Tattoodo

What Tattoodo does

Tattoodo is a Copenhagen-based two-sided marketplace founded in 2013 that connects people seeking tattoos with verified tattoo artists and studios. The platform lets consumers discover artists by location, browse portfolios, read reviews, and book appointments, while artists use it to attract clients, manage booking requests, and build reputation through ratings and response-time metrics. Core products include the Tattoo Artists Marketplace, the Artist Finder matching tool, Flash Tattoos for pre-designed work at fixed prices (typically $100 to $1,000), a curated Ideas Gallery organized by theme, a Shops Directory, a Reviews System, and editorial Guides and Articles. Distribution runs through a web platform and native iOS and Android apps, with promotional mechanics such as "$40 off" offers used to drive booking conversion.

The underlying technology is a cloud-based marketplace platform with location-based artist matching, a verified artist network with ratings and response-time signals, and a self-serve booking system. Mobile apps on iOS and Android mirror the web experience and enable on-the-go discovery and booking. Tattoodo's business model is a marketplace commission: artists set their own prices, the platform facilitates booking and takes a service fee on transactions, and acquisition runs primarily through product-led growth, organic search via content, app store presence, and promotional offers. The company has raised roughly $20.3M cumulatively across rounds backed by Threadless, Rocketship.vc, Nordic Eye Venture Capital, and Seed Capital, and operates with 11-50 employees serving consumers and SMB artists globally.

Name

Tattoodo

Legal name

Tattoodo

Website

https://tattoodo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tattoodo is a Copenhagen-based two-sided marketplace founded in 2013 that connects consumers seeking tattoos with verified tattoo artists and studios worldwide via web and mobile apps, monetizing through booking commissions on a self-serve, product-led platform.

Ownership category

akta.pro rank

Product category

Tattoo Marketplace

akta.pro primary industry

Mobile Cosmetic Tattooing & Permanent Makeup (HSALAMAL)

Keywords

• Tattoo artist marketplace
• Tattoo booking platform
• Mobile tattoo discovery
• Verified artist directory
• Flash tattoo booking

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Booking Commission/ Marketplace: Tattoodo operates as a marketplace connecting tattoo artists with clients. The platform facilitates booking appointments and takes a commission or service fee on transactions. Artists set their own prices while Tattoodo provides the booking infrastructure and customer acquisition platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tattoodo operates a two-sided online marketplace that connects people seeking tattoos with verified professional tattoo artists and studios. The platform enables location-based artist discovery, portfolio browsing, customer reviews, and direct booking of tattoo appointments. Artists set their own pricing for custom work and Flash Tattoos (pre-designed pieces), while Tattoodo facilitates bookings and earns commission on transactions through its web platform and mobile apps.

Product overview

Tattoodo is a two-sided marketplace platform connecting people seeking tattoos with verified tattoo artists and studios. The core offering consists of the Tattoo Artists Marketplace, which allows users to discover and book artists by location, the Artist Finder tool for personalized matching based on preferences, and Flash Tattoos for pre-designed work available for immediate booking. The platform also includes a Tattoo Ideas Gallery with curated design collections, a Tattoo Shops Directory, a Reviews System, and Guides & Articles content. Tattoodo operates a mobile application for iOS and Android, and offers a "For Artists" program enabling tattoo artists to join the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tattoo Artists Marketplace

Quantifiable outcome

• Millions of people use the platform for tattoo inspiration and booking

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Booksy: Two-sided marketplace and SaaS for booking beauty and wellness appointments (barbers, salons, spas). Closest direct comparable — same marketplace economics, self-serve booking, and verified provider network as Tattoodo.
• StyleSeat: Online marketplace for beauty and wellness professionals (hair, nails, tattoo). Competes head-to-head with Tattoodo on discovery, verified profiles, reviews, and booking in the personal-care services vertical.
• Fresha: Beauty and wellness marketplace with booking, payments, and a large verified provider network. Comparable marketplace model and PLG funnel serving individual consumers booking personal-care appointments.
• Treatwell: European beauty services marketplace (HQ London) connecting users to salons, spas, and barbers with online booking. Comparable marketplace mechanics and a partial overlap into tattoo-adjacent services.
• Vagaro: Salon, spa, and fitness booking marketplace with provider directory, reviews, and appointment management. Directly comparable marketplace + SaaS stack used by tattoo studios among other personal-care businesses.

Broad incumbents

• Mindbody: Established SaaS and marketplace for wellness, beauty, and fitness bookings. Broader incumbent with overlapping appointment-booking and provider-discovery capabilities, though focused on larger studios.
• Square Appointments: Booking and payments product from Block (Square) targeting service-based SMBs including tattoo studios. Indirect competitor offering free/low-cost booking infrastructure that bypasses marketplace commissions.
• Yelp: Broad local-business discovery platform with reviews and booking integrations. Functions as a top-of-funnel alternative for users searching for tattoo shops, though lacking Tattoodo's vertical depth and inspiration content.

Others

• Instagram: Primary social discovery and direct-booking channel for tattoo artists via portfolios, DMs, and booking links. Functions as the dominant off-platform substitute and a major threat to Tattoodo's marketplace take rate.

Emerging players

• InkHunter: AR-based tattoo try-on app for previewing designs on the body before booking. Overlaps with Tattoodo's inspiration/discovery stage but as a specialized emerging player in tattoo-specific tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tattoodo
• LinkedInlinkedin.com/company/2935913

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattoodo