Huq Industries
Huq Industries is a London-based location intelligence platform that uses SDK-embedded mobility data to deliver footfall, audience, and predictive sales analytics to enterprise and government customers across 38 countries in Europe and the Middle East.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Huq Industries does
Huq Industries is a London-based location intelligence and foot traffic analytics company founded in 2014. Its core technology is a proprietary mobile SDK embedded into partner consumer apps, which passively collects anonymized geospatial signals from consented smartphone users. Through this distributed data collection network, Huq has aggregated over one trillion data points across Europe and the Middle East, a scale it positions as the largest mobility dataset in those regions.
The company's product suite centers on consumer behavior analytics, including audience measurement, competitive intelligence, and trade area analytics for enterprise customers. The Lighthouse product links offline footfall to digital ad exposure and online conversion, while predictive sales models correlate foot traffic with point-of-sale revenue at reported Pearson correlations above 0.7. Customers include JD Sports, JLL, KPMG, Pizza Express, Costa Coffee, KraftHeinz, Aviva Investors, and Glasgow City Region, spanning retail, real estate, financial services, CPG, and the public sector across 38 countries. The business operates a freemium plus enterprise subscription model, with 300+ customers, 3,400+ tracked stores, $12.5Bn of monitored sales, and 100+ government teams as additional scale indicators.
Huq has raised approximately $9.5M across four funding rounds between 2015 and 2023, with the most recent being a $5.2M round in July 2023 led by 24 Haymarket with ACF Investors. Distribution and validation partnerships span Mastercard (spend insights), UBDC/University of Glasgow (academic validation), and ecosystem relationships with Google UK and Amazon UK. Leadership comprises CEO Tristan Rogers (serial founder with three prior exits), CINO Alexander Fairfax, CTO Isambard Poulson, and Chairman Andrew Fawcett-Wolf, with founder Conrad Poulson having transitioned out of the CEO role.
Huq Industries firmographics
Firmographics- Name
- Huq Industries
- Legal name
- Huq Industries Limited
- Website
- https://huq.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Huq Industries is a London-based location intelligence platform that uses SDK-embedded mobility data to deliver footfall, audience, and predictive sales analytics to enterprise and government customers across 38 countries in Europe and the Middle East.
- Ownership category
- akta.pro rank
Huq Industries industry classification
Industry- Product category
- Location Intelligence / Foot Traffic Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Huq Industries is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Huq Industries business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Location Intelligence Platform Subscription: Huq provides access to its location intelligence platform (Huq Signals/Lighthouse) through subscription-based access. Customers can sign up for free accounts to explore the platform and request free sample reports, with paid enterprise access for full functionality including store expansion, portfolio optimisation, benchmarking, and market analysis.
- Data Reports and Insights: On-demand location intelligence reports for specific areas or UK-wide data, delivered as downloadable data files for geographic and GIS analysis purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access tier with limited platform exploration and sample reports |
| Subscription | Annual | Enterprise paid platform access for full location intelligence capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Huq Industries product offering
Product offeringCore offering
Huq Industries operates a B2B location intelligence platform that delivers aggregated, anonymised footfall, dwell time, catchment, demographic and spend analytics drawn from a proprietary SDK embedded in partner mobile applications. The Lighthouse platform and Signals dashboard provide enterprise customers in retail, real estate, financial services and government with data-driven insights for store expansion, portfolio optimisation, competitor benchmarking, and market analysis across 38 countries.
Product overview
Huq Industries offers a unified location intelligence platform centred on two core products: the Huq Platform (Lighthouse) and the Huq Signals Dashboard, which together provide comprehensive footfall analytics and consumer behaviour insights. The platform is built on a proprietary SDK that collects aggregated, anonymised location data from mobile apps, processing over 1 trillion data points across the EU and Middle East. The product architecture consists of a SaaS analytics platform delivering real-time dashboards and reports, supplemented by multiple specialised data modules covering footfall, density, dwell time, daypart analysis, granular catchment, demographics, and spend data. Supporting the core platform are two newsletter products—The Benchmark and The Agenda—which deliver weekly retail insights and industry commentary. All modules feed into the unified platform, enabling users to correlate footfall patterns with demographic profiles, spending behaviour, and competitive benchmarks for site selection, portfolio optimisation, and market analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Huq Platform (Lighthouse) SaaS location intelligence platform providing footfall analysis, catchment insights, visitor demographics and spatial analytics for retail and commercial real estate expansion decisions. Used by enterprise customers in retail, real estate, financial services and government for store expansion, portfolio optimisation, benchmarking and market analysis.
- Huq Signals Dashboard Real-time monitoring dashboard delivering actionable location insights on consumer movements, footfall trends, density mapping and dwell time analysis for physical locations. Used by enterprise customers to monitor store and portfolio performance in near real time.
- Huq Reports Snapshot reports delivered to customers' inboxes providing market-moving trends, competitive KPIs and spatial benchmarks for any location, enabling informed decision-making for site selection and portfolio strategy. Available as a discrete paid product offering.
