Tattoodo
Tattoodo is a Copenhagen-based two-sided marketplace founded in 2013 that connects consumers seeking tattoos with verified tattoo artists and studios worldwide via web and mobile apps, monetizing through booking commissions on a self-serve, product-led platform.
- Company typePrivate
- Founded2013
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tattoodo does
Tattoodo is a Copenhagen-based two-sided marketplace founded in 2013 that connects people seeking tattoos with verified tattoo artists and studios. The platform lets consumers discover artists by location, browse portfolios, read reviews, and book appointments, while artists use it to attract clients, manage booking requests, and build reputation through ratings and response-time metrics. Core products include the Tattoo Artists Marketplace, the Artist Finder matching tool, Flash Tattoos for pre-designed work at fixed prices (typically $100 to $1,000), a curated Ideas Gallery organized by theme, a Shops Directory, a Reviews System, and editorial Guides and Articles. Distribution runs through a web platform and native iOS and Android apps, with promotional mechanics such as "$40 off" offers used to drive booking conversion.
The underlying technology is a cloud-based marketplace platform with location-based artist matching, a verified artist network with ratings and response-time signals, and a self-serve booking system. Mobile apps on iOS and Android mirror the web experience and enable on-the-go discovery and booking. Tattoodo's business model is a marketplace commission: artists set their own prices, the platform facilitates booking and takes a service fee on transactions, and acquisition runs primarily through product-led growth, organic search via content, app store presence, and promotional offers. The company has raised roughly $20.3M cumulatively across rounds backed by Threadless, Rocketship.vc, Nordic Eye Venture Capital, and Seed Capital, and operates with 11-50 employees serving consumers and SMB artists globally.
Tattoodo firmographics
Firmographics- Name
- Tattoodo
- Legal name
- Tattoodo
- Website
- https://tattoodo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tattoodo is a Copenhagen-based two-sided marketplace founded in 2013 that connects consumers seeking tattoos with verified tattoo artists and studios worldwide via web and mobile apps, monetizing through booking commissions on a self-serve, product-led platform.
- Ownership category
- akta.pro rank
Tattoodo industry classification
Industry- Product category
- Tattoo Marketplace
- akta.pro primary industry
- Mobile Cosmetic Tattooing & Permanent Makeup (HSALAMAL)
Keywords
Where Tattoodo is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Tattoodo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Booking Commission/ Marketplace: Tattoodo operates as a marketplace connecting tattoo artists with clients. The platform facilitates booking appointments and takes a commission or service fee on transactions. Artists set their own prices while Tattoodo provides the booking infrastructure and customer acquisition platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Artist marketplace - individual artist pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tattoodo product offering
Product offeringCore offering
Tattoodo operates a two-sided online marketplace that connects people seeking tattoos with verified professional tattoo artists and studios. The platform enables location-based artist discovery, portfolio browsing, customer reviews, and direct booking of tattoo appointments. Artists set their own pricing for custom work and Flash Tattoos (pre-designed pieces), while Tattoodo facilitates bookings and earns commission on transactions through its web platform and mobile apps.
Product overview
Tattoodo is a two-sided marketplace platform connecting people seeking tattoos with verified tattoo artists and studios. The core offering consists of the Tattoo Artists Marketplace, which allows users to discover and book artists by location, the Artist Finder tool for personalized matching based on preferences, and Flash Tattoos for pre-designed work available for immediate booking. The platform also includes a Tattoo Ideas Gallery with curated design collections, a Tattoo Shops Directory, a Reviews System, and Guides & Articles content. Tattoodo operates a mobile application for iOS and Android, and offers a "For Artists" program enabling tattoo artists to join the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Tattoo Artists Marketplace
Quantifiable outcome
- Millions of people use the platform for tattoo inspiration and booking
Companies that use Tattoodo
Customer profileSegments2 records
Ideal customer profiles2 records
Tattoodo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tattoodo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tattoodo competitors and assessment
Company assessmentDirect peers
- Booksy: Two-sided marketplace and SaaS for booking beauty and wellness appointments (barbers, salons, spas). Closest direct comparable — same marketplace economics, self-serve booking, and verified provider network as Tattoodo.
- StyleSeat: Online marketplace for beauty and wellness professionals (hair, nails, tattoo). Competes head-to-head with Tattoodo on discovery, verified profiles, reviews, and booking in the personal-care services vertical.
- Fresha: Beauty and wellness marketplace with booking, payments, and a large verified provider network. Comparable marketplace model and PLG funnel serving individual consumers booking personal-care appointments.
- Treatwell: European beauty services marketplace (HQ London) connecting users to salons, spas, and barbers with online booking. Comparable marketplace mechanics and a partial overlap into tattoo-adjacent services.
- Vagaro: Salon, spa, and fitness booking marketplace with provider directory, reviews, and appointment management. Directly comparable marketplace + SaaS stack used by tattoo studios among other personal-care businesses.
Broad incumbents
- Mindbody: Established SaaS and marketplace for wellness, beauty, and fitness bookings. Broader incumbent with overlapping appointment-booking and provider-discovery capabilities, though focused on larger studios.
- Square Appointments: Booking and payments product from Block (Square) targeting service-based SMBs including tattoo studios. Indirect competitor offering free/low-cost booking infrastructure that bypasses marketplace commissions.
- Yelp: Broad local-business discovery platform with reviews and booking integrations. Functions as a top-of-funnel alternative for users searching for tattoo shops, though lacking Tattoodo's vertical depth and inspiration content.
Others
- Instagram: Primary social discovery and direct-booking channel for tattoo artists via portfolios, DMs, and booking links. Functions as the dominant off-platform substitute and a major threat to Tattoodo's marketplace take rate.
Emerging players
- InkHunter: AR-based tattoo try-on app for previewing designs on the body before booking. Overlaps with Tattoodo's inspiration/discovery stage but as a specialized emerging player in tattoo-specific tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tattoodo social profiles
Digital presenceTattoodo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tattoodo leadership team
Management profileNumber of profiles
Profiles6 records
Tattoodo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tattoodo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tattoodo
What does Tattoodo do?
Tattoodo operates a two-sided online marketplace that connects people seeking tattoos with verified professional tattoo artists and studios. The platform enables location-based artist discovery, portfolio browsing, customer reviews, and direct booking of tattoo appointments. Artists set their own pricing for custom work and Flash Tattoos (pre-designed pieces), while Tattoodo facilitates bookings and earns commission on transactions through its web platform and mobile apps.
When was Tattoodo founded?
Tattoodo was founded in 2013. It employs 11 to 50 people.
Where is Tattoodo based?
Tattoodo is headquartered in Copenhagen, Denmark, in the Europe region.
How does Tattoodo make money?
One revenue line is on record: booking Commission/ Marketplace.
Who are Tattoodo's main competitors?
Direct peers on record are Booksy, StyleSeat, Fresha, Treatwell and Vagaro. Broad incumbents are Mindbody, Square Appointments and Yelp. Instagram is listed as an others. InkHunter is listed as an emerging player.
Does Tattoodo have an API?
No public API is recorded for Tattoodo.
What industry is Tattoodo in?
Tattoodo's product category is Tattoo Marketplace. Its primary akta.pro industry code is HSALAMAL, Mobile Cosmetic Tattooing & Permanent Makeup.