Userguest.com

What Userguest.com does

Userguest.com BV is a privately held hospitality technology company founded in 2018 and headquartered in Amsterdam, Netherlands. The company operates an AI-powered direct booking platform for hotels, combining two complementary products into a single full-funnel offering: ConvertPlus, an on-site personalization tool that delivers behaviorally targeted pop-ups, social proof, rate-comparison widgets, and saved-search reminders to convert website visitors into direct bookings; and AdsPlus, a fully managed paid advertising service that plans and optimizes campaigns across Google, Meta, Bing, and TikTok using real-time demand, seasonality, and booking-intent signals.

The underlying technology is a domain-specialized AI stack that combines optimization (automated bidding and budget allocation), predictive analytics (demand forecasting and high-intent user identification), a behavioral recommendation engine (geolocation, device, timing, repeat-visitor, and loyalty-tier targeting), and process automation (CRM sync, exit-intent triggers). Userguest integrates with eight major hotel booking engines and PMSs (Mews, Cloudbeds, SiteMinder, RoomRaccoon, Apaleo, Amenitiz, WebHotelier, RezOOm) and is GDPR compliant. The company holds Google Partner Premier 2026 status and has additional partnerships with OTA Insight and Revenue Hub.

Userguest generates revenue through a hybrid model combining recurring subscription fees (ConvertPlus, sold on 12-month contracts with a 60-day pre-renewal cancellation clause), performance-based booking commissions on direct bookings facilitated by the platform, and managed services revenue from AdsPlus (6-month minimum commitment, clients select ad spend). Go-to-market combines a product-led entry point — a 30-day free trial requiring no credit card and a 10-minute copy-paste script integration — with a demo-led enterprise motion and dedicated account managers for hotel groups. The company serves independent hotels, boutique properties, and multi-property hotel groups across more than 40 countries in Europe, Africa, Asia Pacific, and the Middle East. As of September 2024, Userguest had raised approximately €3.19M in cumulative funding across four rounds, including a €2.2M seed led by Al Mada Ventures with participation from CDG Invest, Saviu Ventures, Kalys Ventures, Plug and Play, and UM6P Ventures.

Name

Userguest.com

Legal name

Userguest.com BV

Website

https://userguest.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Userguest.com operates an AI-powered direct booking platform for hotels, combining managed paid advertising (AdsPlus) with on-site personalization (ConvertPlus) to drive direct bookings and reduce OTA dependency for independent hotels and groups across more than 40 countries.

Ownership category

akta.pro rank

Product category

Hotel direct booking software

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

Keywords

• Hotel direct booking software
• Hospitality marketing platform
• AI paid advertising hotels
• Website personalization hotels
• OTA commission reduction tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Monthly or annual subscription fees for access to the Userguest platform, including ConvertPlus website conversion tools. Charges include Subscription fee, Userguest Bookings Commission, and General Commission depending on the payment plan chosen.
2. Performance-based Commission: Userguest charges booking commissions and takes a percentage of bookings generated through the platform, aligning incentives with hotel revenue growth.
3. Managed Services Revenue: AdsPlus operates as a fully managed paid ads service where Userguest handles campaign management, optimization, and reporting, generating revenue from ad spend management and service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Userguest provides a hospitality-specific direct booking platform combining two products: AdsPlus, a fully managed AI-powered paid advertising service that plans, launches, and continuously optimizes campaigns across Google, Meta, Bing, and TikTok, and ConvertPlus, a website conversion tool that delivers personalized on-site notifications, pop-ups, social proof, price comparison, and occupancy boosters. The integrated solution is designed for independent hotels and hotel groups seeking to grow direct bookings, increase revenue, and reduce OTA commissions without adding marketing headcount.

Product overview

Userguest is a direct booking platform for hotels consisting of two complementary core products: AdsPlus (AI-powered paid advertising across Google, Meta, Bing, and TikTok) and ConvertPlus (on-site personalisation and conversion optimization). Together they create a full-funnel direct booking solution — AdsPlus attracts high-intent travelers with AI-optimized ads while ConvertPlus converts them into direct bookings with personalized website notifications. The platform is designed for independent hotels and hotel groups, integrating with all major booking engines including Cloudbeds, RoomRaccoon, Mews, SiteMinder, and others.

Differentiator

Problem solved

Functional benefit

Brands

• AdsPlus: A fully managed AI-powered paid advertising service designed specifically for hotels. It plans, launches, and continuously optimizes campaigns across platforms like Google, Meta and TikTok, combining automation with hands-on expertise to maximize return on ad spend.
• ConvertPlus

Products and services

• AdsPlus A fully managed AI-powered paid advertising service for hotels that plans, launches, and continuously optimizes campaigns across Google, Meta (Facebook/Instagram), Bing, and TikTok, combining automation with hands-on hospitality expertise to maximize ROAS.
• ConvertPlus A smart personalisation tool for hotel websites that converts existing traffic into direct bookings through personalised pop-ups, social proof, smart upsells, exit-intent pop-ups, saved-search reminders, OTA price comparison widgets, and occupancy boosters, targeting by geolocation, device, behaviour, and timing.

Quantifiable outcome

• Up to 30% more direct bookings
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 1 January 2026Userguest is a Google Partner Premier 2026, enabling advanced integration with Google Ads, Google Hotel Ads, and Performance Max campaigns for hotel clients.
• Revenue HubminorStrategic or Co-development Partner · 3 May 2022Userguest joined Revenue Hub as an Expert Partner, exploring collaborative opportunities in revenue management and direct booking optimization for the hospitality industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Hotels Network: Hotel website personalisation, A/B testing, price comparison, and predictive AI to boost direct conversions, directly overlapping with Userguest's conversion optimization offering.
• Sojern: AI-driven digital marketing and multichannel advertising platform for travel and hospitality, directly comparable to Userguest's AdsPlus managed paid-media service.
• Triptease: Direct booking platform for hotels offering price comparison, on-site messaging, and personalisation to win direct bookings away from OTAs - the closest functional match to Userguest's ConvertPlus and rate-comparison features.
• Net Affinity: Booking engine and digital marketing provider focused on driving hotel direct bookings, overlapping with Userguest's direct-revenue and acquisition focus.
• Hotelchamp: Provides on-site conversion tools, social proof, and personalised messaging for hotel websites to drive direct bookings, mirroring ConvertPlus.
• Bookassist: Direct booking technology and digital marketing services for hotels, combining booking conversion and paid acquisition similar to Userguest's full-funnel approach.

Broad incumbents

• Cendyn: Established hospitality CRM, marketing, and revenue technology provider serving hotels broadly, overlapping with Userguest's direct-booking and marketing optimization but across a wider portfolio.
• Revinate: Larger hospitality guest-data and marketing platform spanning CRM, email, and direct booking; overlaps on direct-revenue goals but as part of a broader suite.

Regional players

• Profitroom: European (Poland-based) direct booking and marketing automation platform for hotels and resorts, comparable in model but rooted in a different core geography.

Emerging players

• Koddi: Technology for managing hotel metasearch and travel ad campaigns across Google, Meta, and other channels, overlapping with AdsPlus's paid media management for hotels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/35679870

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Userguest.com