Hopp

What Hopp does

Hopp is an Icelandic micromobility company that combines a SaaS fleet-management platform with a franchise-operated e-scooter and e-bike sharing service. Founded in Reykjavík in 2019, the company built its own software stack — including a consumer-facing mobile app, a driver app for taxi operations, and a Management Dashboard for franchisees — and licenses it to local entrepreneurs who own and operate vehicles in their communities. Beyond two-wheeler sharing, Hopp directly operates an electric car sharing service with 70+ vehicles in Reykjavik through subsidiary Hopp Deilibílar ehf., and runs a taxi dispatch platform (Hopp Taxi) through subsidiary Hopp Leigubílar ehf., taking an 18% service fee on rides.

The platform spans three customer segments: individual consumers booking via iOS/Android apps across 13+ countries, business customers using Company Accounts for centralized employee travel, and franchisees (70+ worldwide) who run local fleets under the Hopp brand. Revenue is generated through per-minute usage fees (scooters, bikes, cars), an 18% taxi commission, franchise/license fees, and a revenue share on franchisee operations. Hopp has raised a total of $7.5M across two disclosed rounds ($2.8M from Brunnur II and $4.7M from Glymur and Nefco in December 2022) and positions itself as carbon-negative from inception, with 890,518 kg of CO2 offset and 6,997,920 km traveled to date.

Technology is built in-house by a software development studio and emphasizes data-driven operations — every ride is logged anonymously, feeding heatmaps, real-time redistribution recommendations, and AI maintenance diagnostics surfaced to franchisees through the Management Dashboard. The franchise model is the central go-to-market: Hopp provides software, operational playbooks, and marketing materials, while franchisees deploy capital and bear fleet risk, enabling capital-light international expansion. The Iceland headquarters (Skúlagata 13, Reykjavík) also hosts a satellite software development office (Nóatún 17).

Name

Hopp

Legal name

Hopp ehf.

Website

https://hopp.bike

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopp is an Icelandic micromobility company that provides a SaaS fleet-management platform and licenses it via a franchise model to 70+ local entrepreneurs operating e-scooters, e-bikes, car sharing, and taxi services across 13+ countries.

Ownership category

akta.pro rank

Product category

Micromobility SaaS / Shared Mobility Platform

NAICS

Taxi and Ridesharing Services (48531), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App) (THADADAK)

akta.pro secondary industries

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)

Keywords

• Micromobility SaaS platform
• E-scooter sharing
• Electric car sharing
• Taxi booking software
• Mobility franchise solutions

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. E-scooter and E-bike Rentals: Usage-based revenue model where users pay an unlock fee plus per-minute rate for e-scooter and e-bike rentals. Pricing varies by location. The company also generates revenue from franchise fees and takes a share of franchisee operations.
2. Car Sharing: Per-minute rental of electric cars and vans in Reykjavik. Users pay per minute with pricing starting from 65 ISK/min. Additional fines apply for improper parking, low battery returns, and zone violations.
3. Taxi Service Commission: Hopp charges an 18% service fee on each taxi ride. Drivers receive bi-weekly payouts. The company also offsets carbon emissions monthly from taxi operations.
4. Franchise Fees and Revenue Share: Hopp generates revenue through franchise fees and provides franchisees with an end-to-end software platform. Franchisees pay for vehicles and receive support for planning, launching, and operating their fleets. Conservative estimates suggest 100+ scooters can generate €119,950 year-over-year revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hopp operates a mobile-first micromobility SaaS platform and shared mobility service that enables e-scooter, e-bike, electric car sharing, and taxi booking through a unified consumer app. The company also licenses its software platform and operational know-how to local entrepreneurs through a franchise program, providing end-to-end fleet management, payments, and analytics tooling for franchisees to operate Hopp-branded fleets in their own communities.

Product overview

Hopp is a sustainable micromobility company offering a multi-service platform centered on the Hopp App. The core product portfolio includes e-scooter and e-bike sharing (Scooters & Bikes), electric car sharing (Car Sharing), and taxi booking (Hopp Taxi). Supporting products include the Driver App for taxi operators and Company Account for business fleet management. The Franchise Program enables entrepreneurs to launch local Hopp operations using the company's software platform and Management Dashboard, creating a scalable network model. All services are accessible through the unified Hopp mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopp App Unified mobile application (iOS and Android) that lets consumers locate, unlock, and pay for Hopp e-scooters, e-bikes, electric car sharing, and taxi services, plus access trip history, CO2 saved metrics, and family/company account features.
• Scooters & Bikes Per-minute electric scooter and e-bike rental service operating across multiple franchise cities worldwide, with pricing varying by location (e.g., €0.15/min in Croatia, €0.95 in Tenerife, 39 ISK/min in Akureyri).
• Car Sharing Electric car and van sharing service in Reykjavik with 70+ vehicles rentable per minute starting from 65 ISK/min via the Hopp app, with fines for improper parking, low battery returns, zone violations, and excessively dirty returns.
• Hopp Taxi App-based taxi booking service in Iceland that matches riders with licensed drivers, displays pickup locations and arrival times, calculates dynamic per-trip pricing based on distance, timing, traffic, and demand, and handles automatic payments and receipts.
• Hopp Driver App Dedicated mobile application for licensed Icelandic taxi drivers (operation or work permit holders) to mark availability, view trip requests with routes and pricing, accept trips, receive automatic in-trip navigation, and collect automatic payments, with bi-weekly payouts on the 11th and 25th of each month and an 18% service fee.
• Company Account Business account management solution that lets companies invite members, set usage restrictions, and receive monthly overviews and unified receipts for employee Hopp trips, simplifying business travel expense management and supporting corporate sustainability goals.
• Franchise Program

Quantifiable outcome

• 890,518 kg of CO2 saved through use of electric vehicles instead of alternatives
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Lime: Global e-scooter and e-bike sharing operator with shared-mobility software stack. Direct competitor to Hopp's two-wheeler product and to its franchise-style city operations across Europe.
• Tier Mobility: European micromobility leader operating e-scooters and e-bikes across 100+ cities under its own operator model. Closest direct competitor to Hopp in continental European franchise-style expansion.
• Voi Technology: Sweden-founded e-scooter sharing operator active across European cities. Direct peer given overlapping Nordic/European footprint and shared two-wheeler product surface.
• Dott: Tier-Dott merged European e-scooter and e-bike operator across France, Germany, Italy and others. Direct competitor in the same multi-city shared-mobility category.
• Bird: Global e-scooter sharing platform with a franchised microfleet operator model (Bird Platform). Direct peer given franchise and shared-mobility software parallels with Hopp.
• Spin (Tron-e / Ford): Micromobility operator (acquired by Tier) deploying e-scooters across European and North American cities via owned and partner-operated fleets. Comparable fleet-and-city operating model.

Broad incumbents

• Bolt: European ride-hailing super-app that has expanded into e-scooters and car-sharing. Comparable as a multi-vertical mobility platform threatening Hopp across both taxi and micromobility surfaces.
• Uber: Global ride-hailing and multi-vertical mobility platform that owns Lime. Broad incumbent reference point for Hopp's taxi marketplace and super-app ambitions.
• Lyft: North American ride-hailing and shared mobility platform. Adjacent incumbent for benchmarking taxi-app economics and corporate-account products, though region-limited.

Emerging players

• Wunder Mobility: Software provider for shared-mobility operators (scooters, bikes, cars). Direct comparable to Hopp's franchise/SaaS layer and to the management dashboard product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoppmobility
• LinkedInis.linkedin.com/company/hopp-mobility
• Instagraminstagram.com/hoppmobility
• Xx.com/hoppbike

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopp