Apruve
Apruve is a Minneapolis-based B2B fintech, founded in 2013, that builds technology to manage and finance business credit programs, automating credit decisions, invoicing, and collections for sellers extending net terms to buyers.
- Company typePrivate
- Founded1985
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apruve does
Apruve is a Minneapolis-based B2B fintech founded in 2013 that built technology to manage and finance business credit programs for enterprise sellers extending net terms to buyers. The platform automates credit decisioning, invoicing, collections, and working capital provisioning, integrating with seller-side systems to streamline the order-to-cash process. Apruve operates with a small team of 11-50 employees and has historically targeted enterprise B2B sellers in verticals such as retail and manufacturing.
The company raised approximately $9.5 million across four funding rounds between January 2014 and January 2019, drawing investors including Andcor Companies, Mastercard (via Start Path), AllegisCyber, TTV Capital, Cloud Apps Capital Partners, and Plug and Play. CEO and founder Michael Noble has led the company since inception. The aggregated data references Apruve alongside an extensive TreviPay (Multi Service Technology Solutions, Inc. / MSTS) data set describing an AI-powered order-to-cash automation business that processes $1B+ in annual volume across 100+ countries, 45+ currencies, and 100K+ buyers; the relationship between Apruve and TreviPay is not explicitly stated in the available input.
Apruve-specific revenue, customer logos, product detail, and integration data are not present in the input beyond high-level firmographic facts, so a deeper competitive or financial assessment cannot be made with confidence. What the input supports is a thin-company profile: a small, modestly funded (relative to stage) B2B credit program management vendor with a 2013 vintage, founded by an experienced operator, that has not raised public capital since 2019.
Apruve firmographics
Firmographics- Name
- Apruve
- Legal name
- TreviPay, Inc.
- Website
- https://apruve.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apruve is a Minneapolis-based B2B fintech, founded in 2013, that builds technology to manage and finance business credit programs, automating credit decisions, invoicing, and collections for sellers extending net terms to buyers.
- Ownership category
- akta.pro rank
Apruve industry classification
Industry- Product category
- B2B Credit and Trade Finance Software
- NAICS
- Activities Related to Credit Intermediation (5223), Sales Financing (52222)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
- akta.pro secondary industry
- Merchant Services Aggregators & SMB Acquirers (FSAMABAK)
Keywords
Where Apruve is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Apruve business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing and Transaction Fees: TreviPay processes B2B payments and invoices across their network, generating revenue through transaction fees on payments processed. The platform handles over $1B+ in annual volume and millions of invoices annually.
- Managed Services for A/R Automation: Fully managed accounts receivable automation services including credit management, invoicing, and collections. Revenue derived from service fees for managing the entire order-to-cash process for enterprise sellers.
- Credit and Risk Management Services: AI-enhanced underwriting and credit decisioning services using 30+ databases for risk assessment. Provided as part of the integrated platform offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise B2B Payments Solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Apruve product offering
Product offeringCore offering
Apruve provides a software platform that allows B2B sellers to launch, underwrite, and operate revolving credit programs for their commercial buyers. The platform automates buyer credit decisions, manages ongoing credit limits, processes invoices under net terms, and guarantees seller payment while handling collections from approved buyer accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Credit Program Management Platform Software platform that lets B2B sellers set up and run revolving credit programs for their buyers, including automated underwriting, credit line management, invoicing, collections, and guaranteed seller payment. Target users are B2B merchants, wholesalers, and marketplaces extending net terms to commercial buyers.
- Automated Credit Decisioning and Underwriting Automated underwriting service that evaluates B2B buyer credit applications and assigns approved credit limits in real time, replacing manual credit review for sellers offering net terms. Used by B2B sellers operating on the Apruve platform.
- Guaranteed Seller Payment and Receivables Funding Financing service that purchases approved B2B credit receivables, paying sellers promptly while Apruve manages ongoing collections from buyers, eliminating seller default risk on net terms sales.
Quantifiable outcome
- Reduction in Days Sales Outstanding (DSO)
- +2 more outcomes
Companies that use Apruve
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
Apruve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Apruve partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- VisacoreTreviPay has teamed up with Visa to expand Pay by Invoice capabilities across the Visa network, unlocking new B2B revenue opportunities for issuers while delivering a familiar, trusted payment experience for buyers. TreviPay's Pay by Invoice solution enables Visa issuers and their business buyers to use Visa credentials for supplier payments.
- MastercardcoreTreviPay's net terms solution enables Mastercard acceptance, helping businesses improve cash flow, reduce friction at checkout, and scale trade credit globally. The partnership combines credit card convenience with net terms control for B2B buyers.
- UATPcoreTreviPay has partnered with UATP to offer net terms for the travel industry. UATP is an airline-owned payment network that connects airlines with corporate travel programs and business buyers.
- Ace for BusinessminorChannel partner enabling B2B payment solutions for Ace Hardware business customers through the Ace for Business program.
Scale indicators7 records
Recent moves4 records
Expansion highlights3 records
Apruve competitors and assessment
Company assessmentDirect peers
- TreviPay: TreviPay is the closest direct peer: a B2B payments and trade credit platform offering pay-by-invoice, credit decisioning, A/R automation, and embedded financing to enterprise sellers. Operates at much larger scale ($1B+ annual volume, 100K+ buyers) and is referenced in the dataset as the dominant comparable.
- Fundbox: Fundbox extends short-term working capital credit lines to SMBs via integration with accounting software and B2B platforms, overlapping with Apruve's B2B credit program model.
- Hokodo: Hokodo is a European B2B trade credit and BNPL provider embedded into B2B marketplaces and platforms, highly comparable to Apruve's credit-program-management product for SMB B2B sellers.
- Balance (formerly Balance Hero): Balance offers B2B checkout financing and pay-over-time solutions for merchants and marketplaces, directly competing with Apruve's B2B credit programs offering through embedded BNPL at checkout.
- Resolve (Affirm B2B): Resolve, acquired by Affirm, offered B2B net-terms and pay-later financing for B2B sellers and marketplaces, directly comparable to Apruve's credit program management offering.
- Behalf: Behalf (acquired by American Express) provided B2B financing and net-terms solutions to merchants, directly comparable to Apruve's core offering of managing and financing B2B credit programs.
- C2FO: C2FO operates a B2B working capital marketplace that lets suppliers get paid early by buyers, comparable to Apruve's role in financing B2B receivables and trade credit.
Broad incumbents
- Billtrust: Billtrust offers comprehensive order-to-cash, invoicing, and B2B payment solutions to enterprise sellers, providing an adjacent (and broader) suite that overlaps with Apruve's credit-program-management value proposition.
- American Express Business Blueprint / NetSuite AP Automation: American Express's commercial card and B2B financing products (built partly on the Behalf acquisition) represent a broad-incumbent offering of net-terms B2B credit that competes at scale against niche players like Apruve.
Emerging players
- Slope: Slope provides B2B BNPL and payment financing for businesses, an emerging competitor in the same SMB-focused trade credit segment where Apruve operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Apruve social profiles
Digital presenceApruve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apruve leadership team
Management profileNumber of profiles
Profiles1 record
Apruve funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apruve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apruve
What does Apruve do?
Apruve provides a software platform that allows B2B sellers to launch, underwrite, and operate revolving credit programs for their commercial buyers. The platform automates buyer credit decisions, manages ongoing credit limits, processes invoices under net terms, and guarantees seller payment while handling collections from approved buyer accounts.
Is Apruve a public or private company?
Apruve is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apruve founded?
Apruve was founded in 1985. It employs 11 to 50 people.
Where is Apruve based?
Apruve is headquartered in Minneapolis, United States, in the North America region.
How does Apruve make money?
Three revenue lines are on record. Payment Processing and Transaction Fees are the primary driver. The others are managed Services for A/R Automation and credit and Risk Management Services.
Who are Apruve's main competitors?
Direct peers on record are TreviPay, Fundbox, Hokodo, Balance (formerly Balance Hero), Resolve (Affirm B2B), Behalf and C2FO. Broad incumbents are Billtrust and American Express Business Blueprint / NetSuite AP Automation. Slope is listed as an emerging player.
Does Apruve have an API?
No public API is recorded for Apruve.
What industry is Apruve in?
Apruve's product category is B2B Credit and Trade Finance Software. Its primary akta.pro industry code is FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout), with a secondary code of FSAMABAK, Merchant Services Aggregators & SMB Acquirers. Its NAICS code is 5223 and its SIC code is 7320.