Nano Interactive

What Nano Interactive does

Nano Interactive is a London-based, privately held adtech company founded in 2014 that operates a privacy-first, AI-powered intent targeting platform for digital advertising. The company's core product is LIIFT (Live Intent Intelligence Fusion Technology), which processes more than 4.9 billion live ID-free intent signals daily across roughly 7 million URLs and outputs dynamic audience segments, personas, sectors, events, and CTV genre segments through a proprietary Intent Graph architecture. Nano's stack intentionally avoids cookies, mobile identifiers, and personal profiles; IP addresses are truncated at ingestion, data is processed and stored within Germany and Ireland, and the company holds GDPR, CCPA, IAB TCF v2.2, IAB Gold Standard, TAG Brand Safety, and ePrivacy Seal certifications. The product portfolio includes the LIIFT Platform, the NanoQ Agentic Media Planner (a multi-agent, LLM-driven planning tool launched March 2026), 800+ Intent Personas and Segments, vertical and event modules, ID-free CTV targeting across Amazon Fire TV, Samsung, Apple TV, and Google TV/Chromecast, multi-language targeting across 100+ markets, and bespoke persona build services.

Nano monetizes through programmatic advertising services and intent data licensing, delivered primarily via DSP and SSP partnerships with The Trade Desk, Index Exchange, PubMatic, Equativ, DV360, and Xandr, complemented by direct enterprise sales to brands and agencies. Pricing is quote-based and not publicly disclosed. The customer base is horizontal and enterprise-weighted, spanning FMCG/beverages (Heineken, Beiersdorf, Wella, Ecover, Dreamies/Mars), travel (British Airways, Accor), betting/gaming (Betway, Superbet, PlayStation), B2B software (SAP Concur, Sage), automotive (Honda, Mercedes-Benz), telecom (giffgaff, Microsoft), energy (E.ON), retail (McDonald's, J.D. Williams), and nonprofit (Mental Health Foundation, DEC, The Old Vic). Distribution combines channel-partner-led activation (DSP/SSP marketplace listings) with field sales to brands and agency groups (Dentsu, Omnicom). Leadership is founder-led: CEO and Co-Founder Carl White, Chairman Iain Jacob, CTO Rade Popović, CRO Niall Moody, and CFO John Whittington. The company has not disclosed institutional venture or private equity funding rounds; however, public funding records indicate approximately $11.5M raised across 2018 (Foresight Group) and 2020 (Maven Capital Partners with Foresight, Clydesdale, and Yorkshire Bank).

Name

Nano Interactive

Legal name

Nano Interactive

Website

https://nanointeractive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Nano Interactive is a London-based adtech company that uses AI-powered, ID-free intent targeting to help enterprise brands reach audiences across display, video, and CTV without cookies. Its LIIFT platform processes 4.9+ billion daily intent signals across 100+ markets and 100+ languages.

Ownership category

akta.pro rank

Product category

Ad Tech / Programmatic Advertising Software

SIC

Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Intent targeting
• Programmatic advertising
• Audience segmentation
• Contextual advertising
• Ad tech platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Advertising Services: ID-free intent targeting services delivered programmatically through DSP and SSP partnerships. Charges for audience targeting, campaign activation, and measurement across display, video, and CTV inventory.
2. Intent Data Licensing: Access to ID-free Intent taxonomy and pre-built segment library through platform partnerships (Index Exchange, The Trade Desk, etc.). Data monetization through data vendor marketplace integrations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nano Interactive provides AI-powered, ID-free intent targeting for digital advertising. Its proprietary LIIFT platform processes 4.9 billion+ live intent signals daily to predict consumer intent, enabling brands and agencies to activate privacy-first, cookie-less audience targeting across display, video, and CTV in 100+ markets and languages. The product portfolio includes the LIIFT intelligence engine, the NanoQ Agentic Media Planner, and 800+ pre-built or custom Intent Personas and Segments.

Product overview

Nano Interactive offers a unified intent intelligence platform built around its proprietary LIIFT™ technology. The core offering combines AI-powered intent targeting with privacy-first, ID-free audience activation across display, video, and CTV. The platform portfolio includes: the LIIFT Platform as the foundational intelligence engine processing over 4.9 billion daily intent signals; NanoQ Agentic Media Planner for autonomous audience planning; Intent Personas and Intent Segments for ready-to-activate audience targeting; CTV Targeting for connected TV campaigns; and Bespoke Intent Personas for custom-built solutions. Supporting modules include Intent Verticals, Intent Events, Multi-Language Targeting, Intent Tags (cookieless tracking), Rich Media Creatives, and Carbon-Reducing Formats. The system operates without cookies or personal identifiers, targeting audiences in 100+ markets across 100+ languages.

Differentiator

Problem solved

Functional benefit

Brands

• LIIFT™: Proprietary AI-powered intelligence platform that activates and optimizes campaigns across display, video, and CTV using intent-based targeting without cookies or personal identifiers.
• NanoQ
• Intent Graph
• Intent Personas

Products and services

• LIIFT Platform Nano's proprietary AI-powered intent intelligence engine that processes 4.9 billion+ live ID-free intent signals daily to predict consumer intent and activate performance campaigns across display, video, and CTV without cookies or personal identifiers. Used by enterprise brands and agencies.
• NanoQ Agentic Media Planner Agentic AI media planning tool that autonomously transforms a campaign brief into scalable, high-intent audience strategies. Combines custom-built segments with intelligent recommendations from the Intent Library, with full planner control and auditability. Used by media planners and brand marketers.
• Intent Personas Ready-to-activate ID-free audience segments covering generations, occupations, income, lifestage and interests. Over 800 AI-built, panel-verified personas available for activation. Used by advertisers for cookie-less targeting.
• Intent Segments Ready-to-use intent segments covering verticals, events, and topics, created through data modelling and vector analysis. Activatable across 100+ languages and markets through Display, Video and CTV. Used by advertisers and agencies.
• CTV Targeting Intent-based targeting methodology for Connected TV campaigns. Targets by genre across fragmented CTV signals normalized to enable consistent taxonomy. Supports Amazon Fire TV, Samsung, Apple TV, and Google TV/Chromecast platforms.
• Bespoke Intent Persona Custom-built audience persona solution for advertisers running frequent campaigns across multiple products. Incorporates client seed data, builds through Intent Mapping, Panel Research, and Intent Match processes. Generates repeatable, targeted incremental reach with consistent methodology.

Quantifiable outcome

• Meta analysis of 70 case studies: 97% targeting accuracy, +50% avg CTR uplift vs KPIs, +80% avg brand awareness uplift, +176% avg ROI uplift vs KPIs
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• Index ExchangecoreTechnology or Integration · 7 October 2025Nano joined Index Exchange's Data Vendor Ecosystem, enabling curators to access Nano's ID-free intent data sets through Index Exchange's marketplace without needing their own integrations. Complements Index Marketplaces curation offering.
• CompliantcoreTechnology or Integration · 10 June 2025Partnership enabling brands using Nano's ID-free intent solution to activate Compliant's Data Integrity Index (DII) for prioritizing media quality, reducing waste, and avoiding risky inventory. Combines intent targeting with data integrity verification.
• The Trade DeskcoreTechnology or IntegrationPartnership bringing ID-free intent targeting to clients in Europe and the US. Nano's intent taxonomy accessible through The Trade Desk platform for campaign activation.
• CircanacoreStrategic or Co-development PartnerStrategic partnership combining Nano's intent targeting with Circana's ProScores sales propensity data for campaign planning and ROI measurement without cookies.
• PubMaticcoreTechnology or IntegrationSSP partnership providing access to Nano's intent targeting through PubMatic's exchange infrastructure.
• DoubleVerify (DV)coreTechnology or IntegrationThird-party content verification partnership for brand safety, contextual blocking, viewability, and ad fraud detection within the auction process.
• Integral Ad Science (IAS)coreTechnology or IntegrationThird-party verification partnership for brand safety, viewability, and ad fraud measurement.
• Xandr (Microsoft)coreTechnology or IntegrationDSP partnership through Xandr Invest for authorized inventory buying and brand safety controls as part of standard workflow.
• DV360 (Display & Video 360)coreTechnology or IntegrationData sharing partnership for ad delivery, measurement, and optimization. DV360 receives anonymized, non-identifiable data for campaign execution.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GumGum: Contextual intelligence platform using AI to analyse content and serve cookieless ad targeting across CTV, display and video. Closest direct competitor to Nano's AI-driven intent targeting model, with comparable focus on ID-free contextual signals.
• Seedtag: AI-powered contextual advertising company specialising in cookieless targeting using natural language processing. Operates a similar AI-on-content model and competes for the same cookieless programmatic budgets as Nano.
• Lotame: Data management and identity solutions provider operating a global data exchange. Competes with Nano in audience data monetisation and ID-free segment distribution via DSP/SSP marketplaces.
• Peer39: Contextual intelligence and brand suitability provider now part of Digital Turbine. Competes directly with Nano in cookieless contextual targeting, particularly for premium-direct and CTV inventory.

Broad incumbents

• Oracle Advertising (Grapeshot): Oracle's ad business (including Grapeshot) provides contextual targeting and brand safety at scale through the Oracle Data Cloud. Competes in the same contextual/intent category but as part of Oracle's much broader martech portfolio.
• Integral Ad Science (IAS): Global ad verification and contextual analysis company. While primarily verification, IAS's contextual segmentation products overlap with Nano's intent targeting, and it is a default partner in the same brand-safety stack.

Others

• DoubleVerify: Media effectiveness and verification platform with growing contextual and AI-driven brand-suitability capabilities. Like IAS, it is a verification-first incumbent that overlaps with Nano on contextual targeting.

Emerging players

• Permutive: Publisher-first cookieless audience platform using on-device processing and contextual signals. Adjacent to Nano's cookieless approach but positioned at the publisher side of the supply chain rather than as a DSP-facing data vendor.
• Audigent: Data collaboration and cookieless audience platform for premium publishers. Operates a similar curated data marketplace model and competes for the same DSP/SSP shelf placements as Nano's data-vendor offering.
• Silverbullet: Adtech and identity services company offering cookieless contextual targeting and data services. Operates in the same EMEA AdTech ecosystem and competes for cookieless targeting budgets with Nano's LIIFT platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nanointeractive
• LinkedInlinkedin.com/company/nanointeractive
• Facebookfacebook.com/nanointeractive

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nano Interactive