Hair Originals

What Hair Originals does

Hair Originals, operated by Kris Originals Pvt. Ltd. (CIN: U51909HR2018PTC074470), is an India-based direct-to-consumer hair extensions and hair loss solutions brand founded in 2018 and headquartered in Gurugram, Haryana. The company manufactures and retails 100% human hair products sourced ethically from Indian temples, spanning three core product categories: DIY clip-in extensions (scalp toppers, volumizers, bangs, streaks, buns, ponytails, halo extensions), permanent professional extensions using Italian keratin bond methods (I-Tip, U-Tip, Flat-Tip, Nano-Tip, Tape-In, weft), and full wigs. Supporting offerings include hair loss solutions (hair patches, hair fiber, hairline powder), a men's patch line, a kids range, and accessories. All products are one-time purchases with no subscription model, priced from approximately $4 to $571 per item with Buy Now Pay Later and EMI options available.

The company operates an omnichannel go-to-market: an owned e-commerce storefront (hairoriginals.com) as the primary revenue channel, 10 physical experience centers across Delhi, Gurgaon, Bangalore, Hyderabad, Mumbai, Noida, Lucknow, Dehradun, Jaipur, and Chandigarh, a try-at-home doorstep trial service, live video shopping and video consultation, and Amazon India marketplace listings. Customer acquisition relies on celebrity endorsements (Avneet Kaur and seven other named endorsers), Shark Tank India association, social media presence (Facebook, Instagram, YouTube), WhatsApp engagement, and a referral program. The company reports a cumulative customer base of 357,791+ and employs 51-100 people. In February 2025, Hair Originals raised $5 million in Series A funding co-led by Anicut Growth Fund and 12 Flags Consumer Holdings, with proceeds earmarked for expanding try-at-home services to 40 Indian cities and growing experience centers to approximately 30 locations, alongside R&D investment. Total disclosed funding to date is approximately $6.7 million across five rounds dating back to January 2022.

Name

Hair Originals

Legal name

Kris Originals Pvt. Ltd.

Website

https://hairoriginals.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Hair Originals is an India-based D2C brand selling 100% human hair extensions, wigs, and hair loss solutions through e-commerce, 10 experience centers, a try-at-home service, and Amazon India, targeting women and men with hair thinning or volume needs.

Ownership category

akta.pro rank

Product category

Hair Extensions and Wigs

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Hair Extensions & Weaves Services (HSALAAAG), Wig Styling, Customization & Maintenance (HSALAAAL), Mobile Hair Styling & Blowouts (HSALAMAA), Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

Keywords

• Human hair extensions
• Hair wigs
• Scalp toppers
• Hair loss solutions
• Permanent hair extensions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): One-time purchase revenue from direct-to-consumer sales of hair extensions, wigs, scalp toppers, hair patches, accessories, and hair care products through the owned e-commerce storefront and Amazon marketplace listing.
2. Experience Center / In-Person Consultation: Revenue generated from permanent hair extension services and professional consultations at physical experience centers across 10 Indian cities.
3. Try-At-Home Service Revenue: Revenue from at-home trial appointments where hair specialists demonstrate and fit products at customer homes, converting trials to sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hair Originals designs, distributes, and sells 100% human hair extensions, wigs, scalp toppers, hair patches, volumizers, and hair loss solutions directly to consumers. The product line spans DIY clip-in extensions, permanent extension services (I-Tip, U-Tip, Nano-Tip, Tape-In, Flat-Tip), full-head wigs, kids' fashion extensions, and men's patches. The company complements product sales with a differentiated try-at-home service, live video consultations, and 10 physical experience centers across India.

Product overview

Hair Originals is a direct-to-consumer hair extensions startup offering a comprehensive portfolio of 100% human hair products. The product lineup centers on three core categories: (1) DIY Clip-in Extensions including scalp toppers, volumizers, bangs, streaks, buns, and ponytails for self-application; (2) Permanent Hair Extensions using professional methods (I-Tip, U-Tip, Nano-Tip, Tape-In, Flat-Tip, Weft) requiring salon installation; and (3) Ready-to-Wear Wigs providing full head coverage. Supporting products include hair loss solutions (hair patches, hair fiber, hair powder), hair care accessories (perfume, bows, scrunchies, clips, tools), and eyebrow enhancers. The company distinguishes itself through an innovative Try-at-Home service where hair specialists visit customers in 40+ cities, complemented by Video Consultation for remote guidance and Experience Centers in 10 major Indian cities. All products feature ethically sourced human hair from Indian temples, with offerings spanning women, men, and children.

Differentiator

Problem solved

Functional benefit

Products and services

• Scalp Topper Silk-based and lace-based hair extensions designed to cover thinning areas on the scalp for women experiencing hair loss.
• Clip-in Hair Extensions DIY 100% human hair extensions including volumizers, clip sets, streaks, and bangs that users apply and remove without professional help.
• Permanent Hair Extensions Professional permanent extensions including I-Tip, U-Tip, Flat-Tip, Nano-Tip, and Tape-In methods using Italian keratin bonds for long-lasting installation.
• Wigs 100% human hair full lace wigs, silk-based wigs, pixie wigs, curly bob wigs, half head wigs, and wigs with bangs for complete head coverage.
• Volumizers U-shaped volumizers, clip volumizers, and 3-piece clip sets that add instant volume to thinning or flat hair.
• Men's Hair Patch Hair patches designed for men to cover bald spots and thinning areas on the scalp.
• Kids Range Child-friendly clip-in hair extensions including streaks and bangs for kids.
• Buns & Ponytails Ready-to-wear hair pieces including messy bun scrunchies, curly donut buns, clip ponytails, and claw clip ponytails for instant styling.
• Bangs Clip-in bang extensions including Korean bangs, wispy bangs, and bangs with temple coverage for face-framing styles.
• Streaks (Colored Hair Extensions) Clip-in colored hair extensions and highlights including balayage streaks, in packs of 2 and 4, in colors such as purple, blonde, red, and blue.
• Weft Extensions Machine weft, handtied weft, and genius weft hair extensions for professional salon installation providing full head coverage.
• Hair Fiber & Powder Hair building fiber and hairline powder products that instantly conceal bald spots and thinning areas by adding volume to existing hair.
• Hair Accessories Hair care and styling accessories including hair perfume, bows, scrunchies, clips, and tools for maintaining hair extensions.
• Try-at-Home Service Doorstep trial service where hair specialists visit customers at home for personalized consultation and fitting of hair extensions.
• Video Consultation Live video consultation service connecting customers with hair experts for personalized product recommendations and styling advice.
• Experience Centers Physical retail locations in major Indian cities offering in-person consultations, professional fitting, and permanent extension services.

Quantifiable outcome

• 357,791+ customers served as reported on the website
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Amazon IndiaminorChannel Partner/ Reseller/ DistributorProducts sold through Amazon India marketplace, expanding distribution reach beyond owned e-commerce. Multiple customer reviews reference purchasing through Amazon.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Luxy Hair: Luxy Hair is a popular D2C clip-in hair extensions brand focused on affordable, high-quality human hair products. It is a direct peer given its similar product offering (clip-in extensions, volumizers) and D2C e-commerce-first GTM motion targeting women seeking volume and length.
• Mayvenn: Mayvenn is a US-based hair extensions D2C brand that combines online sales with in-home installation services. It is comparable to Hair Originals for its hybrid D2C plus service-led model, particularly the try-at-home / in-home specialist installation motion.
• Indique Hair: Indique Hair is a premium human hair extensions and wigs brand sold D2C and through select retailers. It is a direct peer with overlapping premium 100% human hair extensions, wigs, and hair loss solutions targeting similar fashion and hair-loss-conscious customers.
• Bellami Hair: Bellami Hair is a leading global D2C hair extensions brand offering clip-ins, tape-ins, and professional application products. It is a direct peer to Hair Originals in the 100% human hair extensions D2C category, with overlapping product mix and similar target customers.
• Hairlaya: Hairlaya is a hair extensions brand specializing in hand-tied wefts, tape-ins, and keratin tip extensions with a strong D2C presence. It is comparable to Hair Originals' premium permanent extension product line and serves a similar professional/semi-professional customer.

Broad incumbents

• Great Lengths: Great Lengths is a globally established professional hair extensions brand using proprietary keratin bond technology applied via certified salons. It is comparable to Hair Originals' permanent extension service line (Italian keratin bonds) and represents the broader incumbent standard in professional extension application.
• Babe Hair Extensions: Babe Hair Extensions is an established professional hair extensions brand offering a broad portfolio of tape-in, clip-in, and pre-bonded extensions sold through salons and online. Comparable to Hair Originals across the full extension product spectrum and the professional application use case.
• Godrej Professional: Godrej Professional is an established Indian salon-grade haircare brand with products used in salons for coloring, treatments, and extensions. It is comparable as a broad incumbent in the Indian professional hair services ecosystem where Hair Originals' experience centers operate.

Others

• Wig Salon / Online Wig Retailers (e.g., The Wig Company): The Wig Company is a large online wig and hairpiece retailer in the US offering synthetic and human hair wigs. It is adjacent to Hair Originals' wig product line and represents the mature online wig-retail model Hair Originals is building toward at scale.

Regional players

• Streax Professional: Streax is an established Indian haircare brand offering hair extensions, wigs, and professional hair care products. It is a regional peer competing in the same Indian consumer market as Hair Originals, though with a broader mass-market haircare portfolio rather than a pure extensions focus.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hairoriginals.
• Facebookfacebook.com/hairoriginals
• Instagraminstagram.com/hairoriginals
• Xx.com/hair_originals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Originals