What Ednition does

Ednition is a private SaaS company founded in 2021 by Mick Hewitt and Doug Weber (former co-founders of MasteryConnect, acquired by Instructure) and headquartered in Kaysville, Utah. The company operates the RosterStream platform, a private-labeled K-12 EdTech integration infrastructure sold to EdTech vendors rather than directly to school districts. RosterStream provides direct connections to Student Information Systems (PowerSchool, Infinite Campus, Skyward, Aeries), third-party data exchanges (Clever, ClassLink), single sign-on methods (Microsoft, Google, OpenID, LDAP, SAML, LTI), and Learning Management Systems (Canvas, Schoology, Google Classroom), all through a single normalized integration.

The platform is organized into six modules: Core Rostering (direct SIS connections), SSO Connect (unified authentication), LMS Link (LTI 1.3 Advantage), Extended Data Domains (Ed-Fi-aligned data covering attendance, discipline, assessment, and graduation), Roster Intelligence (AI layer with LLM-powered mapping, plain-English summaries, and MCP-driven agentic workflows), and RosterCare (dedicated support including District Assist). The technology stack runs on AWS, supports multi-region deployment, and holds ISO 27001 and SOC 2 Type 2 certifications alongside 1EdTech OneRoster certification and TrustEd Apps Pledge endorsement.

Ednition employs 1-10 people and operates a sales-led go-to-market motion targeting K-12 EdTech vendors via enterprise field sales with discovery calls, demos, and a 14-day free trial. Pricing is flat-rate per-student, per-month across three tiers (Startup, Pro, Enterprise) with pay-as-you-go billing and discounted programs for nonprofit and early-stage customers. Total disclosed funding is approximately $4.85M, including a $1.35M seed round in April 2024 and a $3.5M SEC Form D exempt offering in October 2024, with named customers including Age of Learning, Scholastic, Riverside Insights, TalkingPoints, Minga, Evress, and School AI.

Name

Ednition

Legal name

Ednition, Inc.

Website

https://ednition.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Ednition provides RosterStream, a private-labeled SaaS integration platform that connects K-12 EdTech vendors to school district SIS, SSO, LMS, and Extended Data systems through a single API, with AI-powered data mapping and agentic workflows.

Ownership category

akta.pro rank

Product category

K-12 EdTech Integration Platform

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)

akta.pro secondary industry

Assessment Interoperability, Integrations & Standards (QTI/LTI/OneRoster) (EDAFADAK)

Keywords

• K-12 rostering platform
• EdTech integration infrastructure
• SIS data integration
• Single sign-on services
• LMS interoperability

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. RosterStream SaaS Subscription: Flat-rate per student, per month pricing model. Three plan tiers (Startup, Pro, Enterprise) with base monthly subscriptions and per-student usage pricing above the base. Pay-as-you-go monthly billing based on actual student count. No per-district, per-application, or per-sync fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ednition provides RosterStream, a SaaS-based K-12 integration platform that delivers private-labeled rostering, single sign-on (SSO), learning management system (LMS), and Extended Data infrastructure to EdTech vendors. The platform connects vendors directly to any K-12 student information system (SIS), third-party data exchange, identity provider, or LMS using open standards such as OneRoster, Ed-Fi, LTI, and SAML. An AI layer called Roster Intelligence automates data mapping, generates natural-language change summaries, and enables agentic workflows via Model Context Protocol integration.

Product overview

Ednition operates as a unified platform company built around RosterStream — an integrated K-12 EdTech infrastructure platform combining multiple modules under one private-labeled roof. The core RosterStream platform serves as the integration infrastructure layer connecting EdTech vendors to schools and districts at scale. It comprises Core Rostering (direct SIS connections and data ingestion), SSO Connect (unified single sign-on across all district authentication methods), LMS Link (LTI 1.3 Advantage integration with Canvas, Schoology, and Google Classroom), Extended Data Domains (deeper Ed-Fi-aligned data including attendance, discipline, assessment, and graduation), Roster Intelligence (AI-first rostering with automatic mapping, natural-language summaries, and MCP agentic workflows), and RosterCare (dedicated support including District Assist private-labeled district-facing service). Vendors integrate once with RosterStream and get connectivity to all SIS platforms, identity providers, and LMS systems through a single platform under their own brand.

Differentiator

Problem solved

Functional benefit

Brands

• RosterStream: Ednition's K-12 integration platform providing rostering, identity, LMS, and Extended Data infrastructure that powers district connections across the K-12 ecosystem. Includes Core Rostering, SSO Connect, LMS Link, Extended Data Domains, Roster Intelligence, and RosterCare support services.

