Silverbullet
Silverbullet is a London-based, AIM-listed Customer Experience company that helps enterprise advertisers operate in privacy-first, post-cookie marketing environments via its proprietary 4D Advanced Contextual platform, combining AI-driven contextual targeting with consulting services.
- Company typePublic
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Silverbullet does
Silverbullet is a London-headquartered, publicly listed (AIM: SBDS) data-driven Customer Experience (CX) company founded in March 2016 by Ian James, Umberto Torrielli, and Simon Theakston. It serves enterprise advertisers seeking to operate in privacy-first, post-cookie marketing environments, with publicly featured customers including Heineken Brazil and Heineken USA. The company employs 75+ people across 25+ regions and four regional hubs (London, New York, Italy, Germany, Australia).
Its core product is the 4D Advanced Contextual platform, which combines natural language processing, computer vision, predictive analytics, and automation to deliver contextual targeting without reliance on third-party cookies. The broader offering spans a CX Services Suite (consulting, data strategy, and activation) and a CX Product Studio that productizes proprietary tooling, supplemented by an ecosystem of integrations with Google Marketing Platform, Salesforce, Treasure Data, MetaRouter, and IRIS.TV. Silverbullet has grown through M&A, acquiring programmatic adtech firm iotec in June 2019 and Italian agency Videobeet Italia in 2020, and in May 2022 entered a joint venture with Making Science to jointly deliver services across the US, UK, Northern Europe, Southern Europe, and Australia.
The business model blends professional services revenue (enterprise CX consulting and managed services) with technology/partner-led revenue from proprietary platform deployments, supported by an ecosystem of technology partnerships and enterprise-grade credentials such as ISO 27001 certification. Go-to-market is enterprise-focused, with distribution leverage through premier partnerships (e.g., Google Premier Partner status) and integration-led channel partnerships.
Silverbullet firmographics
Firmographics- Name
- Silverbullet
- Legal name
- Silver Bullet Data Services Group PLC
- Website
- https://wearesilverbullet.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Silverbullet is a London-based, AIM-listed Customer Experience company that helps enterprise advertisers operate in privacy-first, post-cookie marketing environments via its proprietary 4D Advanced Contextual platform, combining AI-driven contextual targeting with consulting services.
- Ownership category
- akta.pro rank
Silverbullet industry classification
Industry- Product category
- Marketing Technology (MarTech/AdTech)
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Silverbullet is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Silverbullet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services / CX Consulting: CX Services Suite providing data strategy design, implementation, and management for global brands. Includes first-party data strategy, digital transformation consulting, and ongoing managed services.
- Product Licensing / SaaS (4D Platform): 4D Advanced Contextual platform sold as product/solution to brands and agencies seeking post-cookie targeting capabilities. Platform includes contextual intelligence, outcomes engine, and programmatic curation features.
- Joint Venture with Making Science: Combined product and service offerings through joint venture including Google Marketing Platform reselling, advanced contextual video solutions, and technical implementations across AdTech and MarTech platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CX solutions - custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Silverbullet product offering
Product offeringCore offering
Silverbullet provides data-driven customer experience (CX) services and a proprietary 4D Advanced Contextual Data Platform for the privacy-first, post-cookie marketing era. The company helps global enterprise brands design, implement, and manage first-party data strategies through its CX Services Suite and CX Product Studio, while delivering cookieless contextual targeting, real-time optimization, and programmatic media curation through AI/ML-powered 4D technology.
Product overview
Silverbullet is a Data-Driven Customer Experience (CX) Company offering a portfolio of products and services designed for the privacy-first, post-cookie era. The core offering consists of three main pillars: (1) 4D - an Advanced Contextual Data Platform using AI and machine learning for contextual targeting; (2) CX Services Suite - strategic consulting and implementation services for first-party data strategies; and (3) CX Product Studio - product development support for data-centric transformations. The 4D platform serves as the flagship product, with sub-products including 4D Outcomes and the Context Outcomes Engine, which combine programmatic targeting with analytics to drive measurable marketing outcomes. The company was founded in March 2016 and operates globally with subsidiaries in the US, Italy, Australia, and Germany.
Differentiator
Problem solved
Functional benefit
Brands
- 4D: Advanced contextual data platform for the post-cookie era, providing contextual targeting and insights for marketers.
Products and services
- 4D Advanced Contextual Data Platform Silverbullet's flagship contextual intelligence platform for the post-cookie era, using advanced AI, machine learning, and computer vision to deliver contextual targeting, real-time insights, and recommendations across web, video, and audio channels for enterprise marketers.
- CX Services Suite Comprehensive suite of customer experience services including first-party data strategy design, technical implementations, integration across AdTech and MarTech platforms, data and analytics, and post-cookie solutions for the privacy-first era, sold to global enterprise brands.
- CX Product Studio Product development studio focused on designing, implementing, and managing first-party data-centric strategies for global brands, supporting clients in their digital transformation journey.
- 4D Context Outcomes Engine Real-time contextual decisioning engine leveraging privacy-friendly data dimensions available at the instant a bid decision is made, to programmatically bid on advertisements and identify optimal moments for marketing messages.
- 4D Outcomes Contextual solution combining targeting and optimization engine to surface real-time insights and recommendations, bridging programmatic targeting and analytics to derive specific performance drivers that result in measurable marketing outcomes.
