credentially firmographics
Firmographics- Name
- Credentially
- Legal name
- Appraise Me Limited
- Website
- https://credentially.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Credentially industry classification
Industry- Product category
- Healthcare Credentialing Software
- NAICS
- Software Publishers (513210), Investigation and Personal Background Check Services (561611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Provider Credentialing & Enrollment (Payer Contracting Ops) (HLACACAM)
- akta.pro secondary industry
- Credential, Education & Professional License Verification (BPAKAEAI)
Keywords
Where Credentially is headquartered
LocationHeadquarters
- HQ city
- Benfleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Credentially business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly per-user pricing model where rates scale with organization size. Larger teams enjoy lower cost per user. Basic subscription covers core platform with optional add-ons like advanced reporting, uCheck integration, and SSO available at extra cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-user monthly subscription with volume-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Credentially product offering
Product offeringCore offering
Credentially provides an AI-driven healthcare onboarding and credentialing SaaS platform that automates pre-employment checks (SAM, OIG, Nursys, primary source verification, reference checking), continuously monitors staff licensure for compliance, and produces audit-ready reports. It is sold primarily to healthcare organizations, staffing agencies, and growing healthcare startups to replace manual 60-day onboarding workflows with automated workflows averaging 6 days.
Product overview
Credentially offers a unified healthcare onboarding and credentialing platform with three interconnected modules: Onboarding (Pre-Employment) handles the automated hiring workflow including background screening and reference checks; Compliance manages continuous staff monitoring with daily license re-checks and expiry alerts; and Credentialing serves as the central system for tracking and managing professional qualifications. The platform is positioned as AI-driven and automates manual credentialing processes including primary source verification, licensing checks, and audit trail generation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 6-day average onboarding vs 60-day industry average
- +4 more outcomes
Companies that use Credentially
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Credentially technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Credentially partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SAM (System for Award Management)coreIntegration for exclusion screening required for US federal healthcare contracts. Automatically verifies SAM status as part of credentialing workflow.
- OIG (Office of Inspector General)coreIntegration for OIG exclusion list screening required for US healthcare compliance. Automated verification as part of onboarding process.
- NursyscoreIntegration for nurse license verification and management for US healthcare organizations. Supports daily automated rechecks of licensure status.
- CheckrcoreIntegration for background checks and screening services. Part of comprehensive pre-employment verification workflow.
- DBS Update ServicecoreIntegration for UK Disclosure and Barring Service checks. Automatically verifies DBS status on weekly basis for ongoing compliance.
- HRIS, ATS, and CRM SystemscoreIntegration with popular HR information systems, applicant tracking systems, and customer relationship management platforms for seamless data flow.
- AWS (Amazon Web Services)coreNative American AWS servers hosting the platform. Provides infrastructure security, HIPAA compliance foundation, and global reliability.
- UNAcoreIntegration for compliance verification services supporting US healthcare credentialing requirements.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Credentially competitors and assessment
Company assessmentDirect peers
- SkillSurvey: SkillSurvey automates reference checking and professional credential verification for healthcare and other regulated industries, competing with Credentially's automated reference checking and pre-employment screening features.
- symplr: symplr is a leading healthcare workforce and provider credentialing platform, offering primary source verification, provider enrollment, and compliance workflows to hospitals and health systems. It competes most directly with Credentially in provider credentialing and ongoing compliance monitoring.
- PreCheck: PreCheck delivers healthcare-specific background screening, credentialing, and license monitoring services, similar to Credentially's pre-employment checks and ongoing compliance rechecks. Both target healthcare HR and compliance teams with API-driven verification.
- MedTrainer: MedTrainer offers healthcare credentialing, compliance training, and provider management software for hospitals, clinics, and physician practices. Its credentialing and compliance modules compete head-to-head with Credentially's onboarding and continuous monitoring features.
Emerging players
- Verifiable: Verifiable is an API-first healthcare credentialing and primary source verification platform serving digital health companies, staffing firms, and provider organizations. It targets the same 'automate PSV' use case as Credentially, often as a developer-friendly alternative.
- IntelliSoft Group: IntelliSoft provides provider credentialing software and services for healthcare organizations, including primary source verification and payer enrollment workflows. It overlaps with Credentially's provider credentialing and enrollment offerings.
Others
- Checkr: Checkr is a background check API provider that Credentially already integrates with for healthcare pre-employment screening. As a partner, it is also a potential alternative/complementary source for verification data feeding into similar workflows.
Broad incumbents
- HireRight: HireRight is a large global background screening and workforce verification provider with a dedicated healthcare offering. It competes with Credentially in the background and credential verification layer that feeds into clinical onboarding.
- HealthStream: HealthStream provides healthcare workforce development, credentialing, and learning solutions to hospitals and health systems. Its credentialing suite overlaps with Credentially's onboarding, compliance, and credentialing modules, though it operates at significantly larger scale across the US market.
- Workday: Workday is a leading enterprise HRIS/HCM platform that increasingly bundles workforce compliance and talent management capabilities, including integrations with credentialing data. It is a broad incumbent whose move into workforce compliance represents a competitive ceiling on standalone platforms like Credentially.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Credentially social profiles
Digital presenceCredentially compliance and trust
Trust signalCompliance5 records
Credentially financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credentially leadership team
Management profileNumber of profiles
Profiles2 records
Credentially funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credentially M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credentially
What does Credentially do?
Credentially provides an AI-driven healthcare onboarding and credentialing SaaS platform that automates pre-employment checks (SAM, OIG, Nursys, primary source verification, reference checking), continuously monitors staff licensure for compliance, and produces audit-ready reports. It is sold primarily to healthcare organizations, staffing agencies, and growing healthcare startups to replace manual 60-day onboarding workflows with automated workflows averaging 6 days.
Is Credentially a public or private company?
Credentially is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Credentially founded?
Credentially was founded in 2016. It employs 11 to 50 people.
Where is Credentially based?
Credentially is headquartered in Benfleet, United Kingdom, in the Europe region.
How does Credentially make money?
One revenue line is on record: saaS Subscription.
Who are Credentially's main competitors?
Direct peers on record are SkillSurvey, symplr, PreCheck and MedTrainer. Emerging players are Verifiable and IntelliSoft Group. Checkr is listed as an others. Broad incumbents are HireRight, HealthStream and Workday.
Does Credentially have an API?
Yes. Credentially offers an API that enables customers to integrate their HRIS, ATS, and CRM systems with the Credentially platform. The API allows customers to build custom integrations and automate workflows. The documentation is available at https://credentially.readme.io/reference/getting-started-with-your-api. The company confirms that if customers need a specific integration, their API and support team can help make it happen. Developer documentation is at credentially.readme.io/reference/getting-started-with-your-api.
What industry is Credentially in?
Credentially's product category is Healthcare Credentialing Software. Its primary akta.pro industry code is HLACACAM, Provider Credentialing & Enrollment (Payer Contracting Ops), with a secondary code of BPAKAEAI, Credential, Education & Professional License Verification. Its NAICS code is 513210 and its SIC code is 7372.