PickMe

What PickMe does

PickMe (legal entity Digital Mobility Solutions Lanka PLC) is Sri Lanka's first and largest locally-built mobility super-app, founded in June 2015 and headquartered in Colombo. The company operates a multi-vertical on-demand platform spanning ride-hailing (Tuk, Flex, Mini, Car, Mini Van, Van), food delivery (PickMe Food with 4,000+ restaurant partners), grocery and essentials delivery (PickMe Market with 500+ merchants), on-demand parcel delivery (PickMe Flash), heavy-duty logistics (PickMe Truck, 7ft to 14.5ft vehicles), hourly and daily vehicle rentals, and a corporate travel and expense platform (PickMe for Business). As of October 2024, PickMe is publicly listed on the Main Board of the Colombo Stock Exchange under ticker PKME.

The platform is built on proprietary locally-developed technology running on Google Cloud Services, with core components including a Smart Dispatch real-time matching and routing engine, a Mission Control data science layer for fleet deployment optimization, live order tracking across food/market/delivery services, and an API-first/SDK white-label architecture capable of supporting modular ride-hailing, food delivery, marketplace, events/tickets, logistics, and courier services for licensee partners. Reported technical performance metrics include 99.95% platform uptime, 12M+ monthly requests, and 10,000+ API calls per second for the SaaS offering.

PickMe monetizes through multiple streams: a 30% standard commission on food delivery orders, variable marketplace commissions on grocery/essentials, transaction fees on rides, distance-based pricing for trucks and Flash parcels, PickMe Pass subscription revenue (Rs. 549/month or Rs. 5,490/year), driver subscription plans, SaaS white-label licensing fees, advertising and promotional placements, and corporate account billing. The company has enabled over 200 million cumulative journeys and Rs. 100 billion+ in platform transactions, employs 251-500 people across five Sri Lankan offices (Colombo, Kandy, Kurunegala, Gampaha, Galle), expanded to Nepal as its first international market in 2023, and deployed 125+ electric vehicles through a Browns EV and LOLC Holdings partnership in March 2026.

Name

PickMe

Legal name

Digital Mobility Solutions Lanka PLC

Website

https://pickme.lk

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace Commission (Food Delivery): PickMe charges a 30% standard usage fee on total order values from restaurant merchants. This commission covers platform access, delivery facilitation, marketing visibility, and account management services provided to merchant partners.
2. Marketplace Commission (Grocery/Essentials): Variable usage fee for PickMe Market (grocery and essentials delivery) based on merchant business category. Merchants pay a percentage of order value for platform access and delivery network.
3. PickMe Pass Subscription: Monthly or annual subscription providing unlimited free delivery on Food and Market orders, up to 10% off on rides, Flash, and Trucks, plus exclusive member-only deals. Priced at Rs. 549/month or Rs. 5,490/year with 14-day free trial for first-time users.
4. SaaS Platform Licensing: Revenue from white-label technology licensing including modular software deployment, API access, SDK integration, and operational support. Generates income through transaction fees, platform usage fees, driver subscription plans, and partner facilitation fees.
5. Corporate Account Services: Enterprise billing and account management for business travel, meal deliveries, and logistics. Corporate clients receive priority booking, automated invoicing, bulk upload capabilities, and dedicated account managers with 24/7 support.
6. Driver Subscription Plans: Flexible periodic subscription options for driver platform access, ensuring predictable recurring revenue from driver partners using the PickMe network.
7. Advertising & Promotions: Banner advertising and promotional placements for merchants and vendors within the PickMe ecosystem, delivering targeted visibility to engaged user base.
8. Truck/Logistics Services: On-demand and scheduled truck hire for cargo transport, household moves, and business logistics. Revenue from distance-based pricing with additional charges for labor assistance, goods insurance, and special handling requirements.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels11 records

Core offering

PickMe operates a multi-service mobility platform that connects passengers with drivers for on-demand ride-hailing, links customers to restaurants and merchants for food and grocery delivery, and provides parcel, courier, and truck logistics services across Sri Lanka. It also offers corporate travel management (PickMe for Business), subscription membership (PickMe Pass), vehicle rentals, and licenses its technology stack as a white-label SaaS platform to international partners.