Quantifiable outcome
- Millions of consumer records unlocked for Heineken Brazil in first year of partnership
- +1 more outcomes
Companies that use Silverbullet
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Silverbullet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature4 records
Silverbullet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, minor and core.
- Making ScienceflagshipJoint venture combining Silverbullet's 4D product, first-party data expertise, and global client footprint with Making Science's Google relationship, extensive talent base, and offshore capabilities. Provides solutions for privacy-first, post-cookie era including first-party data strategy, technical implementations, Google Marketing Platform Reselling, advanced contextual video solutions, and CDP integration with Treasure Data.
- RSMBminorPartnership to enhance and empower UK broadcast measurement capabilities.
- MetaRoutercoreIndustry-first partnership for privacy-first era solutions. MetaRouter provides privacy infrastructure integrated with Silverbullet's CX capabilities.
- IRIS.TVcoreIntegration of Silverbullet's 4D Context Outcomes Engine with IRIS.TV to help marketers scale brand-safe messaging in cookieless environment. Enables contextual targeting across video content.
- Treasure DatacoreLeading CDP (Customer Data Platform) partner, owned by Softbank. Silverbullet leverages Treasure Data CDP for client implementations as part of their MarTech ecosystem.
- Salesforce Marketing CloudcoreEstablished partnership for marketing cloud implementation and integration services as part of joint venture with Making Science.
- Google Marketing PlatformcoreGoogle Marketing Platform Reselling Partner through Making Science JV, providing programmatic and marketing platform solutions to clients.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Silverbullet competitors and assessment
Company assessmentDirect peers
- Making Science: Digital marketing and AdTech company serving global enterprise brands with Google Marketing Platform expertise, contextual, and data activation capabilities. Direct comparable as Silverbullet's joint venture partner with overlapping post-cookie, MarTech/AdTech service offerings.
- LiveRamp: Enterprise data collaboration platform providing privacy-first identity resolution, first-party data activation, and post-cookie targeting solutions. Direct comparable in the post-cookie, first-party data activation category for global brands.
- Zeta Global: Data-driven marketing and CX platform combining a CDP with AI-powered activation for enterprise brands. Comparable as a public, CX-focused, data-driven marketing technology company targeting similar enterprise customers.
- Criteo: Public AdTech company with a commerce media platform focused on first-party data activation and post-cookie targeting solutions. Comparable in cookieless contextual and first-party data activation for enterprise advertisers.
Broad incumbents
- GroupM (WPP): World's largest media investment group offering data-driven media planning, programmatic, and CX transformation services to global brands. Comparable as a broad incumbent operating at much larger scale in the same enterprise CX/media space.
- Publicis Groupe / Publicis Sapient: Global advertising and digital transformation group with significant CX, martech, and data services practices. Comparable incumbent delivering CX transformation, data strategy, and technology implementation for enterprise brands.
- Dentsu (Merkle / dentsu X): Global advertising group with deep CX, data, and martech transformation capabilities (Merkle). Comparable as a large incumbent serving the same enterprise CX/data activation needs as Silverbullet.
- The Trade Desk: Leading independent demand-side programmatic platform with heavy investment in post-cookie, contextual, and first-party data activation. Comparable as an AdTech incumbent operating in the same post-cookie targeting category.
- Oracle Advertising (formerly Grapeshot / Moat): Oracle's contextual intelligence and brand safety offering competing in cookieless contextual targeting for enterprise advertisers. Comparable incumbent in the contextual intelligence / brand suitability category.
Emerging players
- Triple Whale: Emerging data and CX platform for D2C and e-commerce brands. Emerging player in adjacent data-driven CX analytics, comparable as a thematic peer in CX data activation though serving smaller brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Silverbullet social profiles
Digital presenceSilverbullet compliance and trust
Trust signalCompliance1 record
Silverbullet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silverbullet leadership team
Management profileNumber of profiles
Profiles9 records
Silverbullet subsidiaries and ownership
Company hierarchySubsidiaries6 records
Silverbullet funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silverbullet M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silverbullet
What does Silverbullet do?
Silverbullet provides data-driven customer experience (CX) services and a proprietary 4D Advanced Contextual Data Platform for the privacy-first, post-cookie marketing era. The company helps global enterprise brands design, implement, and manage first-party data strategies through its CX Services Suite and CX Product Studio, while delivering cookieless contextual targeting, real-time optimization, and programmatic media curation through AI/ML-powered 4D technology.
Is Silverbullet a public or private company?
Silverbullet is a public company. It is classified as public and is currently operating.
When was Silverbullet founded?
Silverbullet was founded in 2016. It employs 101 to 250 people.
Where is Silverbullet based?
Silverbullet is headquartered in London, United Kingdom, in the Europe region.
How does Silverbullet make money?
Three revenue lines are on record. Professional Services / CX Consulting is the primary driver. The others are product Licensing / SaaS (4D Platform) and joint Venture with Making Science.
Who are Silverbullet's main competitors?
Direct peers on record are Making Science, LiveRamp, Zeta Global and Criteo. Broad incumbents are GroupM (WPP), Publicis Groupe / Publicis Sapient, Dentsu (Merkle / dentsu X), The Trade Desk and Oracle Advertising (formerly Grapeshot / Moat). Triple Whale is listed as an emerging player.
Does Silverbullet have an API?
No public API is recorded for Silverbullet.
What industry is Silverbullet in?
Silverbullet's product category is Marketing Technology (MarTech/AdTech). Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 54151 and its SIC code is 7370.