LifeGuides, PBC
LifeGuides, PBC operates a peer-to-peer mentoring platform that connects employees and their families with certified Guides who have lived experience across 400+ life topics, sold as an employer-paid benefit to enterprise HR buyers. The Delaware PBC, headquartered in Tempe, Arizona, also offers PMQ+ manager development in partnership with SHRM.
- Company typePrivate
- Founded2019
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LifeGuides, PBC does
LifeGuides, PBC operates a peer-to-peer mentoring platform that connects employees and their families with certified Guides who have personal experience across more than 400 topics and 500+ life events, spanning personal growth, lifelong learning, and life challenges. The company is incorporated as a Delaware Public Benefit Corporation, headquartered in Tempe, Arizona, with a stated mission to reach one billion people over fifteen years through this peer-to-peer model.
The platform is built on a proprietary matching layer marketed as Intelligence Assistance® software, supported by a structured 21-module Guide certification program and topic taxonomy organized into Life Challenge Channels™. Members access the service via web and a mobile application (app.lifeguides.com) that supports video sessions and 24-hour scheduling, with the Guides Community functioning as a curated supply pool in which 100% of Guides hold college degrees, 38% hold masters degrees, and 60% carry industry certifications. The company also markets PMQ+ (People Manager Qualification + Professional Mentoring), co-developed with the Society for Human Resource Management (SHRM), which packages a year of mentoring with SHRM's manager training curriculum.
LifeGuides generates revenue primarily through employer-paid annual subscriptions sold as an employee benefit, targeting CHROs and HR leaders at mid-to-large enterprises via direct enterprise sales, content marketing, webinars, and the SHRM channel partnership. Named customers include SHRM, DriveTime, University of Phoenix, Heartland, Ashoka, the BBB-GoDaddy Accelerator, and Kaiser Permanente. Pricing is quote-based and not publicly disclosed, and the company has not disclosed revenue or ARR figures. The firm has raised approximately $12.5M across nine disclosed funding rounds since 2017, with a January 2026 round led by the Health Innovation Alliance Aging Innovation Fund signaling a tilt toward aging-population employer segments.
LifeGuides, PBC firmographics
Firmographics- Name
- LifeGuides, PBC
- Legal name
- LifeGuides, PBC
- Website
- https://lifeguides.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LifeGuides, PBC operates a peer-to-peer mentoring platform that connects employees and their families with certified Guides who have lived experience across 400+ life topics, sold as an employer-paid benefit to enterprise HR buyers. The Delaware PBC, headquartered in Tempe, Arizona, also offers PMQ+ manager development in partnership with SHRM.
- Ownership category
- akta.pro rank
LifeGuides, PBC industry classification
Industry- Product category
- Employee Wellbeing Software
- NAICS
- Professional and Management Development Training (611430), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
- akta.pro secondary industries
- Stress Management & Burnout Prevention Coaching (HSADAGAD), Coaching, Feedback & Mentoring Skills (EDABAMAM), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where LifeGuides, PBC is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LifeGuides, PBC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Employer-Sponsored Subscription: LifeGuides is offered as an employer-paid employee benefit. Organizations pay to provide the service to their employees and their families. Most users access the service through employer benefit plans paid in full by the employer. The service can be inserted into benefits plans at any time, off cycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise employer benefit subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
LifeGuides, PBC product offering
Product offeringCore offering
LifeGuides operates a peer-to-peer mentoring platform that connects employees with certified Guides who have personally navigated similar life events across 400+ topics of Personal Growth, Lifelong Learning, and Life Challenges. The service is delivered as an employer-paid employee benefit, with proprietary Intelligence Assistance® software matching members to Guides, enabling confidential, non-clinical, preventative behavioral health support. The company also offers PMQ+, a manager development program created with SHRM that pairs leadership training with year-long professional mentoring.
Product overview
LifeGuides, PBC operates a peer-to-peer mentoring platform delivered as a web and phone-based service. The core offering consists of the LifeGuides Platform and LifeGuidance Network™, which connect employees with certified Guides who have navigated similar life events across 400+ topics. The proprietary Intelligence Assistance® Software powers guide matching and session scheduling. The company also offers PMQ+ (SHRM People Manager Qualification + Professional Mentoring), a manager development program developed in partnership with SHRM that combines leadership training with year-long professional mentoring. The Guides Community comprises the network of certified mentors trained through LifeGuides' proprietary 21-module program. Services are accessible via web and mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- PMQ+: SHRM People Manager Qualification + Professional Mentoring by LifeGuides. A next-generation manager development experience combining SHRM's proven training with LifeGuides' yearlong professional mentoring.
Products and services
- LifeGuides Platform A peer-to-peer mentoring and behavioral health platform that connects employees and their families with certified Guides who have personally navigated similar life events. Delivered as an employer-paid employee benefit via web and mobile app, supporting 400+ topics and 500+ life events with confidential, non-clinical, no-copay sessions available 24/7.
- PMQ+ (SHRM People Manager Qualification + Professional Mentoring) A manager development program co-developed with SHRM that pairs the SHRM People Manager Qualification curriculum with a full year of professional mentoring from LifeGuides Guides, designed to translate leadership training into sustained behavior change for people managers.
- Guides Community A network of certified peer mentors who have personally navigated specific life events and are qualified through LifeGuides' proprietary 21-module onboarding and training program to deliver empathetic, confidential one-to-one guidance to members.
