Numu
Numu is a Singapore-based marketplace founded in 2018 that helps users optimize social media habits. Founded by Carlos López Fernández, the company was acquired by US-based Bettani Farms and operates as a subsidiary within its roll-up portfolio.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Numu does
Numu is a Singapore-headquartered marketplace platform founded in 2018 that operated in the consumer social media optimization space, building a marketplace designed to help users improve and manage their social media habits. The company was structured as a private, for-profit venture with 11-50 employees and operated a consumer web platform at numuworld.com. Numu's product concept targeted the under-served consumer need for tools and services that assist users in managing engagement patterns across social platforms.
The company was founded by Carlos López Fernández and raised approximately $1.2M in cumulative early-stage capital across four rounds between September 2019 and April 2022. Investors included Accelerating Asia (which led the early rounds), HH Family (which led the later seed rounds), Endeavour Ventures, and UNSW Founders, suggesting a Southeast Asia and Australian early-stage investor base aligned with the Singapore domicile and founder's likely academic ties.
Following its independent operating period, Numu was acquired by Bettani Farms, a US-based strategic acquirer pursuing a roll-up expansion strategy that also includes the acquisition of Hungry Planet and product initiatives such as Caseed. As an acquired subsidiary, Numu's forward strategic direction is now determined by Bettani Farms' portfolio strategy rather than independent capital deployment or product roadmaps.
Numu firmographics
Firmographics- Name
- Numu
- Legal name
- Numu
- Website
- https://numuworld.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Numu is a Singapore-based marketplace founded in 2018 that helps users optimize social media habits. Founded by Carlos López Fernández, the company was acquired by US-based Bettani Farms and operates as a subsidiary within its roll-up portfolio.
- Ownership category
- akta.pro rank
Numu industry classification
Industry- Product category
- Social Media Marketplace
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
- akta.pro secondary industry
- Personalization, Recommendations & Search (MPAHAJAF)
Keywords
Where Numu is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Numu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Numu product offering
Product offeringCore offering
Numu operates an online marketplace designed to help users optimize their social media habits. The platform connects individual consumers seeking to better manage, refine, or improve their social media engagement and consumption patterns through a dedicated two-sided marketplace experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Numu Marketplace Online marketplace platform that helps individual consumers optimize their social media habits by connecting them with relevant tools, services, or community offerings in a single destination.
Companies that use Numu
Customer profileIdeal customer profiles1 record
Numu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Numu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bettani FarmscoreBettani Farms, a US-based company, acquired Numu as part of its expansion strategy. Bettani Farms has been expanding through acquisitions and new funding, including its acquisition of Numu and Hungry Planet, as well as developing its own products like Caseed.
Recent moves1 record
Expansion highlights3 records
Numu competitors and assessment
Company assessmentBroad incumbents
- Hootsuite: Hootsuite is a leading social media management platform used by brands to schedule, monitor, and optimize social activity. It overlaps with Numu's social media optimization positioning, though Hootsuite serves enterprises rather than operating as a consumer marketplace.
- Buffer: Buffer provides social media scheduling, analytics, and engagement tools for individuals and small businesses. It addresses the same social media optimization use case as Numu but through a SaaS rather than marketplace model.
- Sprout Social: Sprout Social offers social media management, analytics, and customer engagement tools. It competes in the broader social media optimization category that Numu targets, with a stronger enterprise footprint.
Direct peers
- Later: Later is a social media scheduling and content optimization platform with strong positioning in visual platforms like Instagram and TikTok. It overlaps directly with Numu's marketplace-for-social-media-habits value proposition.
- Aspire: Aspire is an influencer marketing platform connecting brands with creators, comparable to a marketplace model around social media. It overlaps with how Numu's marketplace could operate on the supply-demand side.
- Upfluence: Upfluence is an influencer marketing and creator marketplace platform. If Numu's marketplace operates on the creator/brand axis, Upfluence is a directly comparable peer in category and business model.
Emerging players
- Opal: Opal is a digital wellbeing app that helps users control and reduce social media screen time. It targets the same consumer-facing habit optimization niche Numu occupies.
- RescueTime: RescueTime is a productivity and digital habits platform that tracks time spent on apps and websites. It overlaps with Numu's habit optimization angle, though its model is SaaS rather than marketplace.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Numu social profiles
Digital presenceNumu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numu leadership team
Management profileNumber of profiles
Profiles1 record
Numu funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numu
What does Numu do?
Numu operates an online marketplace designed to help users optimize their social media habits. The platform connects individual consumers seeking to better manage, refine, or improve their social media engagement and consumption patterns through a dedicated two-sided marketplace experience.
Is Numu a public or private company?
Numu is a private company. It is classified as corporate owned and is currently acquired.
When was Numu founded?
Numu was founded in 2018. It employs 11 to 50 people.
Where is Numu based?
Numu is headquartered in Singapore, Singapore, in the Asia region.
Who are Numu's main competitors?
Broad incumbents on record are Hootsuite, Buffer and Sprout Social. Direct peers are Later, Aspire and Upfluence. Emerging players are Opal and RescueTime.
Does Numu have an API?
No public API is recorded for Numu.
What industry is Numu in?
Numu's product category is Social Media Marketplace. Its primary akta.pro industry code is MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging), with a secondary code of MPAHAJAF, Personalization, Recommendations & Search. Its NAICS code is 516210 and its SIC code is 7372.