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TapRm

Full company profile

uuid0002fdg

Namestring
TapRm
Websiteurl
taprm.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

TapRm is a Brooklyn-based direct-to-consumer e-commerce platform founded in 2019 that enables beer, cider, and hard seltzer brands to distribute their products to consumers online. The company operates a Shopify-powered storefront at taprm.com that serves as a digital distribution channel for craft beverage alcohol producers, functioning as an outsourced e-commerce and fulfillment layer for brands that lack their own direct-to-consumer infrastructure. The platform appears to aggregate multiple beverage brands under a unified DTC marketplace or white-label storefront, allowing brands to reach consumers directly while TapRm handles the technology, compliance, and logistics of alcohol e-commerce.

The company's business model centers on enabling direct-to-consumer beverage alcohol sales, which requires navigating the U.S. three-tier alcohol distribution system and state-by-state shipping regulations. Total disclosed funding across five rounds from late 2019 through April 2022 is approximately $12 million, with Branded Hospitality participating as a repeat investor across multiple rounds alongside The Broe Group, VU Venture Partners, Electric Feel Ventures, and TIA Ventures. Headcount is reported in the 11–50 range, with Jason Sherman serving as Founder and CEO and Thomas Maguire as VP of Distributor Sales — a title that signals operational focus on the wholesale/distribution side of the three-tier system.

The company is currently in transition: its website is password-protected with a "revamping TapRm" message and an "opening soon" indicator, and customer support routes through a getliquidrails.com domain rather than the taprm.com primary brand. This signals either a platform rebuild, a rebrand toward a "Liquid Rails" identity, or an operational pause. No pricing model, customer logos, technology stack details, or product specifications are disclosed in available sources, and the combination of offline storefront and missing commercial data limits visibility into current commercial traction.

Short descriptiontext

TapRm is a Brooklyn-based direct-to-consumer e-commerce platform founded in 2019 that enables beer, cider, and hard seltzer brands to sell and ship their products to consumers online, operating a Shopify-powered storefront aggregating craft beverage alcohol brands.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBrooklyn, United States
HQ citystring
Brooklyn
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
beverage distribution, alcohol e-commerce, craft beer marketplace, direct-to-consumer beverages, alcoholic beverage retail
Industry1 code
1Beer & Beverage C-Stores (Beer Caves, Packaged Beer Focus)
CodeCRANAJAEPrimaryYes
NAICS code1 code
  • Beer, Wine, and Liquor Retailers44532
Product category
Alcoholic Beverage E-commerce
Social media profiles2 records
Cost components4 values
Technology or R&D, Operations, Marketing or Sales, Personnel
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

TapRm operates an online direct-to-consumer e-commerce platform that distributes beer, cider, and hard seltzer brands to end consumers. The storefront is hosted on Shopify and currently displays a password-protected landing page indicating the company is revamping the platform and reopening soon. The company also sells merchandise co-branded with related entities, as indicated by the support contact email routing through getliquidrails.com.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

TapRm is a Shopify-powered e-commerce store that appears to be a single unified product offering. The company is currently revamping its platform and no specific distinct products, modules, or sub-brandings are identified in the available source data.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Drizly
TypeBroad incumbent
Description

Uber-owned on-demand alcohol delivery marketplace covering beer, wine, and spirits across thousands of U.S. cities. It is the dominant scaled player in D2C alcohol e-commerce and the most important competitive benchmark for TapRm's beer/cider/hard seltzer platform.

2Tavour
TypeDirect peer
Description

D2C craft beer delivery platform that curates and ships limited-release and craft beers directly to consumers. TapRm shares Tavour's craft-beer-forward, direct-to-consumer distribution model for emerging beer brands.

3Saucey
TypeDirect peer
Description

On-demand alcohol delivery service operating in major U.S. metros, with a curated portfolio of beer, wine, and spirits. Saucey competes with TapRm for the same DTC alcohol consumer and overlapping brand-supplier relationships.

4ReserveBar
TypeDirect peer
Description

Online premium spirits marketplace aggregating hundreds of brands for direct-to-consumer delivery. Comparable to TapRm as a multi-brand D2C alcohol platform, although weighted more toward spirits than TapRm's beer/seltzer mix.

5Wine.com
TypeDirect peer
Description

Largest U.S. online wine retailer, offering direct shipping plus curated bundles and gift services. It is a comparable D2C alcohol e-commerce operator and serves as a model for the type of national platform TapRm is attempting to build in adjacent categories.

6CraftShack
TypeDirect peer
Description

E-commerce platform built specifically for craft breweries to sell beer direct-to-consumer. CraftShack is one of the closest functional analogs to TapRm given its narrow focus on craft beer brand distribution online.

7Thirstie
TypeEmerging player
Description

D2C alcohol e-commerce and marketplace platform that helps brands launch and ship directly to consumers. Thirstie competes for the same emerging beverage brand partnerships that TapRm targets.

8Goldbelly
TypeEmerging player
Description

Curated D2C marketplace for specialty and craft food and beverage brands. While broader than alcohol, Goldbelly demonstrates the playbook TapRm is pursuing — aggregating emerging brands onto a single branded D2C storefront.

9Instacart
TypeBroad incumbent
Description

Grocery delivery platform that includes beer, wine, and spirits from major retailers. Instacart represents the scaled, generalist alternative to TapRm for consumers buying packaged beer and cider online.

10Total Wine & More
TypeBroad incumbent
Description

Largest U.S. specialty retailer of beer, wine, and spirits with both physical superstores and a robust online channel. Total Wine is the established incumbent that TapRm's curated D2C brand platform must differentiate against.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TapRm

Alcoholic Beverage E-commercetaprm.com

TapRm is a Brooklyn-based direct-to-consumer e-commerce platform founded in 2019 that enables beer, cider, and hard seltzer brands to sell and ship their products to consumers online, operating a Shopify-powered storefront aggregating craft beverage alcohol brands.

What TapRm does

TapRm is a Brooklyn-based direct-to-consumer e-commerce platform founded in 2019 that enables beer, cider, and hard seltzer brands to distribute their products to consumers online. The company operates a Shopify-powered storefront at taprm.com that serves as a digital distribution channel for craft beverage alcohol producers, functioning as an outsourced e-commerce and fulfillment layer for brands that lack their own direct-to-consumer infrastructure. The platform appears to aggregate multiple beverage brands under a unified DTC marketplace or white-label storefront, allowing brands to reach consumers directly while TapRm handles the technology, compliance, and logistics of alcohol e-commerce.

The company's business model centers on enabling direct-to-consumer beverage alcohol sales, which requires navigating the U.S. three-tier alcohol distribution system and state-by-state shipping regulations. Total disclosed funding across five rounds from late 2019 through April 2022 is approximately $12 million, with Branded Hospitality participating as a repeat investor across multiple rounds alongside The Broe Group, VU Venture Partners, Electric Feel Ventures, and TIA Ventures. Headcount is reported in the 11–50 range, with Jason Sherman serving as Founder and CEO and Thomas Maguire as VP of Distributor Sales — a title that signals operational focus on the wholesale/distribution side of the three-tier system.

The company is currently in transition: its website is password-protected with a "revamping TapRm" message and an "opening soon" indicator, and customer support routes through a getliquidrails.com domain rather than the taprm.com primary brand. This signals either a platform rebuild, a rebrand toward a "Liquid Rails" identity, or an operational pause. No pricing model, customer logos, technology stack details, or product specifications are disclosed in available sources, and the combination of offline storefront and missing commercial data limits visibility into current commercial traction.

