SurveyMonkey

What SurveyMonkey does

SurveyMonkey, founded in 1999 and headquartered in San Mateo, California, operates one of the world's most recognized online survey platforms, serving 260,000+ organizations globally. Its core platform enables users to create surveys via AI-generated prompts or 500+ expert templates, distribute them through email, web, SMS, and a proprietary 335M+ respondent audience panel, and analyze results using NLP-driven sentiment analysis, connected-data trend identification, and continuous output monitoring for reliability. The product portfolio has expanded through acquisitions to include Wufoo (form building, acquired 2014), GetFeedback Direct and GetFeedback Digital/Usabilla (enterprise CX, acquired 2020), plus add-on modules: SurveyMonkey Apply (application management), SurveyMonkey LaunchPad (ready-to-run market research), SurveyMonkey Audience (panel access), and SurveyMonkey Genius (AI-powered market research). The underlying technology stack combines generative AI, recommendation engines, and proprietary models trained on two decades of survey response data, with integrations to 200+ enterprise tools including Salesforce, Slack, and Microsoft Teams. The platform also holds EU-U.S. Data Privacy Framework certification and serves customers across 20+ countries via localized entities in the US, Ireland, Brazil, and the Netherlands.

SurveyMonkey operates a hybrid go-to-market model combining product-led growth with enterprise field sales. Revenue is generated through a tiered subscription model: a Basic free tier (unlimited surveys, 25 responses per survey), Individual plans ($25–$75/user/month), Teams plans ($75+/user/month), and quote-based Enterprise contracts with dedicated sales engagement. Additional revenue streams include response overage fees (usage-based billing in arrears), Wufoo's freemium form-building service, and SurveyMonkey Audience panel access for market research distribution. The company targets use-case segments including Customer Experience, Employee Experience/HR, Market Research, Event Management, and Registration/Forms, with size-tier segmentation across SMBs (self-serve) and large enterprises (field sales). Marketing channels span content marketing (Curiosity blog, State of Curiosity research), free tools for organic SEO lead generation, customer stories, webinars, and email nurturing. Distribution combines direct self-serve online sign-up, enterprise field sales, the integration ecosystem marketplace, and acquired-brand channels (Wufoo, GetFeedback).

Name

SurveyMonkey

Legal name

SurveyMonkey Inc.

Website

https://surveymonkey.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SurveyMonkey is an online survey platform with AI-powered creation, analysis, and a 335M+ respondent panel, serving 260K+ organizations via tiered SaaS subscriptions across CX, HR, and market research use cases globally.

Ownership category

akta.pro rank

Product category

Online Survey & Feedback Software

NAICS

Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Online survey software
• Customer experience platform
• Market research tools
• Employee feedback surveys
• Form builder software

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (SaaS): SurveyMonkey operates on a subscription-based SaaS model with tiered pricing: Basic (free with limitations), Individual, Teams, and Enterprise tiers. Paid subscriptions are billed monthly or annually with auto-renewal. Individual and Teams plans are per-user. Enterprise pricing is quote-based for large organizations. Response overage fees apply when users exceed their subscription response limits.
2. Response Overage Fees: Additional charges per response when users exceed their paid subscription response limits during a billing cycle. Overage fees are billed in arrears.
3. Enterprise Licenses: Custom enterprise agreements with dedicated sales engagement, providing secure access, admin tools, and powerful integrations at scale with negotiated pricing.
4. Wufoo: Form-building service offered as a separate product line, following its own freemium model with one free account per person for basic forms.
5. API Access: Wufoo API access is currently free but SurveyMonkey reserves the right to charge for API usage in the future.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

SurveyMonkey provides an online survey software platform that enables users to create surveys, collect responses, and analyze results using AI-powered tools. The platform serves over 260,000 organizations globally with capabilities including AI-driven survey creation, sentiment analysis, an audience panel of 335M+ respondents, and 500+ expert templates. It also operates acquired brands including Wufoo (form building), GetFeedback (digital customer experience), Apply (application management), and LaunchPad (ready-to-run market research).

Product overview

SurveyMonkey operates as a platform-plus-modules architecture consisting of the core SurveyMonkey survey platform along with specialized acquired brands (Wufoo for form building, GetFeedback for digital customer experience) and add-on modules including Enterprise for large organizations, LaunchPad for quick market research, Apply for application management, Audience for respondent panel access, and Rewards/Contribute for panelist engagement. The platform serves over 260,000 organizations worldwide with capabilities spanning survey creation, form building, AI-powered analysis, market research panel access, and enterprise-scale administration.

Differentiator

Problem solved

Functional benefit

Brands

• Wufoo: Online form builder platform acquired by SurveyMonkey, offering form creation with templates and payment integrations
• GetFeedback
• SurveyMonkey Apply
• SurveyMonkey LaunchPad
• SurveyMonkey Genius

Products and services

• SurveyMonkey Core Platform The primary survey creation and distribution platform enabling users to create unlimited surveys, collect responses, and analyze results with AI-powered insights, benchmarking tools, and 500+ expert templates.
• Wufoo Online form builder offering customizable forms, widgets, theme options, payment collection, and report generation capabilities under a freemium model.
• GetFeedback Customer experience platform for digital feedback collection, encompassing GetFeedback Direct and GetFeedback Digital (formerly Usabilla) for web, email, and app feedback.
• SurveyMonkey Enterprise Enterprise-tier offering with secure access, advanced admin tools, team collaboration features, and integrations at scale for large organizations.
• SurveyMonkey LaunchPad Ready-to-run market research solution enabling users to validate new products, ads, and pricing within hours using pre-built survey templates.
• SurveyMonkey Apply Online application and subscription management system helping organizations collect applications, manage subscriptions, and facilitate reviews for hiring and admissions.
• SurveyMonkey Audience Market research panel service providing access to over 335 million respondents worldwide for targeted survey distribution and data collection.

Quantifiable outcome

• Greyhound's NPS response rates jumped to 94% with NPS increasing almost 15 points within months
• +2 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• VendastaminorGTM or Marketing Partner · 26 November 2025SurveyMonkey CEO Eric Johnson was appointed to Vendasta's Board of Directors as Vendasta expands its platform to deliver AI employees for SMBs. This brings go-to-market expertise in digital platform scaling to Vendasta's board.
• Clean & GreenminorStrategic or Co-development Partner · 26 June 2025Clean & Green (janitorial services business led by CEO Rocio Vargas) partnered with SurveyMonkey on an initiative to improve benefits for extended team members—contractors and vendor workers. SurveyMonkey invested resources to help vendor partners absorb costs.
• i2i BenefitsminorStrategic or Co-development Partner · 26 June 2025SurveyMonkey partnered with i2i Benefits to develop an improved framework covering health benefits, personal time off, and transportation for contractor workers, aligned with employee standards.
• 200+ Integration PartnerscoreTechnology or IntegrationSurveyMonkey offers 200+ integrations with enterprise tools and platforms including Salesforce, Slack, Microsoft Teams, and other major business applications, enabling seamless workflow integration for enterprise customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qualtrics: Enterprise experience management (XM) platform covering surveys, CX, EX, and market research. Most direct competitor to SurveyMonkey across SMB, mid-market, and enterprise segments, and is jointly named a top employee survey vendor by TechTarget.
• Typeform: Design-forward online form and survey platform with freemium entry and strong PLG motion. Competes head-to-head with SurveyMonkey for SMB and mid-market customers seeking conversational, branded surveys.
• JotForm: Freemium online form builder with payment collection, templates, and 200+ integrations. Closely comparable to SurveyMonkey's Wufoo and core form/survey offering, especially for SMB and mid-market customers.
• Alchemer (formerly SurveyGizmo): Mid-market survey and customer feedback platform offering DIY survey building, CX, and workflow automation. Targets a similar SMB-to-enterprise buyer as SurveyMonkey with comparable pricing and feature set.
• QuestionPro: Online survey, research, and CX platform serving enterprise and academia with its own audience panel. Directly comparable product breadth (surveys, panel, CX) and competitive in enterprise RFPs against SurveyMonkey.
• Formstack: Form builder and workflow automation platform for SMB and mid-market, with HIPAA-compliant offerings in healthcare. Closely comparable to SurveyMonkey/Wufoo's form-centric capabilities and pricing model.

Broad incumbents

• Google Forms: Free, widely used survey and form tool bundled with Google Workspace. Competes at the low end by removing price as a consideration for casual and SMB users, and is increasingly adding AI-assisted form creation.
• Microsoft Forms: Survey and polling tool included in Microsoft 365, directly competing for enterprise and education customers already paying for the Microsoft ecosystem. Bundling pressure is a structural threat to SurveyMonkey's paid enterprise tier.
• Medallia: Enterprise customer and employee experience platform co-listed with SurveyMonkey as a top employee survey vendor. Competes at the high end of the market with deeper CX analytics, often displacing SurveyMonkey in large CX deployments.

Emerging players

• Slido: Audience interaction and live polling/Q&A tool acquired by Cisco, focused on meetings and events. Overlaps with SurveyMonkey's event feedback and live polling use cases but specializes in real-time engagement rather than long-form research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/surveymonkey
• YouTubeyoutube.com/user/SurveyMonkey
• Facebookfacebook.com/surveymonkey
• LinkedInlinkedin.com/company/surveymonkey
• Instagraminstagram.com/surveymonkey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurveyMonkey