Action Tour Guide
Action Tour Guide is a bootstrapped mobile-app company offering 200+ GPS-triggered self-guided audio driving and walking tours across the US and 14+ countries, sold via per-car one-time purchases or a $99.99/year Action+ subscription to individual leisure travelers.
- Company typePrivate
- Founded2013
- HeadquartersBarrington, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Action Tour Guide does
Action Tour Guide (legal entity: Action Data Systems LLC) is a privately held, bootstrapped mobile-app company headquartered in Barrington, Rhode Island, founded in 2013. It operates a GPS-triggered self-guided audio tour platform distributed via iOS and Android apps. The core product is a mobile application that uses device GPS to automatically play narrated audio stories at specific waypoints along driving and walking routes, covering scenic drives, national parks, historic cities, and coastal highways. Each of the 200+ tours includes 45+ narrated stories spanning up to 40 miles of route, and the app supports offline operation, making it usable in remote areas without cell signal. The platform integrates with MapBox for mapping, Stripe for payments, and supports Apple Pay and Google Pay at checkout.
The company generates revenue through two primary streams: per-car one-time individual tour purchases (typically $15–$25 per car, valid forever) and the Action+ annual subscription at $99.99 per year, which provides unlimited access to the entire library of 200+ tours. Supplementary revenue streams include gift cards and an affiliate/referral program. Distribution is entirely digital: direct via actiontourguide.com and through Apple App Store and Google Play Store, with the app maintaining a 4.8 rating (11,579 reviews) on iOS and 4.7 rating (1,126 reviews) on Android. The customer base is long-tail individual travelers and families — road-trippers, national park visitors, and history/cultural tourists — primarily in the US but expanding across 14+ countries including Canada, Mexico, Iceland, Greece, Ireland, Scotland, Portugal, Thailand, and Australia. The company added 46 new tours in 2024 and 10 more in 2025, and has invested in paid digital advertising (Google Ads, Meta, Microsoft Advertising) alongside organic content marketing and SEO. No external funding, M&A, or institutional investors are disclosed.
Action Tour Guide firmographics
Firmographics- Name
- Action Tour Guide
- Legal name
- Action Data Systems LLC
- Website
- https://actiontourguide.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action Tour Guide is a bootstrapped mobile-app company offering 200+ GPS-triggered self-guided audio driving and walking tours across the US and 14+ countries, sold via per-car one-time purchases or a $99.99/year Action+ subscription to individual leisure travelers.
- Ownership category
- akta.pro rank
Action Tour Guide industry classification
Industry- Product category
- Travel audio guides
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Photography & Scenic Viewpoint Tours (THAJAAAI)
- akta.pro secondary industries
- Walking City Tours (Highlights & Orientation) (THAJAAAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)
Keywords
Where Action Tour Guide is headquartered
LocationHeadquarters
- HQ city
- Barrington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Action Tour Guide business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations
Revenue model
- Action+ Annual Subscription: Annual subscription offering unlimited access to 200+ GPS-guided audio tours for a single annual fee of $99.99. Subscribers can download and use any tour unlimited times during the subscription year. New tours are added automatically at no extra cost. Tours remain valid after subscription expires.
- Individual Tour Purchases: One-time purchase of individual driving or walking tours at per-car pricing (e.g., $24.99 per car for bundle). Tours are purchased per vehicle and valid forever without expiration.
- Gift Cards: Digital gift cards sold as an alternative purchase option for gifting tours to others.
- Affiliate/Referral Revenue: An affiliate program is offered, allowing partners to earn commissions for referring customers to purchase Action+ subscriptions or individual tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Action+ Annual Subscription — unlimited access to 200+ tours |
| Unit Pricing | Pay-as-you-go | Individual Tour Purchase — per car |
| Subscription | Pay-as-you-go | First-Time Buyer Discount — 20% off first tour |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Action Tour Guide product offering
Product offeringCore offering
Action Tour Guide is a mobile application (iOS and Android) that delivers GPS-triggered, self-guided audio driving and walking tours. Each purchased tour downloads a route, map, and 45+ narrated stories to the device, then automatically plays location-relevant audio as the user drives or walks to specific landmarks. The platform offers 200+ pre-produced tours across the US and 14+ international countries, sold individually (per car) or through the Action+ annual subscription for unlimited access.