Differentiator

Problem solved

Functional benefit

Brands

• PickMe Ride: Ride-hailing service connecting passengers with drivers for transport across Sri Lanka
• PickMe Food
• PickMe Flash
• PickMe Truck
• PickMe for Business
• PickMe Pass
• PickMe Rentals
• PickMe Market
• PickMe Drive
• PickMe Merchant
• PickMe SaaS Solutions

Products and services

• PickMe Ride Flagship ride-hailing service connecting passengers with drivers for on-demand transportation across Sri Lanka, offering multiple vehicle types including Tuk, Flex, Mini, Car, Mini Van, and Van.
• PickMe Food

Quantifiable outcome

• 200 million+ journeys enabled since inception
• +8 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Browns EV and LOLC Holdings PLCcoreStrategic or Co-development Partner · 26 March 2026Strategic partnership for electric vehicle deployment in PickMe's ride-hailing fleet. As of March 2026, 125+ electric vehicles are operational on the platform, representing a key milestone in sustainable mobility and enhancing the ride experience for passengers. This initiative advances Sri Lanka's sustainable mobility journey and shapes the nation's transport landscape.
• University of Moratuwa - Department of Transport Management & Logistics Engineering (TMLE)coreStrategic or Co-development Partner · 28 September 2025Landmark research collaboration establishing the Smart Mobility Laboratory - a state-of-the-art facility designed for indigenous mobility innovation. The partnership focuses on homegrown mobility solutions tailored for Sri Lanka, moving beyond adapting foreign technologies. Official opening held August 28, 2025 with participation from PickMe leadership and university faculty.
• Nawaloka HospitalssupportingOthers · 1 April 2018Healthcare partnership bringing transportation convenience to hospital patrons and visitors. PickMe provides mobility solutions for patients and visitors of Nawaloka Hospitals.
• ZILLIONe / MicrosoftsupportingTechnology or Integration · 30 March 2018Technology partnership for digitalization using Microsoft Dynamics NAV. ZILLIONe digitalized PickMe's operations with Microsoft technology, supporting business process optimization.
• LOLC General Insurance PLCcoreOthersInsurance provider for motor insurance coverage for driver partners. LOLC provides and underwrites the motor insurance, while PickMe facilitates premium deduction and remittance as a technology platform. Insurance covers drivers with daily premium deductions from driver earnings.
• George Steuart Insurance BrokerssupportingOthersInsurance broker partnership providing coverage for PickMe rides. Collaboration ensures every PickMe ride is insured, offering protection for passengers and drivers.
• HNB FinancesupportingOthersCorporate transport partnership bringing convenience to HNB Finance patrons. PickMe provides transportation solutions for the financial institution's business needs.
• Fintrex FinancesupportingOthersCorporate travel solutions partnership for Fintrex Finance. PickMe provides corporate travel and transportation services to support Fintrex Finance's business operations.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bolt: European-headquartered ride-hailing and food delivery platform operating across 50+ countries including Africa and emerging Asia. Comparable to PickMe on app-based mobility, broad vehicle category support, and aggressive emerging-market expansion.
• Uber: Global ride-hailing and multi-service mobility platform operating in 70+ countries. Comparable to PickMe on the core consumer ride-hailing model, marketplace dispatch algorithm, and ongoing expansion into food, freight, and corporate solutions.
• inDrive: Global ride-hailing and urban mobility platform with strong emerging-market presence (LatAm, South/Southeast Asia, MENA). Operates a similar app-based passenger-driver matching model with city-by-city rollout, comparable to PickMe's South Asian focus.
• Pathao: Bangladesh-origin ride-hailing, food, parcel and payments super-app operating across Bangladesh and other South Asian markets. Closely comparable to PickMe on South Asian market dynamics, tuk-tuk-inclusive vehicle mix, and multi-service super-app strategy.
• Tootle: Nepal-based motorcycle and ride-hailing platform; PickMe's primary international competitor following its 2023 Nepal entry. Highly comparable on two-wheeler-led urban mobility and South Asian consumer behavior.
• Rapido: India's largest bike-taxi platform expanding into auto, cab and peer-to-peer delivery. Comparable to PickMe on the bike/tuk-led vehicle hierarchy and South Asian price-sensitive consumer base.

Broad incumbents

• Grab: Southeast Asian super-app offering ride-hailing, food delivery, parcel, financial services and corporate solutions. Highly comparable to PickMe on the multi-vertical single-app architecture and subscription layer (GrabUnlimited), though at vastly larger scale.
• Ola: India's largest ride-hailing platform with Ola Foods, Ola Electric and Ola Krutrim adjacencies. Comparable regional South Asian competitor with multi-service ambitions, large driver network, and similar government/regulatory exposure.
• Careem: Middle East super-app (now Uber subsidiary) offering rides, food, payments and delivery. Comparable to PickMe on emerging-market ride-hailing, regional brand strength, and super-app diversification, though operating at much larger scale.
• Gojek: Indonesian super-app combining ride-hailing, food, parcel and payments under one platform. Comparable to PickMe on the multi-service app architecture and emerging-market operating context, though at significantly larger scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pickmelk
• YouTubeyoutube.com/SocialPickMe
• Facebookfacebook.com/pickme.lk
• LinkedInlinkedin.com/company/9368344
• Instagraminstagram.com/pickmelk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PickMe