- Spend Data (Mastercard) Spend insights product derived from Huq's partnership with Mastercard, providing transactional spending patterns associated with location visitation for retail and commercial real estate customers.
Quantifiable outcome
- 10x cost savings for location decision-making
- +7 more outcomes
Companies that use Huq Industries
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Huq Industries technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Huq Industries partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Google UK LimitedcoreGoogle UK Limited is listed as a third-party partner with whom Huq may share personal data in accordance with their Privacy Policy. Located at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9TQ.
- Amazon UK Services LimitedcoreAmazon UK Services Limited is listed as a third-party partner for cloud infrastructure services. Located at 1 Principal Place, Worship Street, London EC2A 2FA.
- MastercardcoreHuq has a partnership with Mastercard for spend insights, allowing combination of location data with spending patterns for comprehensive retail analytics.
- UBDC / University of GlasgowflagshipAcademic partnership with University of Glasgow's Urban Big Data Centre (UBDC) for data validation and research. The UBDC conducted testing of Huq's underlying data to confirm population representativeness at coverage level. Glasgow City Region local government colleagues use Huq's data for travel insights.
- Glasgow City Region (Local Government)coreColleagues in local government use outputs from Huq's data for travel insights across the Glasgow City region. Uses include origin-destination analyses and learning what draws people to local neighbourhoods.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Huq Industries competitors and assessment
Company assessmentDirect peers
- Placer.ai: Leading US-based foot traffic analytics platform serving retail, real estate, and CRE customers with location intelligence dashboards. Direct head-to-head competitor to Huq's platform across overlapping enterprise buyer segments.
- Foursquare: Long-established location intelligence platform combining POI data, foot traffic, and consumer insights. Operates a comparable B2B SaaS offering to Huq's platform across retail, real estate, and media buyers.
- SafeGraph: Foot traffic and points-of-interest data provider serving retail analytics, real estate, and academic research. Competes directly with Huq's data-as-a-service offering and shares enterprise retail/real estate customers.
- Unacast: Location data and foot traffic analytics platform with comparable SDK-based data collection and similar customer segments in retail and real estate. Direct competitor in the EU and US markets Huq serves.
- Cuebiq: Location intelligence and footfall analytics platform with strong retail and CPG focus. Competes with Huq on offline measurement and consumer behaviour insights for enterprise brands and retailers.
- PlaceIQ: Location data platform providing foot traffic and consumer movement insights to advertisers, retailers, and real estate firms. Overlaps with Huq's catchment and density analytics offerings.
- Blis: Location-powered advertising and intelligence platform serving retailers and brands. Comparable to Huq in leveraging mobile location data for retail and real estate decision-making.
- Near: All-in-one marketing and data intelligence platform with a strong footfall and consumer movement offering. Overlaps with Huq across retail, real estate, and CRE verticals in Europe and APAC.
Broad incumbents
- Esri: Global leader in GIS and spatial analytics, providing mapping and location intelligence tools used by governments and large enterprises. A broader incumbent whose ArcGIS platform overlaps with Huq's analytics use cases, especially in government and CRE.
- HERE Technologies: Mapping and location platform offering enterprise location data, including foot traffic and movement analytics, as part of a broader portfolio. A larger incumbent competing for similar enterprise location intelligence buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Huq Industries social profiles
Digital presenceHuq Industries compliance and trust
Trust signalCompliance2 records
Huq Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huq Industries leadership team
Management profileNumber of profiles
Profiles4 records
Huq Industries funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huq Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huq Industries
What does Huq Industries do?
Huq Industries operates a B2B location intelligence platform that delivers aggregated, anonymised footfall, dwell time, catchment, demographic and spend analytics drawn from a proprietary SDK embedded in partner mobile applications. The Lighthouse platform and Signals dashboard provide enterprise customers in retail, real estate, financial services and government with data-driven insights for store expansion, portfolio optimisation, competitor benchmarking, and market analysis across 38 countries.
Is Huq Industries a public or private company?
Huq Industries is a private company. It is classified as venture growth investor backed and is currently operating.
When was Huq Industries founded?
Huq Industries was founded in 2014. It employs 11 to 50 people.
Where is Huq Industries based?
Huq Industries is headquartered in London, United Kingdom, in the Europe region.
How does Huq Industries make money?
Two revenue lines are on record. Location Intelligence Platform Subscription is the primary driver. The others are data Reports and Insights.
Who are Huq Industries's main competitors?
Direct peers on record are Placer.ai, Foursquare, SafeGraph, Unacast, Cuebiq, PlaceIQ, Blis and Near. Broad incumbents are Esri and HERE Technologies.
Does Huq Industries have an API?
No public API is recorded for Huq Industries.
What industry is Huq Industries in?
Huq Industries's product category is Location Intelligence / Foot Traffic Analytics. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 518210 and its SIC code is 8742.