Products and services

• RosterStream Ednition's unified K-12 integration platform that serves as the rostering, identity, LMS, and Extended Data infrastructure powering district connections across the K-12 ecosystem. Connects EdTech vendors to schools and districts at scale via direct SIS connections, open-standards support, and a fully private-label experience under the vendor's brand.
• Core Rostering Private-labeled rostering infrastructure that connects directly to any SIS (PowerSchool, Infinite Campus, Skyward, Aeries), third-party data exchanges (Clever, ClassLink), OneRoster or Ed-Fi API endpoints, or file-based sources (CSV, JSON, Google Sheets). Includes automated sync scheduling, circuit-break change detection, data validation, and full observability tools with data normalized to open standards.
• SSO Connect Branded single sign-on service providing one-time integration for every district authentication method: Microsoft, Google, Clever, ClassLink, OpenID, LDAP, SAML, LTI, and OAuth2 providers. Authenticates users against district identity providers and matches them to rostered records from Core Rostering for Teachers, Students, Administrators, Guardians, and other standard roles.
• LMS Link Single LTI 1.3 Advantage integration connecting applications to Canvas, Schoology, and Google Classroom — covering roughly 80% of K-12 classrooms. Delivers full LTI Advantage capabilities including deep linking, grade passback (Assignment & Grade Services), Names and Role Provisioning Services (NRPS), content picker, and assignment workflows through a single normalized integration.
• Extended Data Domains Deeper Ed-Fi dataset beyond core rostering, normalized to the Ed-Fi Unifying Data Model (UDM). Supported domains include Attendance (daily, period, event-based), Calendar, Bell Schedule, Discipline, Assessment, Student Academic Record (transcripts, GPAs, credits), and Graduation.
• Roster Intelligence AI layer built into RosterStream that automatically maps non-standard district files into OneRoster and Ed-Fi formats using LLM-powered analysis, generates plain-English change summaries for sync events and circuit breaks, and exposes agentic workflows via Model Context Protocol (MCP) integration connecting to CRM, ticketing systems, and internal admin tools.
• RosterCare Dedicated support, success, and relationship program for vendors running mission-critical K-12 district integrations through RosterStream. Includes District Assist (hands-on district-facing configuration under the vendor's brand), dedicated Slack/IM channel with direct access to the engineering team, dedicated Customer Success Manager, live training, year-over-year rollover support, and security review assistance.
• District Assist Hands-on district-facing service operating under the vendor's private label as part of RosterCare. Provides direct configuration support for new district connections (data source setup, field mapping validation, SSO Connect setup, first-sync verification), coordination with district IT/data teams, and district-side SIS migration assistance — all presented under the vendor's brand.

Quantifiable outcome

• Vendors consistently cut rostering spend when migrating from data exchanges to Core Rostering
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• 1EdTech ConsortiumcoreTechnology or IntegrationEdnition is an active member of the 1EdTech Consortium, contributing to open standards evolution (OneRoster, Ed-Fi, LTI) and carrying the TrustEd Apps Pledge. The partnership ensures RosterStream stays aligned with industry-standard specifications.
• AWS Partner NetworkcoreTechnology or IntegrationEdnition has been an AWS partner from day one, running RosterStream on AWS infrastructure with active membership in the AWS Partner Network. Platform offers multi-region deployment options through AWS.
• ClassLinkcoreTechnology or IntegrationEdnition is a certified ClassLink partner with first-class integration adapters that ingest ClassLink data. Vendors can support ClassLink-connected districts without additional engineering work.
• Ed-Fi AlliancecoreTechnology or IntegrationEdnition maintains an active working relationship with the Ed-Fi Alliance and engages directly with the broader Ed-Fi community. Extended Data Domains are built on the Ed-Fi Unifying Data Model.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Schoolytics: Schoolytics is a Google Classroom data and analytics platform built on top of EdTech integrations; it represents an emerging K-12 vendor that consumes the kind of rostering infrastructure Ednition provides.

Regional players

• Veracross: Veracross is a K-12 SIS vendor serving independent schools with built-in LMS and parent portal integrations; it represents another comparable K-12 interoperability vendor with a different target segment.
• ManageBac: ManageBac is an IB-focused K-12 platform with its own SIS/curriculum integrations; it is comparable as a K-12 vendor with interoperability needs, though focused on international IB schools rather than US K-12.

Broad incumbents

• Illuminate Education: Illuminate Education is a K-12 vendor with assessment, data, and intervention products that include interoperability components overlapping with Ednition's Extended Data Domains.
• PowerSchool: PowerSchool is the dominant K-12 SIS vendor and now owns Schoology LMS; its Unified Classroom and PowerSchool Data Exchange products compete in the broader K-12 interoperability layer Ednition serves.
• Instructure: Instructure is the maker of Canvas LMS and acquired the founders' prior company MasteryConnect; its LMS and assessment ecosystem overlaps with Ednition's LMS Link and Ed-Fi integration scope.
• Tyler Technologies (K-12 SIS): Tyler Technologies sells K-12 SIS products (Tyler SIS) and offers related interoperability services; it competes in the district-side integration layer that Ednition addresses from the vendor side.

Direct peers

• Clever: Clever is a K-12 identity and rostering data exchange with deep district adoption; Ednition directly competes by offering vendor-side rostering that bypasses Clever's per-school/per-sync pricing.
• ClassLink: ClassLink is a K-12 SSO and rostering platform with broad district deployment; Ednition's SSO Connect and Core Rostering compete directly with ClassLink's data exchange and identity offerings.
• Edlink: Edlink is an EdTech API integration platform for K-12 vendors, offering SIS sync and SSO; it is the most directly comparable startup competitor to Ednition's RosterStream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ednition

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ednition