TapRm firmographics

Firmographics
Name
TapRm
Website
https://taprm.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
TapRm is a Brooklyn-based direct-to-consumer e-commerce platform founded in 2019 that enables beer, cider, and hard seltzer brands to sell and ship their products to consumers online, operating a Shopify-powered storefront aggregating craft beverage alcohol brands.
Ownership category
akta.pro rank

TapRm industry classification

Industry
Product category
Alcoholic Beverage E-commerce
NAICS
Beer, Wine, and Liquor Retailers (44532)
akta.pro primary industry
Beer & Beverage C-Stores (Beer Caves, Packaged Beer Focus) (CRANAJAE)

Keywords

  • Beverage distribution
  • Alcohol e-commerce
  • Craft beer marketplace
  • Direct-to-consumer beverages
  • Alcoholic beverage retail

Where TapRm is headquartered

Location

Headquarters

HQ city
Brooklyn
HQ country
United States
HQ region
North America

Markets served

TapRm business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Operations, Marketing or Sales, Personnel

TapRm product offering

Product offering

Core offering

TapRm operates an online direct-to-consumer e-commerce platform that distributes beer, cider, and hard seltzer brands to end consumers. The storefront is hosted on Shopify and currently displays a password-protected landing page indicating the company is revamping the platform and reopening soon. The company also sells merchandise co-branded with related entities, as indicated by the support contact email routing through getliquidrails.com.

Product overview

TapRm is a Shopify-powered e-commerce store that appears to be a single unified product offering. The company is currently revamping its platform and no specific distinct products, modules, or sub-brandings are identified in the available source data.

Differentiator

Problem solved

Functional benefit

Companies that use TapRm

Customer profile

Ideal customer profiles2 records

TapRm technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

TapRm partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

TapRm competitors and assessment

Company assessment

Broad incumbents

  • Drizly: Uber-owned on-demand alcohol delivery marketplace covering beer, wine, and spirits across thousands of U.S. cities. It is the dominant scaled player in D2C alcohol e-commerce and the most important competitive benchmark for TapRm's beer/cider/hard seltzer platform.
  • Instacart: Grocery delivery platform that includes beer, wine, and spirits from major retailers. Instacart represents the scaled, generalist alternative to TapRm for consumers buying packaged beer and cider online.
  • Total Wine & More: Largest U.S. specialty retailer of beer, wine, and spirits with both physical superstores and a robust online channel. Total Wine is the established incumbent that TapRm's curated D2C brand platform must differentiate against.

Direct peers

  • Tavour: D2C craft beer delivery platform that curates and ships limited-release and craft beers directly to consumers. TapRm shares Tavour's craft-beer-forward, direct-to-consumer distribution model for emerging beer brands.
  • Saucey: On-demand alcohol delivery service operating in major U.S. metros, with a curated portfolio of beer, wine, and spirits. Saucey competes with TapRm for the same DTC alcohol consumer and overlapping brand-supplier relationships.
  • ReserveBar: Online premium spirits marketplace aggregating hundreds of brands for direct-to-consumer delivery. Comparable to TapRm as a multi-brand D2C alcohol platform, although weighted more toward spirits than TapRm's beer/seltzer mix.
  • Wine.com: Largest U.S. online wine retailer, offering direct shipping plus curated bundles and gift services. It is a comparable D2C alcohol e-commerce operator and serves as a model for the type of national platform TapRm is attempting to build in adjacent categories.
  • CraftShack: E-commerce platform built specifically for craft breweries to sell beer direct-to-consumer. CraftShack is one of the closest functional analogs to TapRm given its narrow focus on craft beer brand distribution online.

Emerging players

  • Thirstie: D2C alcohol e-commerce and marketplace platform that helps brands launch and ship directly to consumers. Thirstie competes for the same emerging beverage brand partnerships that TapRm targets.
  • Goldbelly: Curated D2C marketplace for specialty and craft food and beverage brands. While broader than alcohol, Goldbelly demonstrates the playbook TapRm is pursuing — aggregating emerging brands onto a single branded D2C storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

TapRm social profiles

Digital presence

TapRm financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TapRm leadership team

Management profile

Number of profiles

Profiles2 records

TapRm funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TapRm M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TapRm

What does TapRm do?