Product overview
Action Tour Guide is a mobile app-based platform offering GPS-triggered self-guided driving and walking audio tours. The core product provides audio narration, maps, and tour content that plays automatically as users travel through tour routes. The main subscription offering is Action+, which grants unlimited access to 200+ tours across the USA and 14+ countries for $99.99/year. The platform also sells individual tours and bundled packages (such as the Aruba Bundle) for specific destinations. Tours are available as both driving experiences (using the user's own vehicle) and walking tours (for city exploration), with each tour featuring 45+ audio stories, up to 40 miles of routes, and 2-8 hours of content. The service works offline after initial download and requires no cell signal during use.
Differentiator
Problem solved
Functional benefit
Brands
- Action+: Annual subscription service offering unlimited access to 200+ GPS-guided self-guided audio tours across the US and international destinations for $99.99/year.
Products and services
- Action Tour Guide mobile app GPS-based self-guided driving and walking audio tour mobile app that auto-plays narrated stories as users travel routes. For independent travelers, families, and road-trippers who prefer flexible, hands-free exploration of national parks, scenic drives, historic cities, and international destinations.
- Action+ annual subscription Annual subscription granting unlimited downloads and use of 200+ self-guided audio tours across the US and 14+ international countries. For repeat leisure travelers and road-trippers seeking unlimited access to the full tour library.
- Individual driving tours One-time per-car purchase of self-guided driving audio tours where stories play automatically via GPS as users travel a route. For travelers visiting a specific road trip, scenic drive, or national park in their own vehicle.
- Individual walking tours One-time per-person/self purchase of self-guided walking audio tours with GPS-triggered narration at specific landmarks, allowing flexible pacing. For travelers exploring cities, historic trails, and cultural sites on foot.
- Tour bundles Pre-packaged combinations of driving and walking tours for specific destinations sold at a discount compared to buying tours individually. For travelers planning multi-stop trips to a single region or country.
- Gift cards Digital gift cards that can be redeemed toward Action Tour Guide purchases (tours or subscription). For gift-givers wanting to give a travel or sightseeing experience to friends or family.
Quantifiable outcome
- 4.8 Apple App Store rating from 11,579 reviews and 4.7 Google Play rating from 1,126 reviews
- +3 more outcomes
Companies that use Action Tour Guide
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Action Tour Guide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Action Tour Guide partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Apple (App Store)coreApple serves as the primary distribution platform for the Action Tour Guide iOS mobile application. The app is available for download on the Apple App Store, where users can discover, download, and access the service. Apple handles in-app purchase processing and enforces App Store policies. The strong rating of 4.8 from 11,579 reviews on Apple underscores the importance of this distribution channel.
- Google (Play Store)coreGoogle Play serves as the primary distribution platform for the Action Tour Guide Android mobile application. The app is distributed globally through Google Play Store, enabling Android users to discover and download the service. Google handles in-app purchase processing. The app maintains a 4.7 rating from 1,126 reviews on Google Play.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Action Tour Guide competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: GetYourGuide is a venture-backed global marketplace for tours, attractions, and experiences with tens of thousands of bookable activities. It is a broader incumbent offering overlapping capabilities (city tours, attraction experiences) but does not specialize in self-guided audio tours - rather, it connects travelers to guided tour operators.
- Headout: Headout is a mobile-first marketplace for tours, attractions, and local experiences with curated offerings across major destinations. Comparable as a venture-backed travel-experiences competitor targeting similar self-guided and guided traveler segments, though focused on operator inventory rather than proprietary self-guided content.
- TourRadar: TourRadar is a global multi-day and group tour marketplace connecting travelers with tour operators across hundreds of countries. Overlaps with Action Tour Guide's broader travel-tour customer base but operates in the multi-day guided tour segment rather than self-guided audio.
- Viator: Viator (owned by Tripadvisor) is a leading tours and activities marketplace with hundreds of thousands of bookable experiences worldwide. As a broad incumbent it overlaps with Action Tour Guide's target use case (visitor experiences) but focuses on marketplace distribution of operator-led tours rather than self-guided audio.
Direct peers
- VoiceMap: VoiceMap offers GPS-triggered self-guided audio walking and driving tours across hundreds of cities globally, sold through its mobile app. It is the closest direct competitor to Action Tour Guide in product, business model, and target customer (independent travelers seeking curated audio narration).
- izi.TRAVEL: izi.TRAVEL is a global platform for self-guided audio tours across museums, cities, and outdoor attractions, available via mobile app. Overlaps directly with Action Tour Guide's museum/landmark walking tours and city cultural experiences.
- GuideAlong: GuideAlong provides GPS-triggered audio driving tours for US and international road trips and national parks via a mobile app. Highly comparable in tour format (driving audio tours with GPS narration), pricing model, and target audience of independent road-trippers.
- Shaka Guide: Shaka Guide provides GPS-triggered audio driving tours primarily for Hawaii and US national parks. Same driving-tour format, same per-tour or bundle pricing, and same offline-first GPS narration model - making it a directly comparable competitor especially in Action Tour Guide's Hawaii and national park content.
- Rick Steves Audio Europe: Rick Steves Audio Europe offers free self-guided audio walking tours of major European cities through a mobile app. It competes directly with Action Tour Guide's European city and walking tours, primarily on content quality and brand trust rather than feature parity.
- GPSmyCity: GPSmyCity offers self-guided walking tours with GPS-triggered audio and offline maps in thousands of cities worldwide. Directly competes with Action Tour Guide's walking city tours (e.g., Freedom Trail) using a similar GPS-narration mobile app model with both free and paid tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Action Tour Guide social profiles
Digital presenceAction Tour Guide compliance and trust
Trust signalCompliance1 record
Action Tour Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Tour Guide leadership team
Management profileNumber of profiles
Action Tour Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Tour Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Tour Guide
What does Action Tour Guide do?
Action Tour Guide is a mobile application (iOS and Android) that delivers GPS-triggered, self-guided audio driving and walking tours. Each purchased tour downloads a route, map, and 45+ narrated stories to the device, then automatically plays location-relevant audio as the user drives or walks to specific landmarks. The platform offers 200+ pre-produced tours across the US and 14+ international countries, sold individually (per car) or through the Action+ annual subscription for unlimited access.
Is Action Tour Guide a public or private company?
Action Tour Guide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Tour Guide founded?
Action Tour Guide was founded in 2013. It employs 11 to 50 people.
Where is Action Tour Guide based?
Action Tour Guide is headquartered in Barrington, United States, in the North America region.
How does Action Tour Guide make money?
Four revenue lines are on record. Action+ Annual Subscription is the primary driver. The others are individual Tour Purchases, gift Cards and affiliate/Referral Revenue.
Who are Action Tour Guide's main competitors?
Broad incumbents on record are GetYourGuide, Headout, TourRadar and Viator. Direct peers are VoiceMap, izi.TRAVEL, GuideAlong, Shaka Guide, Rick Steves Audio Europe and GPSmyCity.
Does Action Tour Guide have an API?
No public API is recorded for Action Tour Guide.
What industry is Action Tour Guide in?
Action Tour Guide's product category is Travel audio guides. Its primary akta.pro industry code is THAJAAAI, Photography & Scenic Viewpoint Tours, with a secondary code of THAJAAAA, Walking City Tours (Highlights & Orientation). Its NAICS code is 561520 and its SIC code is 7900.