- LifeGuides Mobile Application Mobile application that allows employees to browse Guides, schedule sessions, and access video call-based mentoring on their mobile devices as part of their employer-provided LifeGuides benefit.
Quantifiable outcome
- 4.75/5 member rating for Guide sessions
- +8 more outcomes
Companies that use LifeGuides, PBC
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
LifeGuides, PBC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LifeGuides, PBC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SHRM (Society for Human Resource Management)coreLifeGuides partnered with SHRM to create PMQ+ (People Manager Qualification + Professional Mentoring), combining SHRM's leadership training with LifeGuides' year-long professional mentoring. This partnership enables LifeGuides to reach SHRM's extensive membership base of HR professionals and CHROs. Johnny C. Taylor, Jr., SHRM's President and CEO, serves as Chairman of LifeGuides' Social Impact Council.
- Center for Social CapitalminorLifeGuides was featured in a Center for Social Capital feature article profiling 10 business leaders who empower employees. The article positions LifeGuides as an example of employee empowerment best practices, citing research from McKinsey, Deloitte, Cisco, and the World Economic Forum.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
LifeGuides, PBC competitors and assessment
Company assessmentDirect peers
- Modern Health: Modern Health delivers global mental health benefits to enterprises through a mix of therapy, coaching, and digital tools. It competes with LifeGuides for CHRO/HR buyer budgets on employee wellbeing.
- BetterUp: BetterUp provides enterprise coaching and mentoring focused on leadership development and manager effectiveness. Its People Manager leadership track closely overlaps with LifeGuides' PMQ+ offering.
- Torch Leadership Labs: Torch provides enterprise leadership coaching and manager development programs. Its focus on manager effectiveness directly parallels LifeGuides' PMQ+ offering and SHRM-aligned buyer segment.
- Spring Health: Spring Health offers precision mental health benefits to employers, including therapy, coaching, and medication. It targets the same enterprise HR buyer as LifeGuides with an overlapping wellbeing proposition.
- Lyra Health: Lyra provides mental health benefits to employers, combining therapy, coaching, and self-care. It is a direct competitor in the enterprise mental health/wellbeing benefits space where LifeGuides sells its employer-paid peer mentoring platform.
Broad incumbents
- Calm Business: Calm Business sells mindfulness, sleep, and meditation benefits to employers. It competes for the same HR wellbeing budget as LifeGuides but is centered on consumer-style digital content rather than peer mentoring.
- Talkspace: Talkspace delivers online therapy and mental health services to enterprises, health plans, and individuals. It overlaps LifeGuides' employer-paid mental health proposition but is clinically licensed and therapy-led.
- Headspace (Ginger): Headspace Health (including the Ginger acquisition) provides mental health benefits, meditation, and on-demand coaching to employers and consumers. It overlaps with LifeGuides' enterprise wellbeing offering but spans consumer and clinical services.
Emerging players
- Wysa: Wysa offers AI-driven and human coaching mental health support to employers and health plans. Its hybrid AI/coach model competes for the same sub-clinical enterprise wellbeing use case that LifeGuides addresses with peer mentors.
Regional players
- Neuro Leadership Institute (NLI): NLI delivers leadership development, manager training, and culture transformation to global enterprises. Its SHRM-adjacent manager development curriculum competes for the same enterprise L&D budget that PMQ+ targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
LifeGuides, PBC social profiles
Digital presenceLifeGuides, PBC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeGuides, PBC leadership team
Management profileNumber of profiles
Profiles1 record
LifeGuides, PBC funding detail
Funding detailFunding overview
Funding rounds11 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeGuides, PBC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeGuides, PBC
What does LifeGuides, PBC do?
LifeGuides operates a peer-to-peer mentoring platform that connects employees with certified Guides who have personally navigated similar life events across 400+ topics of Personal Growth, Lifelong Learning, and Life Challenges. The service is delivered as an employer-paid employee benefit, with proprietary Intelligence Assistance® software matching members to Guides, enabling confidential, non-clinical, preventative behavioral health support. The company also offers PMQ+, a manager development program created with SHRM that pairs leadership training with year-long professional mentoring.
Is LifeGuides, PBC a public or private company?
LifeGuides, PBC is a private company. It is classified as venture growth investor backed and is currently operating.
When was LifeGuides, PBC founded?
LifeGuides, PBC was founded in 2019. It employs 11 to 50 people.
Where is LifeGuides, PBC based?
LifeGuides, PBC is headquartered in Tempe, United States, in the North America region.
How does LifeGuides, PBC make money?
One revenue line is on record: employer-Sponsored Subscription.
Who are LifeGuides, PBC's main competitors?
Direct peers on record are Modern Health, BetterUp, Torch Leadership Labs, Spring Health and Lyra Health. Broad incumbents are Calm Business, Talkspace and Headspace (Ginger). Wysa is listed as an emerging player. Neuro Leadership Institute (NLI) is listed as a regional player.
Does LifeGuides, PBC have an API?
No public API is recorded for LifeGuides, PBC.
What industry is LifeGuides, PBC in?
LifeGuides, PBC's product category is Employee Wellbeing Software. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of HSADAGAD, Stress Management & Burnout Prevention Coaching. Its NAICS code is 611430 and its SIC code is 7372.