TapRm operates an online direct-to-consumer e-commerce platform that distributes beer, cider, and hard seltzer brands to end consumers. The storefront is hosted on Shopify and currently displays a password-protected landing page indicating the company is revamping the platform and reopening soon. The company also sells merchandise co-branded with related entities, as indicated by the support contact email routing through getliquidrails.com.

When was TapRm founded?

TapRm was founded in 2019. It employs 11 to 50 people.

Where is TapRm based?

TapRm is headquartered in Brooklyn, United States, in the North America region.

Who are TapRm's main competitors?

Broad incumbents on record are Drizly, Instacart and Total Wine & More. Direct peers are Tavour, Saucey, ReserveBar, Wine.com and CraftShack. Emerging players are Thirstie and Goldbelly.

Does TapRm have an API?

No public API is recorded for TapRm.

What industry is TapRm in?

TapRm's product category is Alcoholic Beverage E-commerce. Its primary akta.pro industry code is CRANAJAE, Beer & Beverage C-Stores (Beer Caves, Packaged Beer Focus). Its NAICS code is 44532.

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Live signals
CraftbrewingbusinessLiquidData acquires TapRm’s white label e-commerce platformLiquidData has announced the acquisition of TapRm's white-label e-commerce platform and its existing customer base to enhance its backend technology capabilities. This strategic move aims to provide beverage alcohol brands with a more efficient, end-to-end compliant direct-to-consumer sales strategy across the United States.BrewboundJackalope Expands Distribution in New York With TapRmTapRm has announced an exclusive partnership with Jackalope Brewing Company, allowing New Yorkers to access some of Jackalope's popular beers. This collaboration introduces three year-round beers along with a seasonal and limited release, enhancing TapRm's offerings. Jackalope Brewing is noted for its community engagement efforts and commitment to sustainability in the craft beer industry.BrewboundTapRm Grows B2B Sales Team With 5 New HiresTapRm has expanded its B2B sales organization by hiring five new executives, including VP Thomas Maguire and four Directors of Sales. The company aims to leverage the team's extensive experience in the beverage alcohol industry to accelerate growth and market penetration within the competitive New York trade.TechCrunchBeer-loving commerce startup TapRm raises $1.5MTapRm, a startup facilitating online beer sales, has raised $1.5 million in funding to enable breweries to legally sell and distribute beer directly to consumers and businesses via online platforms. The company operates across New York and plans to expand to additional cities, focusing on regulatory navigation and marketplace growth.CraftbrewingbusinessTapRm is the latest online craft beer sales platform connecting breweries directly to customersTapRm has launched an online craft beer sales platform in New York State that connects microbrewers directly with consumers, bypassing traditional distribution barriers. The model combines e-commerce with brick-and-mortar bottleshops to help smaller breweries reach wider audiences and increase profit margins. This initiative aims to transform the industry by allowing direct-to-consumer shipping where local distributors are not available.InsideHookTapRm Is Like Seamless for Hard-to-Find Craft BeersTapRm is a new online marketplace in New York that delivers rare craft beers from global and local microbreweries directly to consumers. The service features a curated selection of diverse brews, including an exclusive 'Microbrewery of the Month Club,' and plans to expand with a physical storefront in Brooklyn.BrewboundTapRm Craft Beer Online Marketplace Launches in New YorkTapRm, a New York City-based online marketplace, has launched to facilitate the direct sale of hard-to-find craft beers to consumers. The platform addresses regulatory barriers by enabling breweries to reach customers directly, bypassing traditional local distribution requirements.Fox BusinessSmall business beer distributor loses upwards of $2K/day over government shutdownTapRm, a small business beer distributor, is losing an estimated $1,500 to $2,000 daily due to a partial government shutdown that has halted the approval of its federal license. The delay prevents the company from transferring its operations from Rochester to Brooklyn to open a new retail store, causing significant financial strain on the self-funded entrepreneur. This situation highlights the broader negative impact of the shutdown on small businesses waiting for regulatory clearances.