Trendex
Trendex is a Paris-based, Y Combinator-backed sports fan engagement and talent tokenization platform that sells enterprise SaaS for communities, memberships, and rewards to sports organizations, while enabling athletes and content creators to issue digital ownership tokens to fans.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trendex does
Trendex is a Paris-based, Y Combinator-backed technology platform that operates at the intersection of sports fan engagement and Web3. The company develops enterprise-grade software for sports organizations to launch and manage communities, memberships, and exclusive rewards at scale, while also enabling talent tokenization — a model that allows athletes, artists, and content creators to issue digital ownership tokens and transact directly with fans. Its core product portfolio consists of three integrated modules: Community & Membership Platforms, Rewards/Perks/Exclusive Drops, and Analytics/Segmentation/Integrations, sold via a B2B SaaS motion with a 'Request a demo' CTA on its website.
The company monetizes through two complementary streams: subscription/recurring platform licensing to sports organizations and enterprises, and transaction fees on tokenized talent offerings. Distribution is built on a hybrid model that combines enterprise field sales to sports leaders with event- and celebrity-driven GTM — Trendex has secured partnerships and investments from Karim Benzema, Luka Modrić, and unnamed NBA stars, leveraging these relationships as both commercial channels and credibility markers. The acquisition of Gummys TV in 2024 extended the platform into Web3 decentralized video streaming for esports, YouTubers, and streamers, and in February 2026 the company launched TrenDex.One, a separate non-custodial crypto prediction protocol on the Base blockchain, marking a notable product-line extension into DeFi/prediction markets.
Founded in 2021, Trendex has raised approximately $7.8 million across three disclosed rounds (2022, 2023, 2024), with the most recent $4M seed round including Benzema as a participant. Headcount is reported at 11-50 employees and the leadership is anchored by CEO and co-founder Andrea Bonapersona. While the company claims elite positioning (Y Combinator alumni, top 1% of global startups), it discloses no revenue, customer count, paying enterprise logos, or tokenization GMV, leaving commercial scale as the primary unverified dimension of the investment case.
Trendex firmographics
Firmographics- Name
- Trendex
- Legal name
- Trendex
- Website
- https://trendex.tech
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trendex is a Paris-based, Y Combinator-backed sports fan engagement and talent tokenization platform that sells enterprise SaaS for communities, memberships, and rewards to sports organizations, while enabling athletes and content creators to issue digital ownership tokens to fans.
- Ownership category
- akta.pro rank
Trendex industry classification
Industry- Product category
- Sports Fan Engagement Software
- NAICS
- Spectator Sports (7112), Sports Teams and Clubs (711211), Other Spectator Sports (711219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports NFTs & Collectibles Marketplaces (FSADANAH)
- akta.pro secondary industries
- Digital Sports Collectibles Retail (NFTs) (CRAMAOAK), Fantasy Sports Communities & Social Platforms (MPAEAHAH)
Keywords
Where Trendex is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Trendex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Talent Tokenization: Trendex generates revenue through tokenization of talent - allowing athletes and content creators to offer digital ownership opportunities to fans. The platform facilitates transactions around tokenized talent deals.
- Platform Licensing/SaaS: Enterprise technology platform licensed to sports organizations for building their own communities, memberships, and exclusive rewards systems.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Trendex product offering
Product offeringCore offering
Trendex develops and licenses an enterprise software platform that enables sports organizations to launch and manage fan communities, membership programs, and exclusive rewards at scale. The platform combines community/membership infrastructure with tokenized digital ownership (talent tokenization) for athletes and content creators, and additionally operates TrenDex.One—a decentralized crypto prediction protocol on the Base blockchain—and the acquired Gummys Web3 video streaming platform.
Product overview
Trendex operates as a specialized technology solutions provider for the sports industry, offering a unified platform that powers sports communities, memberships, and exclusive rewards. The core product portfolio consists of three integrated modules: Community & Membership Platforms (for launching and managing exclusive communities at scale), Rewards Perks & Exclusive Drops (for delivering exclusive access and digital rewards), and Analytics, Segmentation & Integrations (for measuring engagement and optimizing performance). The company also offers TrenDex.One, a separate decentralized crypto prediction protocol on the Base blockchain. Following its acquisition of Gummys (a Web3 decentralized video streaming platform), Trendex expanded its scope to include esports, content creators, YouTubers, and streamers alongside its core sports fan engagement technology.
Differentiator
Problem solved
Functional benefit
Brands
- TrenDex.One: A decentralized, non-custodial crypto prediction protocol launched on the Base blockchain, enabling hourly exact-price predictions for cryptocurrencies like BTC, ETH, XRP, and SOL with smart contract settlement and deflationary token burn mechanism
Products and services
- Community & Membership Platforms Enterprise software module that enables sports organizations to launch and manage exclusive communities and membership programs at scale on secure, enterprise-grade infrastructure.
- Rewards, Perks & Exclusive Drops Engagement module that allows sports organizations to deliver tokenized digital rewards, exclusive perks, and digital drops to their community members to strengthen member value and long-term loyalty.
- Analytics, Segmentation & Integrations Analytics and audience segmentation tools that enable sports organizations to measure engagement, segment their audience, and optimize performance with actionable insights and third-party integrations.
- TrenDex.One A decentralized, non-custodial crypto prediction protocol built on the Base blockchain that enables hourly exact-price predictions for cryptocurrencies (BTC, ETH, XRP, SOL) with smart contract settlement, liquidity pools, and a deflationary token burn mechanism.
- Gummys A decentralized Web3 video streaming platform acquired by Trendex to serve esports audiences, YouTubers, streamers, and content creators with decentralized video streaming and tokenization capabilities.
Companies that use Trendex
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Trendex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trendex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Luka ModrićcoreWorld football legend Luka Modrić collaborates with Trendex, highlighting his participation in FIFA World Cup at age 40. Partnership emphasizes connecting fans directly with football idols through digital ownership.
- NBA StarscorePartnerships with NBA stars announced to expand Trendex's presence in the US market, leveraging professional basketball athletes for fan engagement initiatives.
- GummyscoreAcquisition of Gummys, a decentralized video streaming platform, to expand into esports and content creation markets. Gummys provides Web3 video streaming technology integrated into Trendex's ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Trendex competitors and assessment
Company assessmentDirect peers
- Socios.com (Chiliz): The dominant sports fan token platform, partnering with major clubs (FC Barcelona, PSG, Juventus) to issue fan tokens for voting and rewards. Directly comparable to Trendex in talent tokenization and sports fan engagement, with substantially larger scale.
- Sorare: NFT-based fantasy sports platform for football/soccer with collectible player cards and licensed leagues. Comparable in combining athlete IP tokenization with community/engagement features and a similar sports-first Web3 thesis.
- Greenfly: Enterprise SaaS platform for sports organizations to manage and distribute content, fan engagement, and athlete-to-fan media workflows. Directly comparable B2B platform model targeting the same sports organization buyer.
Broad incumbents
- Dapper Labs (NBA Top Shot): Established Web3 sports collectibles platform and the operator of NBA Top Shot, with deep league licensing and broader consumer reach. A broader incumbent in sports tokenization, though focused more narrowly on collectibles than Trendex's full engagement stack.
- Fanatics: Vertically integrated sports platform spanning collectibles, trading cards, NFTs (via Candy Digital alumni), fanatics.com marketplace, and sportsbook. A broad incumbent in sports fan monetization and collectibles with far greater scale.
Emerging players
- Ethernity Cloud: Web3 platform focused on tokenized fan experiences and licensed celebrity/athlete NFT collections. Comparable emerging player in athlete-IP tokenization with similar target customers (athletes, entertainers) and Web3 infrastructure.
- SportsIcon: Sports NFT collectibles and fan engagement platform offering officially licensed digital collectibles of athletes. Comparable niche player with similar athlete-IP tokenization model but narrower product surface.
- Blockasset: Athlete-focused Web3 platform offering tokenized athlete fan tokens, NFTs, and fan engagement tools. Closely comparable model to Trendex's talent tokenization vertical.
- Theta Labs (Theta.tv): Decentralized video streaming and NFT platform with TFuel/ThetaDrop ecosystem. Comparable to Trendex via Gummys acquisition into decentralized streaming and creator-token fan engagement.
- RealFevr: Web3 fantasy sports and NFT platform combining licensed video highlights with collectible NFTs and prediction/fantasy mechanics. Comparable emerging player at the intersection of sports collectibles, prediction, and fan tokenization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trendex social profiles
Digital presenceTrendex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendex leadership team
Management profileNumber of profiles
Profiles1 record
Trendex subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trendex funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendex M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendex
What does Trendex do?
Trendex develops and licenses an enterprise software platform that enables sports organizations to launch and manage fan communities, membership programs, and exclusive rewards at scale. The platform combines community/membership infrastructure with tokenized digital ownership (talent tokenization) for athletes and content creators, and additionally operates TrenDex.One—a decentralized crypto prediction protocol on the Base blockchain—and the acquired Gummys Web3 video streaming platform.
Is Trendex a public or private company?
Trendex is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trendex founded?
Trendex was founded in 2021. It employs 11 to 50 people.
Where is Trendex based?
Trendex is headquartered in Paris, France, in the Europe region.
How does Trendex make money?
Two revenue lines are on record. Talent Tokenization is the primary driver. The others are platform Licensing/SaaS.
Who are Trendex's main competitors?
Direct peers on record are Socios.com (Chiliz), Sorare and Greenfly. Broad incumbents are Dapper Labs (NBA Top Shot) and Fanatics. Emerging players are Ethernity Cloud, SportsIcon, Blockasset, Theta Labs (Theta.tv) and RealFevr.
Does Trendex have an API?
No public API is recorded for Trendex.
What industry is Trendex in?
Trendex's product category is Sports Fan Engagement Software. Its primary akta.pro industry code is FSADANAH, Sports NFTs & Collectibles Marketplaces, with a secondary code of CRAMAOAK, Digital Sports Collectibles Retail (NFTs). Its NAICS code is 7112 and its SIC code is 7997.